Staying in touch with your contacts and providing relevant information to them can significantly boost your chances of getting a conversion.
One of the channels that has become a great medium for reaching out to customers is WhatsApp. WhatsApp marketing allows you to engage your audience and build brand awareness for your business.
But to run marketing or promotional campaigns on WhatsApp you need a platform that supports WhatsApp as a marketing channel. And one such platform is Wati.
Wati is a WhatsApp service provider that lets you send personalized messages to your contacts. However, there are numerous other solutions you can try before you pick one for your WhatsApp marketing efforts.
With that said, in this blog post, I have curated a list of the best Wati alternatives for you. Here, I’ll explain their features and why you should consider them for your WhatsApp outreach campaigns.
Wati is a WhatsApp Business Provider that enables you to run tailored WhatsApp campaigns to increase engagement rates and drive interactions.
However, there are several other options for you to go for that perfectly align with your business. That’s why below are a few Wati alternatives with robust WhatsApp capabilities to make the most of it. So, let’s get started!
Zixflow is one of the modern Wati alternatives that has a clean UI and comes with powerful WhatsApp features to enhance your outreach campaigns. It is an easy-to-use platform, allowing you to set up and run personalized WhatsApp campaigns using a no-code campaign builder without needing much technical know-how.
Furthermore, Zixflow includes a centralized inbox to help you manage your incoming messages and respond to them from a single location. With this inbox, you can manage your WhatsApp messages and provide a timely response to your audience.
On top of that, when running your WhatsApp marketing campaigns with Zixflow, you can create and use WhatsApp Message Templates to immediately set up your campaigns. These templates should follow Meta’s guidelines and need to be approved by Meta.
Having said that, Zixflow allows you to build WhatsApp messaging templates using its drag-and-drop template builder. Easily set up your WhatsApp marketing templates and get started with your WhatsApp outreach efficiently.
Zixflow offers a Free Forever plan, which as the name implies, doesn’t cost anything to sign up for the Zixflow platform and start using it to run your WhatsApp campaigns. You only have to pay for the messages you send and make use of the pay-as-you-use payment model.
4.8 out of 5 stars (21 reviews) G2
4.6 out of 5 stars (79 reviews) Capterra
DelightChat uses the WhatsApp Business API to help you have meaningful conversations with your contacts. You can use it to run automatic WhatsApp campaigns to enhance your sales engagement.
DelightChat offers an intuitive UI, paired with AI communication, allowing you to optimize your conversations in live time and provide a more personalized experience to your customers.
The solution lets you send broadcast messages to a large number of contacts via the WhatsApp API. DelightChat allows you to build tailored messages using WhatsApp messaging templates.
It lets you give a complete overview to your customers after they have interacted with your business. For example, you can send order confirmation messages, order tracking notifications, and delivery verifications to ensure the purchased products are delivered correctly to your customers.
DelightChat is an Official WhatsApp Business API that lets you access it at no setup charges. You get a 14-day free trial of the platform and it comes with three pricing plans. These are Startup starting at $49/month, Scale starting at $99/month, and Growth costing $299/month.
Another great Wati alternative, Respond.io provides a multichannel solution for businesses looking for an in-depth WhatsApp marketing solution. By connecting your current infrastructure with Respond.io, you can handle your customer support tickets.
Respond.io is an all-around WhatsApp marketing platform that lets you provide an overall customer experience over WhatsApp. You can deliver relevant information instantly via WhatsApp and boost interactions with interactive WhatsApp notifications.
In addition, with the platform you can upsell & cross-sell your offerings and encourage abandoned cart orders to come back to complete the checkout process. Plus, you can engage your contacts with different types of content to boost engagement and hasten the customer journey.
Similar to Zixflow, Respon.io only charges you for the messages you send. Also, you get a 7-day free trial of the platform to see whether it fits your needs. In case you decide to go with Respond.io, it offers two paid plans starting from $79/month and goes up to $249/month.
4.8 out of 5 stars (149 reviews) G2
4.2 out of 5 stars (12 reviews) Capterra
Interakt, a trademark of Jio Haptik, is a powerful WhatsApp marketing solution, including a robust combination of tools and features to streamline your business communications over WhatsApp.
