Best B2B Lead Generation Tools & Platforms to Use in 2024

Boost B2B lead generation in 2024 with these 21 cherry-picked tools. Increase sales, grow your email list, and streamline your marketing efforts efficiently.

Best B2B Lead Generation Tools & Platforms to Use in 2024

The Internet era has brought many tools and platforms to help businesses succeed. One of the critical aspects of any B2B company's success is lead generation. But having countless tools and platforms available can be overwhelming when deciding which one best fits your business. 

That's why we've researched for you and handpicked the 21 best B2B lead generation tools and platforms to use in 2024 to make informed decisions and accelerate your business growth. But before we dive in, let's understand what lead generation tools are, why you need them, the factors you need to consider before selecting one, and the types of tools that are available for you.

Lead generation tools- What are they and why do we need them? 

Lead generation tools are a software or a platform that helps attract potential customers, capture their contact information to automate lead generation, and turn them into qualified leads with the help of qualifying sales leads questions. These tools make identifying, engaging, and converting prospects into customers easier, ultimately helping your business grow and thrive.

They're essential because these tools automate the lead generation process, saving you time and resources. They provide insights and analytics to help you optimize your marketing strategies. These tools nurture and increase sales engagement through personalized content and targeted messaging. And they help you reach a wider audience and increase brand exposure. 

Now who doesn't want that?

Factors to consider when selecting B2B lead generation tools

It is all fun and games until you finally decide which lead generation tool to choose that will be the best fit for you. So here are a few factors to consider before investing your resources. 

Ease of use and integration

You want to avoid investing in a lead generation tool that requires a steep learning curve or doesn't play nicely with the tools you already use, right? So instead, learn about the tool and see how easy it is and how well it integrates with your existing tools. 

Intuitive user interface 

Your tool should be as easy to navigate as a map to buried treasure. A user-friendly interface means less time wrestling with the reins and more time generating leads.

Pre-built templates 

Just like a magical spellbook, a tool with pre-built templates saves time and makes your marketing materials look enchanting. Plus, you wouldn't have to do everything from scratch. 

Drag-and-drop functionality 

This stunning feature lets you create and customize materials as efficiently as rearranging the items in your knapsack.

API access

A tool that grants you API access is like a magical amulet that lets you connect with other enchanted artifacts- we mean tools, automate your daily tasks, and customize its powers to fit your needs.

Lead generation solutions that align with your business goals

Another important consideration is whether the tool's features align with your business goals. For instance, if your goal is to generate more leads from social media, you'll want to choose a tool with robust social media marketing features like post scheduling that enables advanced content planning and consistent engagement. 

In contrast, analytics and reporting help track campaign performance, social listening lets you monitor brand mentions, content curation assists in finding and sharing relevant material, and multi-platform management streamlines your workflow across various social media platforms.


As your business grows, so will your lead generation needs. So choose a tool that can accommodate your growing business and offers scalability without compromising performance.

Pricing and ROI

Of course, pricing is another important consideration. Look for a tool that offers a good return on investment (ROI) and fits within your budget.

Customer support and reviews

Finally, consider the quality of customer support and online reviews. The last thing you want is to invest in a tool that doesn't offer adequate support or has a poor reputation among users.

Types of lead generation tools

Lead generation is the first and most important part of the sales process to boost your growth, so you need to know everything about it before you select a tool. Your business's development depends on it, so let's get into the various types of lead generation tools. 

Email marketing and follow-up tools 

Your email list is your goldmine! But how do you manage it? With email marketing and follow-up tools, you can create and send engaging marketing emails campaigns to your target audience, automate your follow-up process, and convert your leads into customers! Making it an effective way to generate leads for your business.

Sales lead generation tools 

Are you tired of wasting your time on unqualified leads? Say goodbye to cold calling and hello to sales lead generation tools that help you identify and target the right prospects to close more deals and increase your revenue.

Landing page builders and capture tools

Looking to grab your leads' attention and turn them into customers? A top-notch landing page is what you need! Designing an engaging and high-converting landing page can highlight your products or services while motivating visitors to take action, significantly enhancing your lead-generation efforts. Remember, a well-crafted landing page is crucial to your overall marketing strategy!

