13 Best Mailchimp Alternatives For You in 2024 [Free + Paid]

Are you struggling with your current email tool?

You’re not alone. Lots of marketers feel stuck, wanting more freedom, new features, and better results at affordable prices. 

If you’ve ever felt held back by Mailchimp and are in search of alternatives that address your unique challenges, you’re in the right place. 

Scroll down! I explored the 13 best Mailchimp alternatives, each designed to tackle the exact issues that bug marketers, just like you. 

Let’s break free from the limits and discover solutions that promise a wave of innovation in the world of email marketing in 2024!

About Mailchimp

Mailchimp is an all-in-one marketing platform that helps businesses of all sizes. Maybe you’ve used Mailchimp, it’s a go-to for managing contacts, sending campaigns, and tracking results, especially for startups. However, as your needs grow Mailchimp might not be the best fit, right? 

Here are some reasons to consider exploring its alternatives: 

• While the free plan is a good start, paid plans get pricey, especially with more subscribers. The pricing setup can be a bit confusing for you. 
• Mailchimp lacks some advanced features that are found in other platforms like Zixflow, including detailed analytics, advanced automation, and CRM integration. How cool is that, right?
• If you want to target your audience precisely? Mailchimp’s options are a bit limited compared to other tools.
• If you’re just starting your business, Mailchimp’s interface can be a bit much. All those tabs, menus, and features might overwhelm you. 

Now, it is time to explore its alternatives!

List of the 13 best Mailchimp alternatives you must try 

Ready to level up your email game? Check out these 13 Mailchimp alternatives that might just be your perfect match:

Zixflow

Zixflow is an all-in-one tool that uses AI to help your business handle, connect, and keep customers. It puts all customer info in one place, tracks interactions, and makes sales processes simpler.

You can connect to customers using Zixflow through SMS, WhatsApp, and email. It also helps manage sales, automate tasks, speed up sales, and take care of leads. Plus, it lets you make decisions based on insights, meeting your customers' specific needs.

Here is what Zixflow’s email marketing campaign builder provides 

Zixflow's email automation is great for various purposes, whether you're reaching out to new contacts or running campaigns to nurture existing relationships. It simplifies the process by providing ready-to-use email templates that you can customize and send in bulk quickly.

If you're not confident in writing compelling emails, Zixflow's AI email writer can assist by generating content based on your preferences. Just share details like the type of email, target audience, purpose, a brief description, and the desired tone. The AI will then create an email that fits your criteria, allowing you to easily schedule and follow up with clients anytime, anywhere.

And guess what? Zixflow provides several other features to streamline your business and marketing workflow. 

• Zixflow provides a user-friendly dashboard that helps you to understand its features quickly.
• You can create your own templates through Zixflow’s customizable templates.
• You can store all contact information in one place, including names, emails, phone numbers, social media profiles, company details, and custom fields.
• Create detailed profiles with notes, activity history, and tasks for each contact.
• Find contacts quickly and efficiently using various search filters.
• Build automated workflows for tasks like appointment scheduling, follow-ups, and lead routing.
• You can build forms to list your customers into different categories. 
• Visualize your sales pipeline, track progress, and forecast sales.
• You can create an expert list and monitor your contacts.

Zixflow’s pricing plans

Zixflow offers three main categories of pricing plans with a 7-day free trial:

• Marketing: You can start with a free option and upgrade to $159/ user/month, billed annually.
• XCRM: Prices range from $59/ user/month, billed annually to $249/ user/month, billed annually.
• ONE (Marketing + XCRM): This plan starts at $79/ user/month, billed annually, and goes up to $299/ user/month, billed annually.

Rating & reviews 

4.8 out of 5 (17 reviews) by G2

4.6 out of 5 (79 reviews) by Capterra

Omnisend

Omnisend is an all-in-one tool in the world of e-commerce marketing automation, helping businesses of all sizes sell more features while paying less. It's an omnichannel platform, meaning it goes beyond just email marketing to encompass SMS, web push notifications, and more. Think of it as your one-stop marketing command center for your online store.

Here's what makes Omnisend stand out:

• Through pre-built workflows, welcome series, abandoned carts, browse abandonment, win-back, birthday emails, and more.
• Drag-and-drop interface for easy automation creation.
• Personalize emails and workflows with customer data and product recommendations.
• Create multi-path campaigns based on your customer behavior.

