14 Best WhatsApp API Providers for Businesses in 2024

WhatsApp marketing is a type of marketing that businesses use to be in touch with their customers and market their offerings. In order to accomplish this effectively, companies make use of something called WhatsApp API.

WhatsApp Business API allows you to send bulk messages and gives you the ability to add multiple devices to your WhatsApp Business account, something that you don’t get with the WhatsApp Business App. And you need this capability because as per WhatsApp, close to 175 million users contact companies via WhatsApp per day. 

So to take full advantage of the API capabilities, you have to set up the WhatsApp API and link it to a communication platform to begin running your WhatsApp campaign. But this task can be challenging if you are not familiar with the technical aspects of APIs. 

For that reason, you need to use a WhatsApp API provider who will handle these behind-the-scenes factors and let you focus on the conversations with your audience. 

With that said, in this blog post, I will go over what a WhatsApp Business Service Provider is, the difference between a WhatsApp Business Service Provider and WhatsApp API, the elements you have to look for when choosing one for your business, and the best WhatsApp API providers. So, let’s dive!

What is a WhatsApp Business Service Provider?

WhatsApp Business Service Providers, also known as WhatsApp Partners, are third-party vendors that act as middlemen between your business and WhatsApp. These partners specialize in the WhatsApp Business Platform and assist you in your WhatsApp marketing efforts.

Using these vendors, you can utilize WhatsApp’s marketing capabilities without worrying about setting up the channel by yourself or spending time figuring out what to do if you run into a problem. 

Although having a WhatsApp Business Service Provider can help you get started with integrating WhatsApp into your current marketing infrastructure, it will cost you more money as these vendors have their monthly or on-time plans.

WhatsApp Business Service Provider vs. WhatsApp API

As I said before, WhatsApp Business Service Provider acts as a link between you and WhatsApp, allowing you to use WhatsApp through their platform. 

On the other hand, WhatsApp API is a customizable API built by Meta that lets you send WhatsApp messages at scale to your audience. Since it's a backend program without any UI, you’ll need to integrate with a communication platform, like Zixflow. 

One of the major differences between WhatsApp Business Service Provider and WhatsApp API is that you can set up the WhatsApp Cloud API and integrate it with your tech stack to create a WhatsApp CRM yourself. 

However, if you are not tech-savvy or if it is your first time using WhatsApp for business, you might want to utilize the expertise of a vendor. Although having a WhatsApp Business Service Provider can help you get started with integrating WhatsApp into your current marketing infrastructure, it will cost you more money as these vendors have their monthly or on-time plans.

Advantages of using WhatsApp API

After learning the difference between a WhatsApp BSP and the WhatsApp API, now it’s time to look at the benefits of using WhatsApp API for your business. So, let’s get started. 

Communication scalability 

The WhatsApp Business API is designed for medium to large businesses that need to communicate with a vast number of customers. It allows you to handle thousands of customer interactions simultaneously through automation and connect with them via central software, making it ideal for scaling up your outreach efforts.

Better customer engagement

WhatsApp is one of the most widely used messaging platforms globally, with close to 3 billion active users. So, you can use the WhatsApp API to reach customers on a platform they already use regularly, leading to higher engagement rates. The API lets you have a two-way conversation, enabling you to respond to customer queries, send updates, and offer real-time support.

Automate with chatbots

The WhatsApp API allows for the integration of chatbots, which can automate responses to common queries. Automation reduces response times and frees up your customer service agents to handle more complex issues. Chatbots can also be enhanced with artificial intelligence for more sophisticated interactions with minimal human intervention.

Personalized communication

Using the WhatsApp Business API, you can send tailored messages at scale to your customers without having to manually type in each message. These personalized messages have a higher chance of driving engagement. 

With the API’s ability to dynamically insert customer-specific information into template messages using variables, you can create more meaningful and tailored communication.

Secured platform

WhatsApp provides end-to-end encryption for all messages, ensuring that conversations between you and customers are private. This is particularly important if you work in industries like finance or healthcare, where sensitive customer information may be shared.

Having said that, let’s look at some of the aspects you should think about when deciding to go for a WhatsApp API Provider.

What to look for in a WhatsApp API Provider?

When choosing a WhatsApp API Provider, there are several important factors to consider to ensure you get a reliable solution for your company. Below are some of the key aspects to look out for:

Official WhatsApp partner

Ensure that whichever provider you pick is an official WhatsApp Business API Solution Provider. Using an unofficial or unauthorized service provider may result in unreliable service and a potential violation of WhatsApp’s terms of service, resulting in your account getting banned.

