Kuku FM Amplifies Message Delivery with Zixflow
Faster delivery
OTP Delivery Success
Cost Saved
About Kuku
Kuku FM is a multilingual audio platform that allows users to stream podcasts, stories, and audiobooks from the comfort of their mobile phones. Due to its innovative idea and highly targeted outreach, Kuku FM has reached 1 crore+ users and creators, out of which more than 63 lakhs are paid listeners. Available in 12 languages, Kuku FM has partnered with various influencers and celebrities to craft original content to attract new users while retaining the old ones.
Challenge
As Kuku FM's user base expanded, ensuring reliable and timely communication became critical. The platform faced challenges with failed message deliveries, particularly with OTPs essential for user authentication and engagement. These failures led to user dissatisfaction and potential revenue loss.
Solution
To address these challenges, Kuku FM integrated Zixflow's Smart API with automated fallback mechanisms. This integration allowed:
Automated Fallbacks: Ensuring failed messages were promptly retried through alternative channels
Autopilot Optimization: Streamlining messaging processes to enhance delivery rates while maintaining cost efficiency.
Outcome
The integration of Zixflow led to remarkable improvements:
- 77.09% of previously failed messages were successfully recovered.
- Enhanced OTP delivery directly contributed to increased revenue.
- Operational costs were optimized without compromising performance.
Conclusion
By partnering with Zixflow, Kuku FM significantly enhanced its message delivery system, leading to improved user authentication processes and increased revenue. The seamless integration and automated features of Zixflow provided Kuku FM with a reliable and efficient communication solution.
"Zixflow has been a game-changer for us! With its Smart API automated fallback, we recovered 77.09% of failed messages effortlessly. Autopilot optimized everything while keeping costs low. More OTPs delivered means more revenue—it's that simple!"
Kuku FM Amplifies Message Delivery with Zixflow
Engineering Team
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