10 Best Klaviyo Alternatives for Your Ecommerce Store

If you have ever worked in the e-commerce industry, then Klaviyo is the tool you surely would have heard of. It is a marketing and CRM platform designed for e-commerce brands to engage customers and manage their data effectively. 

It is one of the most popular e-commerce email marketing solutions with advanced marketing features to tailor your outreach efforts for increased sales. 

Although Klaviyo is considered a market leader in the e-commerce email marketing space, there are some aspects like the pricing and usage complexities that raise the point of whether you can use Klaviyo alternative to streamline your business. 

That being said, in this article, I have curated a list of top Klaviyo alternatives that are either more flexible or offer enhanced capabilities to better fit your business, allowing you to scale your online business. However, before I start talking about these alternatives, let’s take a quick look at Klaviyo and why you should consider looking for an alternative.

Klaviyo: At a glance!

Klaviyo, as I said before, is an e-commerce email marketing and customer data platform. The platform was built to let e-commerce shops enhance their online presence with seamless outreach processes for long-term business success. 

The platform can be considered an all-in-one solution for managing customer journeys and interactions along the stages of the sales pipeline, starting from first conversation to conversion. For example, you can utilize Klaviyo to craft tailored marketing lists, send highly personalized emails, and nurture potential customers until they finally turn into paying ones. 

Plus, it supports SMS functionality to enable you to promptly engage your customers and deliver critical messages on time without requiring internet connectivity from their end. 

Why should you look for Klaviyo alternatives?

Now that you are aware of Klaviyo and its capabilities, it has a few weaknesses that might cause you to think about potential alternatives. Having said that, below are some of the major reasons why Klaviyo might not be the best option for your e-commerce marketing strategy.

Platform cost

Klaviyo in the recent few years, had multiple pricing updates, making the platform out of reach for small and medium-sized online businesses. The pricing revolves strictly around the number of active profiles within the system, and the messaging credits for the plans are limited to 10 times the number of active profiles.

Not just that. With its February 2025 pricing changes, the cost of using the platform has significantly increased for brands that have big marketing lists. Also, since the monthly subscription is charged based on the active profiles, you have to continuously delete your data to stay within the limits, and it can potentially lead to losing valuable customers if you are not careful. 

If the active profiles go over the limit of your subscription, you will be moved to the higher plan automatically. This aspect of Klaviyo makes it an expensive solution that is most fit for bigger e-commerce companies.

Complexity with platform usage

Companies want a user-friendly marketing tool that doesn’t require spending hours learning or implementing a sales enablement framework for teaching their teams how to make the most of the tool.

Contrary to that, Klaviyo’s customers have reported that the platform might not be the correct choice for newer businesses with limited experience in how to use marketing tools. From what I have noticed on software review site G2, even five star reviewers have mentioned how the platform has a steep learning curve. 

Customer support could be better

No one wants to wait for days to get a response to their query or a resolution for their problem. Especially these days when everything is moving at a lightning pace, customers look for prompt replies from businesses. 

That being said, the reviews regarding Klaviyo’s support are a mixed bag. Customers have mentioned that the support takes days to respond and even after talking to them, the problem can persist for days to come. 

Only suited for e-commerce brands

Klaviyo has established itself as a giant in the e-commerce space. However, due to its learning curve, high cost, and constant interactions with its support teams, it is suited for enterprise-grade e-commerce stores with a strong customer base. 

Also, the tool is designed in such a way that most of its features revolve around e-commerce, making it less flexible for other verticals. So, to generate ROI from the platform, you need an existing e-commerce brand where you can positively use the platform to boost your bottom line. If not, then you are better off selecting a Klaviyo alternative from the list below. 

Top Klaviyo alternatives for your e-commerce shop

Klaviyo has its strengths and weaknesses. Although the platform fits the requirements of e-commerce enterprises, it offers too much for a small store to make the most of. Top that with its high subscription prices, and it becomes a difficult choice for startups and medium e-commerce stores. So, let’s jump into potential Klaviyo alternatives.

Zixflow

Zixflow is an all-around alternative to Klaviyo whether you are talking about the marketing or the CRM capabilities. The platform comes with an easy-to-use interface, allowing you to navigate through the options and utilize it to maximize your ROI. 

In comparison to Klaviyo which majorly involves email and SMS as marketing channels, Zixflow offers a true multichannel environment, supporting modern and traditional channels like RCS, WhatsApp, email, and SMS.  

Moreover, the solution includes additional marketing functionalities to let you make the most of these channels. For instance, you can design marketing messaging templates across all these avenues using a no-code template editor. You can also leverage the native AI Wizard to create personalized emails that are ready to be sent.

Apart from the marketing capabilities, Zixflow has an in-built CRM which is designed to let you save your leads and contacts, making them available across your entire team around the clock. The contacts can be segmented into smaller, personalized lists that are more curated for various e-commerce email use cases.

For example, you can craft various custom lists for different aspects of your e-commerce store like abandoned carts, potential leads, or sales orders. Once you have these lists, you can run list-wide commands including marketing campaigns and work automation.