Quick integration

Check the documentation and resources provided by the provider to make sure the integration process is smooth. It shouldn’t be a complex process to integrate the WhatsApp API with your CRM system. 

Compliance and security

Make sure the provider adheres to WhatsApp’s policies and guidelines, as non-compliance can lead to restrictions or loss of service. Also, verify that the provider has strict data protection regulations and follows industry security standards. Since you deal with sensitive data on WhatsApp, security, and compliance is crucial to safeguard your customers’ information.

Scalability

Whether you are a startup or a large enterprise, your API provider should be able to handle your messaging volume without having any performance issues. As your business expands, so will your need to send more messages. That’s why your API provider needs to have a reliable infrastructure to keep up with the growing demands of your business.

Top WhatsApp API providers for your company

There are many WhatsApp API providers present in the market and choosing one out of many can be difficult. So, to make it easy for you, I have curated a list of top WhatsApp API providers below. You can go through them and choose the one suitable for your business needs.

Zixflow

Zixflow is a strong WhatsApp API provider that helps businesses like yours who want simpler communication solutions. Using Zixflow’s WhatsApp Cloud API, helps you easily automate, schedule, select templates, and send personalized messages from a user-friendly dashboard.

Zixflow makes it simple for you to send dynamic, personalized messages to many people. It helps you reach a wider international audience through the WhatsApp API. With Zixflow, you can improve how you engage with your customers by using the API to create custom messages and make communication more efficient.

Furthermore, Zixflow offers in-depth API documentation to get your unified API up and running. Using these developer docs, you can set up the API and connect it correctly with your Zixflow account to help you save development time and effort by making the system ready for use quickly.

On top of that, when you sign up with Zixflow, you get a trial WhatsApp number in your account that you can use to send test WhatsApp messages to your number. This way, you will be able to see how these messages and the WhatsApp Message Templates look on WhatsApp firsthand before sending them to your customers.

Zixflow Inbox allows you to handle your incoming messages with a click of a button from the unified inbox. Here, you can quickly reply to your customers' queries and manage interactions, add notes, create activities, save files, and add a contact to a cadence directly from the inbox.

Sending WhatsApp messages is one part of running successful marketing campaigns. The other half is promptly responding to incoming messages. This is where you can utilize Zixflow AI for having AI-driven, two-way conversations on WhatsApp and automating all incoming chats into a single inbox, saving a lot of time for agents.

That is not all. It offers you the ability to use Zixflow's WhatsApp Flow to capture user feedback and leads directly over WhatsApp. This eliminates the risk of losing leads since you are not redirecting them over to any landing page or website. 

With Zixflow’s WhatsApp Flow, you are able to capture your users’ responses right there on WhatsApp. And push all these responses to any list in Zixflow, enabling you to download them as a CSV file or create an automated workflow for them.

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Moreover, with Zixflow, you can auto-assign incoming messages and leads to your team members, ensuring you promptly reply to your customers’ messages and prove yourself to be a reliable aide always thinking about your customers first.

Also, if you are an e-commerce business, you can design a product catalog for all your products, add it to Zixflow as a WhatsApp Product Orders template, and send it to your audience effortlessly to grow your sales.

Pricing

You can get started with Zixflow for free, without providing any payment information. It provides a 7-day free trial for you to experience its robust WhatsApp marketing features firsthand.

You can connect with its support team if you have large volumes of messages to get a bulk discount.

Twilio

Twilio is one of the most famous WhatsApp API providers, offering you the ability to integrate WhatsApp messaging into their platform and communication workflows. It is a robust cloud communication platform, using which you can send and receive messages, set up automated responses, and manage your WhatsApp interactions for improved sales engagement.

With Twilio, you can send highly engaging, personalized WhatsApp messages by including images or videos. It also supports various message types, such as one-way or conversational messages to ensure that you can interact with your customers properly and deliver top-notch customer service.

Pricing

Twilio offers straightforward and pay-as-you-use pricing for using WhatsApp Business API. The cost consists of Twilio's per-message charges and Meta's conversation-based pricing fee. So to get an exact quote for your WhatsApp marketing needs, you have to reach out to Twilio’s sales team.

Although Twilio is great for running campaigns, it’s missing some of the essential features that Zixflow offers, like a unified inbox and CRM capabilities to effectively manage your contacts. 

