24 Best WhatsApp Tools in 2025 [Tried & Tested]

WhatsApp has become a go-to communication app for both big and small businesses. So much so, that around 200 million people are actively using it monthly to stay connected with businesses. 

Although WhatsApp is the most popular communication platform in the world, you need additional tools in order to use it effectively. Now you might wonder, “Why would I need extra tools to use WhatsApp for my business?” 

Let me tell you why. The WhatsApp Business Platform offers an app and an API. 

The WhatsApp Business app lets you reach out to your audience but you can only engage 256 people at a time and it lacks advanced features to personalize your outreach. On the other hand, you need a frontend platform to integrate with the WhatsApp API to access its functionality.

On top of that, you can use other useful features, like a unified inbox, tailored message templates, and custom campaign builders to stay in touch with your customers around the clock. So, to utilize these capabilities and make your WhatsApp experience more effective, you need special WhatsApp tools. 

With that said, let’s understand what exactly these WhatsApp tools are and dive into a list of some of the best tools for WhatsApp that will allow you to optimize your chats and resolve customer queries promptly.

What are WhatsApp tools?

WhatsApp is a channel that encompasses a wide range of functionality ranging from bulk messaging to setting up automated chatbots. So, to leverage these capabilities you need external tools that give you the infrastructure to start making most of WhatsApp. 

In short, WhatsApp tools are the solution built for you to utilize WhatsApp channels for marketing, sales, and customer support. That being said, since WhatsApp offers too many features, there are a variety of tools like:

• Automation platforms: Using these tools, you can set up automated WhatsApp workflows and chatbots to communicate with your customers around the clock to answer their questions promptly. 
• Customer support: WhatsApp can also be used to deliver timely customer service. Plus, real-time messaging allows you to interact with customers whenever you want. 
• Bulk message senders: WhatsApp allows you to scale your messaging with your business. Bulk WhatsApp sender tools allow you to send Broadcast messages to engage a large number of customers at once. 
• WhatsApp CRM: CRM tools that can be linked to WhatsApp Business Account can be used to manage contacts and plan your future marketing campaigns.

Advantages of using WhatsApp tools

WhatsApp tools are designed for the purpose of helping businesses make use of WhatsApp to promote their offerings and expand their reach. Having said that benefits of using a WhatsApp business tool include:

Better engagement

Due to the real time aspect of WhatsApp, you can converse with customers in real time and promptly. In addition to that, most users use WhatsApp on their phones, allowing you to connect with them on the go.

Enhanced communications

With a WhatsApp tool, you can automate your engagement with the assistance of WhatsApp chatbots. Also, the catalog and interactive message types supported by WhatsApp encourage your users to take action, resulting in more conversions. 

Streamlined marketing 

WhatsApp marketing campaigns are one of the great ways to grab attention, market your products, and drive sales for the success of your business. For this reason, WhatsApp tools come with advanced marketing capabilities and robust analytics dashboards to improve upon your efforts. 

Best WhatsApp tools: a quick overview

This blog post contains in-depth details about some of the best WhatsApp tools. However, before I delve into them, let’s take a look at these tools at a glance using this table:

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Best WhatsApp tools for seamless communication

These WhatsApp tools can be a great addition to your sales engagement model, helping you enhance the customer experience over WhatsApp and drive focus on delivering timely responses to their questions. So, let’s explore each of these tools starting with Zixflow.

Zixflow

Zixflow is an excellent WhatsApp tool that you can integrate with WhatsApp to streamline your sales and marketing communications. It is a complete communication platform that lets you manage various aspects of your WhatsApp marketing, such as sending personalized messages at scale, automating lead nurturing, and managing customers with its native CRM.

Additionally, Zixflow enables you to access your incoming messages from a centralized inbox to easily respond to your customers and lower your overall response time. Not just that. You can use this inbox to track your upcoming tasks, manage notifications, handle permission control, and keep track of your past interactions with customers.Lastly, you can set up automated messaging via Zixflow sales cadence to engage and nurture your leads on WhatsApp. These AI-powered cadences allow you to stay in touch with your contacts after work hours and deliver an around-the-clock customer experience.

Furthermore, Zixflow comes with a WhatsApp Template Editor, allowing you to design your WhatsApp Business Messaging Templates and send them for approval to Meta straight from the application. Using these pre-approved templates, you can send WhatsApp messages quickly and effortlessly. 

Lastly, you can set up automated messaging via Zixflow sales cadence to engage and nurture your leads on WhatsApp. These AI-powered cadences allow you to stay in touch with your contacts after work hours and deliver an around-the-clock customer experience.

