15 Best Ecommerce Marketing Tools in 2024

Imagine you’ve poured your heart and soul into your online store. You’ve got unique products and a catchy brand, and you’re ready to take the ecommerce world by storm. But then reality hits. There are a million other stores out there, all competing for the attention of the same customers. 

How do you stand out from the crowd? Worry not! I will help you, many successful e-commerce businesses use ecommerce marketing tools. These aren’t just fancy bells and whistles, they’re like having a team of marketing experts working behind the scenes, helping you attract new customers, turn them into loyal ones, and ultimately boost your sales.

So, forget about those late nights trying to manage everything yourself. In this blog, I’ve listed the 15 best ecommerce marketing tools for 2024 to help you succeed.

15 best ecommerce marketing tools in 2024 to drive sales

When you’re running an online business on your own store, Amazon, Etsy or other e-commerce sites, e-commerce marketing solutions become your best friends. They’re like software sidekicks helping you market and sell your products better. With these tools, you can automate tasks, keep tabs on how your strategies are working, and understand what makes your customers tick. 

With that said, I’ve mentioned 15 of the best e-commerce marketing tools to help you excel in ecommerce marketing.

Zixflow

Zixflow is an AI-built CRM platform designed to help you manage ecommerce marketing, customer interactions, automate workflows, and boost engagement across various channels. Here is how Zixflow can be a marketing booster for your ecommerce business:

With Zixflow, you can reach your customers on their preferred channels, like email, SMS, and WhatsApp, all in one place. Instead of switching between different platforms, you can manage all your outreach efforts seamlessly, ensuring that you connect with your customers wherever they are most responsive.

Zixflow’s workflow automation, streamlines repetitive tasks such as sending abandoned cart reminders, order confirmations, and shipping notifications, allowing you to focus on more strategic initiatives. This means you don’t have to spend time manually handling these routine tasks, giving you the freedom to concentrate on more important aspects of your business, like growing sales or improving customer experience.

You can capture leads using modern Forms and nurture them through automated email sequences until they convert into sales. This means that you’ll be able to collect information from potential customers through forms on your website or landing pages.

With the centralized inbox feature, you can manage all customer replies from different channels in one place. This means you’ll have a unified inbox where you can efficiently handle communication from various sources without needing to switch between platforms. It streamlines your workflow and ensures you never miss a message, allowing for seamless and effective communication with your customers across all channels.

Also, with Zixflow, you’ll have access to detailed analytics that help your business. These analytics give you deep insights into how customers are interacting with your business and how your campaigns are performing. This allows you to make decisions based on data, ensuring that every choice you make is informed and strategic. 

To learn more about easy-to-use features of Zixflow for ecommerce marketing solutions, you can check the overview video.

Pricing 

With Zixflow, you have access to affordable marketing pricing plans. Opt for the free plan. If you’re looking for more features, consider the starter plan, available at $39 per user per month, and billed annually. For growing businesses needing additional resources, the growth plan is priced at $74 per user per month, also billed annually. For more feature accessibility, the enterprise plan is priced at $159 per user per month, billed annually

These plans ensure flexibility and scalability to meet your business needs. But, if you want to explore more plans, then you can check Zixflow’s XCRM pricing plan & ONE pricing plan.

Reviews & rating

4.9 out of 5 (26 reviews) by G2

4.6 out of 5 (80 reviews) by Capterra

Mailchimp

Mailchimp helps your ecommerce business by offering lots of useful tools. You can send personalized emails and set up automatic messages. It lets you group your customers for more targeted ads. You can see how well your sales are doing and understand your customers better. 

Plus, it works smoothly with popular online store platforms like Shopify. With Mailchimp, you can attract new customers, get back those who left items in their cart, suggest products they might like, and learn more about your customers to keep them coming back and build sales engagement. People often find it difficult to choose between Mailchimp and ActiveCampaign. That’s why we have drawn a comprehensive comparison between Mailchimp vs ActiveCampaign software so you can make an informed decision.

