Lead Conversion: 13 Proven Strategies to Convert Leads into Customers & Sales

One excellent way to find insights that can increase conversion is to stop focusing on why people say 'yes', and zoom in on what makes them say 'no'. - Gregory Ciotti

Imagine you're running an e-commerce site like Flipkart, Myntra, or Amazon. You are offered shopping for clothing, accessories, and more. One fine day, you noticed that most of your customers were adding carts but not making any purchases.

Now you are searching for solutions to convert these carts to a bought list. But how will you do it? That's the biggest question that arises.

The answer to these questions is simple: you can convert your 'leads', which is 'cart' into ‘sales', which is 'bought list'. Now you may have questions about how to do that, right? No worries; I'm here to help you with this.

You can easily convert your cart into a buy list by offering or showing your customers that you are providing freebies, discounts, or limited offers of the products that are already in their cart.

Or else you can also send engaging emails to them, like saying your products have been waiting for you for too long, giving some exciting offers, and more. In this way, you can easily afford and give your customers what they want. And there are more and more tactics you can use. Let's discuss it in detail.

Are you ready to unlock the secret to transforming leads into passionate, loyal customers and skyrocketing your sales?

If you want your business to survive, you need to turn your visitors into customers, whether your customers are in person or online. In this article, I am going to share the ultimate guide to help you conquer this challenge. Let's dive into detail.

Developing a lead conversion procedure

So you think you can survive in today’s competitive market without a strong and efficient lead conversion process? Think again, my reader! Your business needs to have a solid strategy in place if you want to thrive.

Not only will it give your business a much-needed boost, but it will also attract top-notch leads. Uncover the five steps to creating a powerful and streamlined lead conversion process below.

Craft and produce engaging content

To create content that captures attention and converts readers into customers, start by understanding your audience. Research your customer's interests, needs, and pain points.

Use this information to craft headlines that grab your customer's attention and content that provides value.

“Content is the fuel for your lead generation efforts.” - Dayna Rothman

Try to produce compelling website content, blogs, ebooks, white papers, and product demos. Craft engaging material to attract and inform your audience effectively on your website.

Using a clear call-to-action will encourage your readers to take the next steps and help you maintain a healthy relationship with your customers. Whether it's signing up for a newsletter or making a purchase, with these tips, you can produce content that resonates with your readers and drives results.

Here you can see how Adidas uses call-to-action on their homepage to make their customers purchase directly from their websites within a few clicks. It will increase the probability of making a purchase. You can also apply these tactics in your business to increase the likelihood of a purchase. I will give you another example to help you understand this better.

Here you can see how IBM talks about the same things with different approaches to give customers a seamless experience. This is something you can do on your featured blog to increase engagement with your audience.

Engage in email marketing within your niche for optimal results

Email marketing can help you get more customers. 

Get ready to hit that send button because, according to Campaignmonitor, email marketing produces 174% more conversions than social media. You can start by gathering email addresses from interested people. Let's keep those inboxes organized!

Create engaging and personalized emails that encourage action. For that, you can use tools like Zixflow, which has features like personalized email sending that help you track your client's performance and provide multi-channel sales engagement.

Always follow email marketing guidelines and respect your customers' privacy. Zixflow is helpful to build relationships, nurture prospects, and drive sales. With personalized and targeted messages, Zixflow effectively engages potential customers and boosts conversion rates.

Let me explain to you what the picture is talking about. Loom sent me an email after successfully recording a Loom video for the first time.

Within a minute, it popped up in my mail and congratulated me. Furthermore, it allows me to share the recorded video with my friends and colleagues. And gives some ideas or topics for doing more videos.

As a customer myself, I think this is one of the best email marketing tactics you can follow as well. Always try to explain to your customers why they need to engage with your business.

Utilize social media channels to generate leads

“Content is fire, social media is gasoline.” - Jay Baer

Social media channels are a great way to generate leads for your business. By using platforms like LinkedIn, Facebook, Twitter, WhatsApp, and Instagram, you can reach a large audience and engage with potential customers.

