16 Best WhatsApp Advertising Messages Examples that Convert

WhatsApp offers a conversion rate of 45-60%. This means that for every 100 people who receive your message, almost half of them are clicking on your messages and converting into customers. 

E-commerce and online brands are leveraging this fact to run personalized advertising campaigns on WhatsApp to drive conversions. In addition to that, a well-crafted WhatsApp advertising strategy can positively impact the sales psychology of your customers. 

WhatsApp advertising messages are a great way to inform customers about your offerings and attract attention using targeted marketing content. With that said, if you also want to take advantage of the global user base of WhatsApp you’ll have to craft personalized advertising messaging templates. 

However, before you can jump into creating these templates, you have to understand a couple of other things like what WhatsApp advertising messages are and their benefits. 

So, let’s look at these aspects first before we jump into the different examples of WhatsApp advertising messages, starting with learning more about these marketing messages.

What are WhatsApp advertising messages?

WhatsApp advertising messages are non-transactional promotional messages that you can use to flaunt your brand’s presence and send your consumers to engage them only with your brand with the help of WhatsApp automation tools.

The content of your WhatsApp advertising messages should be consistent, concise, crisp, and catchy phrases aligned with the brand's voice and the need of the customers to ace the competition with recognition of a broad audience and rapport with the target audience.

The marketing WhatsApp advertising messages offer your audience information such as current discounts, incoming sales, exclusive coupon offers, upcoming events, and many more to boost engagement in sales and nail your marketing strategies. This is a popular practice among many e-commerce businesses marketing on WhatsApp.

What are the steps to create effective WhatsApp advertising messages?

Making effective advertising messages sounds easy, but influencing your targeted audiences and building community engagement for attaining sales through these marketing messages cannot be achieved without having a plan or sticking your neck out if there is an opportunity. 

Therefore, you can follow these six-step formulas to tell your customers - “Buy our product."

• Jot down a plan: What do you want the ad message to accomplish?
• Research your prospects: Who are your prospective audiences?
• Segment them into groups: What are the key points to identify them separately?
• Evoke emotion with a personal touch: How do you connect with their hearts to leave your footprint?
• Give customized solutions aligned to need: What is in it for them?
• Reach an agreement: How will they be involved in the trade-off with you?

Now, as a sales rep, you should be aware of the main components to craft the content of effective ad messages and meet this six-step approach for impressing your sales prospects and making the conversion. Let me explain it with an example of how HealthKart used WhatsApp for healthcare and fitness:

Image

Adding an image related to a product or service of your brand illustrates who you are and what the message is about. As you see above, Healthkart has given its product image with its catchy caption and exclusive deal to grab you with both hands.

Heading

This is the key to getting your foot into the door, while creating a hook, and adopting a relationship selling approach. For instance, “Hey Fitness Freak” is the perfect notion used by Healthkart to build personalization, and “Mega Price Drop Alert On The Right Whey To Build Muscles” is used to create a hook.

Subheading

This is a one-liner short description of your advertising message, just like a subtitle, used to create a positive impact. For example, Healthkart builds a subtitle by mentioning “Get MuscleBlaze Biozyme Whey Performance Range Now @ Rs.4099”.

Body

This is the main section of your message, where you can describe the needs of your customers with the solution, such as pricing details, payment options, payment methods, etc. Moreover, through the body part, you can create urgency to purchase the deal. For example, see how Healthkart made the rush by giving a 5% cashback offer to save its customers' hard-earned money.

CTA Link

At the end of your advertising message, you need to mention a call-to-action button because you never afford to lose the chance to click on the final step of your WhatsApp marketing strategy and convert your prospective prospects into hot leads. As you see, with the pre-mentioned link HealthKart invites its customers to take action.

How to send WhatsApp advertisement messages?

“Too often, doing “more with less” means doing more of the same thing the same way, just with fewer resources and a smaller budget.” – Tom Fishburne

Integrating the WhatsApp Business Platform with a WhatsApp API provider allows you to send these advertising messages to your customers at scale. On top of sending WhatsApp messages, you can utilize it to manage contacts, segment your audience with broadcast lists, and gain insights into the data of your WhatsApp marketing campaigns.

To send bulk advertising messages with WhatsApp API, you will need of two things:

1. A WhatsApp API Account
2. An external WhatsApp marketing software like Zixflow to optimize your sales engagement queue.

