Kuku FM Amplifies Message Delivery with Zixflow

Kuku FM is a multilingual audio platform that allows users to stream podcasts, stories, and audiobooks from the comfort of their mobile phones. Due to its innovative idea and highly targeted outreach, Kuku FM has reached 1 crore+ users and creators, out of which more than 63 lakhs are paid listeners. 

Available in 12 languages, Kuku FM has partnered with various influencers and celebrities to craft original content to attract new users while retaining the old ones. 

As Kuku FM's user base expanded, ensuring reliable and timely communication became critical. The platform faced challenges with failed message deliveries, particularly with OTPs essential for user authentication and engagement. These failures led to user dissatisfaction and potential revenue loss.

To address these challenges, Kuku FM integrated Zixflow's Smart API with automated fallback mechanisms. This integration allowed:

Automated Fallbacks: Ensuring failed messages were promptly retried through alternative channels

Autopilot Optimization: Streamlining messaging processes to enhance delivery rates while maintaining cost efficiency.

The integration of Zixflow led to remarkable improvements:

• 77.09% of previously failed messages were successfully recovered.
• Enhanced OTP delivery directly contributed to increased revenue.
• Operational costs were optimized without compromising performance.

By partnering with Zixflow, Kuku FM significantly enhanced its message delivery system, leading to improved user authentication processes and increased revenue. The seamless integration and automated features of Zixflow provided Kuku FM with a reliable and efficient communication solution.