Social media allows you to create targeted ads and content that can attract customers who are interested in your products or services. Let’s discuss this with an example from Apple and how it provides targeted ads on social media pages.

You can also use social media to build relationships with your audience and establish trust. Let's see how to increase sales through social media with an example.

Ajio is an Indian e-commerce company in the fashion space, providing online shopping platforms for clothing like Myntra and Flipkart. Ajio is headquartered in Bangalore, Karnataka, India.

As you can see from the above picture showing this e-commerce giant’s WhatsApp marketing, Ajio portrays social media engagement well. Why I am saying this is that they offer some cool discounts to purchase the products, and the thing is, they not only gave discounts but also provided the link to the product, which made it easier for customers to make purchases and increased the probability of making a purchase.

The best part is that Ajio provides options for shopping on WhatsApp itself. It shows that we don’t need to go to any other websites or pages; we can simply purchase whatever we want within Ajio’s WhatsApp business account. It is something you have to consider and implement in your business to increase the chances of sales engagement activities.

By consistently posting valuable content and interacting with your followers, you can increase your brand awareness and ultimately drive more sales. So, if you want to grow your business, consider using social media channels to generate leads.

Let’s see one more picture to see how McDonald’s engages with their customers via Twitter.

Implement SEO tactics for your site

Before jumping into SEO, first learn why and how to create an effective SEO strategy for your website.

“Your website is not about you; it’s about your visitors.” - Derek Halpern

SEO, or search engine optimization, is crucial for improving your website's visibility on search engines like Google. By implementing the right techniques, you can attract more organic traffic and increase your online presence.

Start by conducting keyword research to identify relevant terms that your target audience is searching for.

Then, optimize your website's content, meta tags, and URLs to align with these keywords. Moreover, focus on building high-quality backlinks, website structure and improving the website's loading speed.

With a well-planned SEO strategy and best link building services, you can enhance your website's rankings and drive more traffic. This will increase the probability of customers' interactions with your website, which will lead to increased sales engagement.

Besides content and backlinks, you also need to take care of technical aspects of your website including speed, DNS set up, image CDN for faster load times, etc. To do it, you can use tools like Cloudflare, DNS Checker, and Google’s PageSpeed Insights.

Let’s take the Amazon platform as an example of how it implies SEO with a clear picture.

At times, it can be challenging to optimize an e-commerce site for search engines. However, Amazon has mastered this art and excels in almost all aspects.

One of the ways they achieve this is by implementing user-generated content, which is equally important. When customers leave comments on a product page, it adds fresh content that describes the product, making it more valuable for the e-commerce site.

From the above point, you need to understand the importance of user-generated content and strive to implement it on your sites.

Construct enhanced landing pages

Creating a superior landing page is crucial for enhancing the user experience. To achieve this, focus on a few key elements. Ensure that the page loads quickly, as slow loading times can frustrate your customers.

Make the page visually appealing by using high-quality images and a clean layout. Moreover, provide clear and concise information about your product or service, avoiding excessive text.

Incorporate a notable call-to-action button that stands out and guides your customer to take action. Try to optimize the page for mobile devices to serve your customers accessing it from different platforms. To further improve your page’s effectiveness, leverage programmatic SEO to dynamically adjust and optimize your content based on real-time search data and user behavior. This approach can enhance your page’s visibility in search engine results and attract more relevant traffic.

Let's discuss this with a clear picture.

Here you can see how Canva incorporates its product as a part of its landing page design with excellent images and videos and provides a call-to-action button. It also has the capabilities of mobile-friendliness.

By incorporating these sales engagement strategies, you can significantly improve the user experience on your landing page as well. 

Best 13 lead conversion strategies you must know to convert leads into customer & sales

Want to experience the secret strategies to convert leads into revenue? Let's discuss more.

Use lead scoring to gain an advantage 

Lead scoring is a method used to evaluate and rank your potential customers based on their level of interest and likelihood to make a purchase.

It involves assigning points to different actions or characteristics of a lead, such as your customers' engagement with marketing materials or demographic information.

