15 Best Lead Nurturing Tools You Can Use to Close More Deals

The best lead nurturing tools include Zixflow, Pipedrive, Campaigner, LeadSquared, TextMagic, Aweber, Highspot, Keap, ActiveCampaign, and Proof.

15 Best Lead Nurturing Tools You Can Use to Close More Deals

Generating leads is only half the battle. The real challenge is in nurturing those leads into paying customers. Fortunately, there are a lot of lead-nurturing tools that can help businesses streamline and optimize their lead-nurturing efforts. 

From email automation software to customer relationship management (CRM), these tools can help you keep your leads engaged, provide personalized content, and ultimately increase the chances of closing more deals. 

By focusing on building relationships with customers who have shown a prior interest in the brand, you can convert the leads into customers at a lower cost than trying to acquire new customers. 

With that said, in this article, I will go over some of the best lead nurturing tools and understand how they can assist you in building stronger relationships with your customers to close more deals.  

What is a lead nurturing tool?

Lead nurturing is the process of building and maintaining relationships with potential customers. A lead nurturing tool or software is designed to help businesses supervise and optimize their interactions with various types of leads throughout the stages of the sales pipeline

The lead nurturing tools include a range of features that make it easier for businesses to automate and personalize their lead nurturing efforts. 

This includes email campaigns, chatbots, lead scoring, and CRM capabilities. Business owners can increase their chances of converting leads by tracking and analyzing their interactions using a lead nurturing tool. 

How do lead nurturing tools help businesses?

Lead nurturing tools can provide valuable information about leads by tracking and analyzing the lead behavior across multiple touchpoints. 

These tools can help you understand how leads interact with your brand and identify which leads are most engaged, making it easier to close the deal. 

Below are the key advantages of lead nurturing tools:

Lead scoring 

Leads can be assigned scores based on their behavior and engagement with the business. 

For example, a lead will be scored higher if they stay on the website longer, sign up for an email newsletter, and download content. By assigning scores to leads, you can prioritize your efforts on the most engaged leads. 

Activity tracking 

Lead nurturing tools can track the activity of leads across multiple channels, including email, website, and social media. You can identify the most effective channels of communication through this method. 

Lead segmentation 

Leads can be segmented based on their behavior, interests, industry, or job title. This allows you to use multiple types of content to boost engagement with your prospects. 

Better customer relationships

Lead nurturing tools allow businesses to engage with potential customers in a personalized and consistent manner. 

By providing regular updates and information, you can keep potential customers engaged with your offerings. This helps in building trust and establishing stronger customer loyalty. 

Improved sales process

80% of prospects don't reach the final decision-making stage. 

Lead nurturing tools provide you with a more efficient sales process by automating repetitive tasks involved in lead nurturing. 

These tools can be integrated with other sales software to access the most up-to-date information about potential customers, boosting the chances of you getting a conversion.

Detailed analytics

Lead nurturing tools can provide detailed analytics and reports on the performance of marketing campaigns, including email open rates, click-through rates, and conversion rates. 

For example, Zixflow is a lead nurturing tool that can assist you in optimizing your marketing strategies and improving your sales performance with detailed analytics.

Best lead nurturing tools to close more deals  

By now, you should know what a lead nurturing tool is and why it is important for your business. With that in mind, let’s explore some of the best nurturing software out there, starting with Zixflow.


There are many lead nurturing tools available to businesses, ranging from simple email marketing platforms to advanced marketing automation software. 

Zixflow is a lead nurturing platform that offers customizable and simple solutions to convert your leads into customers.

Zixflow, one of the best lead nurturing tools.

With its clean interface, Zixflow has made it easy for you to keep track of your leads. It offers centralized lead management functionality that brings all lead-related information into a single, organized platform. 

With all lead data in one place, your sales team can easily retrieve relevant information about each lead. This quick access ensures that salespeople are well-prepared for conversations, fostering personalized engagement.

