“In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible”- Seth Godin.
What if I told you that in 2024 if you're not utilizing WhatsApp for business, you might be missing out like one of the back-benchers?
Are you curious to know why?
Well, the reason is simple: WhatsApp marketing and the technological landscape of 2024 go hand in hand, just like cheese on a sandwich.
To back up my statement, I'm gathering 37 WhatsApp business statistics to showcase how crucial WhatsApp marketing is for your business to excel in outbound sales strategies.
Let’s start right here!
"Think outside the bun", an advertisement slogan used by Taco Bell.
Yes, this slightly clichéd phrase is fitted to carry a fresh significance when we are discussing WhatsApp marketing.
In the year 2024, WhatsApp marketing stands as the best possible way to reach a wider audience within a matter of just a few seconds. This online platform is a universal favorite, irrespective of age, geography, interest, etc., and hence, it became a never ending process for increasing your sales through social media.
What are your thoughts on who can be your best ally to excel in your WhatsApp marketing strategies: Is it the WhatsApp Business App or the WhatsApp API?
Indeed, its WhatsApp API with a WhatsApp marketing tool like Zixflow.
Why? Because with the latest WhatsApp API, you can establish your brand's authenticity and scalability by featuring a green tick on WhatsApp. You can precisely target your audience's intent using broadcasting lists, showcase your brand's exclusivity through WhatsApp status updates, address their pain points using personalized bulk messages, and, most importantly, master your WhatsApp marketing strategies by implementing WhatsApp automation hacks and analyzing each step of your marketing campaigns.
“Data matters. Contextualizing data to make better decisions matters even more”-- Dean Abbott.
Is this true? Yes.
Why? Because in today's time, navigating the business landscape without a clear understanding feels akin to being lost at sea. Without carefully crafting the proper knowledge, you may find yourself on the brink of making uninformed decisions.
So, without wasting even a microsecond, let's delve into the WhatsApp statistics now.
WhatsApp is available in 180 countries, encompassing over 60 multilingual dialects, and currently boasts 2.79 billion active users, according to the data of June,2023.
Furthermore, it features a dynamic gender distinction, with 46.6% of total users being female and the remaining 53.4% identifying as male.
The Gen Z demographic is notably influenced by social media. Recent U.S. data reveals that 31% of adults fall within the 18 to 34-year-old range, while individuals aged 65 and older constitute a mere 11%.
The platform now facilitates over 100 billion messages exchanged daily, encompassing interactions ranging from those between family and friends to those involving businesses and customers.
On average, WhatsApp users spend 19.4 hours per month, and it's evident that they enjoy dedicating an average of 2.5 hours per week to the platform.
The group call with video chat feature allows people to effortlessly gather with 7 to 8 individuals simultaneously, resulting in an astounding 15 billion minutes of daily conversation. This feature operates with secure end-to-end encryption.
Within WhatsApp, the number of daily active users has rapidly increased at a consistent rate of 4% since January 2021. Meanwhile, competing messaging apps like Telegram and Signal have reported a significant loss of 60%.
According to the data of January, 2023, within Meta-owned social media platforms, WhatsApp has ascended to become the third most popular global social media channel. This ranking places it after Facebook and YouTube.
By June 2023, WhatsApp had firmly secured its position as the go-to messenger app, drawing in an impressive monthly download of nearly 46 million users from around the globe.
The data from the 3rd quarter of 2023 reveals that 94% of working professionals engage in their work activities through phone calls. Among them, 87.5% prefer video calls, with WhatsApp emerging as the most dependable platform, utilized by 7 out of every 10 respondents.
With the anticipated increase from 3.09 billion mobile phone users in 2021 to 3.51 billion users in 2025, WhatsApp has already established an enviable position, and it can only expect its market to further expand.
Following its launch in 2018, WhatsApp Business has consistently enhanced its scalability. By 2023, the application had been downloaded by approximately 283.5 million individuals, reflecting a notable increase of 35% from the previous year.
WhatsApp launched the WhatsApp Business App to open up a new world, particularly for small businesses. This app has garnered support from over 50 million users worldwide.
As of June 2023, WhatsApp Business has gained the support of over 200 million monthly active users, with many more expected to join and contribute to its growth.
Will Cathcart, the head of WhatsApp at Meta, has stated in his tweet that 175 million people message a business each day. This statistic showcases the immense customer-based channel that a businessperson like you can't afford to ignore.
In 2023, worldwide enterprises and consumers cleverly leverage WhatsApp Business, exceeding 1.26 billion users. Its popularity shines in Asia-Pacific with 800 million users and in Latin America, notably dominating key markets like India and Brazil.
