13 Best Email Marketing Software for Ecommerce

Suppose you are building strong relationships with your customers, boosting sales, and fostering brand loyalty, all through a single, cost-effective marketing channel. How great is that right? That’s the magic of email marketing for your ecommerce business.

However, managing email marketing campaigns manually can be time-consuming and limit your reach. That’s where you can use email marketing software. But, with a wide range of email marketing software options available, choosing the right one for your ecommerce business can be overwhelming.

I know that’s why you are here, and I’m happy to help you select the best software. In this blog, I have mentioned the best email marketing software solutions specifically designed for your needs.🤩👇🏻

What exactly is email marketing software for ecommerce?

Email marketing software for ecommerce is a tool specifically designed to help you, as an online retailer, communicate with your customers through email. 

This email marketing software enables you to design and send promotional emails, automate follow-ups, and personalize messages based on your customer behavior and preferences.

Now, let’s understand how they are beneficial for your business.

Advantages of using email marketing software for ecommerce

Email marketing software offers many benefits that can take your email marketing efforts to the next level. Given this context, here are five main advantages of using email marketing software:

Enhanced personalization 

These tools let you segment your audience based on demographics, interests, and purchase history. This means you can send targeted emails with content that resonates with each recipient, leading to higher engagement and conversions.

Increased efficiency & automation

With email marketing software, you can streamline the entire process, from creating email templates to scheduling campaigns and managing your subscriber lists. Automate repetitive tasks like welcome emails or abandoned cart reminders, freeing up your time to focus on strategy.

Powerful analytics and reporting

Select software that provides detailed insights into your campaign performance, including open rates, click-through rates, and conversion rates. These analytics will help you understand what’s working and what’s not, so you can continuously optimize your campaigns for better results and maintain your sales engagement model.

Greater scalability

As your business grows and your subscriber list expands, email marketing software can easily handle the increased volume. Send bulk emails efficiently without worrying about deliverability issues.

Improved design & branding

Most platforms offer drag-and-drop editors and pre-built templates to help you create professional-looking emails that reflect your brand identity. Easily customize the design and layout to ensure a consistent brand experience across all your marketing channels.

Now, let’s explore the best email marketing software options so you can select the one that best fits your needs and provides the mentioned benefits to enhance your marketing efforts, connect more effectively with your audience, and drive better results for your business. 

13 best email marketing software for ecommerce

Ready to transform your ecommerce email marketing into a powerhouse revenue generator? Explore these 13 top-notch email marketing software options. Whether you're looking to automate campaigns, personalize messages, or analyze performance, there's a solution here to meet your needs.

Zixflow

First, a good email marketing software is Zixflow. Zixflow is a CRM platform that offers a suite of communication tools designed to help you manage your customers' interactions. One of its key features is its email marketing functionality. Zixflow’s email marketing features allow you to:

Create professional email campaigns easily with its intuitive drag-and-drop builder and a variety of pre-made templates. Whether you’re tech-savvy or not, you can craft visually appealing emails without hassle. 

Zixflow's AI wizard takes the hassle out of creating emails from scratch by using artificial intelligence to streamline the process. All you need to do is provide the AI wizard with some basic information about your email, such as the type (promotional, newsletter, etc.), your target audience (existing customers, new leads, etc.), the objective, a brief description, the desired tone, and the call to action (CTA) you want recipients to take. 

With this input, the AI Wizard generates a complete email in seconds, which you can either use as is or customize further to better suit your needs. This means you can quickly produce high-quality, targeted emails without the usual time and effort, making your email marketing more efficient and effective.

With Zixflow, you can easily build and organize your contact lists. You can import leads from various sources and segment them based on criteria like demographics, past interactions, and purchase history. This means you can tailor your messages to specific groups, making your communication more effective and personalized.

Zixflow’s automation tools allow you to set up drip campaigns that nurture leads over time. These sales cadences automated sequences keep your business in the minds of potential customers by sending them timely and relevant content. This continuous engagement helps move leads through your sales process without requiring constant manual effort.

Zixflow provides robust analytics to track the performance of your email campaigns. You can monitor key metrics such as open rates and click-through rates to see how your emails are performing. This data helps you understand what’s working and what isn’t, allowing you to refine your strategies and improve your results over time. 

This is how Zixflow’s email campaign works.