Social media marketing tools

These tools can transform how you handle your online presence, helping you effortlessly manage your social media campaigns and interactions across platforms like Facebook, Twitter, and LinkedIn, ultimately generating valuable leads that will grow your business and help you increase sales through social media

CRM and sales automation tools

Do you need help keeping track of your leads, contacts, and customers? Then, you need these tools, which help you manage your contacts, automate your sales tasks, and improve your customer experience, streamlining your marketing and sales processes.

21 best lead generation tools that will rule the upcoming decades

Now, you have a great understanding of what lead generation tools are, their types, and what factors to consider while selecting a lead generation platform. Next, let’s explore the best lead generation tools you can use to level up your sales game in 2024 and beyond:

Zixflow- Leadbot and email automation for lead generation

Zixflow’s Intuitive dashboard

Do you want to avoid juggling multiple tools and platforms to manage your sales? Do you wish there was a comprehensive solution that could streamline your sales efforts and boost your productivity? Look no further than Zixflow!

With Zixflow, there is no more jumping between different apps and websites to generate leads and keep track of your sales activities. Instead, this all-in-one tool simplifies your life and boosts your sales success by making everything you need in one place- right from lead generation to closing deals.

Leadbot: The ultimate lead capturing tool

Don’t you find filling forms on a website too boring? Well, so do your prospects and we. And that’s where Leadbot enters- A fun and conversational way to generate leads!

Leadbot is like having a live agent that can talk to prospects, ask questions to qualify leads, and save their lead information in your pipeline and CRM so that you can connect with them. You can add Leadbot on your website or can also share it in email or chat with prospects using a simple link!

With Leadbot, you can wish adieu to all the boring lead generation forms and your prospects will thank you for making it so easy and conversational for them to connect to you, enhancing your overall lead generation and management strategy!

Connect faster with your audience and capture leads in no time with Zixflow forms
Highly Customizable Zixflow form. Update form as per your brand colors and customize your chatflow as per your business needs.

The great email outreach adventure

It's time to reach out to a long list of potential clients via email, but crafting the perfect message for each one feels like climbing Mount Everest. With its personalized email templates, Ai Wizard for writing emails and automated sending process, you can conquer your outreach efforts with ease and consistency. No more endless hours hunched over your keyboard.

Run automated and trackable email campaigns with Zixflow.
Use Ai Wizard to generate, rewrite, or summarize your emails. Automate every step of email campaigns from writing to sending.

USPs of Zixflow

  1. All-in-one sales stack. 
  2. You can efficiently manage your sales pipeline, contacts, and leads.
  3. It seamlessly integrates with your website, email, and social media accounts.
  4. It is easy to use, and you can effortlessly keep track of your sales progress.
  5. Automate your outreach, lead generation, follow-ups, and multi-channel sales engagement with the most advanced AI tool.


Zixflow offers three subscriptions: free forever, startup, and business. Startup and business plans are $19 and $49 monthly (if billed annually). 

LinkedIn Email Finder by Zixflow- Turbocharge your prospecting

Easy to use Linkedin email finder chrome extension.

LinkedIn Email Finder is the secret weapon top brands use to connect with potential clients efficiently. With this powerful tool, you can tap into a virtually endless supply of verified professional email addresses, all from the comfort of your LinkedIn profile. 

Network for a new job

Remember when you tried to land your dream job by cold-calling the company and trying to reach the decision maker? Well, those days are over! Instead, use the LinkedIn Email Finder to find and connect with hiring managers or HR representatives at the company you're interested in joining. Then, send them a personalized email showcasing your skills and passion for the position. No more awkward phone calls or fruitless Google searches!

Expanding your company's client list

If your role involves business development, you know how tough it can be to find new clients. It's like trying to find Waldo in a sea of look-alikes. Use the LinkedIn Email Finder to identify key decision-makers at target companies. Then, reach out to them with a compelling message highlighting the value your product or service can bring to their business. Say goodbye to endless hours of searching and hello to a more efficient way of prospecting!