The higher the score, the more likely the lead is to convert into a customer. This helps your business prioritize your customers' efforts and focus on leads that are most likely to result in sales.

Lead scoring gives you an advantage by ranking leads based on your client’s level of interest in and engagement with your business.

This allows you to focus on the most promising leads and modify your approach to meet clients’ specific needs.

By using lead scoring, you can save time and resources by avoiding uninterested leads and focusing on those who are more likely to convert.

This will lead to increased activity in your sales engagement process and customer loyalty, as you can provide a more personalized and effective experience for your customers.

Categorize your leads

Categorizing leads is crucial for your business to group your customer's interests, needs, and behaviors; by doing that, you can change your marketing strategies accordingly. It allows you to understand your target audience better.

This enhances customer satisfaction and trust, encouraging repeat purchases and positive word-of-mouth. From the above picture you can see Zixflow’s lead management page where you can group your customer database as per your need.

To understand your audience better, you can try out Zixflow. It helps you segregate your leads pipeline stages, allows you to filter leads as per company name, email, phone number, address and more. By adding a filter option you can quickly and easily know the progress as well of your leads.

For instance, let’s say you need specifically a person or a company's lead status and their information while you are pitching your solution to them. In that situation, you can easily sort by adding and searching any particular person's attributes like name, email, phone number, company name, job title and description.

Your team will be able to know the lead’s preferences and instantly answer their queries in that context making sure that the communication flows effortlessly. When that happens, your leads’ feel connected to you and invested into the conversation and thus, the possibility of the conversion increases. 

Utilize efficient omnichannel channel support

Effective communication channels play a pivotal role in transforming leads into sales. By understanding the needs and concerns of potential customers, you can empathize with your clients' unique situations.

This empathy allows us to modify your messages and choose the most appropriate communication channels to connect with your customers.

Whether it's through personalized emails, phone calls, engaging social media posts, or informative blog articles, you can strive to create a genuine connection. Building genuine connection is a great example of showing emotional intelligence in sales.

By actively listening and responding to customers' queries and what they are looking for, you can build trust and establish yourself as a reliable partner.

Take a cue from Zixflow’s book: on how they provide multiple campaigns. You can use this tool in your business to maintain all of your customers' preferred channels in one place. By interacting with your customers via different channels you can understand your needs and requirements and fulfill them. By doing so you can turn leads into sales.

Know how to capture the right market

Capturing the right market to convert leads into customers and sales is crucial. It involves identifying the target audience that is most likely to be interested in your product or service.

By understanding needs and preferences, you can change your marketing strategies to effectively reach and engage with your customers.

This may include creating compelling content, utilizing social media platforms, and implementing targeted advertising campaigns.

Building trust and credibility through positive customer experiences and testimonials can greatly influence the conversion process.

For example, Jio has become a sensation in the market with its amazing strategies and offerings. It is a telecommunications company that offers various services. It was launched in 2016 and quickly became popular due to its affordable data plans. Jio also offers various digital services such as music streaming, video calling, and online shopping.

It has revolutionized the telecom industry in India. They have won over their target audience by offering affordable and top-notch services. The JioPhone, with its budget-friendly price and easy-to-use features, has become a favorite among people. Jio's focus on customers has made them a beloved choice for consumers.

By focusing on the right market and employing effective marketing techniques, you can successfully convert leads into loyal customers and improve the sales process.

Accelerate sales team productivity

To sell more, your sales team needs to work better. You can do this by making things easier and giving your customers what they need.

This can include implementing a customer relationship management (CRM) system, providing sales training and coaching, and setting clear goals and expectations.

You can do that simply by utilizing Zixflow CRM. It has features such as workflow automation and sales pipeline management. This will help you by automating all your lead processes, handling all your incoming leads and overseeing your sales pipeline at every buying stage.

Sometimes dividing your sales team into two groups can be helpful. One group can focus on taking care of current customers, while the other can handle new leads that your business generates. In this way, you can easily afford your customers what they need.

