19 Best MSG91 Alternatives You Must Explore for Your Business in 2024

The best MSG91 alternatives are Zixflow, Servetel, Plivo, Brevo, EngageBay, MyOperator, Twilio, Vonage, Podium, TextUs, Bird, Sinch, SendHub, and TextLocal.

19 Best MSG91 Alternatives You Must Explore for Your Business in 2024

Every now and then, all of us receive a marketing text message about a product or a new service offered by a business. In fact, there isn’t a day when I don’t get a promotional SMS or email about a relevant product in my inbox. Even though these are considered a more traditional marketing practice, they are still viable to this day. 

The reason for that is we have our phones on us throughout the day and businesses take advantage of this fact and reach out to us via marketing texts. 

Now you might think, how can I also leverage this fact and connect with my customers however I want? The answer is yes, you can. 

You need a communication platform like MSG91 to reach out to your customers via SMS, email, voice, or WhatsApp. It is a robust solution that supports multichannel engagement, allowing you to implement a variety of sales engagement strategies.

However, there are other tools present in the market that offer similar functionality to connect with your contacts to drive engagement rates and generate revenue. That being said, here are some of the best MSG91 alternatives that you should consider for your outreach activities. 

Best MSG91 alternatives for your business

As I said before, MSG91 is a powerful marketing and cloud communication platform that you can use to engage with your customers across different channels. With its channel APIs, you can have direct conversations with customers effectively. 

Having said that, you should always think about other options and alternatives to make sure you discover the right match for your outreach needs. So, let’s dive into these MSG91 alternatives starting with Zixflow.


Zixflow is a next-gen CPaaS solution designed to provide an all-around communication facility for businesses of various shapes and sizes. Built with a robust AI-powered deliverability engine, Zixflow ensures that your messages are safely delivered 99.9% of the time. 

Furthermore, being an all-inclusive platform, Zixflow lets you connect with your audience on multiple channels including, SMS, emails, and WhatsApp. In addition to that, Zixflow allows you to create and run marketing campaigns using a visual campaign builder. 

For example, if you want to execute an SMS campaign, you can do so without needing any technical knowledge with the no-code builder. 

SMS campaign builder of Zixflow.

On top of that, it is also a leading WhatsApp Business alternative where you can run WhatsApp marketing campaigns with a similar campaign builder, where you just have to enter the list of contacts you want to send the messages to, pick a messaging template, and start sending creative WhatsApp advertising messages at scale.

WhatsApp campaign builder of Zixflow.

Another thing you should consider is that Zixflow comes with an in-built sales CRM for saving your contacts’ information and dividing them into marketing lists to run highly targeted campaigns. Plus, with Zixflow, you get advanced tagging capabilities to tag your contacts for easy segmentation. 

CRM platform of Zixflow to save your contacts’ details.

That is not all. Zixflow offers a unified API for you to use for all your outreach campaigns across various channels. This way, you don’t have to set up individual APIs to engage with contacts on specific channels. Also, it provides in-depth API docs, allowing you to set up your API without needing any external assistance. All these features make Zixflow one of the best CRMs for many different types of businesses. For example, if you’re a car dealer looking for a marketing and sales solution then Zixflow could be a great automotive CRM for your business.

Unified API docs of Zixflow.


Zixflow is a free-to-use solution that you can use without worrying about a subscription charge. In fact, you don’t even have to pay a monthly charge for running marketing campaigns. With Zixflow’s pay-per-use campaign wallet, you only have to pay for the messages you send. 

If you want to upgrade to a premium plan, the Starter plan costs $19/user/month. And if you want to use the platform with any restrictions, you can get the Growth plan priced at $49/user/month. 


Servetel is a communication and call center solution that comes with a unified dashboard to track your reps and see how they are handling customers’ calls. It also lets you monitor your current tasks and with its user-friendly UI, you can get used to the platform without any difficulty. 

Servetel, a seamless call center and marketing platform.

Apart from monitoring calls, you can personalize and execute SMS initiatives to make sure you are providing relevant content using text. You can send texts at scale to ensure crucial details are readily available to your customers wherever they are.

With Servetel, you can transmit transactional and marketing SMS to keep them updated with the latest news. You can tailor the message content to best fit the situation and provide accurate information easily.