Linkedin Email Finder USP's:

1. You can extract verified email addresses and phone numbers directly from LinkedIn profiles. 

2. Need to find multiple email addresses at once? No problem! Bulk Email Search has you covered, making your prospecting more efficient.

3. Integrates seamlessly with popular CRM and sales engagement platforms, making your life as a sales superstar easier.


Now, you may wonder- How much does this incredible tool cost? Brace yourself again because the answer is FREE! The LinkedIn Email Finder by Zixflow is a Chrome extension you can add to your browser for zero dollars.

Mailchimp- Email marketing made easy

  Create and send beautiful emails to your target audience easily with Mailchimp.

Launching a new product

Imagine you've just created the most fantastic product and are ready to share it with the world. With Mailchimp, you can whip up a visually captivating email campaign announcing your latest masterpiece. Add stunning images, an enticing description, and a special offer for your subscribers to spark interest and drive sales engagement. Your customers will be left starry-eyed and eager to get their hands on your new product.

Win the hearts of your audience with seasonal promotions

Holidays and special events are the perfect opportunities to sweep your audience off their feet with targeted email campaigns. Mailchimp's segmenting tools let you create customized emails for specific customer groups, offering exclusive discounts or limited-time offers. Picture your customers' delight as they receive a personalized message just for them, making them feel like VIPs during the holiday season. It will help you not just in lead generation but also customer retention.

Roll out the red carpet with event invitations

If you host a webinar, workshop, or networking event, Mailchimp's personalized email features let you send professional and engaging invitations to your email list. And the best part? You can track RSVPs and follow up with reminder emails to ensure maximum attendance. As a result, you'll make them feel like they're attending the hottest event in town, and everyone will be talking about you which will get you more leads through word-of-mouth because of your impeccable email outreach efforts. 

Keep your fans in the loop with irresistible blog content

As a master of storytelling, you're constantly churning out brilliant blog posts. With Mailchimp's straightforward UI, you can easily create an eye-catching email digest that showcases your blog articles and drives traffic to your website. As a result, your subscribers will hang on to your every word, counting down the days until your next captivating installment.

Mailchimp USPs:

1. An easy-to-use email campaign builder and detailed tracking of your campaign's performance.

2. A Simple UI that helps segment your email list quickly.

3. Helps create personalized emails easily.


Mailchimp offers four subscriptions: free, essentials, standard, and premium. The Essentials plan is $9.35, Standard at $13.96, and Premium at $279.29 monthly.

You can also check out some other best alternatives to mailchimp.

Active Campaign- Automate your marketing 

 Active Campaign’s dashboard

If you want to take your email marketing to the next level, Active Campaign is your tool. It allows you to automate your marketing campaigns so that you can focus on other aspects of your business. 

Active Campaign USPs

1. Creating targeted campaigns is easy with Active Campaign.

2. Track your lead's behavior throughout the campaign.


Active Campaign offers four subscriptions: Lite, Plus, Professional, and Enterprise. With the Lite plan at $29, Plus at $49, Professional at $129, and Enterprise customized according to your needs per month.

Datanyze- Find anyone’s email address

Finding someone's email address can be challenging, but Datanyze makes it easy. This tool allows you to look up anyone's email address to reach out to them and start building a relationship.

Datanyze USPs

1. Effortless email address lookup of your target audience 

2. Streamlined lead outreach helps build meaningful connections.


Datanyze offers three subscriptions: Nyze Lite, Nyze Pro 1, and Nyze Pro 2. While the Nyze Lite is a free plan, the Pro 1 plan starts at $21, and the Pro 2 plan at $39 per month (if billed annually).

Boomerang for Gmail: Follow-up like a pro

Boomerang’s tool representation

Following up with leads is essential, but it can be time-consuming. Boomerang for Gmail is a tool that allows you to schedule your emails to follow up with leads at the right time making sure your sales cadence is functioning at its full potential. 

Boomerang USPs

1. Effortlessly schedule emails and email reminders and track responses with detailed insights. 

2. Seamless integration with Gmail.


Boomerang offers four subscriptions: Basic, Personal, Pro, and Premium. While the Basic is free, the Personal plan starts at $4.98, the Pro Plan at $14.98, and the Premium plan at $49.98 monthly (if billed annually).