• Get insights into your SMS campaigns and simplify your sales process.
• Create high-converting landing pages for lead generation.
• Integrates seamlessly with popular platforms like Shopify, WooCommerce, and BigCommerce.

Omnisend’s pricing plans

• Free - $0 /user/month, billed annually.
• Standard - $16 /user/month, billed annually.
• Pro - $59 /user/month, billed annually.

Rating & reviews 

4.5 out of 5 (848 reviews) by G2

4.7 out of 5 (707 reviews) by Capterra

Zoho Campaigns

Zoho Campaigns is another best alternative to Mailchimp which is an email marketing platform that helps businesses create, send, and track email campaigns. It offers several features, including

• Using its drag-and-drop email builder, you can create professional emails without coding.
• Through email automation, you can set up automated email sequences based on triggers like signups, purchases, or website visits.
• You can use the contact management feature to import, manage your remote sales team, and segment your email lists with custom fields for detailed information.
• Through reporting and analytics, you can track email opens, clicks, unsubscribes, and other metrics to measure campaign performance.
• You can create custom landing pages to capture leads and boost conversions.
• Send targeted SMS campaigns to promote offers, improve engagement, and drive sales.
• Manage your campaigns on the go with the Zoho Campaigns mobile app.

 Zoho Campaigns’s pricing plans

• Free - ₹0 /user/month, billed annually.
• Standard - ₹180 /user/month, billed annually.
• Professional - ₹258 /user/month, billed annually.

Rating & reviews 

4.3 out of 5 (996 reviews) by G2

4.3 out of 5 (288 reviews) by Capterra

Campaigner

If you are looking for an all-in-one platform then Campaigner is a good way to go Mailchimp Alternative. Campaigner is an email marketing platform that helps you to build professional email campaigns through its drag-and-drop option, sending and tracking emails. 

Here's what makes Campaigner stand out:

• Campaigner's drag-and-drop email builder makes it easy to create professional-looking emails without any coding knowledge.
• Campaigner's automation tools allow you to send emails, such as welcome emails or abandoned cart emails.
• Campaigner allows you to segment your email list so that you can send targeted emails to specific groups of subscribers.
• Campaigner provides detailed reports on your email campaigns, so you can see how your campaigns are performing and make sales engagement strategies accordingly.
• Campaigner's list verification tools can help you improve your sender reputation, which can lead to higher email deliverability rates.

 Campaigner’s pricing plans

• Starter - $59 /user/month, billed annually.
• Essential - $179 /user/month, billed annually.
• Advanced - $649 /user/month, billed annually.
• E-commerce- $79.95 /user/month, billed annually.

Rating & reviews 

4.3 out of 5 (6 reviews) by G2

3.9 out of 5 (428 reviews) by Capterra

MailerLite

MailerLite is an email marketing platform that helps you create and send newsletters, landing pages, pop-ups, and websites. It's known for its user-friendly interface, affordable pricing, and a strong focus on email automation. MailerLite offers many features, including

• Send and create good email newsletters with a drag-and-drop editor, pre-designed templates, and a library of images and GIFs.
• Build high-converting landing pages to capture leads and grow your email list.
• Create eye-catching pop-ups to promote your offers and grow your email list.
• Design and launch a simple website without any coding knowledge.
• Set up automated email sequences to welcome new subscribers, automate the lead generation process, and engage your audience.
• Create beautiful forms and surveys to collect data from your audience.
• Track your email marketing performance with detailed reports and insights.

MailerLite’s pricing plans

• Free - $0 /user/month, billed annually.
• Growing Business - $9 /user/month, billed annually.
• Advanced - $18 /user/month, billed annually.

Rating & reviews 

4.7 out of 5 (867 reviews) by G2

4.7 out of 5 (1916 reviews) by Capterra

ActiveCampaign

ActiveCampaign is a marketing automation platform designed to help businesses of all sizes automate their marketing efforts and build stronger customer relationships. ActiveCampaign is a cloud-based platform, so you can access it from anywhere with an internet connection. For exploring the key differences between Mailchimp vs ActiveCampaign in more detail, you can take a look at our blog on the same where we have drawn a comprehensive comparison between the two.

