In this digital age, privacy and personal data security are some of the things people worry about the most. With the increasing number of fraudulent phone calls and messages, business owners and marketers are also worried about using their personal details to execute WhatsApp marketing campaigns.
But there is a way to protect your details against spam callers and that is to use a virtual number for your marketing efforts. WhatsApp allows you to create Business accounts using a virtual phone number to safeguard your privacy.
This way, you can protect yourself from fake calls or malicious attacks and keep your business communication up and running. Having said that, in this guide, I’ll tell you all you need to know about a virtual number and how you can use it with the WhatsApp Business platform. Let’s get into it!
A virtual number, also referred to as a virtual phone number, is a business phone number that is not related to a phone line or a SIM card. Since it is not associated with a SIM or phone connection, it doesn’t need cell phone signals to operate. Instead, it works via the internet and cloud-based technology.
It functions just like a traditional phone number that allows you to make and receive calls and messages. Virtual numbers are usually offered by internet-based telephone providers or VoIP vendors. Calls and messages to virtual numbers are typically forwarded to your personal phone or your service provider’s dashboard, enabling you to deliver seamless customer engagement.
There are several benefits of using a virtual number compared to the traditional one. Following are some of the advantages you get from using virtual numbers:
The biggest advantage of using virtual numbers is that you can keep your personal phone number private when setting up the Business app or WhatsApp Cloud API. This is particularly useful when you are reaching out to new or unknown contacts. This way, you can lower the possibility of data breaches and unwanted calls or messages from strangers.
Having a dedicated virtual number for WhatsApp lets you create a communication point for contacting customers and running outreach campaigns on WhatsApp. A different number makes it easy to handle business-related messages separately from personal ones, providing better management and smooth communication.
Obtaining a virtual number is a straightforward process. Most virtual number providers offer easy registration and activation, making it convenient for immediate use.
Getting a virtual number for WhatsApp is an easy process. To get a virtual number for WhatsApp, you need to follow these steps:
First and foremost, you have to choose a virtual number provider. These providers offer virtual phone numbers to individuals and businesses for a monthly or annual charge.
There are numerous virtual number providers available in the market. You have to find a reputable provider that meets the demands of your business and is within your budget. For example, some of the companies that provide virtual numbers are:
Make sure that you do your due diligence when choosing a provider. Selecting the right provider will allow you to use WhatsApp according to your WhatsApp marketing strategy and make the most of the platform.
Now, a question might arise, can you use free virtual numbers for WhatsApp? Technically, you can. But free numbers come with a huge risk. Why? Because these numbers are accessible to everyone on the internet and if you use them with WhatsApp Business, you are risking your privacy as well as your security. Doing so defeats the purpose of using a virtual number as you’re still at risk.
Also, these free numbers are made to be used temporarily. These are not designed for prolonged usage and might not let you use the full capacity of WhatsApp.
Once you have decided on a service provider, you have to sign up on its website. So, head to the website of your provider and follow the instructions shown on the screen to create an account. Different providers can have different requirements for signing up but usually, this process is not that complex.
After you finish creating an account, the provider will ask you which country’s phone number you want along with the type of the number. WhatsApp is accessible in more than 180 countries.
So, make sure you pick a suitable country. Also, if you’re thinking of running your WhatsApp campaign in a specific country, then you can go for the number of that nation.
As for the type of phone number, you need a mobile number to create a Business account on WhatsApp. For this reason, choose a mobile phone number.
Finally, you have to activate your virtual number. For that, go to the payment section of your service provider and make the purchase. Pricing plans differ for every provider and some even offer you a free trial to test out the number.
Double-check the services offered by your provider before completing the transaction. Once you’re sure of everything, proceed to finalize the purchase, and your number will be ready for use.
Now, you have your virtual number, and all that’s left is to create a Business account on WhatsApp using it. With that said, below are the steps to sign up for the WhatsApp Business app and the API:
To begin with, install the WhatsApp Business app on your device and open the app. The app will prompt you to enter your phone number with the country code. Choose the country you have picked when registering for the virtual number and type in your virtual number.
After that, the app will send you a verification code to ensure that you are the owner of this number. To see the verification code message, go to the dashboard of your virtual number provider and check the message section. Enter the six-digit verification code in the WhatsApp Business app to verify yourself.
Next, just follow the instructions within the app to complete setting up your Business account.
Unlike the app, setting up the WhatsApp Cloud API is a little more difficult. This is because you have to integrate WhatsApp Cloud API with CRM.
Setting up the Cloud API is a two-part process. First, you have to make a Meta Developer Account, create a WhatsApp app for your CRM, and configure the settings. This sounds like a lot of work but it only takes 15-20 minutes to do so. Here is an excellent article on the setup process of the Cloud API that will walk you through the entire process. Ensure that you are using your virtual number to set up the Cloud API and not a personal one.
As I said earlier, you have to link the Cloud API with a CRM solution that comes with WhatsApp campaign capabilities to let you manage your initiatives. Zixflow is one such marketing tool that offers you all the necessary functionalities to run WhatsApp marketing campaigns successfully.
To use Zixflow for WhatsApp marketing, login to the web application and add a WhatsApp account. You will also need the Business Account ID and API Access Token. Both of these you would have obtained when you set up the Cloud API. Follow the on-screen instructions to connect your virtual number with Zixflow.
Once your account gets validated, you can see it in the available accounts section, where you can change the settings as per your requirements.
Next, you have to build a WhatsApp campaign. For that, head over to the Campaign section and select WhatsApp. You will now be at the campaign screen where you can name your WhatsApp campaign, add recipients, and choose the Business Message Template you want to send via WhatsApp.
By now you must have a good idea of the benefits of a virtual number and how you can use it for WhatsApp Business. With virtual numbers, you can have peace of mind that you’re protected from privacy breaches and can focus on engaging your audience to boost your sales.
That is not all. By pairing your WhatsApp account with Zixflow, you can automate workflows, taking the workload off of your sales team and yourself.
With Zixflow, you get a pay-as-you-go campaign wallet for running multichannel campaigns so you don’t have to worry about managing your budget every month. You only have to pay when you use it to send messages over WhatsApp, making it a great option for small businesses.
Also, Zixflow offers a startup program where you can avail as much as a 70% discount on the Business package for a year. So, what’s the wait? Check your eligibility today!