LinkedIn Sales Navigator- Find your ideal customers

LinkedIn Sales Navigator’s dashboard

LinkedIn Sales Navigator is the way to go if you're looking for a tool to help you find your ideal customers. This tool allows you to search for leads based on criteria like job title, industry, and location.

Linkedin Sales Navigator USPs

1. Easily identify and connect with decision-makers in your target market.

2. Advanced lead search capabilities like criteria-based targeting and Insights into your lead activity tracking


LinkedIn Sales Navigator offers Core, Advanced, and Advanced Plus subscriptions. The Core plan starts at $99, and the Advanced plan starts at $149 per month (if billed annually), and the Advanced Plus Plan, however, isn't mentioned on their website, but you can request a demo and customize the plan according to your needs.

LeadQuizzes- Engage your leads with quizzes

Quizzes are a fun and engaging way to generate leads, and LeadQuizzes make it easy to create them. With LeadQuizzes, you can create entertaining and informative quizzes so your leads are more likely to engage with your brand.

Some creative ways you can use LeadQuizzes effectively

Product Recommendations- The personalized shopping assistant

Imagine offering your potential customers their shopping assistant, guiding them toward the perfect product based on their preferences, needs, or challenges. With LeadQuizzes, you can create a quiz that does just that! By asking users relevant questions and providing tailored product recommendations based on their answers, you're helping customers find the perfect solution and introducing them to your fabulous product lineup.

Personality Quizzes- A fun way to align with your brand

Everyone loves a good personality quiz, and it can be a fantastic way to engage users while subtly promoting your brand. For instance, if you're a fitness brand, you could create a quiz like ‘What's Your Ideal Workout Routine?’ offering personalized workout suggestions based on the user's lifestyle and goals. As a result, users have fun, learn something about themselves, and taste what your brand offers - win-win!

Auto Insurance- Generate buzz and drive Sign-ups

Let's say you're in the auto insurance business and want to generate targeted leads. Why not design a quiz that helps potential customers evaluate their auto insurance needs based on their driving habits, location, and vehicle type? It would not only educate users about auto insurance but also generate leads that are genuinely interested in your insurance offerings.

LeadQuizzed USPs

1. Creating quizzes that captivate your audience and encourage them to interact with your brand is easy.

2. Lead generation through entertainment.


LeadQuizzes offers three subscriptions: Standard, Pro, and Premium. These plans start at $37, $74, and $186 monthly (if billed annually). Streamline your email outreach is a tool that helps you streamline your email outreach. With, you can find email addresses, verify email addresses, and send personalized emails to your leads. USPs

1. It's easy to find and verify email addresses.

2. Seamless Integrations with Sales CRMs

Pricing offers four subscriptions: Trial, Starter, Pro, and Custom. As its name suggests, the Trail plan is free, and the rest of the three plans start at $30, $75, and $999 per month (if billed annually).

WPForms- Create stunning landing pages

This user-friendly tool simplifies creating stunning landing pages and contact forms to engage your audience and convert visitors into leads. With WPForms, you can optimize your website for maximum impact without spending hours on design.

WPForms USPs

1. Create a specific landing page, customize a thank-you page, and create multi-page forms.

2. Automatically syncs your data with the CRM and creates segments in your CRM based on your selection.


WPForms offers four subscriptions: Basic, Plus, Pro, and Elite. These plans start at $49.5, $99.5, $199.5, and $299.5 per month (if billed annually).

Unbounce- Create high converting landing pages

Unbounce is another tool that allows you to create high-converting landing pages with ease. With Unbounce, you can create landing pages that are optimized for conversions so that you can generate more leads and sales. 

Unbounce USPs

1. User-friendly design tools that can help you build a high-conversion and optimized landing page.

2. No more writer's block; with AI Copywriter, you can write high-converting copy in seconds.


Unbounce offers four subscriptions: Launch, Optimize, Accelerate, and Concierge. These plans start at $74, $109, $180, and $469 monthly (if billed annually).

