WhatsApp Drip Campaigns: What Are They & How to Set Them Up in 2025

Does it happen to you that after you sign up for a platform and opt-in to receive WhatsApp messages, you get a series of promotional or informational WhatsApp messages to let you know about their business? 

As a customer, you might think someone from the business is sending personalized messages to you based on your interactions. However, the truth is that it is a drip campaign with predetermined messages that are set up to be sent at regular intervals. 

Now you might ask, “What’s the point of sending these messages?” Think about it this way, you are one of the potential customers and if you decide to take action after receiving these WhatsApp messages, then it is worth it for the business to set up these WhatsApp flows. 

On the other hand, if you operate a business and want to consistently engage your audience, WhatsApp is one of the best platforms to do it. It is a messaging app used by close to 3 billion people worldwide. With such a large user base, you can easily connect with your target audience on an app they use every day. 

For that reason, in the blog post, I will explore what WhatsApp drip campaigns are and how you can set them up for your business to constantly stay in touch with your prospects. 

What are WhatsApp drip campaigns?

No matter the size of your business, you might have heard of email drip campaigns. However, due to being overused by a lot of businesses and individuals alike, emails are being ignored as they can appear as spam to customers. 

Also, these days, people want a more instant means of conversation, like WhatsApp. Ever since the launch of WhatsApp Business Platform, businesses have been using it to reach out to customers for quick engagement. 

However, as business grew, so did their target audience. It is almost impossible to manually keep track of thousands of messages and set up timely follow-ups for consistent customer engagement. This is why WhatsApp drip campaigns came into existence. 

By setting up automated flows and sequences, you can interact with customers without having to manually monitor who to send the messages to and how frequently. Unlike the usual bulk WhatsApp messages, drip campaigns are sequential, meaning evenly spread across the stages of the sales pipeline.

What are the advantages of using WhatsApp drip campaigns?

WhatsApp drip campaigns are designed for continuous engagement. You can automate these messages to deliver timely information to help customers or potential customers make informed decisions. Pair that with the robust multimedia functionality of WhatsApp and you can design interactive messages that increase the chances of them being opened and read. 

Furthermore, you can personalize your WhatsApp drip messages to incorporate tailored content, visuals, and offers to match customer preferences. Plus, as I said above, these messages can be customized with any kind of content, ranging from basic text messages to highly interactive ones with multiple CTAs for increased chances of getting conversions. 

On top of that, since these WhatsApp messages are automated, you can make it so that relevant messages are delivered to the right leads at the right moment. 

For example, if a user signs up to your platform, an onboarding WhatsApp drip campaign can send instant welcome messages, followed up with informative content or specialized offers to encourage users to take action. 

Moreover, continuous engagement allows you to focus on improving your conversions. The consistent WhatsApp marketing strategy enables you to keep your business relevant in the lives of your prospects, continuously nurturing and driving them in the right direction until they convert into paying customer.

Various use cases of WhatsApp drip campaigns

Although setting up a series of messages to engage customers might sound simple, it has profound uses in context to the stages of customer journey. That being said, here are some of the ways you can utilize these drip campaigns on WhatsApp to drive results: 

Lead nurturing

Potential buyers who show interest in your business or its offerings, on average, require 5-7 follow-ups before they can be converted into customers. For this reason, you have to constantly nurture these leads across the customer journey, providing them with useful information to help them make informed decisions. 

With timely delivered WhatsApp drip messages, you can achieve continuous communication, allowing you to share valuable details about your offerings and how they can enhance the lives of your audience. This way, they will have a better time thinking about getting your products. 

Onboarding new users

Many times new users find it difficult to get to use a platform or find the right product for their needs. This is why, as soon as users sign up to your platform, sending welcome WhatsApp messages can help you onboard new customers, getting them up to speed about your products and services. 

Interactive and engaging WhatsApp messages help you guide users in the right direction. With these series of messages, you can tell your customers how to start marking the most of your platform/products from the get-go. 

Personalized product suggestions

No matter what kind of business you are running, customers always want tailored suggestions that can lessen the time spent browsing countless product pages or listings. 

So, to assist leads in finding the right solution based on their requirements, sending tailored product recommendations is one of the great ways to interact with prospects while boosting the likelihood of them making a purchase. 

You can divide your customers into smaller groups using a WhatsApp CRM and run targeted WhatsApp campaigns promoting relevant products for increased conversion rates. 

Update messages

Once a customer places an order, you have to deliver timely updates on when they can expect it to arrive. In order to do that, setting up WhatsApp drip campaigns can enable you to automatically send shipping updates like when the order has left, delivered, or reached the doorstep. 