Pricing 

Mailchimp’s pricing plans for 500 contacts start with the free plan, offering basic email campaign creation at no cost. The essentials plan, featuring testing and scheduling, is ₹2,900 per month for the first year. The standard plan, with advanced personalization and optimization tools, costs ₹3,800 per month for the first year. The premium plan, providing dedicated onboarding and priority support, is priced at ₹11,500 per month for the first year.

Reviews & rating

4.4 out of 5 (5,169 reviews) by G2

4.5 out of 5 (16,887 reviews) by Capterra

Yotpo

With Yotpo, you can effortlessly manage all aspects of your ecommerce business. From collecting and showcasing customer reviews to running loyalty programs, sending marketing emails and SMS blasts, and generating user-generated content, Yotpo has got you covered. 

You can easily request and display reviews, target specific products, or ask custom questions. Also, with features like loyalty programs, email marketing, SMS promotions, and content management tools, you can streamline your work, build customer engagement, and increase your sales seamlessly.

Pricing 

Yotpo’s pricing includes the starter plan at $79 per month and the pro plan at $169 per month, both supporting up to 500 orders monthly. For tailored UGC strategies, the premium plan offers customized solutions and expert advice, with pricing available upon request.

Reviews & rating

4.3 out of 5 (232 reviews) by G2

4.6 out of 5 (356 reviews) by Capterra

Omnisend

As an ecommerce business, Omnisend is your comprehensive solution for email and SMS marketing automation. With Omnisend, you can easily create targeted campaigns through email, SMS, and popups, while benefiting from pre-made automation workflows and email templates for seamless marketing. 

Utilize segmentation to precisely target specific demographics or customer groups, ensuring your messages resonate effectively. You can use Omnisend’s abandoned cart recovery feature to re-engage customers who have left items in their online shopping carts, ultimately boosting your sales conversions and driving results. With robust features, Omnisend makes one of the top alternative to ActiveCampaign.

Pricing 

Omnisend’s pricing for 251-500 contacts includes the free plan, perfect if you’re starting a business or exploring Omnisend. The standard plan, ideal for your growing or medium-sized business focused on email marketing, is $16 per month and billed annually. For high-volume sending with added SMS power, the pro plan is $59 per month and billed annually.

Reviews & rating

4.6 out of 5 (885 reviews) by G2

4.7 out of 5 (718 reviews) by Capterra

BigCommerce

BigCommerce offers you an open SaaS ecommerce platform tailored to suit businesses of any size. With features like unlimited product uploads, bandwidth, and storage, you can scale your business without worry. You can enjoy a streamlined buying process with a single-page checkout and utilize built-in SEO tools to boost your online visibility.

Also, engage with your customers with coupons, gift certificates, and product videos. Plus, segment your audience for targeted marketing, and utilize features like abandoned cart recovery and persistent carts to automate sales engagement.

Pricing 

With BigCommerce, start with a free 15-day trial, then choose your plan. The standard plan is $29 per month annually, letting you sell online with your own store. Upgrade to the plus plan at $79 per month annually for marketing tools. For a comprehensive set of features, go for the Pro plan at $299 annually. You can contact sales for custom pricing on the full-service enterprise plan.

Reviews & rating

4.2 out of 5 (517 reviews) by G2

4.7 out of 5 (318 reviews) by Capterra

Glew.io

With Glew.io, you can tap into a powerful ecommerce analytics platform tailored to elevate your online sales. You can connect seamlessly, consolidating data from marketing tools, warehouses, and shopping carts into one intuitive hub. You can explore a wealth of insights through pre-built reports and customizable dashboards, illuminating customer behavior, product performance, and overall business vitality.

Also, automated reports, vivid data visualizations, and real-time alerts help you to drive campaigns, boost revenue, and enhance lasting customer relationships. Glew.io allows you, whether you’re a marketing leader, or ecommerce manager, to gain the power of data for informed decision-making and sustainable growth to simplify your sales process.

Pricing 

For Glew, start with a free trial of the pro plan, ideal if you’re seeking advanced data insights and reporting for your team. This plan requires annual prepayment. If your team needs a fully supported data pipeline and data warehouse platform, you can contact Glew for details on the plus plan.

