Wati vs Twilio: Best WhatsApp Platform Choice in 2024

This blog guides you to select the best between Wati and Twilio, delving into their WhatsApp account integration, automated campaigns, pricing, etc.

Wati vs Twilio: Best WhatsApp Platform Choice in 2024

Imagine you're a busy entrepreneur handling tons of tasks every day. Your phone beeps, a customer message! 

But where did they message you? Email? Instagram? Nope, it's WhatsApp, the app everyone uses nowadays. You rush to reply, hoping to catch this lead before they get lost in a sea of unread messages.

But you are confused about the tool to use for WhatsApp? Wati, the user-friendly one, or Twilio, the big tech player? Both promise to level up your customer interactions, but which is right for you? You are thinking the same right? Let me tell you!

Remember, the communication tools world is big, and Wati and Twilio are good options but not the only options. 

So, take a deep breath and calm your mind because, for your safe side with Wati and Twilio, I will compare one such freemium platform which is Zixflow.

So, let’s explore!🤩

An overview comparison table of Wati vs Twilio

If you're a WhatsApp-focused business finding simplicity, Wati's user-friendly interface and affordability are great. For more complex needs, Twilio offers a comprehensive toolkit but requires technical know-how. 

However, if you want everything in one place and don't want to pay, Zixflow is perfect. It's got everything you need, and you can start for free as well. How mind-blowing is that right?🥳

Below for you, I mentioned an overview table to help you quickly compare before diving deeper.

So here Zixflow wins because it provides all the features mentioned in the table.🎉

Now, Let's dive into the in-depth comparison of Wati and Twilio. Additionally, since you're interested in feature-packed options, I'll also compare Zixflow alongside Wati and Twilio to ensure you have all the necessary information to make an informed decision.🤩

Scroll down!👇🏻


Understanding a platform's user interface is crucial when comparing options. So, let's dive into detail about what Wati, Twilio, and ZixFlow offer to help you select the best platform: 


Wati’s user interface is easy to use. (Source)

When you look at Wati’s user interface, you'll find it's really easy to use. It has cool features like a drag-and-drop chatbot builder and keyword automation, which make your work simple. 

In Wati searching and filtering through conversations can be a bit tricky, especially when dealing with lots of data. So, while Wati is great for basic work, if you're dealing with more complicated tasks, you might want an interface that handles data better.


Twilio provides an easy-to-use user interface. (Source)

When you explore Twilio's user interface, you'll find it's pretty easy to use for basic work. It's intuitive and simple to navigate, plus the documentation is clear and there are lots of code samples available. 

But, when you start getting into more complex projects, things can get a bit overwhelming. Setting it up at first might feel like a bit tough, especially if you're not a tech expert.  

Overall, Twilio's UI gives you a good mix of features and ease of use, but be ready to put in some time to learn and deal with potential support issues.


Zixflow’s clean user interface is user-friendly and you can work as per your needs.

When you select Zixflow, get ready to leave your tech worries behind. 

Picture yourself in a clean, clutter-free workspace where everything is right where you need it and easy to find. Even when you're dealing with tricky work like moving things around or checking on progress, it's very easy because of its drag-and-drop option and you can easily automate your sales processes

And that dashboard? It's like having all your important data right in front of you, with no special guidelines or tech knowledge required. But here's the best part, even if you're new to the platform it is easy for you as well. 

WhatsApp account integration

Comparing WhatsApp account integration is essential to make an informed decision. Let's explore the integration of Wati, Twilio, and Zixflow to help you choose the right platform.


When you're thinking about integrating your WhatsApp account with Wati, there are some cool benefits, but also a few things to keep in mind. 

On the bright side, you can handle lots of WhatsApp Business accounts all in one spot, set up chatbots to take care of tasks for you, and enjoy simple features like real-time notifications and message history. Plus, Wati plays well with other WhatsApp business platforms, making your work smoother. 

But here's the dark side, you might need to pay for a subscription, and the integration only works with WhatsApp Business accounts. 


When you're thinking about integrating WhatsApp with Twilio, it also has some good advantages, but also a few things to think about. 

Twilio is a great whatsapp business alternative through which you can reach a huge audience all over the world, use features like rich media messaging, create personalized ways to engage with people, and make WhatsApp marketing strategies accordingly. 

But, setting it all up might be a bit tricky, and you won't have real-time monitoring to keep an eye on things as they happen. Plus, the pricing is based on how many messages you send through Whatsapp API, so it could get expensive if you're sending a lot. 

Take a good look at these factors and think about what you need and what technical resources you have to decide if Twilio's WhatsApp integration is the right choice for your communication strategy.


When you're checking out Zixflow, you'll see it's more than just your basic WhatsApp integration, it's your ticket to connecting with customers all over the world. 

Zixflow provides a demo testing account for your ease of integrating well.

Zixflow offers a unique advantage with its demo testing account, providing a risk-free opportunity to explore the platform's features. With a demo number included, you can experiment with Zixflow's capabilities at their own pace. Once confident, easily add your number to check Zixflow's full potential for your business communication needs. 