Globally, WhatsApp for businesses is the leading choice because it can effectively manage every segment of shopping. According to data, 54% of users opt-in for best customer services such as order updates and delivery tracking, followed by appointments and preference notifications, chosen by 50% of users. And this is done with tools for WhatsApp automation.
With approximately 292 million downloads on Android and iOS in June 2023, the WhatsApp Business App data reveals that the highest number of users originated from India, followed by Indonesia as the second-largest user base.
Out of a total of 100%, 83% of customers are inclined to engage with product catalogs, and within this group, 75% of them proceed to make purchases, transforming into hot leads. (Source: Zendesk)
According to data from Meta itself, WhatsApp is among the four most popular apps where a significant number of customers enjoy exploring new products and immersing themselves in their shopping experiences.
Approximately 33% of people assert that they do not need to endure lengthy waits when resolving queries while connecting with a brand on WhatsApp. The data indicates that 28% of people are content with the ability to interact even after business hours. (Source: Statista)
While, on average, 84% of Small and Medium Businesses (SMBs) from India believe that they have made an informed decision by incorporating WhatsApp to scale their interactions with customers, 80% of them believe that WhatsApp helps them grow their businesses at a high rate.
In a report, Mailchimp stated that despite its existing popularity, the WhatsApp API surpasses the needs of email providers. Presently, WhatsApp boasts a 98% open rate, whereas other email and message open rates stand at only 20%.
The WhatsApp Business API messages maintain an impressive delivery rate of 90%, with customers showing a preference for direct WhatsApp messages over emails. This API significantly reduces waiting times and results in even better responses, achieving a reduction of just under 50%.
You'll be surprised to learn that using email and messages can result in a very minimal conversion rate, ranging from 2-5%. However, with WhatsApp, the conversion rate is significantly higher, ranging from 45-60%. (Source: Statista)
When a consumer adds a product to the cart but then decides not to check out, the cart is said to be abandoned. Application drop-offs are when clients leave during the sign-up process. Surprisingly, in both cases, WhatsApp helps recover between 45% to 60%. (Source: Statista)
WhatsApp assists businesses in promoting their brands through product catalogs, attracting 40 million customers who peruse the product catalogs within the app each month to discover their desired gem in the shopping bag.
In 2020, when the world was gripped by COVID-19, even the World Health Organization (WHO) utilized WhatsApp chatbots. Now you might comprehend why 67% of consumers rely on WhatsApp chatbots for achieving a seamless customer journey.
As per the 2023 data, you can effortlessly cater to your audience and save a substantial 2.5 billion hours by seamlessly integrating WhatsApp chatbots into your system, all without requiring any technical expertise with an almost 11 billion dollars cost-saving process.
The primary reason for the popularity of WhatsApp chatbots when it comes to using WhatsApp for businesses is that 65% of your consumers are inclined to make purchases when they receive personalized messages.
The WhatsApp chatbot has become exceedingly popular worldwide, experiencing continuous scaling and witnessing a usage increase of 92% since 2019. This has solidified its reputation as a renowned communication brand.
Targeting an audience is a simpler process compared to converting them into hot leads. To streamline this process, 55% of businesses are implementing chatbots to generate a broader range of qualified leads. (Source: Drift)
As per data from April 2023, WhatsApp had achieved a market share penetration of approximately 97% among chat app users, particularly in India. On the other hand, it maintains the lowest penetration rate of around 33% among users in Australia.
According to the data from 2023, WhatsApp Business has achieved significant success by surpassing the mark of 330 million U.S. dollars globally. In this journey, the Asia-Pacific region leads with over 127 million dollars, while Latin America stands at approximately 100 million dollars.
In 2023, WhatsApp Business achieved an approximate Average Revenue Per User (ARPU) of 0.26 U.S. dollars globally. Notably, in Europe, the WhatsApp Business platform saw a substantial figure of 1.31 U.S. dollars.
The revenue spent by medium and large enterprises globally in 2019 in WhatsApp business, amounting to 38.7 million U.S. dollars, is projected to undoubtedly reach around 3.6 billion U.S. dollars by 2023, according to the latest data.
In the list of WhatsApp Business revenue, approximately 13 thousand U.S. dollars were generated by the leading countries. Brazil emerged as the frontrunner, generating an amount of around 5.28 thousand U.S. dollars in December 2023, while Mexico secured the second position with 1.93 thousand U.S. dollars.
Are there too many digits in WhatsApp business statistics for you?
No worries. There's no need to delve into the depths of each statistical note. All you need to do is opt for WhatsApp marketing automation with Zixflow to excel in every step of your WhatsApp marketing strategies, backed by data insights.
So, what's your gain?
What's holding you back? Sign up with Zixflow now and give it a free try!