On top of that, these automated updates can be used to remind customers that their subscription is ending if you provide a monthly or yearly subscription-based service. An automatic WhatsApp message, followed up with regular, well-spaced interval reminders to inform customers to renew their subscription to avoid service interruptions.

Steps to set up WhatsApp drip campaigns using Zixflow

Now that you are aware of what WhatsApp drip campaigns are and the advantages they offer, it’s time to see how to set them up for your business. 

WhatsApp Business Platform offers both the Business App and the Business API to let you automate your messages. Although the WhatsApp Business App can be used to automatically send away messages, it cannot be used to set up comprehensive drip campaigns. 

To do that, you need a WhatsApp API provider to give you access to the API and the necessary tools to build custom WhatsApp drip campaigns. And since the API doesn’t provide frontend UI, you need a platform to integrate with the WhatsApp API and a unified inbox like Zixflow to send and receive WhatsApp messages. 

Here is a video to walk you through the process of connecting Zixflow with WhatsApp API:

After you have this integration, you can use the no-code automated builder of Zixflow to set up custom triggers and conditions to send tailored messages at a pre-determined time. The drag-and-drop interface makes it super easy to create automated drip WhatsApp campaigns. 

In addition to that, to autopilot your follow-ups, the sales cadences module of Zixflow lets you put in place automated follow-ups to send reminders to customers on time. You can modify the message of each follow-up, making sure they perfectly match the tone of the previous message. 

If you want to send bulk WhatsApp Broadcasts to engage customers at scale, Zixflow also allows you to run large-scale marketing campaigns efficiently. The platform is designed in a way that is intuitive and requires no coding knowledge to get started with your outreach activities. 

Lastly, once a workflow is set up and starts sending messages, you can monitor its performance using the reporting dashboard. From here, you can view how messages were sent successfully in each stage so you can optimize your flow to increase its effectiveness. 

Some best practices for WhatsApp drip campaigns

Setting up a drip campaign is the easy part. Having it up and running to generate constant results is difficult. Having said that, here are some of the best practices to help you optimize your WhatsApp drip campaigns:

Conduct your research

Before you start thinking about implementing WhatsApp drip campaigns, you need to understand your target audience and their needs. 

Once you have that figured out, you can segment your audience into smaller lists, personalize your messages, and run effective drip campaigns for enhanced customer engagement. 

Do not give up in the middle

If a prospect does not reply or does not get converted, that doesn’t mean you can simply stop sending them messages. Unless a prospect explicitly opts out, you can keep engaging them for a probability of converting them down the line.

Retarget inactive leads

WhatsApp drip campaigns can be used to engage leads that have gone cold to bring them in the loop again and convince them to buy your products. Having cold leads back in your sales funnel and converting them successfully boosts your overall conversion rate, allowing you to maximize the ROI on your marketing efforts. 

Always personalize your messages

No one likes random messages or unrelated offers in their WhatsApp inbox. Plus, these kinds of messages frustrate the recipients, further reducing the probability of getting a sale. 

So, make sure your messages are always tailored to prospects’ behavior and preferences, allowing them to relate to your messages. These personalized messages not only attract attention but enable leads to interact with them, building rapport and trustful relationships for prolonged business success.

Manage opt-ins and opt-outs

Always make sure that you manage recipient opt-ins and opt-outs to ensure you don’t keep sending messages to leads who have asked you to stop reaching out to them. If you continue to do so, then you risk your WhatsApp account getting banned for spamming. 

Keep an eye on your engagement rates

Monitor your engagement and response rates for your WhatsApp drip messages to understand how customers are interacting with your messages, allowing you to optimize campaigns to drive conversations and boost your sales. 

Leverage WhatsApp drip campaigns to enhance your business success

As the messaging technology got quicker, customers are looking for a way to connect with businesses instantly and expect a prompt response from your end. 

Although email marketing is great for sending attractive content, WhatsApp allows you to interact with customers in real-time. Pair that with the automated messaging flows and you get a robust way to engage customers while also providing valuable information about your business, enabling them to make a purchasing decision. 

So, what are you waiting for?

Take advantage of the automation capabilities of WhatsApp to run tailored drip campaigns to effectively drive leads through the sales pipeline. But to correctly take advantage of these campaigns, you need a WhatsApp Business Partner. 

Zixflow is designed for you to optimize your marketing initiatives to stay connected with customers across the complete customer journey. Ready to kickstart your WhatsApp drip campaigns? Sign up for Zixflow today!