Regularly follow-up with your leads

To turn leads into sales, it is crucial to regularly follow up with your clients. This can be done by setting up a system to track leads and progress.

It is also important to personalize communication and provide your customers with relevant information. You can implement Zixflow CRM for regular follow-ups. It allows you to follow up through various channels, such as email, phone calls, or social media.

Moreover, it gives notifications to remind you to follow up, it allows you to send personalized emails to your customers, you can easily connect with them by scheduling a meeting, you can see the status of the campaign. If you are still not clear. Let’s take a real-life example to understand this scenario better.

It's essential to be persistent without being pushy and always offer value to the lead. By consistently following up, you can build a relationship with your customers, which is more likely to convert leads into sales.

Highlight the testimonials of your loyal customer on your website

Showcasing the positive feedback from satisfied customers on your website can greatly boost your chances of converting leads.

By highlighting testimonials, you can create a sense of trust and credibility among potential customers. These testimonials serve as proof of your product or service's quality and effectiveness.

When visitors or your clients see that others have had a positive experience with your business, they are more likely to become interested and take action. Here you can see MarketerHire give a testimonial of their customer feedback with case studies. Try to use customer engagement to increase sales.

So, make sure to feature these testimonials noticeably on your site to increase your conversion rates and attract more happy customers.

Bring up leads through your emails

Personalizing email marketing can help turn leads into sales or loyal customers. By addressing clients by name and customizing the content to their interests, you can increase engagement and build trust.   

Use data such as past purchases or website behavior to create targeted campaigns that speak directly to the recipient's needs.Segment your email list based on demographics or behavior to ensure that each message is relevant and valuable.

Don't forget to include a clear call-to-action and make it easy for recipients to take the next step. Personalized email marketing can help you build long-lasting relationships with your audience and drive business growth.

You already know the importance of email marketing by now you may have a question: how can I build my email? The picture above is the witness, by using Zixflow’s email campaign feature you can effectively create and send personalized emails to your target audience. By doing so you can convert leads into sales.

Measure conversion rate

Measuring conversion rates is crucial for turning leads into sales or customers. By tracking these rates, you can determine the effectiveness of your outbound sales strategies and make necessary adjustments. Conversion rates indicate the percentage of leads that make a purchase or become customers.

This data allows you to identify which channels or campaigns are generating the most conversions, enabling you to focus your efforts on those that yield the best results.

Furthermore, measuring conversion rates helps you understand customer behavior and preferences, allowing you to change your marketing approach to better meet your customer's needs and increase overall sales.

Improve lead qualification from the beginning

Focusing on unqualified leads can be a waste of time, effort, and resources. It can also harm your sales success by lowering your conversion rates, increasing your sales cycle, and damaging your reputation.

When you try to sell to customers who are not a good fit for your business, you risk annoying them, alienating them, or even losing them as potential customer’s forever.

Therefore, it's crucial to identify and prioritize your qualified leads, which are the ones who have a higher likelihood of becoming paying customers. To do so, you need to understand your target market, understand your customers needs, preferences, and pain points, modify your messaging, and adjust your value proposition accordingly.

Once you have a list of qualified leads, you can focus your sales efforts on your customers and use your time and resources more efficiently. You can create strategies to personalize your sales pitch, addressing your customers’ specific concerns, and offering them relevant solutions that meet their needs and budget.

You can also build rapport, trust, and credibility with your customers, which can lead to simplifying your sales process, repeat business, referrals, and word of mouth.

Employ call to action

Craft an engaging call to action that effectively converts potential leads into loyal customers or successful sales. Your call to action should be persuasive, urging individuals to take immediate action.

Utilize powerful language and concise messaging to convey the value and benefits of your product or service. For example, you can use phrases like 'click here to learn more' or 'sign up now' to encourage your readers to take action.

It's important to make your call to action stand out by using bold or contrasting colors and placing it in a notable location on your page. By using an effective call to action, you can increase engagement and conversions on your website or marketing materials.

