Purvankara Achieves 2X Conversion with Zixflow

2
X
More Leads
95
%
WhatsApp Delivery Rates
30
%
Increased Interaction with WhatsApp Chatbots

Introduction

Puravankara Limited is a well-known name in the real estate landscape of India. Started in 1975, the business has deep roots in the industry for the last 50 years and built a reputation for itself due to the quality of the projects it has completed. 

With a presence in all the prominent cities of India, the real estate leader has successfully finished more than 86 residential and commercial undertakings, amounting to more than 50 million square feet of development.

Focused on delivering top notch satisfaction to its clients and modernizing developmental designs, Puravankara has made itself a trusty name for both investors and homeowners.

The Challenge:

Purvankara recognized that it needs a better way to capture and manage valuable prospects, particularly using mobile marketing channels. Also, the company was looking for a solution that could let it run promotional campaigns at scale to market upcoming projects to drive pre-bookings. 

On top of that, it was missing a robust platform that can help it streamline interactions to help leads come to a buying decision.

The Solution:

Zixflow allowed Purvankara to eliminate these obstacles, resulting in better engagement and customer support. 

  • Conversational WhatsApp Bot: Purvankara deployed AI-powered WhatsApp chatbots to manage client interaction in real time and deliver customer support promptly. These bots offered relevant suggestions depending on the client’s preference, thereby increasing the chances of getting a sale.
  • Scalable WhatsApp Campaigns: Zixflow facilitated Purvankara to run and manage large-scale marketing initiatives using WhatsApp, consisting of exclusive deals, upcoming project details, and special invitations. 
  • Short Codes for Lead Capturing: Leveraging the short code functionality of Zixflow, Purvankara could gather lead details straight from the SMS campaigns.
  • Automated Lead Management: Zixflow organized the captured lead details automatically within the in-built CRM, making sure that this information is forwarded to the relevant sales reps for timely conversations or site visits. 

The Outcome:

Purvankara was able to achieve its desirable goals like:

  • 50% more leads captured 
  • Response rates are improved by more than 30% via WhatsApp chatbots.
  • 95% delivery rates for messages sent via Zixflow. 
  • Prompt communication and effective lead capturing led to a 2X  boost in the conversion rate. 

Conclusion

Purvankara was able to enhance its lead generation and customer engagement operations by partnering up with Zixflow, resulting in better interactions and increased revenue. The WhatsApp marketing and lead management features of Zixflow gave Purvankara the opportunity to drive meaningful engagement for maximum ROI.

"Zixflow has been the solution we were looking for! With its seamless WhatsApp marketing and chatbot capability, we achieved delivery rates of 95% while improving our response rates by 30%. Smart workflows ensure messages reach the audience at the right time, maximizing conversions with minimal effort!"

Gaurav Verlekar
AGM, Puravankara

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