13 Best ActiveCampaign Alternatives & Competitors Worth Trying In 2024 [Free + Paid]

Think back to the campaign trip where you packed more than needed. Marketing often feels the same way. We often stick with what we know, like ActiveCampaign. 

But what if there is something better? What if there are hidden opportunities we’re missing?

Imagine marketing like climbing a mountain range. ActiveCampaign is your go-to basecamp, but there are other peaks to explore. Each alternative has its features. Some like Zixflow for an all-in-one approach, while others prefer Drip to run their campaigns on channels like email, SMS, and WhatsApp for a business like e-commerce.

So, checking out alternatives is key. It’s not about ending up on ActiveCampaign but trying new alternatives. 

But worried how?

Don’t worry! I’m here to guide you in discovering the 13 best ActiveCampaign alternatives to enhance your marketing strategy.

13 best ActiveCampaign alternatives & competitors

I've compiled a list of the 13 best ActiveCampaign alternatives to help you. Now, it's time for you to check out those tools to enhance your marketing level.

Zixflow

Zixflow is an email marketing, sales, and marketing automation and CRM easy-to-use tool that lets you handle leads, contacts, and deals and send emails in a single place. Businesses can use this CRM for sales management as well as for automating tasks. It's very user-friendly, allowing you to adjust fields to fit your business needs and preferences.

Zixflow allows you to automate multi-channel campaigns through its easy-to-use dashboard, making it a powerful tool for reaching your audience across various touchpoints. 

Here is why Zixflow is the most helpful tool and the one of best alternatives to ActiveCampaign:

You can build unique and customized email campaigns to resonate with customers. Personalization can include name, email, subject, and email templates, and you can select an audience.

With Zixflow you can reach your audience with an SMS campaign at the right moments. This could be triggered by specific actions your customers take, like signing up for your services, and also you can send them bulk promotional messages.

Leverage the popularity and engagement potential of Zixflow’s WhatsApp campaign builder to send personalized notifications. It's a direct and effective way to connect with your audience and you can select different templates as per your needs.

Manage all your communication channels, whether it's email, SMS, or WhatsApp, from one central platform. This ensures consistency and efficiency in your messaging.

Visualize and manage your sales processes, stages, and potential opportunities using a Kanban view. It provides a clear overview of successful deals.

Simplify your sales process by effortlessly generating professional-looking quotes and proposals using pre-built templates. This ensures a polished and consistent representation of your offerings.

Use an AI wizard to enhance personalization in your emails. This can involve dynamically generating personalized subject lines and body content for each recipient based on their preferences and behavior.

It improves the overall performance of your campaigns by using AI-powered personalization. This ensures that your messages are highly relevant and match effectively with your audience, leading to better engagement and results. 

Zixflow is a vast platform that provides many features so it’s tough for me to mention each of its features. But don’t worry! I have mentioned Zixflow’s overview video through which you can learn about it more clearly.

Pricing plans of Zixflow

The plans for Zixflow’s marketing stack are as follows:

• Free - $0/month, includes SMS and email channel.
• Starter - $39/month, billed annually, includes WhatsApp, WhatsApp bot, and automation flows.
• Growth - $74/month, billed annually, includes cadences (sequences), advanced automation, and WhatsApp Flows. 
• Enterprise - $49 /user/month, billed annually, includes two-way business email sync, 1:1 onboarding, and much more.

Apart from these, there are other plans specific for XCRM and One (XCRM + Marketing). To know more about them, you can check out our pricing page.

Rating & reviews 

4.8 out of 5 (17 reviews) by G2

4.6 out of 5 (79 reviews) by Capterra

GetResponse

GetResponse is an all-in-one marketing platform mainly focused on email marketing. But it’s not just about sending emails, it gives you several features to handle your customers and keep them involved.

Here are some key features of GetResponse

• Create and send email newsletters, autoresponders, and marketing campaigns.
• Build landing pages and popups to capture leads and grow your email list.
• Automate workflows based on subscriber behavior to improve sales engagement strategies.
• Host live and on-demand webinars to connect with your audience.
• Create basic websites and sales funnels without coding.
• Sell products online and manage your store directly in GetResponse.
• Track the performance of your campaigns and measure your results.

Pros of GetResponse

• Drag-and-drop interface makes it simple to create emails, forms, and landing pages.
• High email deliverability rates ensure your messages reach your audience.
• Responsive and helpful customer support team.