Reviews & rating

3.8 out of 5 (48 reviews) by G2

4.3 out of 5 (57 reviews) by Capterra

Impact.com

Impact.com is your go-to platform for streamlining and enhancing the effectiveness of your ecommerce marketing through partnerships. With features like automated partner discovery, you can easily connect with relevant influencers and affiliates. 

You can track performance across devices to measure your campaign success accurately and utilize flexible commission structures to incentivize your partners effectively. Impact.com also supports you with tools to manage payouts, analyze customer behavior, and create custom contracts, ensuring you build and maintain strong partnerships.

Pricing 

For its pricing plans, you can contact Impact.com to get the exact idea according to your needs.

Reviews & rating

4.6 out of 5 (808 reviews) by G2

4.5 out of 5 (20 reviews) by Capterra

Google search console

Google Search Console (GSC) is a free tool for you as a website owner, providing a wealth of information to optimize your ecommerce site for search engines. With GSC, you can see how your website appears in search results, track clicks and impressions, identify technical SEO issues that could be hurting your ranking, submit sitemaps to ensure Google knows about all your pages, and even troubleshoot mobile usability problems. 

You can utilize GSC to identify keywords driving traffic to your site, analyze which of your product pages are performing best in search, and identify areas for improvement to help your ecommerce store reach more potential customers.

Reviews & rating

4.7 out of 5 (386 reviews) by G2

4.8 out of 5 (191 reviews) by Capterra

Hotjar

With Hotjar, you have a powerful website analytics tool designed for your ecommerce site. See where users click and scroll with heatmaps, watch how individual visitors navigate your site with session recordings, gather direct feedback through surveys, and analyze checkout drop-off rates using funnels. 

Also, Hotjar enables you to pinpoint areas needing improvement, enhance outbound sales strategies, boost conversions, and create a more satisfying shopping journey for your customers.

Pricing 

Hotjar provides 4 plans & you can start with the basic plan for free, tracking up to 35 daily sessions. Upgrade to plus for $32/month to track 100 sessions, or go for business at $80/month for up to 500 sessions. For large websites, the scale is $171/month, tracking up to 270,000 sessions daily.

Reviews & rating

4.3 out of 5 (304 reviews) by G2

4.7 out of 5 (508 reviews) by Capterra

Semrush

Semrush is another one of the ecommerce marketing tools that offers an all-in-one marketing toolkit tailored for ecommerce businesses like yours. With its comprehensive features, you can enhance your SEO, conduct competitor research, manage social media, execute content marketing, and even engage in influencer outreach. You can implement its SEO toolkit to research keywords, optimize product pages, and monitor website rankings. 

You can identify competitors’ strengths and weaknesses to craft effective strategies for outranking them. Manage your social media presence, track brand mentions, and pinpoint influencers to reach your audience. Plus, utilize Semrush’s content marketing tools to brainstorm ideas, track content performance, and measure your marketing ROI.

Pricing 

Semrush has three pricing options. The pro plan costs $129.95 per month and you can try it for free. The guru plan is $249.95 per month and also has a free trial. The business plan costs $499.95 per month, but you have to subscribe without a free trial.

Reviews & rating

4.5 out of 5 (1999 reviews) by G2

4.7 out of 5 (2218 reviews) by Capterra

Canva

Canva is a design platform that can be a powerful tool for your ecommerce marketing. Its intuitive drag-and-drop interface means you can craft stunning social media posts, product images, presentations, and website mockups without any design background. Plus, the vast template library ensures your creations look professional every time.

You’ll love the convenience of stock photos and videos, design elements, and seamless collaboration features, all under one roof. It’s the ultimate solution for effortlessly creating cohesive and engaging marketing materials that’ll elevate your ecommerce game.

Pricing 

For you as an individual user, Canva offers two pricing options. With the free plan, you can design anything and bring your ideas to life at no cost, focusing solely on creativity with no annual fee. Alternatively, the Canva pro plan, priced at ₹4,000 per year for one person, unlocks premium content, more powerful design tools, and AI features, providing you with enhanced capabilities and resources for professional-grade designs.