Let’s see what it offers: 

• ActiveCampaign can help you personalize your interactions with your customers, which can lead to better customer engagement.
• Create and send personalized email campaigns, segment your audience, track email performance, and more.
• Automate your marketing workflows, such as sending triggered emails, nurturing leads, and scoring leads.
• Manage your contacts, track interactions, and close more deals.
• Automate your sales process, such as sending follow-up emails, scoring leads, and managing tasks.

ActiveCampaign’s pricing plans

• Lite - $29 /user/month, billed annually.
• Plus - $49 /user/month, billed annually.
• Professional - $149  /user/month, billed annually.
• Enterprise - $259  /user/month, billed annually.

Rating & reviews 

4.5 out of 5 (10,769 reviews) by G2

4.6 out of 5 (2,355 reviews) by Capterra

Mailjet

Mailjet is an all-in-one email service provider, meaning it helps you manage both marketing and transactional emails from a single platform. Let’s see what it offers:

• Drag-and-drop editor and pre-built templates to create visually appealing emails.
• High-volume sending capabilities with secure infrastructure hosted on Google Cloud Platform.
• Track key metrics like open rates, click-through rates, and bounces to optimize your campaigns.
• Connect Mailjet with various CRM, e-commerce, and marketing automation tools.
• It provides an AI-powered copywriting tool, dynamic content personalization, and sales pipeline tools for creating more engaging and managing your sales process.

Mailjet’s pricing plans

• Free - $0 /user/month, billed annually.
• Essential - $15 /user/month, billed annually.
• Premium - $25 /user/month, billed annually.
• Custom - Upon request

Rating & reviews 

4.0 out of 5 (150 reviews) by G2

4.3 out of 5 (407 reviews) by Capterra

GetResponse

GetResponse is an email marketing and online campaign platform. GetResponse is a popular choice for businesses of all sizes, from small to large enterprises. It is known for its user-friendly interface, affordable pricing, and wide range of features. It offers many features, including

• Create and send email newsletters, autoresponders, and triggered emails.
• Build landing pages to capture leads and promote your products or services.
• Automate your marketing tasks, such as sending emails, following up with leads, scoring leads, and optimizing the sales engagement queue.
• Host webinars to connect with your audience and generate leads.
• Sell products and services online with GetResponse's e-commerce features.
• Track the results of your marketing campaigns and make data-driven decisions.

GetResponse’s pricing plans

• Email Marketing - $15.6 /user/month, billed annually.
• Marketing Automation - $48.4 /user/month, billed annually.
• E-commerce Marketing - $94.6  /user/month, billed annually.
• GetResponse Max - $999  /user/month, billed annually.

Rating & reviews 

4.2 out of 5 (674 reviews) by G2

4.2 out of 5 (481 reviews) by Capterra

Constant Contact

Constant Contact is a digital marketing platform specifically designed to help businesses, particularly small and medium-sized businesses, manage their marketing efforts with a focus on email marketing. Other than Mailchimp, Constant Contact is also a top ActiveCampaign alternative. Let’s check its core features:

• Create visually appealing emails with a user-friendly drag-and-drop editor and plenty of customizable templates.
• Automate email campaigns based on triggers or schedules.
• Track the performance of your email campaigns with detailed analytics.
• Segment your contacts to send targeted, personalized emails and different types of sales leads.
• Set up automated email sequences for welcome messages, many cart reminders, and other key customer journey touchpoints.
• Create landing pages and pop-up forms to capture leads.
• Use social media scheduling and posting tools to save time and stay consistent.

Constant Contact’s pricing plans

• Lite - ₹990 /user/month, billed annually.
• Standard - ₹2,888 /user/month, billed annually.
• Premium - ₹6,600 /user/month, billed annually.

Rating & reviews 

4.0 out of 5 (5,749 reviews) by G2

4.3 out of 5 (2,682 reviews) by Capterra

Hubspot

HubSpot is a more comprehensive marketing platform compared to Mailchimp, which solely focuses on email marketing. While both can send emails, here's how they differ:

Strengths of HubSpot as a Mailchimp alternative:

• HubSpot goes beyond email, offering features like CRM, landing page creation, marketing automation, and analytics. This allows you to manage your entire marketing strategy from one platform.
• HubSpot offers more automation capabilities, dynamic content, personalization options, and in-depth analytics compared to Mailchimp.
• HubSpot's built-in CRM helps you manage leads, deal management, contacts, and track customer interactions, providing a holistic view of your audience.

