23 Best Ecommerce Automation Tools to Grow Your Business

You are running an e-commerce store and want to automate your everyday tasks so you can focus on important stuff like building solid, long-term relationships with your customers.

Well, you are not alone!

These days, running a successful e-commerce business involves managing a lot of things, ranging from discovering sales-qualified leads, nurturing them with the right content, and finally converting them into customers. 

So, to make sure the things that need to be done are completed on time, you need the right e-commerce automation tools. That being said, let’s explore automation software and find the perfect solution to grow your e-commerce business.

Best e-commerce automation solutions to scale your business

Automating your e-commerce business not only frees up valuable time that you can spend on bettering your operations but it also increases the overall efficiency of your processes, allowing you to accomplish more in a limited amount of time. 

Having said that, here are some of the best e-commerce automation solutions to help you automate your daily activities and streamline your e-commerce store to maximize efficiency. 

Zixflow

Zixflow is a CRM, marketing, and automation platform that is designed to help you handle most, if not all, of your e-commerce processes. With Zixflow, you can save your customers’ data into the native CRM that gives you complete control of the information and visualize it however you want for ready access. 

On top of that, Zixflow’s multi-channel functionality enables you to engage your customers using traditional and modern marketing channels that include email, WhatsApp, and SMS. 

One particular aspect of Zixflow’s marketing is that its WhatsApp capabilities are specially designed to accommodate e-commerce businesses. For example, by using WhatsApp Flows, you can book orders or find new prospects and add their details straight into the CRM. 

Furthermore, if you have created a product catalog in Meta, you can connect it with Zixflow and send it to your users by running WhatsApp marketing campaigns. 

Plus, if you get an order on WhatsApp, you can pull the order details and store them with the corresponding customer information in a list automatically via Zixflow’s WhatsApp Product Orders template. 

Now, let’s get into automation. Zixflow provides two automation modules: Flows (different from WhatsApp Flows) and sales cadence. Flows are built to let you automate your tasks using IFTTT (‘If This Then That’) conditional logic that triggers an action if a predetermined condition is met. 

As for the sales cadence, you can use it to set up automated follow-up sequences to engage your customers and keep them interested in your brand without having to track the perfect time. With the cadence builder, you can add multiple steps and space them out accordingly for an all-round engagement.

Pricing

Zixflow has divided its pricing plans based on how you want to use the platform. It is divided into 3 sections, XCRM, Marketing, and One (XCRM + Marketing). The pricing plans are as follows:

XCRM:

• Starter - $59/month, billed annually, including 3 users, and more can be added at $29/user/month.
• Growth - $129/month, billed annually, including 3 users, and more can be added at $59/user/month.
• Enterprise - $249/month, billed annually, including 3 users, and more can be added at $99/user/month.

Marketing:

• Free - Use the free plan to set up outreach campaigns across email and SMS channels.
• Starter - $39/month, billed annually. It includes 3 users and you can add more users at $12/user/month.
• Growth - $74/month, billed annually. It includes 3 users and you can add more users at $24/user/month.
• Enterprise - $159/month, billed annually. It includes 3 users and you can add more users at $59/user/month.

One: 

• Starter - $79/month, billed annually. It includes 3 users and you can add more users at $39/user/month.
• Growth - $139/month, billed annually. It includes 3 users and you can add more users at $69/user/month.
• Enterprise - $299/month, billed annually. It includes 3 users and you can add more users at $110/user/month.

The paid plans, by default, come with 500 automation contacts, and you can increase this limit using the automation subscribers add-on as per your needs. You can calculate the cost of getting these add-ons on our pricing page. You can also experience the modern platform with a 7-day free trial. 

Klaviyo

Klaviyo is an e-commerce automation solution that offers modern functionality that lets you divide your audience, tailor emails, and run personalized outreach initiatives. Plus, you can connect with leading e-commerce platforms, such as WooCommerce, Magneto, and Shopify.

With Klaviyo, you can set up automated messaging using ready-to-use templates. These templates are designed in a way so you don’t need technical know-how to implement them. For example, you can deploy a welcome series, cart abandonment notifications, post-purchase follow-ups, and back-in-stock alerts to keep your customers engaged throughout the stages of the sales pipeline.