Not only does Zixflow streamline your email marketing with its AI wizard, but it also offers a wide range of other features as part of its all-in-one platform. This means you don’t need to switch between different tools to manage your customer interactions. Zixflow encompasses everything you need in one place, making your workflow more efficient and cohesive. 

For a more detailed look at everything Zixflow has to offer, you can watch its comprehensive overview video. This video will provide you with all the information you need to understand how Zixflow can benefit your business.

Pricing 

Zixflow has different plans for marketing, each with its own features. 

• The free plan is basic and doesn’t cost anything, the best part is you can use email and SMS channels for free and is limited to 3 users. 
• The starter plan costs ₹1999/month/billed yearly and adds WhatsApp messaging.
• The growth plan is for growing businesses and costs ₹4499/month/billed yearly.
• The enterprise plan is for big businesses and costs ₹11999/month/billed yearly. 

Each plan offers different tools to help you with your marketing needs.

Not only that! Zixflow offers two other pricing options. The first one is XCRM, where you can get sales, recruiting, partnerships, and more. The second one is ONE, which includes both marketing and XCRM features. These options cover different aspects of business needs to provide comprehensive solutions for your business.

Reviews & rating

4.9 out of 5 (26 reviews) by G2

4.6 out of 5 (80 reviews) by Capterra

Omnisend

Omnisend is an email marketing platform designed specifically for ecommerce businesses. It allows you to create and send targeted email campaigns, automate workflows like abandoned cart recovery, and even integrate SMS marketing into your strategy, all from a single platform. Here are some of Omnisend’s key features that you can use:

• Reach your customers on the channels they prefer, like email, SMS, and web push notifications to enhance sales engagement.
• Omnisend is made to be easy to use, even if you don’t have much marketing experience.
• Set up automated workflows to do tasks like nurturing leads, recovering abandoned carts, and winning back lost customers.
• Target the right customer with the right message by making custom audience groups based on things like demographics and purchase behavior.
• Make your emails and SMS messages personal to give your customers a better experience.
• Keep track of how your campaigns are doing and find out what’s working and what’s not.

Pricing 

If you have between 251 to 500 contacts, you can use Omnisend's free plan. This is great if you’re just starting a business or trying out Omnisend. If your business is growing and you need more features for email marketing, there’s a standard plan for $16 per month when billed annually. And if you're sending a lot of emails and want to add SMS, there’s a pro plan for $59 per month when billed annually.

Reviews & rating

4.6 out of 5 (886 reviews) by G2

4.7 out of 5 (718 reviews) by Capterra

Klaviyo

Klaviyo is a highly effective email marketing software tailored specifically for ecommerce businesses like yours. It allows you to collect customer data, segment your audience, and send targeted email campaigns that drive sales and engagement. With Klaviyo, you can create automated email flows to nurture leads, win back lost customers, and promote your latest products.

Here are some main features of Klaviyo:

• Klaviyo gathers information about your customers from all your online sales points, giving you a complete picture of how they behave and what they like.
• Set up automatic emails triggered by what your customers do, like leaving items in their cart or buying something.
• Send messages straight to your customers’ phones with targeted text campaigns.
• Using A/B testing you can try out different versions of your emails to see which ones work better.
• You can also keep track of how your emails are going and find out what you can do better.
• Klaviyo connects with lots of other online selling tools, making it easy to put all your data together and market to your customers more efficiently.

Pricing 

If you’re managing between 1001 to 1500 active profiles, Klaviyo has three pricing options for you. First, there’s the free plan, which won’t cost you anything and is billed annually. If you’re more focused on email marketing, you can go for the email plan at $45 per user per month, billed annually. And if you want to use both email and SMS marketing, there’s the email & SMS plan priced at $60 per user per month, also billed annually.

Reviews & rating

4.6 out of 5 (1,030 reviews) by G2

4.6 out of 5 (427 reviews) by Capterra

ActiveCampaign

ActiveCampaign is a robust marketing automation platform that proves invaluable for your ecommerce business. It offers features more than just email marketing by providing a comprehensive suite of tools to help you. Here are some of ActiveCampaign’s key features that make it a good fit for ecommerce:

• You can create targeted email campaigns based on your customer data, like purchase history, browsing behavior, and demographics. 
• Set up automated email sequences to nurture your leads, recover abandoned carts, win back inactive customers, and more. 
• It also allows you to manage your customer engagement, and increase your sales within ActiveCampaign, track your order history, and personalize your communications. 
• Design high-converting landing pages and lead forms to capture new leads and grow your email list. 
• Track the performance of your email campaigns and gain insights into your customer's behavior.