WA Toolbox

WA Toolbox offers multiple features for WhatsApp, enabling you to communicate with your customers effectively, drive interactions, and close more deals.You can download WA Toolbox as a Chrome extension and integrate it with WhatsApp Web to handle your chats from your browser. If you are using WhatsApp for your business then WA Toolbox can allow you to hit your business quotas effortlessly.

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WA Toolbox lets you make the most of WhatsApp’s capabilities using its particular feature set. For example, you can use it to set up canned replies, craft personalized messaging templates, and link your account with other WhatsApp automation tools. 

Trengo

Trengo, like other WhatsApp tools in the list, is an in-depth engagement software that provides a unified inbox where you can manage your emails, WhatsApp chats, and social media interactions. On top of that, it lets you connect the solution with external e-commerce or marketing apps such as Salesforce or Shopify for streamlined engagement.

With Trengo, you can handle multiple WhatsApp numbers, allowing not just you but your teams to manage them effectively from a singular platform. Plus, you can assign WhatsApp chats to your members. This way, you can properly manage your communications and address customer issues on time.

Gupshup

Gupshup is an all-round WhatsApp platform that lets you create and implement smart chatbots for increasing customer engagement. It offers several modern functions and WhatsApp Business API integrations to allow you to run outreach campaigns.

With Gupshup, you can craft tailored marketing campaigns to send various kinds of messages, like exclusive deals, festive sales, and abandoned cart notifications. On top of that, if you are running an e-commerce store, you can promote your products using WhatsApp catalogs using Gupshup’s capabilities. If you currently use AiSensy, but want to switch to another platform, then we recommend Gupshup as one of the top AiSensy alternatives.

Brevo

Brevo is another great WhatsApp marketing platform to help you interact with your customers and maintain a customer-centric selling relationship. It is designed to handle various aspects of your marketing strategy ranging from automated messages to real-time conversations.

Along with its WhatsApp marketing functionalities, Brevo, just like Zixflow, comes with an in-built CRM to manage your contacts’ details and plan your next steps effectively. Plus, with Brevo, you can monitor the effectiveness of your efforts to find inefficiencies and enhance them for better ROI.

CleverTap

CleverTap is primarily an engagement and automation solution that includes WhatsApp marketing capabilities to let you connect with your customers over the most-used messaging app on the planet. 

Using CleverTap, you can divide your audience into various groups and send tailored WhatsApp Broadcasts directly to their inboxes.

Furthermore, CleverTap enables you to craft highly engaging WhatsApp Business messaging templates that contain multimedia components and CTAs to let your customers take action directly from their app. These components can support visuals, videos, and GIFs, allowing you to deliver an all-round customer engagement.

Engati

Engati is another WhatsApp chatbot platform that enables you to optimize your communications and let your customers reach out to you whenever they want. These chatbots, powered by NLP algorithms, allow you to deliver a human-like experience to your customers and resolve common queries without needing any interventions.

Furthermore, using these WhatsApp chatbots, you can provide a tailored sales experience to your contacts by letting them browse your offerings by interacting with the chatbot and moving on to the checkout page straight from the chatbot. 

Wappblaster 

Wappblaster is among the top WhatsApp outreach solutions to let you send limitless WhatsApp messages at scale. It is a user-friendly platform that consists of numerous useful capabilities for running successful outreach campaigns and its unrestricted messages help you promote your products in a clear way.

Additionally, Wappblaster lets you send various kinds of content for boosting sales engagement using photos, content, and videos to your WhatsApp messages. Also, you can send WhatsApp messages in different languages to cater to an international audience for expanding reach and showcasing your products to potential customers. 

ControlHippo

ControlHippo is a WhatsApp shared inbox solution that makes the life of customer-facing teams easier by offering a time-efficient way to handle conversations via a unified platform. By utilizing ControlHippo, you can seamlessly manage your communication flow and offer quick replies to your contacts’ issues. 

Not just that. You can link the platform with your existing CRM to create a WhatsApp CRM or your marketing tech stack to enhance overall efficiency. It also provides a Google Chrome extension to let you connect with your customers via a phone call using its Click-to-Call option. 

Whappext

Whappext is a WhatsApp marketing platform with the ability to send thousands of messages at scale simultaneously. You can quickly import contacts to the platform without saving them on your mobile device and use them to send bulk messages using WhatsApp broadcast feature with a click of a button. 

In addition to that, with Whappext, you can customize your WhatsApp messages using different variables for a personalized marketing experience. Plus, if you are using WhatsApp Groups to engage your customers, you can capture the phone numbers of all the members of your group and save them for future communication.

Wati

Wati is a well-known WhatsApp engagement and marketing solution that lets you reach out to your customers. Being a partnered WhatsApp API provider, you can use Wati to boost your reach and drive conversations for business success.

