29 Best Ecommerce Email Subject Lines to Get High Open Rates

Did you know that nearly half of email recipients, 47% to be exact decide whether to open an email based just on its subject line? That’s right, this small piece of text is crucial for the success of ecommerce campaigns. The subject line is often the first thing people see, and it can make the difference between your email being read or ignored. 

Writing good subject lines is a skill that can greatly improve your open rates. A well-written subject line can grab your audience’s attention, make them curious, and get them to open the email. On the other hand, a boring subject line can make your customers skip over your email or delete it. 

But don’t worry! I have put together 29 successful ecommerce email subject lines that use different tricks to catch your customers’ eye. 

29 best ecommerce email subject lines to get a high open rate

Your subject line is the key to getting your email read. By putting effort and creativity into writing good subject lines, you can increase your open rates, and sales efficiency and make your ecommerce campaigns more effective. 

That is why, I have mentioned the 29 best email subject lines to show how you can use things like personalization, urgency, exclusivity, and humor. By looking at these examples, you can learn how to write subject lines that your audience will respond to and improve your email marketing.

Scarcity and urgency-based email subject lines

Scarcity and urgency are powerful ways to get your customers to open your emails and make purchases. Scarcity means there is a limited amount of something, which makes your customers want it more. Urgency means there is a limited time to get something, which makes your customers act quickly.

Using these ideas in your subject lines can make your emails stand out and encourage your customers to take action. Here’s how each example works:

1. Last Chance! Up to 50% off ends tonight! 

2. Limited Stock: Don’t miss out on these bestsellers! 

3. Flash Sale: Prices are slashed for 24 hours only!

4. Psst... This exclusive offer expires in 1 hour!

Personalization and value-based email subject lines

Personalization and value are essential tactics in email marketing that can significantly enhance your open rates and customer engagement. When you use personalization, you tailor your emails to the individual recipient, making them feel special and valued. 

This can be as simple as including their name or referencing their past behavior, such as previous purchases or browsing history. On the other hand, value is about offering something beneficial or attractive to the recipient, such as discounts, special offers, or useful information. Here are some examples of how to use personalization and value in your email subject lines: 

5. Hey [Add Your Customer Name], here’s your personalized discount!

6. We miss you! Get 15% off to welcome you back.

7. Free gift inside! Upgrade your order now.

8. Looking for [Mention Your Product Category]? We’ve got you covered!

Curios & intrigue email subject lines

Using curiosity and intrigue in your subject lines can be a powerful way to get your emails opened. When your customers are curious, they feel a strong urge to find out more, which can drive them to click on your email.

By crafting subject lines that hint at exciting information or benefits without giving everything away, you can attract your customer’s interest and make them eager to learn more. Below, I have mentioned 4 subject lines that you can use or take ideas from:

9. Secret sale alert! Unlock exclusive deals.

10. Is this the perfect [Add Your Product] for you?

11. You won’t believe this new arrival!

12. This clever [Your Product Name] will change your life!

Benefit-driven email subject lines

Benefit-driven subject lines make your emails more effective by focusing on what your audience wants. When you highlight the benefits upfront, like making style easy, simplifying daily life, getting better sleep, or boosting productivity, you grab your customers’ attention. This works because it speaks directly to what your customers care about being more comfortable, efficient, or improving their lives. 

When you clearly show the benefits in the subject line, your customers can quickly see what they’ll gain by opening your email. This makes them more likely to open it and find out more or take action. Here are some of the best benefit-driven email subject lines you can use to increase your customer engagement to drive more sales:

13. Effortless style: New arrivals to elevate your look. 

14. Simplify your life with these must-have gadgets! 

15. Sleep like a baby with our luxurious bedding! 

16. Boost your productivity with these top-rated tools!

Re-engagement email subject lines

Re-engagement subject lines are helpful because they allow you to reconnect with customers who may have lost interest or stopped interacting with your business. They’re important because they give you a chance to remind your audience about the benefits of your products or services.

By using interesting and personal language, re-engagement subject lines can make people curious and motivate them to open your emails. This not only increases how many people open your emails but also helps keep customers who might have otherwise stopped using your services, making them more loyal and engaged overall. Take ideas from the below-mentioned subject lines to re-engage your customers to simplify your sales process:

17. Haven’t seen you lately? We’ve got something special for you! 

18. Is it time to refresh your wardrobe? 

19. We’ve updated our website! Explore new features now. 

20. Did you forget something in your cart?

Post-purchase email subject lines

After a customer makes a purchase, it’s important to keep them engaged and happy. Post-purchase email subject lines can do just that by providing important information, encouraging additional purchases, and fostering a sense of connection with your brand.

These subject lines can help build customer loyalty, increase repeat sales, and generate positive word-of-mouth. By showing appreciation and offering incentives, you can make your customers feel valued and excited about their purchases. With that in mind, I have listed four post-purchase subject lines:

21. Thank you for your order! Here’s what to expect next.

22. Level up your purchase! Check out these cool accessories.

23. Love what you bought? Share the love with a friend!

24. Get rewarded! Leave a review and earn points.

Transactional email subject lines

A transactional subject line in emails is helpful because it tells recipients exactly what the email is about. It relates to something recent they did with your business, like buying something or updating their account. 

This clear communication makes it more likely that your customers will open the email and pay attention to its contents. It also builds trust by giving them useful information quickly, which can make them happier with your service overall. You can use the below-mentioned transactional subject lines to boost sales for your business:

25. Your order confirmation is here!

26. Your package is on its way! Track it here.

27. Heads up! Important information about your recent order.

28. Need help? We’re here for you!

29. Get ready for summer! Top picks for the season. (You can change the season accordingly)

Use these 29 attractive ecommerce email subject lines to receive the maximum open rate

Your email’s first impression is important, especially the subject line. To make yours stand out, use tactics like creating curiosity, adding urgency, and personalizing your message. By following these above-explained subject lines, you can write subject lines that grab attention and persuade your customers to open your emails. 

But if you need a platform that helps you with the subject line to proper email then you can use email marketing platforms for ecommerce like Zixflow. Zixflow isn’t just another email marketing tool, it’s a comprehensive customer engagement platform designed to revolutionize the way you connect with your audience. 

It helps you easily create, customize, and monitor your email campaigns. Whether you’re making catchy subject lines or checking how many people open and click your emails, Zixflow lets you improve how well your email marketing works for you.

Zixflow makes email creation easy with its AI Wizard to simplify the process. Just provide basic details about your email, like its type (transactional or benefit-driven), who it’s for (current customers or new customers), a short description, your goal, the tone, and the action you want readers to take.

Plus, you can create professional emails effortlessly using its drag-and-drop builder and ready-to-use templates. Whether you’re good with technology or not, you can design attractive emails without any problem.

Zixflow also offers strong analytics to track how your emails perform. You can see important numbers like how many people open your emails and click on links. This data helps you understand what’s effective and what needs adjusting, so you can keep improving your email strategies over time.

With Zixflow, you can also automate email tasks, freeing yourself from repetitive work. You can send emails automatically and on time, ensuring they have relevant content for your audience.

Transforming your email open rates is as simple as signing up for a free Zixflow account.