That is not all. Automation is an essential part of lead nurturing, and Zixflow offers tools to automate communication based on predefined triggers. This is done via setting up sales cadences.

These cadences allow you to automate follow-ups ensuring that leads receive timely responses and relevant information. For example, if a lead downloads a whitepaper, Zixflow can automatically send a follow-up email with related content.

Zixflow allows you to automate your messages by setting up sales cadences.

To better understand the workings of Zixflow, here is a short video explaining the features of our platform:

If you’re just starting, then adding more expenses to your monthly budget is not a good idea. That’s why Zixflow offers a lifetime free plan that you can use until you’re ready for an upgrade.


Campaigners are a good choice for business owners in email marketing. It is considered as one of the top alternatives to Mailchimp. This tool allows businesses to create, send, and track targeted, personalized email campaigns to their prospects.

Campaigner, a lead nurturing platform.

Campaigner includes features like email list management, email templates, campaign creation, scheduling, automated email sequences, A/B testing, and reporting. 

An email marketing software for the business to design visually appealing personalized emails, segment their leads, and test and optimize their campaigns for better results. 

Compared to other marketing channels, email marketing has a higher ROI, as it has a more targeted approach and a higher chance of converting leads into paying customers. 

Using automation tools like an email marketing platform can help your business save invaluable time in avoiding repetitive tasks and improving productivity.

Campaigner offers a 30-day free trial where you can use the platform to its fullest. After that, you can choose from any of the four available pricing options that fit your needs the best.


Pipedrive is a great CRM software which help businesses manage their customer interactions and track leads throughout the stages of the sales pipeline.

It creates a database of customer information that allows businesses to track customer interactions, preferences, and buying patterns. 

It also provides a comprehensive view of the customer, including their contact information, purchase, and communication history, allowing you to identify the right sales engagement model to approach them.

Pipedrive, lead nurturing software.

Plus, it can also automate and streamline various business processes such as sales, marketing, customer service, and support to offer an all-around service. 

Key features:

  • The sales pipeline is user-friendly and includes a drag-and-drop functionality.
  • Software automation allows you to automate mundane tasks.
  • Communication tracking capabilities to ensure no email is left unread.

Pipedrive’s entry-level plans cost $9.90 per user/month and go up to $59.90 per user/month. You also get a 14-day trial for any plan you choose and you can freely switch between plans within the trial period.


LeadSquared is a comprehensive lead management and marketing automation platform designed to help you capture, nurture, and manage leads throughout the sales journey. 

It provides tools and features to streamline lead management processes and facilitate effective lead nurturing.

LeadSquared, a lead nurturing tool.

LeadSquared enables you to capture leads from various sources such as websites, landing pages, social media, and events. It also allows you to segment leads based on specific criteria, ensuring that your nurturing efforts are personalized and targeted.

The platform facilitates the creation and automation of email marketing campaigns. You can also set up drip campaigns to boost sales engagement

Drip campaigns consist of sending a series of pre-designed emails at specific intervals to engage leads and provide valuable content that addresses their needs.

LeadSquared has different pricing packages for different use cases. If you want CRM and management functionality, then you have to choose from its CRM pricing. And if you want automation capabilities, then you need to select a plan from marketing automation plans.


An SMS marketing platform, TextMagic allows you to send text messages and multimedia messages to prospects’ mobile devices directly. SMS has a higher open rate than email and is more likely to be read within a few minutes of being sent. 

TextMagic, a lead nurturing tool.

TextMagic lets you send messages to their leads based on criteria like demographics, location, or behavior. This ensures that messages are personalized, thereby increasing the chances of leads responding positively. 

It can be used for a wide range of marketing purposes such as promoting sales, announcing new products or services, and offering exclusive discounts 

Key features:

  • Send online and bulk SMS to your prospects.
  • Create SMS marketing lists to manage your leads’ details.
  • Analytics and reporting panels to monitor your campaign’s success.