Also with the WhatsApp Business API, Zixflow smoothly links up with your current WhatsApp number or virtual Whatsapp phone number, letting you handle conversations from different channels right in your CRM. 

You can send targeted messages, set up automatic responses, and keep track of how customers are interacting with you, all in one place you're already familiar with. 

It's a powerful tool that's also really easy to use, helping you build strong connections with customers, no matter where they are.

No-code campaign builder

Understanding the no-code campaign builder is vital in choosing the right platform. Let's delve into the details of Wati, Twilio, and Zixflow to see what each offers.


If you're considering Wati for your WhatsApp marketing campaigns, you'll find its no-code campaign builder really user-friendly. With simple drag-and-drop tools, you can design your campaigns without needing to have any programming knowledge. 

On the plus side, Wati gives you pre-built templates, lets you schedule deliveries for the best times, and does basic segmentation for personalized messages. 

However, it could be better if you need more advanced segmentation options, detailed analytics, or advanced e-commerce features. So, before you dive in, think about what you want to achieve with your campaigns and what features are important to you.


Twilio provides a campaign builder with several campaign options.(Source)

If you're thinking about using Twilio's no-code campaign builder for your marketing, there are a few things to consider. 

It promises drag-and-drop simplicity, which sounds great, but there are some limitations you should be aware of. While it's good for basic SMS and email work to simplify your sales process, things can get tough if you want to do more complicated workflows or use advanced features that need custom code. 

Plus, customization options are kind of limited, so you might not be able to create really unique campaign designs. And even though there are integration options available, they might not be as in-depth as what you'd find in Zixflow, so you might need to put in extra effort to make everything work smoothly. 

So, I suggest before you jump into Twilio's no-code builder, think about how complex your campaigns are and how much control you want over them.


Zixflow provides an easy to use campaign builder without needing coding knowledge.

When you're ready to go global with your marketing, Zixflow has got you covered, no coding required! 

As Zixflow is an omnichannel platform, with its no-code campaign builder, you can create personalized WhatsApp messages, emails, and SMS for your audience all over the world. Whether you're designing eye-catching content, segmenting your customers, or scheduling deliveries, you can do it all right within the platform and increase sales engagement

Zixflow's seamless integration with WhatsApp connects directly to your business account, making it super easy to reach customers worldwide. You can use pre-built templates or get creative and design your own messages with images and videos to grab attention. 

So, if you're ready to level up your global engagement, Zixflow has everything you need, and you don't need to know a single line of code!

WhatsApp template builder

When comparing platforms, it's crucial to understand their WhatsApp template builder. Here's a detailed analysis of Wati, Twilio, and Zixflow to help you make an informed decision.


Wati offers WhatsApp template builders and you can edit them according to your needs. (Source)

If you're looking into Wati for your WhatsApp messaging needs, there are some important things to know about its template builder. Let me tell you its upsides and downsides:


  • You can design visually appealing templates easily with drag-and-drop.
  • Personalize messages using variables like names or purchase details.
  • Schedule messages to be sent in bulk later, saving you time.


  • Wati doesn't support promotional messages, limiting its use to informational content.
  • You'll need to manually send messages, as bulk broadcasts aren't supported.

Overall, Wati's template builder is great for creating engaging, personalized messages. However, if you need to send bulk promotional broadcasts on WhatsApp or access more in-depth analytics of your whatsapp business marketing efforts, you might want to explore other alternatives like Zixflow.


Twilio allows you to build WhatsApp templates. (Source)

If you're thinking about using Twilio's WhatsApp template builder for your marketing or customer service needs, there are some important factors for you to consider. On the bright side, it offers pre-built templates and drag-and-drop editing, which makes creating messages quick and easy for you. 

You'll also appreciate the ability to personalize content with dynamic variables and visualize your messages before sending them out. Plus, features like bulk sending and analytics help you save time and track how your messages are performing. 

However, there are a few limitations you should be aware of. The template library might not have everything you need, limiting your creative options, and customization might feel a bit lacking for more complicated layouts. 


Zixflow provides several WhatsApp templates for your ease.

If you're considering Zixflow for your WhatsApp messaging needs, you're in luck with its WhatsApp message templates.

With Zixflow, you can create high-converting Whatsapp marketing messages without needing any code. Say goodbye to repetitive work by using pre-built templates that you can customize to fit your needs. 

Personalize greetings and offers easily with a drag-and-drop option, ensuring your messages are tailored to each customer. Plus, collaborate with your team seamlessly, launch campaigns faster, send bulk messages, and reach your audience worldwide, all because of Zixflow's powerful and user-friendly WhatsApp template builder. 

Zixflow is your key to crafting engaging and effective messages effortlessly!

Automated campaigns

To select the best platform, it's essential to examine their automated campaigns. Let's take a closer look at what Wati, Twilio, and Zixflow offer to meet your needs.