Servetel offers a free trial of the platform that you can access by simply signing up. However, to learn more about its paid plans, you have to get in touch with its sales team as they provide tailored plans as per your requirements.


Plivo is also an MSG91 alternative that lets you connect to your customers worldwide with its cloud communication solution. It provides robust channel APIs to optimize and tailor your marketing campaigns on WhatsApp and other channels to utilize your outbound sales strategies to the fullest. 

Plivo, a good MSG91 alternative.

With Plivo, you can reach out to more than 190 countries and send SMS from different IDs in around 100 nations. Also, Plivo makes sure that your messages are delivered with maximum efficiency, allowing you to increase your engagement rates. 

Additionally, Plivo provides you with a local number to send text messages so your customers can feel secure when receiving your SMS and do not mark or report them as spam. If you want to engage customers over the phone, Plivo offers toll-free numbers you can use to run SMS marketing that your customers can call back on for further information. 


Plivo has a pay-as-you-go messaging plan where you will be charged based on the number of messages you are sending. 


Brevo, also a multichannel marketing platform, enables you to get in touch with your customers across various channels. With Brevo, you can craft customized messages that are both visually appealing and engaging. 

Brevo, a great MSG91 alternative.

In addition to that, you can increase your revenue by connecting with the right prospects and personalizing your outreach over email and WhatsApp. Also, you can craft compelling messages without requiring any design knowledge. 

Furthermore, you can automate your outreach by setting up workflow automation, from the initial contact until they convert automatically across the stages of the sales pipeline. Although Brevo is a good platform, there are many great alternatives to Brevo in the market.


Brevo is a freemium tool that you can start using just by creating an account. It also has three paid packages that start from $25/month and go up to $65/month. 

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EngageBay is a comprehensive, all-in-one marketing and sales automation platform, designed to help you grow and nurture your customer relationships. It offers a range of features including email marketing, marketing automation, sales automation, and customer support tools.

EngageBay, a comprehensive MSG91 alternative.

With EngageBay, you can create and send personalized email campaigns to targeted lists of contacts. You can design visually appealing emails using templates and track open and click-through rates to measure engagement. These features are why EngageBay is considered as one of the most powerful alternative to Constant Contact.

Also, using its marketing automation features, you can set up sales process automation to nurture leads automatically. For example, you can send automated follow-up based on customer’s behavior, trigger specific actions when certain criteria are met, and segment contacts for more effective outreach.


If you are using EngageBay for your marketing needs only, then there are four pricing options available to you. These are as follows:

  • Free - Free plan that comes with limited functionality.
  • Basic - $11.95/user/month
  • Growth - $45.99/user/month
  • Pro - $73.59/user/month


MyOperator is a cloud-based business phone system that provides virtual phone numbers for Whatsapp and SMS, IVR (Interactive Voice Response) solutions, call tracking, and call recording for you to engage your customers effectively. On top of that, it also lets you run and manage your marketing campaigns across SMS, calls, and WhatsApp from a single platform. 

Homepage of MyOperator.

Using its communication APIs for SMS and WhatsApp, you can send a wide variety of messages to your customers. For instance, you can use WhatsApp API to send messages, such as promotional, informational, and customer support messages, at scale. And with SMS API, it allows you to send OTP, transactional, and marketing messages to your contacts. 


MyOperator’s pricing and features vary based on the country. To know exact details about the pricing, you have to check out its pricing page. 


The next MSG91 alternative in this list is Twilio. Twilio is a cloud communications solution built to provide APIs for you to embed voice, video, messaging, and email capabilities into your marketing framework. It allows you to easily integrate communication features into your websites, mobile apps, and other software platforms.

Homepage of Twilio, a flexible MSG91 alternative.

With its highly customizable and flexible marketing APIs, you can make the most of your sales engagement model by running multichannel engagement campaigns. In addition to that, with its advanced analytics dashboard, you can evaluate your campaigns on a deeper level to find any inefficiencies and optimize them for the maximum ROI.


Twilio’s pricing plans differ based on the marketing channels you want to include in your outreach strategy. So it would be best to visit its pricing page to find channel-specific pricing or reach out to its sales team for better understanding.


Vonage is communications software that offers numerous APIs and communication tools for you to integrate voice, messaging, and video capabilities into your outreach and workflows. It provides programmable APIs, enabling you to build custom communication solutions that best fit your unique needs.