Interakt

Interakt is a full-fledged WhatsApp messaging service provider that is suitable for companies of various sizes. Being a complete WhatsApp service provider, Interakt allows you to automate your communication and also provides a fast and easy verification process to access the WhatsApp Business API.

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Interakt is designed to provide all the required services to set up and start using the WhatsApp Business API. For example, you can send promotional offers, reminders, or abandoned cart messages using the Business Message Templates to increase engagement and conversions. 

Pricing

Interakt has three annual pricing plans that start from ₹9,588/year and go up to ₹33,588/year. On top of these subscription charges, you have to pay taxes and Meta’s conversation fee based on the number plus the type of messages you send.

In comparison to Zixflow, which lets you run engagement campaigns across SMS, email, and WhatsApp, Interakt only allows you to use WhatsApp. Also, you don’t get advanced contact management, and there is no free version, unlike Zixflow.

Wati

Wati is a robust WhatsApp Business API provider that lets you reach out to your audience at scale. It offers a variety of automation capabilities and integration features to streamline your business conversations.

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Wati is built to fulfill the needs of various businesses operating in different fields. It offers an intuitive UI, making it easy to create an account and link it with your WhatsApp API, allowing you to send broadcast messages based on your sales engagement model.

Pricing

Wati also has three payment plans; Growth costing ₹1,999 per month, Pro starting at ₹4,499 per month, and Business priced at ₹13,499 per month. All these plans support up to five members and you will have to pay extra charges for each member you add based on the plan.

Similar to Interakt, Wati is also missing the SMS and email marketing functionality that you get with Zixflow. It lacks advanced contact management features like creating multiple lists or groups and doesn’t let you get started for free.

Zoko

Zoko is a robust WhatsApp API provider that provides capabilities to handle everyday WhatsApp marketing activities. It also lets you send broadcast messages for any upcoming events or product launches.

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Zoko is one of the market leaders that enables you to expand your reach using WhatsApp. Its central panel offers insights, allowing you to send relevant WhatsApp messages to deliver quality sales experience and help them get across various stages of the sales funnel.

Pricing

Zoko offers four simple pricing packages as follows:

• Starter - $34.99 per month
• Plus - $59.99 per month
• Elite - $109.99 per month
• Max - $399.99 per month

In addition to these prices, you have to pay Meta’s WhatsApp charges based on your usage.

When compared to Zixflow, Zoko only supports WhatsApp and doesn’t include SMS or email as engagement channels. It also doesn’t provide a free version like Zixflow.

Infobip

Infobip is a reputable global communications platform that is also an API provider for WhatsApp Business. It allows you to automate your messages, alerts, and updates and also lets you provide around-the-clock customer service by receiving messages from your buyers.

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On top of that, Infobip enables you to access other WhatsApp Business features such as multimedia support and message templates. This way, you can interact with your customers on WhatsApp, providing a popular communication channel to boost customer engagement and sales.

Pricing

Infobip also offers a conversation-based pricing model just like Zixflow for running WhatsApp campaigns. To know more about actual figures, you can check out its pricing page or get in touch with its sales team.

Infobip is missing essential and advanced CRM features and unified inbox that are available in Zixflow. You cannot segment your contacts’ details or make use of advanced tagging with Infobip. 

Brevo (formerly Sendinblue)

Sendinblue was a famous marketing and automation platform but with the company revamp, it also started offering WhatsApp Business API solutions. Connecting WhatsApp API with Brevo enables you to build WhatsApp Templates without any technical know-how. You can also utilize the data saved in your CRM to reach out to your prospects first.

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In addition, you can easily link the WhatsApp Business API with Brevo. Its user-friendly interface is built in such a way that you don't need much technical knowledge to begin running your WhatsApp campaign. Also, It comes with native integration so you don't have to get any other applications. For users looking for an effective alternative to the AiSensy platform, Brevo is the way to go.

Pricing

Brevo lets you use the platform for free and add limitless contacts to it. However, if you want to unlock advanced features of the solution, you have to upgrade to a paid plan. The Starter plan is suitable for small companies and costs $25/month. 

If you are a medium or big company, you might have to get the Business plan starting at $65/month or the BrevoPlus plan which comes with tailored pricing to match your needs.

Zixflow is one of the top alternatives of Brevo. Both are similar in terms of features but Zixflow is much more powerful overall and provides more customization options. Plus, Brevo has multiple pricing plans for different use cases, which is not the case with Zixflow. 