Pricing 

When you start with ActiveCampaign, you can try it for free for 14 days. After that, you’ve got different choices. For the lite plan, it’s $29 a month for each user if you pay annually. If you go for the plus plan, it's $49 a month for three users, also billed yearly. For more advanced work, there’s the professional plan at $149 a month for five users. And if you’ve got a big team, there's the enterprise plan, which costs $259 a month for ten users when billed annually.

Reviews & rating

4.4 out of 5 (2,111 reviews) by G2

4.6 out of 5 (2,242 reviews) by Capterra

GetResponse

GetResponse is a powerful email marketing platform that can be a great asset for ecommerce businesses like yours. It offers a user-friendly interface with drag-and-drop email creation tools, allowing you to design beautiful and engaging campaigns. Here are some of GetResponse’s key features that make it a great choice for ecommerce:

• The best part is with GetResponse you can connect with leading ecommerce platforms like Shopify, Magento, and WooCommerce with just a click, streamlining data transfer and customer list building.
• Create automated email workflows triggered by your customer behavior, such as abandoned carts or past purchases, to re-engage leads, automate sales engagement and drive conversions.
• You can use customer data to send personalized email campaigns featuring recommended products based on browsing history and purchase behavior.
• Also, host engaging webinars to showcase products, educate your customers, and generate leads.
• Gain valuable insights into customer behavior by tracking website visits and product interactions, allowing you to tailor your email marketing strategy for maximum impact.

Pricing 

Considering GetResponse? They offer various pricing plans tailored to your needs. For basic email marketing, opt for the email Marketing plan at $15.6/month billed annually. Need automation? Choose the Marketing Automation plan at $48.4/month billed annually. Ecommerce focus? Try the ecommerce marketing plan for $97.6/month billed annually. For the full package, including all features, there’s the GetResponse max plan at $999/month billed annually.

Reviews & rating

4.3 out of 5 (704 reviews) by G2

4.2 out of 5 (497 reviews) by Capterra

MailerLite

MailerLite is a strong tool for e-commerce businesses looking for an email marketing platform like you. It provides features specifically designed to boost sales and customer engagement. If you’re considering MailerLite for your e-commerce needs, here are some key features to consider:

• MailerLite allows you to connect with popular platforms like Shopify, WooCommerce, and PrestaShop to effortlessly sync data and manage subscribers.
• Segment your subscriber list based on purchase history, interests, and more to send highly relevant promotions and product recommendations.
• You can set up automated email sequences for tasks like abandoned carts, welcome messages, post-purchase follow-ups, and win-back campaigns.
• Keep track of how your email campaigns are performing and see how they affect important sales metrics like order value and conversion rates.
• You can create professional-looking landing pages but using their paid plan to capture leads, promote special offers, and simplify your sales process. 

Pricing 

MailerLite offers different pricing plans to suit your needs. 

For marketing, there’s a free plan with basic features, perfect for getting started. As your business grows, you can upgrade to the growing business plan for $9 per month, or the advanced plan for $18 per month, both offering more tools and options. If you have specific needs or a large enterprise, you’ll need to chat with their team for custom solutions. For transactional emails, you can start with the free plan, or go for the premium plan at $24 per month billed yearly, or again, chat with their team for enterprise-level options.

Reviews & rating

4.1 out of 5 (2,618 reviews) by G2

4.3 out of 5 (6,730 reviews) by Capterra

Drip

If you’re running an ecommerce business, consider Drip as your go-to email marketing software. It's tailored to your needs, offering a user-friendly platform to craft automated email campaigns. If you’re considering Drip for your ecommerce needs, here are some key features to keep in mind:

• Drip seamlessly connects with popular ecommerce platforms like Shopify, Magento, and WooCommerce, allowing you to import customer data, purchase history, and product preferences to personalize your email campaigns.
• With Drip’s visual workflow builder, you can create automated email sequences triggered by specific customer behaviors, such as abandoned carts, product purchases, or browsing activity.
• Drip enables you to personalize email content based on customer data, including their name, purchase history, and interests, for more relevant and engaging communication.
• Easily segment your customer base into targeted groups based on demographics, purchase behavior, and other criteria to send highly relevant emails that resonate with each group.
• Test different versions of your email subject lines, content, and CTAs to see which ones perform better and optimize your campaigns for maximum impact.
• Track the performance of your email campaigns with detailed reports and analytics that provide insights into open rates, click-through rates, and revenue generated.