Ranging from sending messages at scale to responding to incoming messages from a unified inbox, Interakt allows you to optimize your WhatsApp efforts and make use of the full potential of this excellent marketing channel.
As I stated, Interakt is an all-in-one WhatsApp marketing solution that enables you to collect opt-ins, specify tailored auto-responders, create automatic workflows, and forward product brochures as responses to your prospect's queries.
On top of that, you can divide your contacts into smaller groups to run personalized WhatsApp campaigns, ensuring that you accurately reach out to your contacts.
Being an Indian-based company, Interak’s pricing plans are only available in INR. The Starter Plan starts at ₹9,588/year, the Growth one at ₹23,988/year, and the Advanced one at ₹33,588/year. You also need to account for taxes that are levied in addition to these prices.
4.5 out of 5 stars (55 reviews) G2
4.8 out of 5 stars (11 reviews) Capterra
Another one of the WATI alternatives, Bird is a customer support and communication automation software that helps you to converse with your contacts over various marketing channels, including WhatsApp as well.
With Bird, you can utilize the full potential of WhatsApp Business and showcase your offerings in front of customers. Quickly build custom WhatsApp campaigns that consist of tailored messages, and personalized interactions to engage your customers.
Also, Bird only lets you provide relevant messages, but you can leverage other functionality like sharing visuals, gifs, videos, documents, and locations for overall engagement.
Bird offers straightforward pricing where you will be charged based on the number of messages you send. If you need country-specific pricing for WhatsApp, you will have to connect with its sales team for more details.
4.2 out of 5 stars (66 reviews) G2
4.5 out of 5 stars (150 reviews) Capterra
Freshchat by Freshworks, is designed to help companies of various shapes and sizes to optimize their WhatsApp marketing with its robust feature set.
Freshchat offers a clean user interface, enabling you to quickly get used to the platform. With this unified engagement solution, you can implement most of your sales engagement strategies and take your engagement to the next level.
With Freshchat, you can handle numerous WhatsApp campaigns from one account. You can also put more focus on particular messages or WhatsApp numbers to provide quality service to highly qualified leads.
In addition to that, you can include your team members in your Freshchat workplace to keep them up to date with your WhatsApp efforts and reply to incoming questions promptly.
If you want to implement chatbots into your WhatsApp marketing, you can do so with Freshchat’s visual chatbot editors. This way, your team members do not have to worry about redundant queries or tasks and they can concentrate on maintaining useful relationships with your customers.
Although Freshchat offers a free plan to get started with the software, to use WhatsApp Business, you need to get the Growth package or higher tier plans. These plans' costs are as follows:
Furthermore, Freshchat provides a 14-day free trial of the Pro plan for you to experience what the platform has to offer. You will get a notification before your trial ends so you can decide which plan to go for as per your needs.
4.4 out of 5 stars (462 reviews) G2
4.1 out of 5 stars (108 reviews) Capterra
Out of all the WATI alternatives in this list, Twilio offers the most customizability to share your WhatsApp campaigns the way you want. This lets you deliver tailor-made customer experience via its custom APIs. Plus, you can connect Twilio with other third-party tools to increase the level of functionality and use the platform to its fullest.
With Twilio, you can send one-way WhatsApp messages, such as alerts, promos, and OTPs to inform your customers about important deals. Along with that, if you wish to run conversational WhatsApp marketing campaigns, where you want your contacts to reply to your WhatsApp messages, you can do the same with the API for customer support purposes.
However, there is one aspect to consider when using Twilio for WhatsApp marketing and that is simplicity. Since Twilio offers programmable APIs with a wide range of customizability, you will need a decent amount of technical or coding knowledge to tweak them the way you want.
This makes it a bit difficult for startups or small businesses to implement Twilio for their WhatsApp marketing needs.
Twilio offers a pay-as-you-use WhatsApp pricing structure that depends on the country you are sending the WhatsApp messages to and the volume of your messages. You have to get in touch with its sales team to learn more about exact pricing information.