TextMagic offers a 30-day free trial with free credits to send test messages. Once your trial ends, TextMagic has a pay-as-you-go structure where you are charged a fixed amount per message. This amount varies based on the country you’re sending the messages to.


Semrush is a marketing analytics software that helps you track and analyze the performance of marketing campaigns across various channels such as email, social media, and search engine advertising. 

It provides insights into the effectiveness of marketing campaigns and allows you to make data-driven decisions to optimize your marketing efforts and drive growth.

Semrush, a lead nurturing and monitoring tool.

Semrush collects data from various sources such as website traffic, social media engagement, and email campaigns. 

The data is then analyzed to provide insights into customer behavior, market trends, and campaign effectiveness. The software presents the information in a visually appealing format to make the decision-making process easier. 

Semrush has three pricing plans that start from $108 and go up to $416 per month. Semrush also has a free plan where you can use the platform but your access to all the features and data is blocked.


AWeber is an email marketing platform and one of the top Brevo alternatives that enables you to create, manage, and automate email campaigns. It provides tools to help organizations build rapport and earn the trust of their prospects, subscribers, and customers through targeted email communications. 

AWeber, a lead nurturing platform.

AWeber is particularly useful for lead nurturing, which involves cultivating and engaging potential customers over time to guide them toward making a purchase.

It allows you to create automated email sequences that are used to nurture leads by delivering valuable content, educational resources, and personalized messages.

Aweber offers four pricing plans for standard use including a free one. You can start using the software for free and upgrade as your company or subscribers scale.


HighSpot is one of the sales enablement tools that help businesses provide their sales team with the right content, tools, and information needed to effectively engage with leads and close deals. 

It includes a range of features to support the sales process, such as content management, sales training, analytics, and communication.

Highspot, a lead nurturing tool.

Highspot also allows you to create, manage, and distribute content, such as presentations, case studies, and product information to sales teams easily. 

This software provides insights into how sales teams are using content and what improvements can be made.

Key features:

  • A robust sales enablement platform to allow your sales team to engage prospects and close deals.
  • In-build content management system to collect all the relevant sales content in one place.
  • Dynamic and customizable analytics to optimize your sales performance.


Keap is a CRM and marketing automation software that aims to help you manage your customer interactions and marketing efforts more effectively. Formerly known as Infusionsoft, Keap offers a range of tools to streamline the lead nurturing process.

Keap, lead nurturing software.

Keap allows you to store and organize all lead information in a centralized database. This enables you to have a comprehensive view of each lead's interactions, preferences, and history, facilitating personalized communication. Pipedrive and Keap both are very good lead nurturing tools. If you’re confused which one to choose among these two, you can check out the detailed comparison between Pipedrive CRM vs Keap CRM that touches upon every feature.

Key features:

  • Sales and marketing automation to quickly reach out to your leads.
  • Email marketing campaigns to send broadcasts or personalized emails.
  • Text marketing capabilities to ensure all-around engagement.

Keap provides a 14-day free trial and its starting plan costs $159/month. There is one more plan that you can subscribe to costing $229/month if you need more features or contacts. Keap is definitely a great choice, but you can’t ignore some other really good alternatives of Keap. So before you make a decision, don’t forget to check them out.


Proof is a web personalization software that allows businesses to personalize their website content for each visitor based on their browsing behavior, location, and other data points. 

This pre-sales engagement data helps in increasing the chances of converting leads by providing a tailor-made experience for each prospect.

Proof, lead nurturing software.

If a visitor views several pages related to mobile devices and gadgets, web personalization software can track this behavior and use it to recommend relevant products and offers. 

Personalization can help businesses optimize their marketing campaigns by delivering targeted messages and ads to the right audience.

Proof only has one pricing plan that starts at $24/month but scales as your website visitors increase. It also has a 14-day trial to check out the application and its features.


Carrd is a customizable landing page builder that allows you to create custom landing pages that are optimized for conversion without requiring specialized coding skills or technical expertise.

Carrd, a lead nurturing platform.