BotSpace

BotSpace is another WhatsApp API provider that you can use to enhance and manage your buyer interaction over WhatsApp. As a robust tool for automating WhatsApp conversations, BotSpace relies on chatbots as a preliminary mode of engagement.

It is simple to set up this end-to-end communication platform, making it a good choice for non-technical individuals. Plus, its chatbot is capable of asking the right sales qualifying questions and providing answers to the inquiries of customers using natural language processing algorithms.

Pricing

BotSpace is a free-to-use platform that allows you to send broadcasts to your contacts.  To get access to more advanced marketing and automation features you have to get a higher tier plan. 

The Starter plan costs ₹2,999/month, the Pro starts at ₹6,299/month, and the highest tier plan, Premium ₹19,499/month for a truly unlimited experience.

BotSpace only supports WhatsApp communication while Zixflow comes with SMS and email on top of WhatsApp for all-around engagement. Unlike Zixflow, it’s missing conversational AI and WhatsApp Flows to effectively engage users.

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Tyntec

Tyntec is an international Meta and WhatsApp Business API provider that has been operating for the past 20 years. With Tyntec, you can connect WhatsApp as a communication medium with your existing framework via the Conversations API.

Plus, Tyntec lets you send highly engaging WhatsApp messages to promote different types of sales with the help of multimedia components and interactive buttons. This way, you can get in touch with your audience, drive traffic to your site, and increase brand awareness.

Pricing

There is no pricing information available on Tyntec’s website. You will have to get in touch with its sales reps for more details.

In comparison to Zixflow, which lets you engage contacts on all devices, Tyntec mostly revolves around mobile marketing. Additionally, it falls short of Zixflow’s robust contact management and lacks WhatsApp Flows to properly market your products or services.

DelightChat

DelightChat is a WhatsApp Business API provider that allows you to interact with your audience via WhatsApp and assign customer communication to reps to ensure quick, accurate responses. You can also design tailored message templates and send a maximum of 100,000 messages each day.

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DelighChat also enables you to automate your WhatsApp messaging so you can send cart recovery, order alerts, and OTP messages in a timely manner. This allows you to build a customer-centric selling approach to cross and upsell your products, convert abandoned carts, and drive sales.

Pricing

DelightChat offers three paid plans that you can choose from starting with the Startup plan costing $49/month. The Scale plan costs $99/month and the Growth plan is priced at $299/month. On top of these changes, you have to account for WhatsApp’s conversation-based fee as well.

When compared to Zixflow, DelightChat doesn’t come with CRM capabilities to manage your customers. Plus, it’s missing WhatsApp Flows and e-commerce catalogs, limiting your ability to promote your products or services.

Ameyo

Ameyo is an official WhatsApp Business API partner, using which you can engage with your buyers effortlessly over WhatsApp. As a communication platform, Ameyo not only lets you get access to WhatsApp Business API but also offers ready-made solutions for providing customer support, integrating chatbots, and a support ticketing system within WhatsApp.

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In addition, Ameyo supports multiple languages to offer you the capability to converse with your buyers in the language of their choice. Plus, you can use the templates to provide fast answers to customers’ questions and automate the response process. By doing so, you supply accurate, relevant information to your buyers, which helps you build rapport and sell more efficiently.

Pricing

To get the pricing details from Ameyo, you have to fill out a form on its website and request a demo. 

Ameyo is missing a unified inbox to respond to your incoming messages as you could do in Zixflow. On top of that, it lacks WhatsApp Flows and CRM features to streamline your processes, something you can do easily with Zixflow.

360dialog

360dialog is another WhatsApp Business partner that provides complete access to both Cloud and On-premise Business APIs. One of the things 360dialog stands out for is its data and privacy compliance policies. Its hosting services support both GDPR and local regulations to protect the data of your customers.

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360dialog, being an official business service provider of WhatsApp, offers you the ability to get your business verified and obtain the green checkmark. Having a verified business account builds confidence among your customers by showcasing your authenticity. 

Pricing

360dialog offers three pricing plans for using WhatsApp API via its platform. These plans start from €49/month and go up to €249/month.

360dialog and Zixflow both come with dynamic WhatsApp marketing functionality. However, Zixflow supports SMS and email marketing as well.

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Bird

Bird is a cloud communications solution that provides a wide variety of conversation APIs, including the WhatsApp Business API. With Bird, you can use WhatsApp to run promotional campaigns and offer customer care in real-time.