Pricing 

If you have 2500 users on your email list, Drip’s pricing plan charges $39 per user per month when billed annually. Remember, the cost goes up based on how many users are on your list.

Reviews & rating

4.4 out of 5 (460 reviews) by G2

4.4 out of 5 (181 reviews) by Capterra

Mailchimp

If you’re considering email marketing for your ecommerce business, Mailchimp is a popular platform packed with features tailored just for you. Here are some of Mailchimp’s key features that make it a good fit for your ecommerce business:

• Mailchimp seamlessly connects with popular e-commerce platforms like Shopify and WooCommerce, allowing you to sync your customer data and product information for more effective campaigns.
• Create automated email sequences triggered by customer behavior, such as abandoned carts, welcome emails for new subscribers, or post-purchase follow-ups.
• Personalize your email content with customer data like names, purchase history, and browsing behavior to create more relevant and engaging messages.
• Use Mailchimp’s recommendation engine to suggest relevant products to customers based on their past purchases and browsing activity.
• Track the performance of your email campaigns and see how they impact your sales and revenue and improve outbound sales strategies.

Pricing 

Mailchimp provides a range of pricing plans tailored to your requirements. Starting with the free plan, which incurs no cost and is billed annually, you can explore basic features. If you need more functionality, the essential plan offers additional features at just $4 per month per user, billed annually. For further enhancements, the standard plan, priced at $6 per month per user, billed annually, provides more advanced tools. Finally, the premium plan, at $137 per month per user, billed annually, offers top-tier features and support for those with demanding needs.

Reviews & rating

4.3 out of 5 (12,417 reviews) by G2

4.5 out of 5 (16,890 reviews) by Capterra

Constant Contact

If you’re running a small business, especially in ecommerce, you'll find Constant Contact to be your perfect email marketing platform. It's tailored to your needs, offering a friendly interface to craft and send engaging email campaigns, plus specialized features aimed at driving up your online sales. Here are some key features of Constant Contact that make it a good fit for your ecommerce business: 

• Constant Contact seamlessly connects with popular platforms like Shopify, Wix, and Squarespace, ensuring smooth data synchronization and campaign management.
• Easily showcase your products directly within your emails with images and prices, thanks to the intuitive drag-and-drop feature.
• You can set up automated email sequences tailored to your needs, such as abandoned cart reminders, welcome messages, and personalized product recommendations, enhancing your customer engagement. 
• Track and analyze the performance of your email marketing efforts, including detailed insights into revenue generated from email clicks, helping you optimize your strategies for better results.

Pricing 

Constant Contact provides three pricing tiers: Lite, Standard, and Premium. The lite plan starts at 7,990 per user per month when billed annually, offering basic features for beginners. The standard plan, priced at 12,888 per user per month billed annually, is suitable for growing businesses with more advanced needs. The premium plan, the highest tier, costs 76,600 per user per month billed annually, offering advanced tools and support for large-scale email marketing endeavors.

Reviews & rating

4.0 out of 5 (5,779 reviews) by G2

4.3 out of 5 (2,742 reviews) by Capterra

HubSpot

HubSpot is a powerful marketing platform designed to help your e-commerce business thrive. With its robust email marketing features. Here are some of HubSpot’s key features that make it a great email marketing software for your e-commerce business:

• Firstly you can design professional-looking emails effortlessly using the intuitive drag-and-drop editor. No coding experience is needed.
• Get started quickly with a library of pre-designed email templates that are proven to drive engagement.
• Segment your audience and personalize email content to increase relevance and boost conversions.
• Automate email workflows based on customer behavior and preferences for a more targeted approach and to check sales-qualified leads.
• Track the performance of your email campaigns and gain valuable insights to improve your future efforts.

Pricing 

You can try HubSpot for free with no need for a credit card. The length of the trial depends on which features you’re trying out. If you decide to go for the paid plans, they cover different aspects like marketing, sales, and CRM, but you’ll need to pay separately for each section, which could be a drawback.

