TJSB Bank Achieved Perfect Message Delivery with Zixflow

TJSB Bank is a well-known financial institute founded in 1972. It is a renowned multi-state scheduled co-operative Bank in India with a network of 149 branches spread across various states. 

Providing robust banking and financial services like account opening, personal & business loans, investment options, and Forex facilities, TJSB Bank manages Rs. 14,588 crore in deposits and generated over Rs. 216 crore in net profit in 2024.

With the aim to deliver timely customer services and increase internal efficiency, TJSB Bank required a scalable marketing and support platform that can keep up with its large volume of SMS and email communication. Plus, due to the size of the campaigns, the bank was experiencing issues with message delivery, resulting in reduced engagement and open rates because of failed messages. 

To make sure the SMS and email marketing messages are delivered 100% of the time, TJSB Bank partnered with Zixflow to achieve:

• Optimized Message Deliverability: Zixflow’s AI-driven messaging boosted message delivery by utilizing advanced features like automated retries and smart message routing. This made sure that SMS and email messages were delivered successfully, lowering failed messages and controlling bounce rates.
• Bypassing Spam Filters: Zixflow ensured that the messages sent by TJSB Bank were not marked as spam with optimized content and backend configurations. 
• Scalable Marketing Solutions: Zixflow is designed to handle large-scale marketing campaigns across multiple channels, enabling TJSB Bank to send hundreds and thousands of them at once without hampering the deliverability.

• 95% email delivery rate 
• 30% boost in open rates because of relevant content and an intelligent delivery engine
• 25% increase in customer engagement consisting of better CTR and interactions

Zixflow allows TJSB Bank to streamline its marketing campaigns via SMS and emails with a robust delivery engine. The platform enabled them to run outreach initiatives at scale without having to worry about messages being considered spam, leading to increased customer engagement.