The builders provided by Carrd have a user-friendly interface with customizable templates that can be used to create landing pages that are tailored to specific campaigns, products, or services. 

By creating tailor-made landing for specific audiences, the business can increase engagement and conversion rates, ultimately leading to more sales.   

Carrd is free to use and you can create a maximum of three sites per account. However, if you need custom domain names or access to paid templates, you have to get the Pro version. The Pro plan starts at $9/year and goes to 49/year. 


Businesses can manage their social media presence and engage with prospects using a single social media management tool. 

Hootsuite is a  social media marketing tool that provides a range of features to help marketers create, schedule, publish content, engage with followers, and track performance metrics.

Hootsuite, a lead nurturing platform.

Instead of logging into different social media accounts, you can manage multiple social media handles from a single dashboard. This helps in saving time, increasing efficiency, and driving sales on social media websites

Key features:

  • Pre-plan and automate the content that you would like to publish in all of your social media accounts.
  • Create content calendars for social content with ease.
  • Stay on top of recent market trends to optimize your content strategy.

Hootsuite has four pricing packages and offers a free 30-day trial. You can also schedule a demo with its sales team for customized pricing tailored to your requirements.


ActiveCampaign is a powerful tool that allows businesses to automate repetitive marketing tasks and streamline their lead generation and nurturing process. 

This tool allows businesses to automate their marketing campaigns across multiple channels, including email, social media, and websites.

ActiveCampaign, a lead nurturing platform.

In addition to lead scoring and nurturing, it also includes tools for lead tracking and analytics. This helps you to gain insights into their lead nurturing processes and make data-driven decisions to optimize their campaigns for better results. 

Key features:

  • Automatic segmentation of your prospects according to their behavior.
  • Assign scores to your leads to identify the highly-qualified ones for quick conversions.
  • Set up alerts in the automation process or nurture campaigns to alert reps to the follow-ups. 

The CRM and Sale Engagement plans of ActiveCampaign cost $19/user/month to $49/user/month.


Nutshell is a CRM software that helps you manage your sales processes. It provides tools to manage leads and facilitate collaboration among your sales teams. 

Nutshell offers features designed to enhance lead nurturing, making it easy to build and maintain relationships with potential customers throughout their journey. 

Nutshell, one of the renowned lead nurturing tools.

Nutshell allows you to send automated emails for lead nurturing. You can create personalized email templates and schedule them to be sent at specific intervals. This ensures that leads receive relevant information and updates consistently, keeping them engaged.

Nutshell gives you a 14-day trial and after that, you can pick any of the four packages that it offers. The entry-level plan begins at $16/user/month and the high-end one will cost you $67/user/month.


Intercom Chatbot is designed to use natural language processing to understand user queries and provide accurate responses. This helps in creating a more engaging and personalized experience for website visitors.

The chatbots can help businesses stay engaged with prospects and provide personalized assistance 24/7.

Intercom, one of the most famous lead nurturing tools.

In addition to engaging with website visitors, chatbots also include features for lead capture and qualification. This is achieved by asking the visitors for their contact information and qualifying sales leads questions.

Chatbots can be integrated with other lead nurturing tools, such as email marketing platforms or customer relationship management (CRM) software. This helps streamline the lead nurturing process and provides a seamless experience to potential leads. 

Intercom offers three plans and you can start a free 14-day trial before making a commitment. The Starter plan costs $74/month and the Pro one is $395/month. To get more customizable pricing, you have to talk to their team.

Nurture your leads to boost revenue with these tools

Lead nurturing tools are marketing automation tools that help businesses build relationships with potential customers, and boost engagement using vital sales engagement activities

Also, guide them through the sales funnel with the ultimate goal of converting them into paying customers. 

These tools offer a range of features including lead scoring. segmentation, automated email campaigns, sales team integration, and detailed analytics. Some of these tools offer a limited-time trial period that you can use to familiarize yourself with the platform.

Sign up for an account today and start using a modern salesOS for free!

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