Cons of GetResponse

• Pricing can be expensive compared to some competitors like Zixflow, especially as your contact list grows.
• Not as powerful as dedicated website builders for complex websites.
• There have been some reports of lower deliverability rates than certain competitors.

Pricing plans of GetResponse

• Email Marketing - $15.6 /user/month, billed annually.
• Marketing Automation - $48.4 /user/month, billed annually.
• E-commerce Marketing - $94.6  /user/month, billed annually.
• GetResponse Max - $999  /user/month, billed annually.

Rating & reviews 

4.2 out of 5 (674 reviews) by G2

4.2 out of 5 (481 reviews) by Capterra

Mailchimp

Mailchimp is more than just email marketing, it's an all-in-one marketing platform. It lets you create and send emails to your audience, manage your subscribers, and track how well your emails are doing. If you’re looking to know the difference between ActiveCampaign vs Mailchimp in more detail, then you can check out our comprehensive blog on the same.

Here are some key features of Mailchimp

• Design beautiful email campaigns with drag-and-drop tools, pre-built templates, and automation workflows.
• Start email sequences based on your customer behavior, automate welcome messages, and schedule follow-up emails.
• Create professional landing pages to capture leads, deal management and promote offers. This makes Mailchimp the best lead nurturing tool to close more deals. 
• Build mobile-friendly websites without coding knowledge.
• Organize your audience with lists, segments, and tags.
• Schedule and publish social media posts directly from Mailchimp.
• Track your campaign performance with detailed reports and insights.

Pros of Mailchimp

• The platform is user-friendly, even if you have no marketing experience.
• A free plan is available with basic features for small businesses.
• Scalable pricing plans to fit your needs and budget.
• Mailchimp offers a wide range of marketing tools beyond just email.
• Integrates with various third-party apps and services to streamline your workflow.

Cons of Mailchimp

• Setting up complex automation can be challenging for beginners.
• Limited functionality compared to dedicated e-commerce platforms.
• As your audience grows, the cost of your Mailchimp plan increases.

You can also choose from many other mailchimp alternatives if you want more choices.

Pricing plans of Mailchimp 

• Free - $0 /user/month, billed annually.
• Essential - $4 /user/month, billed annually.
• Standard - $6 /user/month, billed annually.
• Premium - $137  /user/month, billed annually.

Rating & reviews 

4.3 out of 5 (12,399 reviews) by G2

4.5 out of 5 (16,866 reviews) by Capterra

Constant Contact

Constant Contact is another alternative to ActiveCampaign, a popular online marketing platform designed specifically for small businesses and non-profits. It offers several tools to help you manage your email marketing, social media presence, landing pages, website builder, and event marketing.

Here are some key features of Constant Contact

• Constant Contact provides a drag-and-drop email builder, customizable templates, email automation, list segmentation, A/B testing, reporting, and analytics.
• Schedule and publish your posts across multiple platforms, track engagement, and run social media ads and increase sales through social media.
• Create mobile-friendly landing pages to capture leads and promote special offers.
• Manage event registrations, send invitations, create reminders, and track attendance.
• Constant Contact provides surveys, polls, coupons, online store integration, SMS marketing, and mobile apps.

Pros of Constant Contact

• If you are a non-technical user it's best fit for you with a user-friendly interface and drag-and-drop functionality.
• Offers a wide range of marketing tools in one place, eliminating the need for multiple subscriptions and automating the lead generation process.
• Provides live chat, phone, and email support.

Cons of Constant Contact

• Email templates and website builders offer less design flexibility compared to other tools.
• Pricing increases significantly as your email list grows.

Pricing plans of Constant Contact

• Lite - ₹990 /user/month, billed annually.
• Standard - ₹2,888 /user/month, billed annually.
• Premium - ₹6,600 /user/month, billed annually.

Rating & reviews 

4.0 out of 5 (5,749 reviews) by G2

4.3 out of 5 (2,682 reviews) by Capterra

MailerLite

MailerLite is a great option if you are a beginner and your business is small and looking for a simple and affordable email marketing solution.

Here are some key features of MailerLite

• Design visually appealing emails using a drag-and-drop editor, pre-built templates, or code.
• Set up automated emails for abandoned carts, welcome messages, and other events.
• Design landing pages to capture leads, optimize your connection with different types of sales leads, and create simple websites without coding.
• Organize contacts, create segments, and import/export lists.
• Analyze open rates, click-through rates, and other metrics to improve your campaigns.