Homepage of Vonage, a leading CPaaS solution.

Vonage lets you grow your reach with its customizable messaging APIs to incorporate dynamic marketing channels such as SMS, MMS, WhatsApp, and Facebook Messenger into your outreach. This way, you can converse with your contacts on their preferred channels and send messages at the right time to ensure they are engaged. However, vonage is not the only platform with these features. For making an informed decision, we recommend you check out top-rated Vonage alternatives that might be better-suited for your business.


Vonage offers custom pricing plans based on the channels and APIs you want to utilize. You will have to talk to its sales team for further details regarding prices.


Podium is a customer communication platform that helps you manage interactions with your customers across different channels, including text messaging, VoIP calling, and online chat. It provides tools for managing customer communications, gathering feedback, and improving your digital standings.

Homepage of Podium, an all-in-one communication platform.

Podium allows you to send and receive text messages with your customers, making it easy to communicate quickly and directly. Additionally, Podium offers a centralized inbox to manage all your chats from a single location and improve your response times. If you’re looking for a good Karix alternative, then we definitely suggest Podium be on your list.


Podium comes with three pricing options starting from $399/month and $599/month. The third plan, Signature, is designed for large businesses with complex marketing needs and you will have to contact the sales team for tailored pricing.

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TextUs is a business text messaging platform that allows you to communicate with your audience, customers, and leads via SMS. It provides a centralized platform for sending and receiving text messages, as well as tools for managing conversations, tracking engagement, and analyzing results.

TextUs, a complete messaging solution.

With TextUs, you are able to send bulk SMS messages to a large number of contacts at once. This way, you can deliver various types of content such as announcements, promotions, or updates to contacts easily.

Furthermore, TextUs supports two-way communication, allowing your customers to reply to your messages and engage in conversations. This interactive approach allows you to gather feedback, handle inquiries, and build relationships.


TextUs comes with three pricing plans; Essential, Plus, and Pro. The Essential plan costs $300/month. However, the information about Plus and Pro plans is not available on the website. You will have to book a demo to learn more about these plans.


Bird is a cloud communications and marketing software that offers a range of messaging channels, including SMS, Voice, Email, WhatsApp, and Facebook Messenger. It provides you with the required APIs and features to easily integrate these marketing channels into your outreach.

Bird, a CRM and marketing solution.

With Bird, you can reach out to a global audience, allowing you to run marketing campaigns across different regions and countries. With support for multiple languages and local regulations, you can ensure your messages are relevant and compliant with local laws.

Not just that. Bird offers an analytics and reporting dashboard that allows you to monitor the performance of your outreach campaigns in real time. This way, you can monitor deliverability metrics such as delivery rates, open rates, click-through rates, and conversion rates to optimize your initiatives for better results. Other than MSG91, Bird is also a top alternative to 360dialog platform.


Bird’s API pricing of API for WhatsApp business and other channels is flexible and allows you to pay for only the messages you send. Contact its sales staff to know more about the exact pricing details.


LivePerson is an online platform that offers conversational commerce and AI-powered messaging solutions for you to interact with your customers across multiple digital channels. It enables you to provide personalized and real-time communication experiences through messaging, chatbots, and live chat.

LivePerson, great customer experience software.

Another aspect of LivePerson is its analytics panel. With its advanced intelligence dashboard, you can get comprehensive insights about each conversation. You can view and evaluate your communication details to know what your contacts need and optimize your messaging to provide an optimal customer engagement experience


LivePerson offers a pay-as-you-go pricing plan where you have to pay for the message you send. You can request a quote by contacting its sales team.


TextLocal is a cloud-based SMS marketing platform that enables you to send bulk SMS messages to your customers or subscribers. It provides a range of features and tools for creating, managing, and analyzing SMS campaigns.

TextLocal, a bulk SMS solution for sending messages at scale.

With TextLocal, you can effectively tailor your SMS with custom fields and craft your messages in more than 20 languages. You can also automate your messages to ensure you engage contacts at the right time. 

In addition to that, you can set up automatic responders to reply to your customers outside of working hours. Plus, by monitoring campaigns in real time, you can optimize your outreach to drive a higher ROI.


TextLocal charges on a per bundle basis. Each bundle includes a specific number of SMSs you can send. You can pick a bundle based on your marketing needs. 

