6 Best Ways to Leverage WhatsApp for Content Marketing

You might have heard of the phrase, “Content is King”, and to get your business known within the target markets, you need to invest in organic marketing activities. 

However, SEO and organic content can put your brand on top of your customers’ searches, but it can still use some additional upgrades to boost its effectiveness. 

Content marketing is a tried and tested outreach strategy that you can use to boost engagement, deliver value, and increase the overall traffic to your platform. Even though traditional content marketing channels like blog posts, gated content, and newsletter articles work perfectly fine, if you want to enhance your content marketing you can use content marketing and management tools to maximize your ROI. 

That being said, one of the ways to achieve that is using WhatsApp for content marketing. So, let's dive into the 6 best strategies to utilize the real-time aspect of WhatsApp to streamline content delivery and not wait for your customers to find it. 

Why WhatsApp for content marketing?

Content marketing is not about creating content. It is about having a roadmap to craft and deliver meaningful content that resonates with your audience. This way, you can ensure continuous engagement and promote your offerings naturally, compelling readers to check them out. 

On the other hand, if you choose to use WhatsApp to share your content as soon as it goes live. Plus, you also don’t have to wait and hope that customers will eventually find your content. Instead, you can send it straight to their inbox with WhatsApp.

Furthermore, by leveraging the WhatsApp Business Platform, you can significantly expand the number of contacts you can connect to all across the world. Combine that with the astonishing 98% open rates, you can be almost certain that your message will be seen by recipients. 

On top of that, WhatsApp offers other benefits for content marketing such as: 

• Real-time customer support and interactions become more effective with WhatsApp. You can manage issues, tickets, and questions readily using WhatsApp, making sure your customers receive personalized and satisfactory responses.
• Connect with thousands of customers at once using WhatsApp Broadcasts—a great way to send marketing content. 
• End-to-end encrypted platform, enabling you to engage customers in a protective setting. 
• By setting up WhatsApp chatbots, you can automate your content marketing efforts, thereby boosting interactions and bringing traffic throughout the clock. 

With a well-planned content marketing strategy and the dynamic nature of WhatsApp, you have a perfect combination to streamline customer engagement. Having said that, now is the time to check out some of the ways to utilize WhatsApp to optimize content marketing initiatives. 

Enhance content marketing efforts with WhatsApp 

Till now, we have seen that WhatsApp has the capabilities to serve as a solid channel to share your content, promote your products, and get the most out of your resources. That’s why, let’s see how you can use it to its full potential: 

Share blogs

Blog posts are one of the oldest ways to create valuable content and attract attention to your business. It also serves as a medium to build credibility for your brand, allowing you to establish yourself as a reputed player within the industry. 

Not just that. A well-written blog can be a huge source of information for your customers, allowing them to implement a new process, find answers to their questions, or inform themselves about recent happenings.

So, how can WhatsApp help in increasing the value of your blog posts?

Well, for starters, you can share your blogs with your contacts or within WhatsApp Groups, driving immediate traffic to your website. This step lets you make use of WhatsApp as an external source to build a loyal audience base.

Another innovative way to use WhatsApp alongside your blogs is to include dynamic Click-to-Chat buttons in your content, letting readers contact you instantly should they need any assistance or want to learn more about your offerings. 

Adding these buttons naturally within the blog post content increases the likelihood of them reaching out to you, thereby resulting in better value for your investment.

Leverage WhatsApp Broadcasts

One more way to use WhatsApp is that instead of sending direct, individual messages, you can reach out to a large number of contacts at once using WhatsApp Broadcast. 

With this, you have the ability to share posts and company news with most, if not all, of your customers without needing to send individualized messages, saving you time and resources. A great thing about WhatsApp messages is that you can include an image to further boost engagement. 

Begin by segmenting your customers into smaller groups based on various filters like previous purchases, geographical similarities, and interests. Then send relevant content pieces that you think would best match their needs. 

Moreover, the ability to send Broadcasts needs to be paired with a solid roadmap to make sure your content is delivered at the right time, thereby increasing customer engagement. 

To send these WhatsApp Broadcasts, you have to either get a WhatsApp Business App or a WhatsApp Business Solution Provider. The difference between these two options is the number of messages you wish to send. 

If you have a small audience or want to send less than 256 messages, you can use the WhatsApp Business App to do that. Here’s an article to walk you through the steps of sending bulk messages using the WhatsApp Business App: How to Send WhatsApp Bulk Messages Using WhatsApp Business.