In addition to that, with Wati, you can craft personalized WhatsApp messages and set up automated custom replies to respond back to customers’ messages without having to manually keep track of them manually. 

By using these WhatsApp chatbots, you can offer lightning-fast replies to the frequently asked questions of your customers, and drive revenue by closing deals straight from the WhatsApp app.

WhatSender

WhatSender is one of the most intuitive WhatsApp marketing solutions, letting you connect to thousands of contacts at once from the WhatsApp Web. You can customize the platform according to your business’s requirements and send both personal and business WhatsApp messages.

WhatSender lets you segment your contacts using numerous filters to run highly targeted initiatives for better engagement. Furthermore, you can access your chat history to monitor past interactions to ensure you are up to date with how far a prospect has made into the sales funnel. 

Vepaar

Vepaar is a combination of outreach and WhatsApp CRM, developed mainly for startups and medium-sized companies. From a business’s perspective, you can use it to set up a professional WhatsApp profile, which creates a polished, customer-facing channel for communication.

Since it allows you to integrate with your CRM, you can use it to handle customer relationships, track conversations, and manage prospects seamlessly from a centralized hub. 

Moreover, you can use it to send broadcast messages, build product catalogs, and offer customer support—all within WhatsApp. This makes it easier to engage customers and increase sales in a more streamlined manner.

Growby 

Growby, formerly known as Whatso, is one of the leading WhatsApp tools used by over 25,000 businesses. It is built for both new and medium-sized companies, helping them boost sales engagement and generate revenue.

With Growby, you can send media-rich WhatsApp messages in bulk within minutes. Pair that with its specialized inbox, where you can manage your conversations and address sales, marketing, and customer support queries promptly. Growby is also a great Infobip alternative offering various robust features.

Chatarmin 

Chatarmin is an in-depth tool for WhatsApp that provides a streamlined WhatsApp experience for e-commerce businesses focusing on Shopify. You can elevate your customer interactions to another tier using automated messages across crucial contact points.

Not only that. Chatarmin, being a WhatsApp tool designed for e-commerce stores particularly, lets you convert your abandoned carts into customers by reaching out to them with exclusive deals and compelling them to complete the checkout process.

RapBooster

RapBooster is a WhatsApp marketing solution designed specifically for small businesses that want a platform to scale their outreach across WhatsApp. It is a unified software that lets you handle customer details and utilize this information to send tailored WhatsApp messages for effective engagement.

Moreover, the solution supports multiple phone numbers, allowing you to engage customers from the number of your choice. Plus, by having numerous numbers, multiple team members can reach out to customers simultaneously. 

In addition to that, the platform includes other WhatsApp features like chatbots, interactive messages, and integration with WhatsApp API, enabling you to make the most of the capabilities of WhatsApp to grow your business.

Landbot

Landbot, as the name suggests, is a WhatsApp automation platform that allows you to build tailored WhatsApp chatbots to interact with your audience automatically. You can leverage these bots to deliver timely customer assistance and enhance the overall customer sales experience.

Landbot, being an all-round chatbot platform, gives you insights into your workflows and how the customers engage with them. This way, you can further train your bots to provide relevant, human-like engagement, reducing the workload on your team members. 

Zoko

If you are an e-commerce business and you want to leverage the marketing infrastructure of WhatsApp, then Zoko is the solution for you. With Zoko, you can connect external e-commerce tools with the platform, such as payment gateways to streamline your e-commerce sales processes.

Being an e-commerce-first platform, Zoko lets you handle customer questions and guide them in the right direction, resulting in more closed deals. Its intuitive UI and dynamic integration functionality make it a good choice for online businesses.

Cooby

Cooby is a WhatsApp management platform where you can keep track of your messages and respond back to incoming ones on time. It offers a unified inbox for your customer-facing teams to engage prospects at the right moment.

Furthermore, with Cooby, you can manage communications into separate tabs to ensure quick responses. Plus, you can compose notes for each WhatsApp interaction, allowing you to stay on top of the conversation even if there is a handover between one department to another. 

Additionally, you can take advantage of the saved WhatsApp messaging templates to send common messages, such as offers, notifications, or greetings with ease. 

WA Web Plus

Lastly, WA Web Plus is another extension-based WhatsApp tool that can be integrated with WhatsApp Web to elevate your WhatsApp marketing to the next level. Using the extension, you can directly converse with your customers, resolving their queries and moving them across the stages of the sales pipeline.

WA Web Plus is an extension, meaning that it can be linked with numerous platforms, giving you the ability to send bulk WhatsApp Broadcasts to a large number of recipients. Also, using the extension, you can schedule messages and set up automated responders to handle common queries.