Pros of MailerLite

• A generous free plan with 1000 subscribers, email campaigns, landing pages, and basic automation.
• Easy to create beautiful emails without coding.
• Paid plans start at $9 /month with more advanced features.
• Responsive and helpful support team.
• Create simple websites without needing separate website creation tools.

Cons of MailerLite

• Compared to some competitors, MailerLite's automation capabilities are less advanced.
• Smaller library of pre-built templates compared to some other platforms.
• Fewer integrations with third-party apps compared to some platforms.

Pricing plans of MailerLite

• Free - $0 /user/month, billed annually.
• Growing Business - $9 /user/month, billed annually.
• Advanced - $18 /user/month, billed annually.

Rating & reviews 

4.7 out of 5 (867 reviews) by G2

4.7 out of 5 (1916 reviews) by Capterra

Omnisend

Omnisend is a strong tool that can help your e-commerce business grow and connect better with customers. It makes marketing easier for businesses like yours. It is also one of the best alternatives to Brevo in terms of marketing platform.

Here are some key features of Omnisend 

• Build and automate customized workflows based on your customer behavior.
• Create beautiful and mobile-friendly email templates with a visual drag-and-drop builder.
• Segment your audience to send targeted messages based on interests, purchase history, or other criteria.
• Track and analyze campaign performance to see what's working and what's not.
• Combine email and SMS in your campaigns for a more comprehensive reach.

• Connect Omnisend with your favorite e-commerce platform, CRM, and sales pipeline tools.

Pros of Omnisend 

• Personalized campaigns based on customer data.
• Automate workflows and eliminate manual tasks.
• Send relevant messages at the right time.
• Personalize interactions and build stronger relationships.
• User-friendly interface and drag-and-drop builder.

Cons of Omnisend 

• The pricing tier is based on email sends, which can scale quickly for larger businesses.
• While user-friendly, some advanced features might require a small learning curve.
• Though robust, the app marketplace might not cater to every niche need.
• While it caters to e-commerce, it might not be ideal for other business types.

Pricing plans of Omnisend

• Free - $0 /user/month, billed annually.
• Standard - $16 /user/month, billed annually.
• Pro - $59 /user/month, billed annually.

Rating & reviews 

4.5 out of 5 (848 reviews) by G2

4.7 out of 5 (707 reviews) by Capterra

Campaign Monitor

Campaign Monitor is a well-established email marketing platform used by over 2 million businesses worldwide. It provides several features to help you create, send, and track your email campaigns, with a focus on ease of use and powerful automation.

Here are some key features of Campaign Monitor

• You can easily create beautiful and mobile-responsive emails using their drag-and-drop builder with pre-designed templates or your own custom designs.
• Organize your subscribers into different lists and segments based on their interests, demographics, or behavior for more targeted email campaigns.
• Automate repetitive tasks like welcome emails, birthday greetings, and abandoned cart reminders to save time and increase engagement.
• Track the performance of your email campaigns with detailed reports on opens, clicks, and unsubscribes, and level up the sales engagement queue. Gain valuable insights to improve your future campaigns.

Pros of Campaign Monitor

• Campaign Monitor is known for its easy-to-use interface, making it easy for even beginners to create and send email campaigns.
• All emails created with Campaign Monitor are mobile-responsive.
• Get detailed insights into the performance of your email campaigns to improve your results.

Cons of Campaign Monitor

• The free plan only allows limited features. Paid plans can be expensive for your business with large subscriber lists.
• While the platform offers a lot of flexibility, it doesn't have the same level of customization as some other email marketing platforms.

Pricing plans of Campaign Monitor

• Lite - $11 /user/month, billed annually.
• Essentials - $19 /user/month, billed annually.
• Premier - $149 /user/month, billed annually.

Rating & reviews 

4.1 out of 5 (692 reviews) by G2

4.5 out of 5 (490 reviews) by Capterra

Drip

Drip is a customer-centric marketing automation platform focused on helping you understand your customers and generate revenue through email, pop-ups, and automation. It's often categorized as an e-commerce email marketing platform due to its strong features in that area, but it can also be used for other types of businesses. Furthermore, due to its several robust features, it is also a highly-rated Hubspot alternative.

Here are some key features of Drip 

• Create automated email sequences based on your customer behavior.
• Divide your audience into specific groups for targeted messaging.
• Drip provides product recommendations, abandoned cart recovery, post-purchase, and upsells.
• Capture leads and grow your email list.
• Connect with your existing CRM to personalize emails and track customer interactions.
• Gain insights into your campaigns and customer behavior.
• Optimize your emails for better results.
• You can send emails, SMS, and push notifications.