On the other hand, if you want to send more than 256 messages at once, you will have to leverage the WhatsApp Business API and to access that, you will need a platform that gives you the capability to send these messages. With Zixflow, you can not only send these messages but also manage your contacts using an in-built CRM platform. 

Here’s a video to guide you through the steps on how to get started with running WhatsApp campaigns using Zixflow:

Welcome users with automated content

You don’t have to wait until a customer reaches out to you before you can engage them with meaningful content. You can set up workflows where, as soon as a user signs up to your platform, you can automatically interact with them using prewritten content. 

With WhatsApp Business API, you can autopilot your greeting messages, informing new users about what to do next. Receiving this personalized message allows you to make a good first impression, resulting in loyal connections from the get-go. 

How to go about doing that?

Once again, you will have to take the assistance of a WhatsApp API provider like Zixflow to create a WhatsApp chatbot that not only lets you engage new users but also provides timely responses to your existing customers. 

Using the easy-to-use chatbot editor, you can make custom triggers for your chatbot. For example, if a new user signs up, send a welcome WhatsApp message containing platform guides, tutorials, or actionable steps.

Incorporate multimedia elements 

WhatsApp is a personalized messaging channel. You can leverage this aspect of WhatsApp to market your products naturally. This includes adding CTA links within your content to allow readers to make purchasing decisions while reading your blog posts. 

Furthermore, you can use high-quality, visually appealing content like photos, videos, graphs, and infographics to grab attention. For instance, since WhatsApp comes with rich multimedia capabilities, you can share video content like audio recordings, podcasts, and video guides.

Streamlined customer assistance

Content is not just for informing customers about your brand or promoting your products, but also to deliver customer support. Your customers want to resolve their issues themselves, so why not give them the necessary resources?

Offering help articles and self-help content lets your customers find solutions to their problems themselves. This way, your customer support team can have more time to focus on critical issues rather than addressing commonly asked questions. If the issue still persists, they can connect with your support reps. 

Plus, as I mentioned above, if you have a WhatsApp chatbot in place, your support team can utilize the past interactions customers had with the bot to tailor your support messages. You also ensure that you don’t ask for the same information again and again. 

Include other channels in your WhatsApp content marketing 

Even though we are focusing on using WhatsApp for content marketing, that doesn’t mean you have to stick with WhatsApp alone. You can enhance your content marketing efforts by leveraging social media channels like Instagram or Meta and connecting them with WhatsApp for a streamlined marketing strategy.

By taking advantage of Click-to-WhatsApp ads or general CTA buttons, you can prompt casual browsers to initiate a conversation with you directly. 

You can correctly place these ads on relevant social media platforms that your audience frequently uses. For example, you can link your WhatsApp Business account with your company’s Facebook page and give a “chat on WhatsApp” button for visitors to connect with you effortlessly.

Similarly, on visual-heavy platforms like Instagram or X (formerly known as Twitter), you can share your content along with eye-catching visuals to attract attention to your brand. 

That being said, there are some things you have to consider when adopting cross-platform content marketing strategies. These are: 

• Modify your content type depending on the channel. For text-focused channels, concentrate on written content. On the other hand, graphic channels utilize appealing visuals for engagement. 
• Maintain a consistent brand tone across all the channels. 
• Keep posting content constantly. Never give your audience the idea that you are no longer active on a platform after building an audience there.

Take your content marketing to the next level with WhatsApp 

Overall, WhatsApp is a great channel to incorporate into your content marketing strategy. Due to its huge audience base, high engagement potential, and automation capabilities, you can effectively share meaningful content with your contacts with ease. 

Combine that with the robust functionality of WhatsApp Business API, and you get an outstanding channel that lets you engage with thousands of customers at once. 

So, what’s the wait for? Start utilizing WhatsApp for your content marketing endeavors and showcase your brand in front of millions of users worldwide. And to help you scale your brand, Zixflow offers an all-on-in messaging solution, allowing you to communicate with contacts across multiple channels including RCS, WhatsApp, SMS, and email. 

Furthermore, its automation and unified inbox enable you to have two-way conversations with customers effortlessly. Start by signing up for a 7-day free trial today. With its effective all-around, AI-powered features, you can seamlessly make the most of your campaigns.