4.2 out of 5 stars (460 reviews) G2
4.5 out of 5 stars (427 reviews) Capterra
Zoko is much more of a collaboration WhatsApp platform where you can add multiple members to your WhatsApp Business account. It is a good choice for you if you want to use WhatsApp as a customer support channel to reach out to your customers with their queries.
On top of being a support platform, you can use it to market your products using WhatsApp. Create a catalog of your products with Zoko’s WhatsApp catalog option and let your prospects purchase them from WhatsApp itself.
Furthermore, users who have contacted you on WhatsApp are highly qualified leads that you can convert easily into paying customers. Zoko lets you send tailored and relevant messages to these prospects at the right moment, boosting your conversion rates and improving your ROI.
Zoko offers four pricing models that you can select from based on the features you want to unlock or your business needs. These plans start from $34.99 per month and go up to $399.99 per month. In addition to these subscription costs, there is a Meta’s conversation fee you have to pay based on the conversations you have.
4.4 out of 5 stars (4 reviews) G2
Trengo is one of the more costly Wati alternatives in this list that is renowned for its customer support features. But at a higher cost, you also get a clean UI and a ton of integration facilities, allowing you to make the bang for your buck.
Being a helpdesk solution, Trengo lets you share your WhatsApp Business number with your customer-facing staff so that your team can access customers’ information and provide top-notch customer service.
Besides that, you can automate your sales process, communication, and redundant tasks with the help of chatbots. You can set up automatic canned replies to commonly asked questions via a WhatsApp chatbot and lower the response time for your customers’ support tickets.
Trengo provides three paid plans that can accommodate up to 5 users. These plans are:
4.4 out of 5 stars (177 reviews) G2
4.4 out of 5 stars (21 reviews) Capterra
AiSensy is one of the market leaders for WhatsApp marketing software designed around the official WhatsApp Business APIs, enabling you to send bulk WhatsApp messages and reach out to millions of contacts.
With AiSensy, you can send broadcast messages to promote your offerings with the WhatsApp Cloud API. Using these messages, you can inform your customers about exclusive deals, promo codes, seasonal sales, or celebratory greetings to build credibility and rapport with your customers.
Not just that. AiSensy offers the unique functionality of linking your Instagram and Facebook Ads with WhatsApp. This way, your prospects are directed to WhatsApp, where you can effectively engage them and increase your chances of getting a conversion.
AiSensy comes with three pricing options; Basic, Pro, and Enterprise. The Basic plan costs $18/month and the Pro one starts at $40.5/month. The Enterprise plan is designed for large businesses with more than 500,000 users and you will have to talk to its sales department for more information.
4.4 out of 5 stars (32 reviews) G2
4.3 out of 5 stars (04 reviews) Capterra
Front is a team collaboration platform with a unified inbox to manage your messages from various sources. It includes numerous social media channels or marketing avenues, such as Meta, X, WhatsApp, and email.
Designed for SMBs, it allows your team members to collaborate on tasks and get your projects done on time. For the communication aspect, Front lets you connect WhatsApp with its platform to see past conversations you had with your customers and accordingly tailor your future WhatsApp marketing strategy.
On top of that, Front enables you to get comprehensive insights about your WhatsApp marketing campaigns. It lets you monitor your outreach metrics and stay on top of any developments that happen in the future.
Front has four payment options starting from $19/user/month to $299/user/month. The Starter plan is best for small teams and you can unlock more features as you upgrade to higher tiers.
4.7 out of 5 stars (2008 reviews) G2
4.5 out of 5 stars (259 reviews) Capterra
There you have it. These are some of the best Wati alternatives for you to pick from. These platforms come with all the required features you need to run personalized WhatsApp marketing campaigns.
However, if you ask me to suggest one solution out of these, I would say go for Zixflow. It is a modern marketing platform that comes with omnichannel marketing functionality for you to engage your contacts across multiple channels.
The best part is it doesn’t cost anything to create an account on Zixflow. Just enter your details and you are ready to go within seconds. Give it a try today!