Yes. We highly recommend shifting from WhatsApp Business API to WhatsApp Cloud API. By upgrading to Cloud API, you can stop paying monthly recurring costs to the middleman and get direct access to the WhatsApp API from Meta. Cloud-version of API charges you based on a pay-per-use model, making it much cheaper compared to API from WhatsApp Business Partners.
Besides huge savings in cost, you get confidentiality and scalability directly from Facebook because Cloud API is hosted on Meta’s servers, unlike Business API which is hosted on third-party servers. Cloud API comes with 99.9% uptime, ensuring better service.