WhatsApp marketing is a type of marketing that businesses use to be in touch with their customers and market their offerings. In order to accomplish this effectively, companies make use of something called WhatsApp API.
WhatsApp Business API allows you to send bulk messages and give you the ability to add multiple devices to your WhatsApp Business account, something that you don’t get with the WhatsApp Business App. And you need this capability because as per WhatsApp, close to 175 million users contact companies via WhatsApp per day.
So to take full advantage of the API capabilities, you have to set up the WhatsApp API and link it to a communication platform to begin running your WhatsApp campaign. But this task can be challenging if you are not familiar with the technical aspects of APIs.
For that reason, you need to use a WhatsApp API provider who will handle these behind-the-scenes factors and let you focus on the conversations with your audience.
With that said, in this blog post, I will go over the difference between WhatsApp Business Service Providers (BSPs) and WhatsApp API, leading WhatsApp API providers, and the elements you have to look for when choosing one for your business. So, let’s dive!
BSPs, also known as WhatsApp Partners, are third-party vendors that act as mediators between businesses and WhatsApp. These partners specialize in the WhatsApp Business Platform and assist you in your WhatsApp marketing endeavors.
WhatsApp API, on the other hand, is a customizable API built by Meta that lets you send WhatsApp messages at scale to your audience. Since it's a backend program without any UI, you’ll need to integrate with a communication platform like Zixflow.
The major difference between BSP and WhatsApp API is that you can set up the WhatsApp Cloud API and integrate it with your tech stack to create a WhatsApp CRM. However, if you are not tech-savvy or if it is your first time using WhatsApp for business, you might want to utilize the expertise of a BSP.
When choosing a WhatsApp API provider, there are several important factors to consider to ensure you get a reliable solution for your company. Below are some of the key aspects to look out for:
Ensure that whichever provider you pick is an official WhatsApp Business API solution provider. Using an unofficial or unauthorized service provider may result in unreliable service and a potential violation of WhatsApp’s terms of service, resulting in your account getting banned.
Check the documentation and resources provided by the provider to make sure the integration process is smooth. It shouldn’t be a complex process to integrate the WhatsApp API with your CRM system.
For instance, Zixflow is an all-around communication platform you can integrate with the WhatsApp API. It provides comprehensive API documentation to help you save development time and effort by making the system ready for use quickly.
Make sure the provider adheres to WhatsApp’s policies and guidelines, as non-compliance can lead to restrictions or loss of service. Also, verify that the provider has strict data protection regulations and follows industry security standards. Since you deal with sensitive data on WhatsApp, security, and compliance is crucial to safeguard your customers’ information.
Whether you are a startup or a large enterprise, your API provider should be able to handle your messaging volume without having any performance issues. As your business expands, so will your need to send more messages. That’s why your API provider needs to have a reliable infrastructure to keep up with the growing demands of your business.
There are many WhatsApp API providers present in the market and choosing one out of many can be difficult. So, to make it easy for you, I have curated a list of top WhatsApp API providers below. You can go through them and choose the one suitable for your business needs.
Twilio is one of the most famous WhatsApp API providers, offering you the ability to integrate WhatsApp messaging into their platform and communication workflows. It is a robust cloud communication platform, using which you can send and receive messages, set up automated responses, and manage your WhatsApp interactions for improved sales engagement.
With Twilio, you can send highly engaging, personalized WhatsApp messages by including images or videos. It also supports various message types, such as one-way or conversational messages to ensure that you can interact with your customers properly and deliver top-notch customer service.
Interakt is a full-fledged WhatsApp messaging service provider that is suitable for companies of various sizes. Being a complete WhatsApp service provider, Interakt allows you to automate your communication and also provides a fast and easy verification process to access the WhatsApp Business API.
Interakt is designed with the aim to provide all the required services to set up and start using the WhatsApp Business API. For example, you can send promotional offers, reminders, or abandoned cart messages using the Business Message Templates to increase engagement and conversions.
WATI is a robust WhatsApp Business API provider that lets you reach out to your audience at scale. It offers a variety of automation capabilities and integration features to streamline your business conversations.
WATI is built to fulfill the needs of various businesses operating in different fields. It offers an intuitive UI, making it easy to create an account and link it with your WhatsApp API, allowing you to send broadcast messages based on your sales engagement model.
Zoko is a robust WhatsApp API provider that provides capabilities to handle everyday WhatsApp marketing activities. It also lets you send broadcast messages for any upcoming events or product launches.
Zoko is one of the market leaders that enables you to expand your reach using WhatsApp. Its central panel offers insights, allowing you to send relevant WhatsApp messages to deliver quality sales experience and help them get across various stages of the sales funnel.