Reviews & rating

4.7 out of 5 (4650 reviews) by G2

4.7 out of 5 (11821 reviews) by Capterra

Zoho CRM

Zoho CRM is a customer relationship management (CRM) platform that can be a valuable tool for ecommerce businesses. It helps you centralize and manage all your customer interactions, from lead generation and sales pipeline management to order tracking and customer service. 

Zoho CRM offers features like capturing website visitor information, managing contacts and leads, creating personalized marketing campaigns, automating workflows, generating reports, and integrating with other Zoho applications like Zoho Commerce (their ecommerce platform) and Zoho SalesIQ (their live chat software) to provide a comprehensive customer experience management solution and monitor sales-qualified leads. This allows you to streamline your sales process, improve customer engagement, and boost your ecommerce business's overall efficiency.

Pricing 

Zoho CRM offers four pricing plans billed annually. The standard plan is ₹800/user/month and includes a free trial. The Professional plan is ₹1,400/user/month. For larger organizations, there’s the enterprise plan at ₹2,400/user/month. The ultimate plan, priced at $2,600/user/month, offers the most extensive features.

Reviews & rating

4.1 out of 5 (2167 reviews) by G2

4.3 out of 5 (6723 reviews) by Capterra

Google analytics

Google Analytics is your go-to free tool for understanding your website traffic. It’s free and provides needed insights for your ecommerce business. You’ll get detailed information on website visits, traffic sources, user demographics, and crucial ecommerce metrics like product views, add-to-carts, and checkout abandonment rates. 

With this data, you can tailor your strategies to your audience, optimize product listings and marketing campaigns, and enhance the customer journey to increase your sales.

Reviews & rating

4.5 out of 5 (6350 reviews) by G2

Magento

Magento is a popular ecommerce platform that helps you to create feature-rich online stores. It offers functionalities like SEO optimization for better search ranking, comprehensive catalog management for adding and organizing products, and a variety of marketing tools for crafting targeted promotions and campaigns. Magento streamlines your customer experience with intuitive product browsing, secure checkout options supporting multiple payment gateways, and efficient order tracking. 

It also provides insightful analytics and reporting to track your sales performance and customer behavior, and caters to international support with features like multi-currency options. 

Pricing 

To get Magento pricing, you can contact their team directly for personalized assistance.

Reviews & rating

4.0 out of 5 (288 reviews) by G2

Buffer

Buffer is a robust social media management tool that provides a centralized platform for scheduling and managing posts across multiple social media channels. For ecommerce businesses like yours, this means you can plan and coordinate your content strategy efficiently, ensuring consistent engagement with your audience.

Plus, Buffer offers features for content creation and publishing, simplifying the process of crafting and sharing compelling posts. Its analytics tools provide valuable insights into the performance of your content, helping you understand what resonates with your audience and refine your marketing strategy accordingly.

Not only that! Buffer’s ability to monitor and respond to comments and messages directly from its dashboard streamlines communication with your customers, building stronger relationships and customer satisfaction.

Pricing 

Buffer provides four pricing plans tailored to the number of channels you use, including a free plan. You can check their website and add the number of channels you need to determine the most suitable pricing plan for your needs.

Reviews & rating

4.3 out of 5 (1005 reviews) by G2

4.5 out of 5 (1472 reviews) by Capterra

Select a tool that matches your needs & makes marketing online simpler for you

By now you’ve discovered 15 best & powerful tools for e-commerce marketing, each great at its own thing. There’s the email tool for keeping your customers engaged, the social media scheduler to save you time, and the analytics dashboard for understanding what’s working and what’s not. But what if you could have all these features, and more, in one place?

That’s where you can use Zixflow. Zixflow is the all-in-one solution that makes your marketing easier and lets you avoid using lots of different tools. You can easily manage your ecommerce marketing by making email campaigns, managing SMS marketing and automating tasks, all from one easy-to-use dashboard. Zixflow helps you nurture leads, close deals faster, and give great customer service, all while saving you time and money. 

So why not give Zixflow a try? Start by creating a free account and see how it can help your e-commerce business grow.