Marketing automation is also a core feature of Zixflow, allowing you to autopilot your e-commerce outreach campaigns. With the code-free editor and minimal technical knowledge, you can create powerful workflows to let the system handle repetitive tasks while you focus on converting more leads. 

Pricing

The biggest factor that makes Zixflow a step above the tools mentioned in this list is its pricing. Unlike Klaviyo or other solutions that utilize a contact-based pricing model, Zixflow gives the option to pay only for what you use. 

For example, the Free plan lets you integrate the marketing APIs with your existing infrastructure and pay only for the messages that get sent. 

The Marketing Stack that costs just $39/month (billed annually) unlocks the centralized inbox for two-way communication and allows you to store unlimited contacts (per our fair usage policies.) So you don’t have to pay thousands of dollars just to save your customer details. Check out our billing doc to get more information. 

For the automated workflows, again, you will only be changed for the tasks that the workflow executes, and since you are always in control of the usage, it automatically leads to controlled pricing, giving you a true pay-as-you-go experience. Plus, the paid plans come with 1,000 free automation credits each month to enable you to automate necessary tasks without getting any additional ones. 

Check out our billing doc to get in-depth information on how our pricing works.

ActiveCampaign

ActiveCampaign is also a known player in the e-commerce space and a popular Klaviyo alternative. Although it has made a name for itself as an e-commerce marketing automation tool for growing brands or individual store owners.

Although ActiveCampaign offers some e-commerce features, it can be used by businesses operating in other industries. With its robust automation capabilities, you can autopilot various stages of your customer journey to streamline the entire process. 

Even though new customers might find it difficult to set up proper automation from the get-go, they can leverage its large collection of email marketing and automation templates to begin utilizing the solution quickly.

Pricing

ActiveCampaign also uses a similar pricing structure as Klaviyo where you will be charged based on the number of contacts you have added to the platform, regardless of whether you engage with them or not. 

The pricing is divided into four plans and varies depending on your number of contacts. For instance, the Plus plan starts at $49/month for 1,000 contacts and can go as high as $609/month for 50,000 contacts. 

Comparing these prices with Zixflow, with its highest tier Business Stack costing $69/month and no restrictions on contact storing, the difference should be evident. 

Constant Contact

Constant Contact is a user-friendly e-commerce email marketing platform that allows you to keep in touch with your audience throughout the sales pipeline. It is also a great Klaviyo alternative that comes with the same e-commerce features as Klaviyo but is available at a lesser cost. 

On top of the emails, Constant Contact also lets you manage your digital marketing aspects. In terms of features, it includes a marketing template builder to craft your marketing messages, set up automated marketing campaigns, and A/B test your messaging to figure out the right combination. 

Pricing

Even though Constant Contact’s pricing is based on the contacts and emails you send, it is still cheaper than Klaviyo. The Standard plan starts at $35/month and lets you store up to 500 contacts. You can save a maximum of 50,000 contacts for the price of $460/month and if your lists include more than that, then you will have to get in touch with its sales team. 

When you compare this pricing with that of Zixflow, you can see that the latter does not charge for simply saving the contacts within the platform. You are billed based on your messaging and automation usage regardless of the contacts you have. 

Drip

Next on the list of Klaviyo alternatives is Drip. A customer segmentation and email marketing tool, Drip offers simple, but powerful features to scale your e-commerce sales. By utilizing customer behavior and interests, you can create automated workflows to streamline customer engagement for enhanced lead conversion.

Drip’s flexibility makes it a good choice for e-commerce stores that are looking to implement a solid email marketing strategy. With its designing and automation capabilities, you can send highly relevant emails at the right time throughout the stages of the sales pipeline. 

Pricing

Drip only has one pricing plan. However, the pricing depends on your email list and your email volumes. For the first 2,500 people on your list, the monthly cost starts at $39. But as your list grows the pricing plan skyrockets, going as high as $1,999/month for 180,000 people. 

In terms of cost, Zixflow is a better choice as the pricing revolves around the usage and not the contacts you have in the platform. 

Brevo

Brevo is a multichannel marketing solution that is designed for businesses to handle customer interactions across various e-commerce marketing channels including WhatsApp, email, and SMS. Brevo’s CRM offers advanced features to let you manage your customer relationships from a unified platform. 

On top of that, the platform supports integrations with major e-commerce solutions, allowing you to link it with your online store to handle your customer operations right from one place. Also, in order to help you get started with the solution quickly, Brevo provides various messaging and automation templates, letting you set up your workflows effortlessly.

Pricing

Brevo has multiple pricing plans for different kinds of use cases. If you want to use the platform only for marketing purposes, then the Started plan starts at $8.08/month (billed yearly) and limits you to 5,000 emails per month. If you want to go over this limit, then you will have to pay an extra charge for this upgrade. Plus, the cost of sending WhatsApp and SMS is charged on a per-message basis. 

Unlike Brevo which limits your marketing, Zixflow doesn’t stop you from sending however emails you want. Since there is no limitation on the number of messages you can send, it automatically removes the tier-based pricing where you have to move to the higher tier as your business grows. 