Infobip is a reputable global communications platform that is also an API provider for WhatsApp Business. It allows you to automate your messages, alerts, and updates and also lets you provide around-the-clock customer service by receiving messages from your buyers.
On top of that, Infobip enables you to access other WhatsApp Business features such as multimedia support and message templates. This way, you can interact with your customers on WhatsApp, providing a popular communication channel to boost customer engagement and sales.
Sendinblue was a famous marketing and automation platform but with the company revamp, it also started offering WhatsApp Business API solutions. Connecting WhatsApp API with Brevo enables you to build WhatsApp Templates without any technical know-how. You can also utilize the data saved in your CRM to reach out to your prospects first.
In addition, you can easily link the WhatsApp Business API with Brevo. Its user-friendly interface is built in such a way that you don't need much technical knowledge to begin running your WhatsApp campaign. Also, It comes with native integration so you don't have to get any other applications.
BotSpace is another WhatsApp API provider that you can use to enhance and manage your buyer interaction over WhatsApp. BotSpace allows you to automate your conversations by using chatbots which serve as a preliminary mode of engagement.
It is simple to set up this end-to-end communication platform, making it a good choice for non-technical individuals. Plus, its chatbot is capable of asking the right sales qualifying questions and providing answers to the inquiries of customers using natural language processing algorithms.
Tyntec is an international Meta and WhatsApp Business API provider that has been operating for the past 20 years. With Tyntec, you can connect WhatsApp as a communication medium with your existing framework via the Conversations API.
Plus, Tyntec lets you send highly engaging WhatsApp messages to promote different types of sales with the help of multimedia components and interactive buttons. This way, you can get in touch with your audience, drive traffic to your site, and increase brand awareness.
DelightChat is a WhatsApp Business API provider that allows you to interact with your audience via WhatsApp and assign customer communication to reps to ensure quick, accurate responses. You can also design tailored message templates and send a maximum of 100,000 messages each day.
DelighChat also enables you to automate your WhatsApp messaging so you can send cart recovery, order alerts, and OTP messages in a timely manner. This allows you to build a customer-centric selling approach to cross and upsell your products, convert abandoned carts, and drive sales.
Ameyo is an official WhatsApp Business API partner, using which you can engage with your buyers effortlessly over WhatsApp. As a communication platform, Ameyo not just lets you get access to WhatsApp Business API but also offers ready-made solutions for providing customer support, integrating chatbots, and a support ticketing system within WhatsApp.
In addition, Ameyo supports multiple languages to offer you the capability to converse with your buyers in the language of their choice. Plus, you can use the templates to provide fast answers to customers’ questions and automate the response process. By doing so, you supply accurate, relevant information to your buyers, which helps you in building rapport and sell more efficiently.
360dialog is another WhatsApp Business partner that provides complete access to both Cloud and On-premise Business APIs. One of the things 360dialog stands out for is its data and privacy compliance policies. Its hosting services support both GDPR and local regulations to protect the data of your customers.
360dialog, being an official business service provider of WhatsApp, offers you the ability to get your business verified and obtain the green checkmark. Having a verified business account builds confidence among your customers by showcasing your authenticity.
MessageBird is a cloud communications solution that provides a wide variety of conversation APIs, including the WhatsApp Business API. With MessageBird, you can use WhatsApp to run promotional campaigns and offer customer care in real time.
Furthermore, MessageBird is a multilingual platform that lets you cater to the needs of international customers in their native language. Also, MessageBird can be integrated with your CRM, allowing you to smoothly incorporate WhatsApp into your current marketing infrastructure.
DashCX is a WhatsApp communication solution that enables you to send, transform, and tailor your WhatsApp messages at scale. It lets you promote your products or services and increase the productivity of your internal staff with WhatsApp chatbots and automation features.
Not just that. DashCX lets you connect no-code bots with your WhatsApp account to provide preliminary customer service and interaction automatically. It also allows you to collect and evaluate customer details prior to engaging with a customer. This way, you can be ready to handle any kind of objections or questions that you might come across.
These are the 13 best WhatsApp Business API providers that will assist you in setting up your WhatsApp Business account and executing your WhatsApp marketing initiatives.
However, I would also like to mention one more marketing software that you can integrate with WhatsApp API to run outreach campaigns.
Zixflow is a top-class marketing platform that lets you make the most of WhatsApp API while also providing the functionality to simplify your sales process. It is a straightforward marketing software that allows you to reach out to your audience in a simple yet effective manner.
It offers a lifelong free plan along with a pay-as-you-go wallet, where you don’t have to worry about monthly charges. Your account will only be deducted based on the number of messages you send and WhatsApp’s per-conversation charge, which you can learn more about by going to the WhatsApp API pricing page.