Pros of Drip

• You can create personalized email sequences, leading to higher engagement and conversions.
• The visual workflow builder is intuitive and user-friendly, even for beginners.
• Drip provides strong analytics and reporting to help you track your progress and make informed decisions.
• Connects with a wide range of CRM and nurtures leads through various tools.

Cons of Drip

• Drip can be expensive compared to some other email marketing platforms, especially if your business is small.
• While user-friendly, some of the advanced features might require some time to learn.

Pricing plans of Drip

• For 2500 people on the email list - $39 /user/month, billed annually.

Drip’s pricing increases as per the number of users on your email list.

Rating & reviews 

4.4 out of 5 (458 reviews) by G2

4.4 out of 5 (180 reviews) by Capterra

EngageBay

EngageBay is an all-in-one marketing, sales, and support software platform designed for startups and growing businesses. It offers a variety of features to help businesses automate tasks, manage customer relationships, and grow their sales. EngageBay is a top CRM for many types of businesses. For instance, for businesses in car dealerships, it is one of the top automotive CRM. It is also one of the top alternatives to Attio CRM.

Here are some key features of EngageBay

• EngageBay's marketing automation features include email marketing, web forms, landing pages, email tracking, and lead scoring.
• EngageBay's sales automation features include deal management, pipeline tracking, and email templates.
• EngageBay's service automation features include ticketing, live chat, knowledge base, and customer feedback.
• EngageBay also offers many other features, such as social media marketing, project management tools to make your work easier and smarter, and business intelligence.

Pros of EngageBay

• EngageBay is very easy to use, even if you are a non-technical user. The interface is clean and easy to use, and there are some tutorials and resources available to help you get started.
• EngageBay is a great option for you if you are looking for an all-in-one solution. It eliminates the need to use multiple different software platforms, which can save you time and money.

Cons of EngageBay

• EngageBay is not as powerful as some of its competitors, such as Zixflow. This may be a drawback for your business that needs a more robust solution.
• EngageBay offers a lot of features. It may take some time for you to learn how to use all of the features.

Pricing plans of EngageBay

• Free - $0 /user/month, billed annually.
• Basic - $12.74 /user/month, billed annually.
• Growth - $55.24 /user/month, billed annually.
• Pro - $101 /user/month, billed annually.

Rating & reviews 

4.6 out of 5 (215 reviews) by G2

4.7 out of 5 (622 reviews) by Capterra

Zeta Marketing Platform

You can utilize the Zeta Marketing Platform (ZMP) to seamlessly unify your customer data, gain valuable insights, and personalize marketing campaigns across WhatsApp and various other channels. It acts as a robust customer data platform by integrating data management, analytics, and activation capabilities all in one place.

Here are some key features of Zeta

• The platform uses AI and machine learning to analyze this data, helping you understand customer patterns and predict behavior.
• Based on these insights, ZMP helps you to personalize marketing campaigns across channels such as email, social media, and display advertising. 
• This ensures delivering the right message at the right time through the right channel and improves involvement using vital sales engagement activities.
• ZMP allows you to activate marketing campaigns in real time, responding to customer behavior. 
• The platform also provides advanced reporting tools to track campaign performance and measure impact on business goals.

Pros of Zeta

• Deliver personalized messages to improve customer satisfaction and loyalty.
• Increase ROI by resonating with customers and driving conversions.
• Make informed decisions with data-driven insights.
• Streamline marketing operations, saving time and resources.

Cons of Zeta

• ZMP is a premium platform, potentially expensive for small businesses.
• Setting up and using ZMP can be complex, requiring technical expertise.
• Privacy concerns may arise due to the collection and analysis of large amounts of customer data.

Rating & reviews 

3.5 out of 5 (14 reviews) by G2

5.0 out of 5 (1 review) by Capterra

Zoho Campaigns

If you’re looking for a powerful and affordable email marketing platform with CRM integration, Zoho Campaigns is a great option.  Zoho Campaigns is the best sales CRM software alternative to ActiveCampaign, offering you comprehensive features at a competitive price.  

Here are some key features of Zoho Campaigns

• Create and send personalized email campaigns, segment your audience, track performance, and automate workflows.
• Build high-converting landing pages with a drag-and-drop editor and pre-designed templates.
• Capture leads with web forms, pop ups, and quizzes.
• Integrate Zoho Campaigns with Zoho CRM for a 360-degree view of your customers.
• Build automated workflows based on customer behavior, such as welcome emails, abandoned cart sequences, and lead nurturing.
• Schedule and publish social media posts, track engagement, and run social media contests.
• Get detailed reports on your campaign performance, including opens, clicks, conversions, and revenue.