Tidio

Tidio is a customer automation platform that supports integration with WhatsApp to let you create AI-powered chatbots to streamline your customer engagement and enhance sales experiences. Using Tidio, you can put in place workflows to handle customer inquiries promptly and significantly reduce response times for building a loyal customer base. 

Apart from simply answering customer questions, Tidio’s chatbots can also inform them about the status of their orders and when they can expect the delivery. This way, you can free up your support agents from repetitive messages from customers asking to learn more about their shipping. 

NovoChat

NovoChat is a multichannel marketing and conversational tool that is designed primarily for e-commerce brands to incorporate WhatsApp into their outreach plan. Along with WhatsApp, the platform also lets you send messages across Messenger and Telegram. But if you want to send them at scale, that can only be done via Messenger and WhatsApp.

Since it was built for e-commerce businesses, the platform can be easily linked with popular e-commerce stores like Shopify, allowing you to market your offerings with tailored promotional messages. Furthermore, NovoChat comes with a dashboard that gives you real-time insights into your WhatsApp metrics. You can use these insights to make necessary changes to your campaigns. 

Whappend

Whappend is an automation platform that can be used to set up automated WhatsApp initiatives to streamline your customer engagement and convert prospects into paying customers more effectively. By utilizing its bulk messaging feature, you can send personalized, appealing WhatsApp messages to drive sales. 

Due to the delivery of WhatsApp messages, Whappend has become a resource-efficient platform for brands looking to leverage WhatsApp for their marketing needs. Whappend lets you schedule your campaigns to be sent automatically, enabling you to engage your customers at the right time. 

Respond.io

Lastly, Respond.io is a well-known WhatsApp marketing and conversation tool that comes with solid functionality to kickstart your WhatsApp initiatives. It also lets you build tailored automated workflows to ensure you stay in touch with your audience no matter what time of the day it is.

Moreover, the shared inbox allows your internal staff to stay on top of customer interaction while being on the same page with each other. Just like most of the other WhatsApp tools in this blog post, Respond.io can be effectively integrated with external apps to ensure streamlined communications that drive results.

Never miss out on a conversation with these WhatsApp tools

No doubt, WhatsApp is one of the best platforms for streamlining your business communication. Pairing that with these WhatsApp tools, you can access a diverse array of options catering to your needs and the preferences of customers. 

From enhancing productivity to ensuring personalized engagement, these tools have evolved to complement WhatsApp’s functionalities effectively. 

However, if you are looking for just one solution for handling every aspect of your WhatsApp outreach, then Zixflow is the best choice for you. It is built for businesses of all sizes and with its highly customizable interface, you can make it adapt to your specific needs. 

So give it a try today and book a personalized demo to see the platform in action yourself. I guarantee you won’t regret it!

Some FAQs regarding WhatsApp tools

What are the advantages of using WhatsApp tools?

With the help of the right WhatsApp tool, you can manage your contacts, utilize their information to craft highly-personalized messages, run marketing campaigns, and provide prompt assistance should they run into any issue. 

Is it safe to use these tools along with WhatsApp?

WhatsApp is a platform that offers end-to-end encryption for all the messages, and these tools are no different . They come with robust security features to make sure your messages remain safe from external threats. 

How can I send WhatsApp messages at scale?

WhatsApp Business App by itself, allows you to connect to up to 256 users at once. However, if you want more customized messaging or have a larger audience base, then you have to go for the WhatsApp API. WhatsApp tools can be integrated with the WhatsApp Business API to deliver a seamless marketing experience to your customers. 

Is it free to use these WhatsApp tools?

Although most of the tools mentioned above come with either a free plan or a free trial to let you experience the platform, you have to pay a subscription charge to access advanced features like automation. However, if you only want to send messages, you can use Zixflow to run WhatsApp campaigns from the Free plan by utilizing our APIs. Try it out today.

How to build a WhatsApp chatbot for automated interactions?

WhatsApp tools that support automation capabilities include a drag-and-drop editor to set up a chatbot for all your WhatsApp interactions. These days, building a bot doesn’t mean you need comprehensive coding knowledge. Zixflow’s no-code automation builder lets you create a chatbot within minutes by simply dragging and dropping relevant actions you want the bot to perform. Reach out to us to learn more about this. 

Can WhatsApp tools be integrated with e-commerce sites?

WhatsApp has become a crucial part of e-commerce marketing. That is why, WhatsApp tools allow you to integrate them with your renowned e-commerce platforms like Shopify, WooCommerce, or Wix, enabling you to monitor user behavior and send tailored messages for effective marketing.