Seekho Enhanced Messaged Delivery with Zixflow

Seekho is an innovative learning/edutainment OTT platform that offers micro-courses, mentorship, and career development opportunities. With an aim to bridge the skill gap, Seekho provides 10,000+ video courses to learners across various industries.

These courses are curated by 250+ experts and are available in Hindi, English, and other regional languages to ensure consistent learning no matter where you are.

As Seekho is an app-based platform, ensuring seamless communication became a priority. The platform faced issues with delayed and unsuccessful message deliveries, especially with OTPs that are crucial for authentication and onboarding. These issues led to a fall in sign-ups and a potential loss of sales.

To resolve these issues, Seekho leveraged Zixflow’s Smart API to optimize message delivery. This include:

• Sequential Fallback: The Smart API enabled Seekho to automatically retry failed OTP messages across multiple channels until they were delivered successfully. 
• Delivery Optimization: Optimized messaging flows to improve the delivery rate of mission-critical OTPs without increasing messaging expenses.

Seekho was able to greatly enhance its message delivery by leveraging Zixflow’s Smart API. The results include: 

• 100% of failed messages were re-sent successfully.
• Cost-effective method to recover failed messages. 
• Received messages led to a streamlined onboarding for new users.

With Zixflow, Seekho transformed its messaging system, resulting in a better onboarding experience and enhanced user engagement. The fallback mechanisms and delivery optimization of the Smart API made sure that Seekho could deliver timely OTPs and boost business growth.