From the above picture, you can see that Spotify used call-to-action phrases like ‘Sign up free’ with an eye-catching location at the bottom of the page, including a sentence using different background colors. You can also use this tactic on your page to get more engagement.

Educate by giving reasons why

To successfully sell your product or service, it is crucial to go beyond simply creating a desire for it. You must also ensure that your potential customers have a comprehensive understanding of why they should select your offering over that of your competitors.

This requires effectively communicating the reasons behind your business's existence, the unique qualities that make your product or service superior, and the potential negative outcomes of not taking action.

Moreover, it is essential to explain why you do what you do. By using your sales storytelling techniques and sharing the story behind your business, the values that drive you, and the passion that fuels your work, you create a connection with your potential customers.

This emotional connection helps your customers relate to your brand and builds trust. When customers understand the purpose and motivation behind your business, they are more likely to choose you over competitors who may lack a compelling narrative.

Leverage the potential of complimentary offerings

Use freebies or discounts to turn potential customers into paying ones. By offering something for free or at a reduced price, you can entice people to try your product or service, which leads to increased sales engagement activities.

This can help build trust and loyalty, as customers feel they are getting a good deal. Furthermore, it allows you to showcase the value of your offering and convince customers to make a purchase.

Whether it's a free trial, a buy-one-get-one deal, or a percentage off, deploying these incentives can be a powerful tool in converting leads into sales and gaining new customers.

How to calculate lead conversion? 

Lead conversion provides you with insights into customer behavior and allows you to modify your marketing activity. Calculating leads will benefit you in the long run of your business.

Formula for calculating the lead conversion rate

LCR = (Total number of conversions / Total number of leads) x 100

For instance, if you run a bakery and convert 20 out of 100 leads into loyal cake enthusiasts, you know your conversion rate is 20%. Let's crack the code and turn those leads into loyal customers.

This simple formula will help you measure the success of your lead generation efforts and optimize your strategies accordingly.

For instance, if you run a bakery and convert 20 out of 100 leads into loyal cake enthusiasts, you know your conversion rate is 20%. Let's crack the code and turn those leads into loyal customers.

This simple formula will help you measure the success of your lead generation efforts and help you optimize your sales engagement strategies accordingly.

Why is tracking lead conversion important?

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” - Zig Ziglar

Tracking lead conversion is essential for your business to measure the success of your marketing strategies and sales efforts in turning potential customers into paying ones. By keeping an eye on the number of leads that result in sales, you can pinpoint areas that need improvement, you can then work on how to improve sales performance and adapt your tactics accordingly.

This data also enables your business to calculate key metrics like conversion rates, return on ad spend (ROAS), or customer acquisition cost (CAC) and make informed decisions about future marketing investments. Failing to track lead conversion puts your company at risk of wasting resources on ineffective campaigns and losing out on potential revenue.

Therefore, it is crucial for your business to consistently track and analyze your lead conversion rates. Moreover, the ability to track lead conversion empowers your business to make informed choices that fuel growth and enhance profitability, ensuring a competitive edge in the market.

Effortlessly develop your lead conversion process

Are you ready to gain loyal customers and accelerate sales by utilizing lead conversion tactics?

Boost your sales by enhancing your lead conversion process with Zixflow.

The question may arise: why Zixflow? I'll answer your question by saying that by choosing Zixflow, a robust tool for managing sales pipeline, you can easily track and manage your leads, ensuring no potential customer slips through the cracks.

It allows you to track and analyze customer behavior, identify areas for improvement, provide automated mail support to engage with your customers, frequently follow up with messages, and give notifications if anything in the sales pipeline moves ahead.

Furthermore, it allows you to personalize your email template, gives omnichannel support, and has a learning section. Its user-friendly interface allows for seamless integration with your existing systems, making it effortless to monitor and nurture leads.

By leveraging Zixflow's advanced analytics and reporting features, you can gain valuable insights into your sales performance, impress sales prospects and ultimately gain loyal customers.

Don't wait any longer to take your business to the next level. Join Zixflow right away to increase LCR.