Wati's automated campaigns streamline communication by offering time-saving features like bulk scheduling and proactive outreach. With these campaigns, you can capture leads, and personalize messages, all of which can help boost sales engagement strategies and conversion rates.

However, there are a few things to keep in mind. While automated campaigns offer convenience, they come with limitations such as limited customization options. Privacy concerns and technical dependence are also factors to consider, so successful implementation requires careful planning and consideration of these aspects.


Twilio's automated campaigns, available through both SendGrid and Engage platforms, offer a powerful solution with many benefits. With drag-and-drop builders, pre-built automation workflows, and multi-channel outreach (including SMS, email, and voice), you can efficiently create personalized customer journeys, such as onboarding series or drip campaigns. This can help boost engagement and lead nurturing. 

However, the basic package might not have all the advanced features you need, so you might have to upgrade. Complexity can arise with complex workflows and integrations. Finally, you might need technical expertise for advanced customization.


Zixflow is an omnichannel platform that allows you to reach out to your customers easily with campaign automation.

Zixflow is best at WhatsApp marketing automation. Its automated campaigns allow you to automate your outreach across various channels, including email, SMS, and WhatsApp. You can set up personalized email sequences, and automated follow-ups, and trigger-based messages based on customer behavior. By using AI-Wizard for content creation and smart delivery, you can maximize engagement and lead nurturing.

Overall, Zixflow allows you to automate communication, personalize interactions, and effectively scale outreach efforts. It's a powerful tool for streamlining your communication processes and engaging with your audience across multiple channels.

Reporting dashboard 

Analyzing the reporting dashboard of different platforms is key to choosing the right one. Let's compare Wati, Twilio, and Zixflow to see which interface suits your requirements best.


Wati's reporting dashboard offers valuable insights into your WhatsApp communication, providing both advantages and limitations. On the positive side, you can gain a snapshot of key metrics such as message volume, ticket status, and operator performance. 

However, there are some drawbacks to consider. The dashboard might lack advanced segmentation and filtering options for deep analysis. Customization may also be limited compared to other tools like Zixflow.


Twilio provides a report control center so that you can handle your work accordingly.(Source)

Twilio's reporting dashboard offers both advantages and disadvantages. On the positive side, it provides flexibility, allowing you to build custom dashboards or use pre-built ones to analyze various communication channels like calls and SMS. 

You can gain insights into call quality, message delivery, agent performance, and more. Plus, with real-time data monitoring, you can identify issues proactively and optimize performance. 

However, there are some drawbacks to consider. Navigating the platform and building custom dashboards may require some technical understanding, and the extensive data available might overwhelm users without clear organization. 


Zixflow provides detailed and clean reports and analytics features so that you make informed decisions.

If you're looking to enhance your WhatsApp, email, and SMS security strategy, Zixflow's in-depth reporting is your go-to solution. With a wealth of insights presented in a clear format, Zixflow allows your reporting team to analyze deep into detailed analytics to boost the sales process

Through comprehensive graphs and charts, you can visualize key areas like delivery rates, engagement metrics, and sender/recipient analysis. 

Zixflow doesn't just stop at visualization, it also provides concise summary reports, delivering essential takeaways at a glance. Zixflow's reporting equips your team to make informed decisions, optimize email security, and enhance communication effectiveness.


When comparing platforms, it's essential to consider not only their features but also their pricing. Let's take a closer look at what Wati, Twilio, and Zixflow offer in terms of pricing to help you make the right choice.

Platforms Pricing plans
Wati 💰 Growth - 2,499 /5 users/month, billed annually.
💰 Pro - 5,999 /5 users/month, billed annually.
💰 Business - 16,999 /5 users/month, billed annually.
Twilio Twilio offers many flexible plans with starting pricing only, they can segment pricing upon request, so you can easily select the one you need.
Zixflow 💰 Free - $0 /user/month, billed annually. WhatsApp send included on Pay per use.
💰 Contacts 25K, Startup - $19 /user/month, billed annually. Included Inbox.
💰Unlimited contacts, Growth - $49 /user/month, billed annually.

Level up your business by selecting a feature-packed WhatsApp platform

After looking at Wati, Twilio, and Zixflow in detail, it's clear each platform has its own strengths for your WhatsApp communication needs. While Wati and Twilio provide good whatsapp api service, Zixflow goes a step further by offering a complete range of features to manage all your WhatsApp communication tasks.

From WhatsApp integration to advanced segmentation, tagging, and CRM abilities, Zixflow covers everything you need. Plus, it comes with several other features like email syncing, auto-assigning leads, forms, to-do lists, and easy-to-use API guides. 

With Zixflow, you get seamless integration across devices, different channels, and customizable views, making it easy to improve your communication strategies and reach your business goals. 

By choosing Zixflow, you can efficiently manage your communication tasks while staying within your budget. And not only this! Zixflow provides many other features too. So for your ease, I’m adding an overview video to help you more!!

Share on social media

Ready to use the platform of the Future?