HubSpot’s pricing plans

• Professional - $800 /user/month, billed annually.
• Enterprise - $3,600 /user/month, billed annually.

Rating & reviews 

4.4 out of 5 (11,020 reviews) by G2

4.5 out of 5 (445 reviews) by Capterra

Moosend

Moosend is a cloud-based email marketing platform that helps businesses of all sizes create, send, and track email campaigns. Moosend is a user-friendly platform that is easy to learn and use, even for beginners. It offers a variety of features, including:

• Create and send newsletters, promotional emails, and transactional emails.
• Set up automated email sequences, such as welcome emails, abandoned cart emails, and birthday emails.
• Create landing pages to capture leads,  improve sales performance, and promote your products or services.
• Track the performance of your email campaigns and website forms.
• Target your email campaigns to specific groups of subscribers based on their interests, demographics, or behavior.
• Personalize your emails to increase engagement and click-through rates .

Moosend’s pricing plans

• 30 Days Free Trial - $0 /user/month, billed annually.
• Pro - $9 /user/month, billed annually.
  

Moosend provides a pricing plan for Enterprise upon request. 

Rating & reviews 

4.6 out of 5 (655 reviews) by G2

4.6 out of 5 (190 reviews) by Capterra

Brevo

Brevo, formerly known as Sendinblue, is a CRM suite designed to help businesses build and nurture relationships with their customers. It allows you to manage all aspects of your customer interactions in one place, from email marketing and SMS campaigns to chat platforms and marketing automation. Here's a breakdown of key features of Brevo:

• Reach your customers directly on their mobile phones with personalized messages and promotional offers.
• Set up automated workflows to nurture leads to close more deals, trigger emails based on customer behavior, and personalize the customer journey.
• Manage your contact information, manage your remote sales team, track customer interactions, and gain insights into your customer base.
• Build and publish high-converting landing pages to capture leads and promote your products or services.
• Create and manage targeted ad campaigns on Facebook and retarget website visitors with personalized ads.

Brevo’s pricing plans

• Free - ₹0 /user/month, billed annually.
• Starter - ₹1575 /user/month, billed annually.
• Business - ₹4075 /user/month, billed annually.
• Brevo Plus - Custom price upon request

Rating & reviews 

4.6 out of 5 (992 reviews) by G2

4.5 out of 5 (1,923 reviews) by Capterra

Drip

Drip is a popular marketing automation platform specifically designed for e-commerce businesses. It helps you turn casual shoppers into loyal customers by automating personalized marketing campaigns across email, SMS, and onsite popups.

Here's what Drip offers:

• Create beautiful and personalized email campaigns based on customer behavior and preferences. 
• Send timely and targeted SMS messages to promote sales, engage customers, and drive repeat purchases.
• Segment your audience into groups based on specific criteria like purchase history, interests, and behavior. This allows you to send highly relevant and targeted messages.
• Drip integrates with popular e-commerce platforms like Shopify, BigCommerce, and WooCommerce, as well as sales CRM software and other marketing tools.
• Track the performance of your campaigns with detailed reports and analytics.

Drip’s pricing plan

• For 2500 users on the email list - $39 /user/month, billed annually.

Drip’s pricing plan increases as per the number of users on your email list.

Rating & reviews 

4.4 out of 5 (458 reviews) by G2

4.4 out of 5 (180 reviews) by Capterra

Embrace growth by choosing the perfect Mailchimp alternative

I've shared 13 top alternatives to Mailchimp, each with its unique features. From Zixflow's automated capabilities to Drip's focus on e-commerce, there is a platform ready to boost your email marketing.

Remember, the "best" isn't one-size-fits-all, it's the one that suits your goals. Dive into features, try out interfaces, and find the platform that fits your needs.

With the right alternative like Zixflow, you can create captivating campaigns, nurture leads, and see your audience engagement flourish.

Zixflow isn't just another option, it's a revolution. It says "no" to limits and "yes" to growth. 

Why settle for less? Choose Zixflow, and unlock your email marketing growth.

So, what are you waiting for? The email marketing revolution begins now. Book Zixflow’s free demo to get started!

Go ahead, experiment, and take your email marketing to new heights!