Now, if you’re willing to utilize WhatsApp Business API, you require four items:

1. A phone number that does not link with your WhatsApp Business Account.
2. A Facebook account for your business.
3. A privacy policy page on your site.
4. Payment gateways to capitalize on your marketing campaigns, such as credit or debit card.

After fulfilling the prerequisites, you need to set up the WhatsApp API account, integrate it with Zixflow to use it as a WhatsApp CRM, and send bulk messages on WhatsApp. Although setting up a WhatsApp API account is a somewhat of a complex process, I’m sharing a detailed video to simplify the entire process from ground up.

I'm certain that after mentioning Zixflow above, one question that crossed your mind is, "Why choose Zixflow?" Let's see what you will get with Zixflow.

Cost-effectiveness with quick integration

Without any technical expertise, Zixflow provides you with access to the WhatsApp Business API in less than 15 minutes and with zero set-up cost, surpassing your need for costly BSPs. This way, you can efficiently utilize your financial resources in your business and easily use WhatsApp as a sales productivity tool.

Send WhatsApp messages in bulk

You can segment your broad audience into smaller ones using a broadcast list to send messages in bulk or schedule WhatsApp messages for your brand advertisement, and automate your message flow with Zixflow. Thus, you can enjoy a higher engagement with all your customers.

Simplify WhatsApp messages with a unified inbox

In Zixflow, the unified inbox is designed as a central hub to simplify how you handle all your customer messages from different channels. It acts as a one-stop shop where you can send and receive RCS, SMS, and WhatsApp messages, eliminating the need to switch between different apps. With everything neatly organized in one spot, managing your conversations becomes effortless.

Access data of WhatsApp marketing campaigns

Setting a marketing campaign or sending advertising messages to your potential prospects or existing customers is not all. You need valuable insights into the data of your marketing campaigns so that you can modify your strategy accordingly. Zixflow provides you with in-depth details of WhatsApp marketing campaigns to drive your conversions.

Additionally, don't forget to check out Zixflow's overview video for a comprehensive look at its features and capabilities. Watching the video will provide you with a better understanding of how Zixflow can enhance your workflow and streamline your communication processes.👇🏻

What is the purpose of using WhatsApp advertising messages?

“Sales does not have to be as complicated as we make it out to be. Sales is simply about a conversation you’re having with a customer”. – Mark Hunter

The comparison between average and effective advertising messages is jaw-dropping while doing sales. In most cases, average advertising messages just somehow fulfill their target, but exceptional advertising messages succeed in building brand persona with the skillful implementation of outbound sales strategies.

Now the question is, “What will you get by implementing advertising messages on WhatsApp?”

Brand promotion

 By strategically promoting your products and services with detailed, personalized, and sales-engaging content, you'll not only gain remarkable visibility but also unleash the power to drive conversions like never before. 

Brand awareness 

With your brand's presence widespread and a robust identity firmly in place, you'll cultivate consumer loyalty and trust, opening doors for new prospects to be overwhelmingly drawn to your unique offerings. 

Lead qualification

Effortlessly sail through the sea of sales opportunities by seamlessly implementing best practices of sales engagement. With the right marketing strategies, you'll be on the fast track to identifying and nurturing the most promising leads as well as prospective prospects.

Competitive edge

Embrace your uniqueness and stand out like a shining star amidst the competition. By capturing a larger market share and securing a rock-solid position in the market, you'll set yourself apart as the go-to choice for your audience. 

What are some of the best examples of WhatsApp advertising messages?

“Think Different” is an advertisement slogan used by Apple. Here, the notion is that everyone yearns to stand out from the rest of the pack. Will you too?

Yep! Then present your brand to spellbound in front of your customer with WhatsApp advertising messages. For this, I have listed the 16 best examples of WhatsApp advertising messages, which you can utilize to simplify your sales process and make the real deal.

Discount offer message 

Who doesn’t love to save money? Give your customers discount offers even if it is minimal. This advertisement message will cater to a wide range of customers from bargain hunters seeking deals to loyal patrons appreciating exclusive rewards.

Exclusive coupon offer message

Do you want to achieve exclusivity? Surprise your audiences by giving them exclusive deals and opportunities, holding their gaze solely on your brand, and excelling in your sales engagement activities.

Special offer message

If you want your customers to invest their time and money only with your brand, send them special offers in advertisement messages. Be it a Holi celebration or your customers' anniversary day, lay the chance to feel special and make their day memorable with your brand only.

Recommendation offer message

Who doesn’t love to get attention and priority? Propose your customers with the best recommendation of your services by showcasing the profit of deals. This is one of the tricks which you can apply to nurture relationships with both prospective prospects and existing customers. 