Pros of Zoho Campaigns

• Zoho Campaigns is generally more affordable than ActiveCampaign, especially for larger contact lists.
• Seamless integration with Zoho CRM makes it easy to manage your marketing and sales efforts together.
• Zoho Campaigns is user-friendly, even for those with no marketing experience.

Cons of Zoho Campaigns

• Zoho Campaigns integrates with fewer third-party apps.
• Zoho Campaigns’ reporting is not as detailed as other platforms like Zixflow.

Pricing plans of Zoho Campaigns

• Free - ₹0 /user/month, billed annually.
• Standard - ₹180 /user/month, billed annually.
• Professional - ₹258 /user/month, billed annually.

Rating & reviews 

4.3 out of 5 (996 reviews) by G2

4.3 out of 5 (288 reviews) by Capterra

Delivra

Delivra is an email and SMS marketing automation platform to help you grow your business audience and deliver results. It helps you as a busy marketer, with simple solutions for sending emails and text messages.

Here are some key features of Delivra 

• Easily create visually appealing emails and landing pages without coding.
• Target specific groups of subscribers based on their demographics, interests, and behavior.
• Optimize your email campaigns by testing different subject lines, content, and layouts.
• Track the performance of your campaigns and gain insights into subscriber behavior.
• Send targeted SMS messages for promotions, alerts, and updates.
• Connects with various CRM, e-commerce, and analytics platforms.

Pros of Delivra 

• Delivra is easy to use, even if you have limited technical skills.
• Automate repetitive tasks and create engaging email sequences.
• Track campaign performance, make informed decisions based on data, and handle your remote sales team.
• Offers various plans to suit different budgets.
• Provides helpful resources and responsive support.

Cons of Delivra 

• May not integrate with all desired platforms depending on your needs.
• Doesn't offer other marketing channels like social media or paid advertising.

Pricing plans of Delivra 

• Starter- $99 /user/month, billed annually.
• Professional - $209 /user/month, billed annually.
• Enterprise - $369 /user/month, billed annually.

Rating & reviews 

4.4 out of 5 (76 reviews) by G2

4.5 out of 5 (116 reviews) by Capterra

Klaviyo

For your e-commerce business, Klaviyo is a marketing automation platform made just for you. It comes with a bunch of tools to assist your online store in creating meaningful connections with customers through personalized email, SMS, and push notification campaigns.

But is it the right fit for your business? Let's take a closer look at its features, pros, and cons to help you decide.

Here are some key features of Klaviyo 

• Create and send visually appealing emails with drag-and-drop tools, dynamic content blocks, and advanced segmentation options. 
• Klaviyo's automation features, like abandoned cart emails and post-purchase follow-ups, can help streamline engagement and boost sales.
• Target your audience with precision using Klaviyo's powerful segmentation tools. 
• Track the performance of your marketing campaigns, gain valuable insights into customer behavior, and enhance sales performance. 
• Klaviyo's analytics dashboard provides detailed reports on email opens, clicks, conversions, and more, helping you optimize your campaigns for maximum impact.

Pros of Klaviyo

• Klaviyo's drag-and-drop interface and easy-to-use tools make it easy for you if you are a non-technical user to create and manage effective marketing campaigns.
• Klaviyo offers a high degree of customization, allowing you to customize your campaigns to your specific brand and audience.

Cons of Klaviyo

• Klaviyo is primarily designed for e-commerce businesses and may not be the best fit for other types of businesses.

Pricing plans of Klaviyo

• Free - $0 /user/month, billed annually.
• Email - $45 /user/month, billed annually.
• Email & SMS - $60 /user/month, billed annually.

Rating & reviews 

4.5 out of 5 (1,015 reviews) by G2

4.6 out of 5 (400 reviews) by Capterra

Level up your marketing growth by selecting the best alternative to ActiveCampaign

As you explore the different options of ActiveCampaign alternatives and competitors, think about finding the perfect fit. From the detailed analytics of Zixflow to the automation power of Klaviyo, each alternative lets you manage your marketing needs with customizable solutions. 

Whether it's the user-friendly interface of Zixflow or the scalability of Drip, these alternatives offer several choices.

Look at the details, think about the features that match your goals, and start your marketing journey where you connect your goals with the perfect platform. 

But to get started for free you can book a demo of Zixflow which is one of the best free alternatives to ActiveCampaign.