Reviews & rating

4.4 out of 5 (11,216 reviews) by G2

4.5 out of 5 (457 reviews) by Capterra

Brevo (Sendinblue)

Brevo is a comprehensive email marketing platform designed specifically to meet your ecommerce needs. It goes beyond just sending emails, allowing you to design targeted campaigns, automate workflows, and manage your customer relationships effectively. Here are some key features of Brevo that make it a great fit for your ecommerce business:

• You can create beautiful and effective email campaigns using a drag-and-drop editor and pre-built templates, making it easy to engage with your customers.
• Automate your email workflows based on customer behavior and preferences, such as sending abandoned cart reminders or welcome sequences to keep your audience engaged.
• You can also send targeted SMS campaigns to promote sales, offer exclusive discounts, and enhance customer engagement.
• Manage your customer relationships within Sendinblue, keeping track of interactions and purchase history for a comprehensive view of your audience.
• Design high-converting landing pages to capture leads and grow your email list effectively.

Pricing 

With Brevo, you can start for free and add as many contacts as you need. However, to access more features, consider upgrading. For small companies, the starter plan at $25/month is ideal. If you’re medium or large, there’s the business plan from $65/month or the customizable BrevoPlus plan.

Reviews & rating

4.6 out of 5 (1,139 reviews) by G2

4.5 out of 5 (1,977 reviews) by Capterra

Zoho Campaign

Zoho Campaigns is an email marketing platform that offers a robust set of features specifically designed to meet your ecommerce business needs. Here are some key features of Zoho Campaigns that make it ideal for your ecommerce business:

• Zoho Campaigns integrates directly with popular ecommerce platforms like Shopify, WooCommerce, and Zoho Commerce. This helps you import customer data, product information, and order details, saving you time and effort.
• Create automated email sequences to nurture leads, trigger abandoned cart reminders, and send personalized post-purchase communications. This keeps you engaged with customers at every stage of the buying journey.
• You can design good and responsive email campaigns using Zoho Campaigns’ intuitive drag-and-drop editor. 
• Test different subject lines, email content, and call-to-action buttons to see what resonates best with your audience. This helps you optimize your email campaigns for maximum impact.
• Gain valuable insights into your email campaigns’ performance with detailed analytics reports. Track open rates, click-through rates, conversion rates, and other metrics to measure the success of your campaigns and make data-driven decisions.

Pricing 

If you’re just starting out, there’s a free plan available at $70 per user per month when billed annually. For more features and support, there’s the standard plan priced at $1180 per user per month when billed annually. And if you need even more advanced tools and support, there’s the professional plan at $2258 per user per month when billed annually.

Reviews & rating

4.3 out of 5 (1,011 reviews) by G2

4.3 out of 5 (292 reviews) by Capterra

ConvertKit

ConvertKit is an email marketing platform designed specifically for creators like you, including ecommerce businesses. Unlike some general email marketing platforms, ConvertKit focuses on subscriber management rather than list management, making it ideal for your business with an engaged audience. Here are some key features of ConvertKit that make it a great option for your ecommerce business:

• Create beautiful and high-converting landing pages and opt-in forms to capture leads directly from your website.
• Organize your subscribers based on their interests and behavior for more targeted email campaigns.
• Set up automated email sequences to welcome new subscribers, nurture leads, and promote your products.
• Integrate ConvertKit with your ecommerce platform to sell digital products directly through email.
• Easily create automated email journeys using a drag-and-drop interface.

Pricing 

ConvertKit provides 3 plans: starting out? Go for the free plan, at no cost for up to 1,000 subscribers. Growing? Try the creator plan at $9/month or $108 annually for up to 300 subscribers. Established? Check out the creator pro plan at $25/month or $290 annually for up to 300 subscribers. Both plans offer free trials.

Drive your ecommerce business by choosing a good email marketing software 

The perfect email marketing tool for your ecommerce business depends on your specific needs. Now, you’ve identified a range of excellent options, each suited to different priorities. By looking at features like ease of use, automation, integrations, and cost, you’ll be ready to choose the platform that takes your ecommerce email marketing to the next level.

It’s also worth mentioning, Zixflow is one of the best email marketing software for customer engagement. While not just an email marketing platform, Zixflow’s strength is its flexibility and customization. You can easily use its email marketing features like the email campaign builder, letting you create a smooth customer journey not just with email but also with SMS marketing and WhatsApp marketing.

If you want a platform that can grow with your business and do more than just email marketing, Zixflow might be worth checking out. You can get started with a free signup!🥳