LeadPages- Build your email list

Growing your email list is a crucial aspect of any successful business, and LeadPages has made it incredibly simple to do just that. This powerful tool streamlines capturing leads and quickly expanding your email list, helping you achieve your email marketing goals with minimal effort.

LeadPages USPs

1. Create enticing lead magnets, landing pages, pop-ups, and alert bars that encourage visitors to subscribe to your email list.

2. You can get unlimited A/B testing capabilities.


LeadPages offers two subscriptions: Standard and Pro. These plans start at $37 and $74 monthly (if billed annually).

ClickFunnels- Create funnels that work

ClickFunnel’s dashboard

Designing effective sales funnels for b2b companies can be challenging, but ClickFunnels makes it easy. With ClickFunnels, you can create sales funnels that are optimized for conversions so that you can generate more leads and sales.

How can ClickFunnels save the day?

Launching an online course like a pro

You've poured your heart and soul into creating an online course on digital marketing, and now it's time to launch. With ClickFunnels, you can craft a captivating landing page that highlights the benefits of your class, showcases glowing testimonials from satisfied customers, and includes an irresistible lead magnet (like a free webinar or e-book) to reel in visitors.

Once they've taken the bait and signed up for your email list, ClickFunnels' built-in email marketing features make it a breeze to nurture those leads and convert them into paying customers. It's like having your very own digital marketing team.

Selling a physical product with style

Let's say you're selling a fancy new piece of fitness equipment. With ClickFunnels, you can create a product-focused landing page packed with high-quality images, product demonstrations, and rave customer reviews. Plus, you can design eye-catching pop-ups and alert bars to promote special offers, discounts, or limited-time deals, giving your visitors that extra nudge they need to purchase.

Turn your eBook into a bestseller

You've poured your heart and soul into writing the ultimate e-book, a literary masterpiece destined to become a classic. But how do you get it into the hands of eager readers? With ClickFunnels, you can create a dedicated landing page that showcases your e-book's stunning cover, provides a riveting summary, and features glowing reviews from those who have already been captivated by your words. Entice visitors to purchase your e-book by offering a free chapter or exclusive bonus content when they sign up for your email list. With ClickFunnels' email marketing capabilities, you'll keep subscribers engaged and informed about upcoming promotions, discounts, or new releases, turning them into loyal customers.

ClickFunnels USPs

1. Create enticing lead magnets, landing pages, pop-ups, and alert bars that encourage visitors to subscribe to your email list.

2. Seamlessly Integrate with popular payment processors.


ClickFunnels offers three subscriptions: Basic, Pro, and Funnel Hacker. These plans start at $127, $157, and $208 monthly (if billed annually).

Hootsuite- Optimize and manage social media for lead generation

  Hootsuite has a variety of tools, and they never disappoint. For example, here is Hubspot's social media management tool.

Managing multiple social media accounts can be messed up sometimes. That's where Hootsuite comes in - a one-stop solution that simplifies your social media management. With Hootsuite, you can effortlessly handle all your accounts on different platforms in one centralized location, saving time and effort. Posting regularly helps you get customer attention and keeps them engaged. This increased engagement helps you fetch more leads and increase your leadflow. 

Hootsuite USPs

1. Centralized social media management

2. Schedule posts and track your performance with real-time analytics.


Hootsuite offers four subscriptions: Professional, Team, Business, and Enterprise, with plans starting at $99, $249, and $739 per month (if billed annually), and you can customize the enterprise plan that best fits your business accordingly.

Vyper- Grow your email list with contests

Vyper and its usage

Contests are an excellent way to grow your email list; Vyper makes it simple. Encourage visitors to subscribe, follow you on social media, and engage in other actions through exciting contests. A great way to boost your online presence!

The ultimate giveaway campaign

Imagine launching a giveaway campaign for your latest product line that generates buzz and skyrockets your email list. With Vyper, you can easily set up a contest that encourages participants to sign up for your email list, like your Facebook page, and share the campaign with their friends to increase their chances of winning. It's like hitting the marketing jackpot!

Vyper USPs

1. You can efficiently create and manage contests.

2. Its cheating detection algorithm helps analyze every contest entry and detect any signs of cheating. Whether it's fake accounts, bots, or other sneaky tactics, preventing cheaters from being chosen as winners.