Zixflow’s pay-as-you-go wallet can be topped up whenever you want depending on the message volumes of your marketing campaigns. 

Omnisend

Omnisend, as the name suggests, is an omnichannel marketing solution that is built specifically for e-commerce businesses to engage customers on different avenues, such as SMS, email, or push notifications. 

Since the platform is designed for online stores, it can be linked with popular platforms (e.g. WooCommerce or Shopify) to optimize your e-commerce operations from a single solution.

Additionally, with advanced features and ready-to-use automation workflows, you can greatly enhance your marketing experiences to run personalized initiatives to drive maximum ROI.

Pricing

As with the case with most of the e-commerce marketing platforms, Omnisend also offers contact-based pricing, where the Standard plan starts at $16 per month and allows you to save a maximum of 250 contacts. The same plan will cost $1,456 per month if you want to save 150,000 contacts within the solution. 

Mailchimp

When it comes to email marketing, no matter the industry you operate in, Mailchimp is the platform that comes first in every list. It is the most renowned email marketing and automation solution due to its user-friendly interface and easy-to-use features.

Using Mailchimp, you can design eye-catching marketing emails and email newsletters to grab the attention of your target audience, driving them towards your store and increasing the chances of getting conversions. 

Mailchimp is developed in such a way that it doesn’t require any coding know-how to work your way through the platform. The drag-and-drop email builder lets you craft tailored emails to best match your customers’ interests, enabling you to nurture them effectively across the sales funnel. 

Pricing

Mailchimp offers three plans, Essential, Standard, and Premium and all these revolve around the number of contacts you have. The lowest plan, Essential, starts at $4.42/month (for a year), and supports up to 500 contacts and 5,000 monthly emails. Plus, if you breach these limits, then additional charges will be applied to your monthly subscription. 

Braze

Braze is a customer engagement platform that helps you create personalized customer journeys across multiple channels. Similar to Zixflow which offers a multichannel engagement, Braze prioritizes real-time, data-driven marketing across numerous channels like email, SMS, WhatsApp, and push notifications to name a few.

What makes Braze stand out from other Klaviyo alternatives is its AI-driven personalization that lets you leverage real-time data and customer patterns to craft dynamic journeys, ensuring each step is personalized and relevant to the user. 

To help you further optimize these journeys, Braze offers comprehensive insights into customer behavior and how well your efforts have been performing. This way, you can make insightful decisions driven by solid data to boost your chances of success. 

Pricing

Braze does not provide any pricing information on its website, and you would have to contact its sales team to receive a custom quote based on your e-commerce needs. However, after searching through multiple sources online, Braze’s pricing can range somewhere from $60,000 to $100,000 per year depending on usage and unique requirements. 

MoEngage

MoEngage is another customer engagement platform and a good Klaviyo alternative with a strong emphasis on AI-powered automation and predictive insights. It enables you to engage customers across various mediums, including email, SMS, push notifications, WhatsApp, and web messages.

With MoEngage, you can learn more about your customers by leveraging its customer analytics which gives you insights into purchase intent, engagement times, and churn rates to let you identify sales-qualified leads early in the customer journey. 

By using these insights, you can tailor your outreach strategy to engage your customers in a personalized manner, further increasing your likelihood of converting them down the line.

Pricing

MoEngage comes with multiple pricing plans depending on how you want to use the platform. The plans are divided into Inform, Marketing, and Personalize, each offering different features revolving around its use case. To learn more about these plans and the exact cost, you will have to request a demo with its sales staff.

Sendpulse

SendPulse is a relatively affordable email marketing and automation platform that comes with SMS, chatbots, and push notifications capabilities. It is a good option for you if you want a simple multichannel marketing automation tool without enterprise-level features.

Unlike Klaviyo which primarily supports email and SMS, Sendpulse enables you to utilize a more multichannel approach with chatbots to automate your communication. The drag-and-drop workflow builder ensures that you can easily set up workflows, and the AI-driven email optimization lets you test out different email contents like subject lines, body, and resend options. 

Pricing

Out of all the Klaviyo alternatives in this article, Sendpulse offers the most versatile pricing options. There are separate plans for each functionality, ranging from email marketing to CRM to chatbots. Additionally, you can create your own unique plan based on how you want to use the solution. Head over to its pricing section to learn more about it.

Choose the right Klaviyo alternative for your e-commerce growth

Finding the right Klaviyo alternative for your e-commerce store depends on your business size, marketing needs, and budget. Whether you are looking for advanced automation or a more cost-effective solution, there is a platform that fits your goals.

Each of these platforms mentioned in this blog post offers unique strengths that can enhance customer engagement and streamline your e-commerce marketing automation. 

Now it’s your job to find out the correct tools that best fit your goals and match the preference of your target audience. Most of the tools here come with a free plan or a free trial to let you firsthand experience the platforms. 

‍Start by signing up for the 7-day free trial of Zixflow and begin engaging your customers the way you want.