Flash sales messages

You can leverage the real-time communication functionality of WhatsApp to inform your customers about limited-time flash sales you are running to drive quick conversion. With WhatsApp, your messages are delivered lightning-fast, allowing potential customers to make purchasing decisions quickly. 

In addition to that, you can take advantage of the media capabilities of WhatsApp to design eye-catching promotional messages to indicate critical dates and timing of the sale.

Upcoming event message

To gather your audiences in one place at a time, create awareness of the upcoming event updates using WhatsApp newsletter feature. You can implement upcoming event advertisement messages to build anticipation and excitement for them to join the online event and explore what is in store.

Personalized carousel message

WhatsApp lets you share your products directly with your customers using tailored carousel messages. These messages include an image, product descriptions, and customized CTA buttons to drive actions. 

With WhatsApp carousels, you can include a maximum of 10 items in a swipe-able format that can be easily browsed by potential customers. 

Loyalty program message

Nothing resonates better with customers than the fact that they are valued by businesses they frequently use. Sending loyalty messages on WhatsApp is a great way to showcase that you value your customers and want to have them stick with you for the long run. 

WhatsApp loyalty program messages involve giving your customers some kind of reward for their continuous support. For example, you can offer exclusive rewards like free shipping or a flat discount on the next purchase.

Back-in-stock messages

Keeping your customers informed about when their favorite products are back in stock is crucial to ensure they get them as soon as they become available. This makes sure your offerings don’t sit on the shelves for long when you already have customers ready to buy them. 

Back-in-stock messages are also a great way to keep your customers interested in your business and staying relevant in their lives. Long gaps in messages can lead to customers forgetting about your offerings. However, with continuous and timely messages, you can boost the likelihood of constant conversions and increase the overall customer lifetime value.

Pre-sales offer message

Are you ready to grab attention with enticing deals? Then apply for the benefits of pre-sales engagement with these alluring pre-sales advertisement messages. Lure your customers to take advantage of special perks before the official launch and start driving your revenue as earliest as possible.

Abandoned cart reminder messages

The abandonment rate within the e-commerce industry is around 70%. This shows that most people don’t convert in a single interaction. For this reason, you have to send timely WhatsApp abandoned cart reminders to have a better chance of making these leads come back and finish their purchase. 

In isolation, abandoned cart messages are not exactly advertising messages, but they serve as great follow-ups to enhance the value of your marketing efforts.

Feedback WhatsApp messages

A great way to know more about your customers and find out their interests is by utilizing WhatsApp feedback messages. After a customer receives their product, you can send them a feedback form to ask about their experience. 

After submitting the form, you can send them a discount code to give a percentage off on the next purchase while also getting to know them better. This way, you can tailor your future messages to increase the likelihood of getting more sales. 

Incoming sales message

If you apply incoming sales advertisement messages, you’ll send notifications to your customers beforehand. From a customer’s perspective, I can tell you that I’ll be with you only. The reason behind this, with upcoming sales, you’ll give me time to balance my books without any rush.

Upcoming product launch message

Do you want to give a thrill to your customers' minds? Incorporate new product launching advertisement messages. Remember, your customers are always curious to know, “What's next for them?." You should apply this message to satiate their thirst only with your brand.

Cross-selling WhatsApp promotional message

61% of small businesses say that over 50% of their revenue stems from repeat purchases. This goes to show the power of customer retention and if you use it correctly, you don’t have to generate leads to hit your sales goals constantly. 

Cross-selling is one of the best ways to reach out to existing customers and compel them to make a purchasing decision by highlighting the benefits of complementary products that would go well with their original order. 

Drip campaign message

Lastly, you should utilize drip campaign advertising messages to tell your customers the unique features of your products or services. 

By breaking down the information into bite-sized chunks and delivering it gradually, you can keep your audience interested and tempted throughout the campaign. This will allow your customers to explore the full potential of your products and services while leading them to make an informed purchasing decision.

Are you ready to make your brand soar in the arena of sales?

If leveraging WhatsApp advertising messages is as cool as it seems, then there is no competition between different brands from the same industry or between the industries themselves. From here, you can now understand how crucial taking each step with advertising messages is for your brand’s voice.

But this is just the beginning, and your journey will be long to go. You need to encompass each kind of advertising message to build a brand persona at scale and build a sales enablement environment.

Since you have completed the voyage with me, let’s take a last step towards trying Zixflow and automating your advertising message flow to meet the desired ROI.

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