Vyper offers two subscriptions: Enterprise and Agency. Enterprise and Agency plan to start at $75 and $150 monthly (if billed annually). 

OnePageCRM- Manage your contacts like a pro

OnePageCRM’s dashboard

Contact management can be a hassle, but OnePageCRM simplifies the process. With its contact management, sales pipeline tracking, and sales process automation capabilities, OnePageCRM is the tool you need to manage your contacts like a pro. When your pipeline is streamlined and you know your leads are being taken care of you can then focus on lead generation. 


1. You can efficiently manage unlimited contacts, notes, and deals.

2. Track emails and fetch historical emails with ease.


OnePageCRM offers two subscriptions: Professional and Business, with plans starting at $9.95 and $19.95 monthly (if billed annually). 

HubSpot- Marketing Software

HubSpot allows you to manage leads, contacts, and various stages of the sales pipelines in one marketing solution. You can also use services like email marketing, social media management, and others to help you reach your intended audience.

Hubspot USPs

1. You can track your leads and contacts in one spot.

2. you can easily plan and distribute successful email campaigns and manage your social media accounts from a single dashboard.


HubSpot offers four subscriptions: Free Tools, Starter, Professional, and Enterprise. While Free Tools is a free plan, the rest start at $18, $800, and $3600 per month (if billed annually). 


Intercom- Automate your customer communications

 Intercom’s dashboard

With Intercom, you can automate your customer communications, sending personalized messages to your customers and tracking their behavior all in one place. Avoid switching between different programs or struggling to keep up with your inbox.

Intercom USPs

1. Easy to track customer behavior, so you can see what's working and what's not.

2. you can easily gather data and make informed decisions about how to improve your business.


Intercom offers four subscriptions: Starter, Support, Engage, and Convert. The Support plan starts at $74 per month (if billed annually), and the rest are customizable according to your needs.

Call Page- Convert your website visitors into leads

Call Page swiftly turns website visitors into leads through an easy-to-add widget, enabling callbacks for timely follow-ups. This tool increases lead generation and boosts lead quality by adding a personalized touch to interactions with prospective clients.

Call Page USPs

1. Helps you to avoid missed opportunities and increase your chances of closing the sale.

2. easy to install on your website and seamlessly integrates with various popular platforms, including WordPress, Shopify, and Magento. You don't need any technical expertise to get started.


Call Page offers four subscriptions: Basic, Professional, and Premium. These plans start at $19, $97, and $247 monthly (if billed annually).

Drift- Conversational marketing platform

Avoid losing potential customers with Drift, a conversational marketing platform for real-time website visitor engagement. Ditch robotic-sounding emails and generic chatbots and enjoy authentic conversations. Drift automates customer communication, and streamlines lead qualification, letting you focus on your most valuable leads.

Drift USPs

1. Chat with your website visitors in real time, offering personalized assistance and building valuable relationships.

2. Easily qualify your leads and focus on the most promising opportunities, saving time and effort chasing down dead-end leads.


Drift offers three subscriptions: Premium, Advanced, and Enterprise. While the Premium plan starts at $2500 per month (billed annually), you can customize the other two plans according to your needs.

Zapier- Connect your apps and automate your workflows

Tired of juggling apps and repetitive tasks? Zapier is here to help! Automate your workflow by connecting favorite apps and streamlining daily tasks. Perfect for busy professionals or anyone seeking simplicity, supporting thousands of apps, from social media to CRM systems.

Zapier USPs

1. You can automatically create a new task in your project management app and send them a personalized email.

2. Seamlessly Integrates with third-party apps; you can connect everything from your social media accounts to your CRM system.


Zapier offers five subscriptions: Free, Starter, Professional, Team, and Company. While the first plan is free, the other plans start at $19, $49, $399, and $999 monthly (if billed annually).

Automate your lead generation and unleash your sales superpowers!

There you have it - a treasure trove of 21 fantastic tools to supercharge your sales process. These tools are so excellent you might feel like you've struck gold! So embrace your inner sales superhero, and unleash the power of these 21 incredible tools. You may become the sales legend your company never knew it needed!

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