Furthermore, Bird is a multilingual platform that lets you cater to the needs of international customers in their native language. Also, you can integrate it with your CRM, allowing you to smoothly incorporate WhatsApp into your current marketing infrastructure.

Pricing

Bird offers custom prices as per your marketing requirements. Contact its sales team to know more information.

Bird is missing advanced CRM, segmentation, and tagging options that are a part of Zixflow’s contact management. Also, Zixflow lets you sign up to look and feel the platform for free, something that Bird doesn’t offer.

DashCX

DashCX is a WhatsApp communication solution that enables you to send, transform, and tailor your WhatsApp messages at scale. It lets you promote your products or services and increase the productivity of your internal staff with WhatsApp chatbots and automation features.

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Not just that. DashCX lets you connect no-code bots with your WhatsApp account to provide preliminary customer service and interaction automatically. It also allows you to collect and evaluate customer details prior to engaging with a customer. This way, you can be ready to handle any kind of objections or questions that you might come across.

Pricing

DashCX lets you pick from four pricing options ranging from ₹3,850/month to ₹21,000/month. Additionally, you have to pay an onboarding fee when you sign up for the platform and Meta’s per-conversation charges for the messages you send.

Similar to most of the tools in this list, when compared to Zixflow, DashCX also lacks a CRM or contact management facility.

Knock your WhatsApp messages out of the park by choosing the right provider 

These are the 13 best WhatsApp Business API providers that will assist you in setting up your WhatsApp Business account and executing your WhatsApp marketing initiatives.

However, I would also like to mention one more marketing software that you can integrate with WhatsApp API to run outreach campaigns.

Zixflow is a top-class marketing platform that lets you make the most of WhatsApp API while also providing the functionality to simplify your sales process. It is a straightforward marketing software that allows you to reach out to your audience in a simple yet effective manner.

It lets you try out the platform for free and check out its marketing capabilities with a 7-day trial. Plus, with its pay-as-you-go wallet, your account will only be deducted based on the number of messages you send and WhatsApp’s per-conversation charge, which you can learn more about by going to the WhatsApp API pricing page.

WhatsApp Business API FAQs

Given below are some of the common questions regarding WhatsApp Business API. These questions will enhance your understanding of the WhatsApp API and how you use it for effective business communication. 

What is WhatsApp API for business?

The WhatsApp Business API is a platform designed for medium to large businesses that want to engage with customers at scale. Unlike the WhatsApp Business App, which is intended for small businesses, the API allows you to integrate WhatsApp messaging into your customer service, sales, and marketing systems. 

It enables you to send automated notifications, customer support messages, and two-way communication on a platform that customers are already comfortable using. By using advanced features like chatbot integration, automated workflows, and CRM integration, you can build a robust engagement framework for managing all of your external interactions.

Can I use the WhatsApp Business API for free?

Although it is free to sign up for WhatsApp Business API, it’s not free to use it. You have to think about Meta’s conversational pricing model, where the conversations are considered either user-initiated or business-initiated and are charged on a 24-hour session. 

In addition to that, Business Solution Providers (BSP) may charge a usage fee, depending on the services they offer. However, WhatsApp does not charge for replies sent within 24 hours of receiving a user-initiated message, making it cost-effective for customer support.

How quickly can you start using the WhatsApp Business API?

The time required to set up the WhatsApp Business API can vary depending on factors such as the complexity of your existing systems, your choice of BSP, and the approval process. In general, it can take somewhere from a couple of days to up to a week to get your account approved and start running WhatsApp campaigns. A BSP can expedite the process by providing you with pre-built solutions and technical support. 

Does WhatsApp API allow you to send bulk messages?

Yes, you can send WhatsApp messages at scale using the WhatsApp Business API. However, bulk messaging requires using pre-built and pre-approved templates. This ensures that you adhere to WhatsApp’s anti-spam policies. 

Templates are useful for sending messages for different use cases, such as shipping updates, appointment reminders, or promotions, but you must follow strict content guidelines. Also, you cannot send unsolicited marketing messages through WhatsApp, and customers must opt-in to receive these communications. 

Can I automate responses with WhatsApp Business API?

Yes, automation is one of the key features of the WhatsApp Business API. You can set up automated responses using chatbots, which can handle common queries like FAQs, booking confirmations, or order status updates. 

Automation can also be configured to send template messages based on the actions performed by your users. For instance, you can send welcome messages after a user signs up or post-purchase confirmations once an order is placed.