Pricing

Klaviyo offers a free plan where you can add up to 250 contacts to the platform and can send a maximum of 500 emails each month and up to 150 SMS/MMS credits. However, if you want to add more subscribers or want to increase your messaging limit, you can start with $35/month for emails and SMS and $20/month for emails.

Omnisend

With Omnisend, you can build outreach campaigns that best match your buyers’ requirements. It lets you set up custom promotional initiatives, craft tailored emails, and monitor customer engagement levels. 

Omnisend also includes advanced segmentation features, enabling you to build tailored lists using your contacts’ information and behavioral details. Plus, the platform supports integrations with popular e-commerce stores to let you import contacts from external data sources. 

Pricing

Similar to Klaviyo, Omnisend also offers a free plan but comes with limitations to the number of contacts you can add or emails you can send. The paid, Standard plan, starts at $16/month and the Pro one costs $59/month, letting you send unlimited emails and notifications to your contacts. 

Shopify Flow

Shopify Flow, as implied by its name, is an integration built for Shopify that lets you automate your daily operations tasks and conserve time. Being an official integration, you can connect it with numerous Shopify tools and manage your e-commerce operations across those apps effortlessly. 

By using Shopify Flow, you can set up tailored automation workflows to autopilot your online store and automate backend processes over external applications with an intuitive UI. 

Pricing

Shopify Flow is free to use for existing Shopify users.

Recharge 

Recharge is an e-commerce workflow software that allows you to convert one-time shoppers into loyal customers. With Recharge, you can automatically manage your monthly payments by letting your buyers enable automatic payments, modify pricing & shipping schedules, and switch between different pricing tiers.

Recharge lets you connect it with renowned e-commerce apps like Stripe or Shopify to streamline orders and payments. This way, you can effortlessly handle recurring subscriptions and increase the overall deal value. 

Pricing

Recharge offers three payment plans that are as follows: 

• Standard - starting at $99/month
• Pro - costing $499/month 
• Custom - tailored pricing as per your specific needs 

HubSpot

HubSpot, a renowned marketing and automation tool that comes with countless capabilities to make it a top solution for e-commerce automation. On top of that, HubSpot contains a large number of features to help you automate your e-commerce marketing and raise customer engagement rates.

With HubSpot, you can craft custom automating workflows according to the situation. For example, you can set up welcome emails, cart abandonment sequences, and promotional emails to keep your prospects interested in your offerings. 

Pricing

HubSpot, like its features, offers numerous pricing options as well, accommodating the needs of every kind of business. The HubSpot Marketing Hub starts from $0/month and to $800/month. So if you want to know more about the features and tools included in these plans, you have to take a look at its pricing page. 

Mailchimp

If you are operating in the e-commerce industry, then you must have surely heard of Mailchimp, a robust marketing automation solution built to let you automate your communication over email by running drip email campaigns. 

Additionally, the software provides an intuitive email builder to design custom, eye-catching emails without requiring comprehensive technical knowledge. On top of that, Mailchimp offers in-depth analysis and monitoring features to give you data-driven insights on your marketing efforts, enabling you to run tailored initiatives to maximize engagement. 

Pricing

Mailchimp offers four pricing plans:

• Free - This plan lets you add a maximum of 500 contacts and comes with a monthly limit of 1,000 emails along with a daily limit of 500 emails. 
• Essentials - $9.18/month for 12 months. 
• Standard - $13.70/month for 12 months and you can customize it as per your contacts. 
• Premium - $274.08/month for 12 months and you can tailor it depending on the number of contacts. 

Salesforce Commerce Cloud

As the name implies, the Salesforce Commerce Cloud is an online platform built for e-commerce businesses using Salesforce. Its primary focus is to provide you with the necessary features to scale your brand and make your presence known across the web.

With Salesforce Commerce Cloud, you can enhance customer engagement, monitor key sales metrics, and grow your business processes quickly. Not just that. By taking advantage of its user-friendly UI, you can build an online store and manage orders seamlessly. 