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CampaignLabs is an online marketing automation platform designed to help you plan, execute, and optimize your outreach campaigns across different avenues. It offers a wide range of features and tools that streamline your campaign management process, allowing you to reach your target audience more effectively.

CampaignLabs, a communication platform to run marketing campaigns.

With CampaignLabs, you can craft personalized messages, segment your audience based on various criteria, and schedule automated campaigns to deliver the right message to the right people at the right time. The platform also provides analytics and reporting capabilities to track campaign performance and gain insights into audience engagement. 


CampaignLabs has different pricing plans for SMS, email, and API usage. You need to get in touch with them to get custom quotes based on your requirements.


Sinch is a leading communications platform that offers a wide range of tools to integrate voice, messaging, and video into your marketing activities. It provides programmable APIs that allow you to build custom communication solutions tailored for specific situations. 

Sinch, a great MSG91 alternative.

Sinch's platform supports various communication channels, making it versatile for running various kinds of initiatives like email drip campaigns. You can leverage it to reach out to your audience quickly and efficiently through tailored outreach texts, automated voice calls, or interactive two-way communication channels. Other than msg91, Sinch is also known for being one of the top-rated alternatives to Plivo.


There are no pricing details available on Sinch’s website. You have to request a demo to learn more about the platform and know the pricing information.


SendHub is a communication solution that offers you the capabilities for sending SMS messages, making voice calls, and managing contacts. It is particularly well-suited for running outreach campaigns due to its focus on text messaging, which is an effective and efficient means of reaching a wide audience.

SendHub, a business SMS solution.

With SendHub, you can access advanced marketing features such as scheduling your messages, tracking your delivery and response rates, and handling conversations, allowing you to streamline your outreach efforts and engage with your audience more effectively. 

On top of that, SendHub offers integrations with other tools and platforms, such as CRM systems and marketing automation software, further enhancing its capabilities for running successful outreach campaigns. 


SendHub offers four paid plans which are as follows:

Lite - $219/year

Lite+ - $400/year

Starter - $570/year

Basic - $1,000/year

If you want to send a large volume of messages via SendHub, you can also get custom pricing based on your particular needs.

EZ Texting

EZ Texting is an SMS marketing platform that enables you to send bulk SMS messages and track the performance of outreach efforts. It provides a user-friendly interface and a range of features designed to streamline the process of running marketing campaigns. 

EZ Texting, an all-in-one text marketing solution.

The platform also allows you to have two-way communication. This way, your recipients can respond to your messages and engage with you in real-time. Additionally, EZ Texting offers tools for managing contact lists, segmenting audiences, and tracking metrics such as delivery rates, click-through rates, and conversions. 


You can choose between four pricing packages that range from $20/month and go up to $3000/month as per your marketing needs.


CloudTalk is a cloud-based contact center software designed to streamline communication and enhance customer interactions. It offers call routing, IVR, call recording, and analytics to help you manage your inbound and outbound calls properly. 

CloudTalk, a cloud-communication platform.

Plus, it enables you to make outbound calls to reach out to prospects or customers for sales, marketing, or customer service purposes. Also, with automatic dialing and call queuing, you can maximize your agents’ productivity and ensure that the calls are handled efficiently. 


There are three paid plans you can pick from when using CloudTalk. The Starter plan costs $25/month/user, the Essential plan starts at $30/month/user, and the Expert plan is priced at $50/month/user.

Choose the correct MSG91 alternative to elevate your SMS outreach

Well, there you go. These are some of the best MSG91 alternatives you utilize to run overall outreach campaigns. These platforms are designed specifically to handle all of your marketing requirements and come with the necessary functionality to tackle any hurdle you might face.

However, that doesn’t mean you can select any one of these tools for your marketing efforts. Before you decide on a solution, you should test them out and see whether they match what you are looking for. 

Some of the solutions in this list offer a free trial or a free version that you can sign up for instantly without providing any payment details. And one such platform is Zixflow. 

Zixflow is a complete marketing platform built for you to handle your outreach activities from one platform. With its pay-per-use campaign wallet, you don’t have to subscribe to the platform to execute and analyze your outreach campaigns. 

So why not give it a go and sign up for a free account? Who knows you will like it so much that you will not need to look any further after using it once.

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