Pricing

Salesforce Commerce Cloud has a unique pricing model, where you first have to choose a product that best matches your business. You can pick from B2C, B2C, D2C, Salesforce Order Management, and Connected Commerce. The pricing for each product is 1% of your gross merchandise value (billed annually). Get in touch with its sales team to get tailored pricing. 

Hunch

Hunch is a media buying solution, where you can take advantage of AI logic and personal know-how to utilize media channels to showcase your e-commerce business in front of millions of online users. This way, you can make the most of your investment and boost ROI across various channels.

Furthermore, Hunch allows you to run and handle online ads over different platforms like Instagram, Snapchat, and Meta from one unified solution, saving you the hassle of switching between multiple ad managers to oversee your campaigns. 

Pricing

There is no pricing information available on Hunch’s website. You can request a demo with its sales team to understand its pricing structure. 

Gorgias

Customer is an indispensable aspect of running a business. This fact is much more important for e-commerce stores, where there is no direct contact with you and your customers. So it is a must to have a robust customer support system. 

Gorgias is a customer experience platform that lets you automate a large portion of customer support activities, allowing you to deliver quality customer service. With the platform, you are able to implement canned replies that are sent automatically to address frequently asked questions. 

In addition to that, Gorgias supports integrations from countless e-commerce platforms for your support staff to pull customer information or refund a purchase directly from the software.

Pricing

Gorgias offers customized pricing plans based on the number of support tickets and the level of automation you want to achieve. The recommended plan starts at $675/month (billed annually) and includes 1,500 support tickets plus an automation level of 30%.

Ortto

Ortto is an e-commerce marketing automation solution for you to reach out to your prospective buyers and set up automated marketing initiatives for streamlined sales engagement. For example, Ortto lets you create automated sequences for abandoned carts, new signups, and cross-selling opportunities.

Also, you can link Ortto with renowned e-commerce platforms including Shopify, BigCommerce, and Woocommerce, allowing you to segment buyers into the right marketing lists and run personalized promotional campaigns to get the best results. 

Pricing

Ortto offers multiple pricing plans to choose from: 

• Professional - $509 per month (billed annually) 
• Business - $849 per month (billed annually) 
• Enterprise - $1,699 per month (billed annually) 

All of these plans come with 10,000 contacts and you can try out the platform for free with a 14-day trial.  

Drip

Drip, a famous email automation software, where you can leverage automated marketing campaigns to scale your e-commerce business. With Drip, you can craft personalized emails for your buyers, create email lists for sending relevant types of content, and utilize a reporting dashboard to keep track of your efforts. 

Additionally, Drip allows you to put in place automated messaging sequences that can be initiated depending on predetermined triggers revolving around shoppers’ actions and send marketing emails to increase your overall deals. 

Pricing

Drip’s pricing is based on the number of people in your email list. The starting cost of using the platform is $39 per month for 2,500 people. Also, if you want to try the platform before committing, Drip offers a 14-day free trial without needing any credit card information.

ShipStation

ShipStation is a well-known product shipping solution that allows you to manage order shipping, tracking, and ensuring that it gets delivered to your customers timely. ShipStation facilitates its services by tying up with leading carriers like UPS, DHL Express, and USPS, streamlining your deliveries.

On top of that, ShipStation enables you to automate your manual shipping activities for seamless order processing. For instance, you can use it for auto-routing (choosing which storehouse to ship the order from) and auto-splitting (dividing large orders into smaller shipments), making it easy to process. 

Pricing

ShipStation offers numerous pricing plans based on the number of shipments you want to send. They are as follows:

• ShippingEasy - Free-of-cost with a limit of 25 shipments/month.
• Starter - $9.99/month, up to 50 shipments/month.
• Bronze - $29.99/month for sending 500 shipments/month.
• Silver - $59.99/ month for shipping 1,000 shipments/month.
• Gold - $99.99/month, up to 2,000 shipments/month.
• Platinum - $149.99/month with up to 5,000 shipments/month.
• Enterprise - $229.99/ month for up to 7,500 shipments/month.
• High-Volume - Custom pricing for unlimited shipments. 

You can check out the platform at no cost for 30 days before upgrading to a paid one. 

Google Shopping

Google Shopping is just like any other e-commerce platform where you can showcase your products for your customers to browse after visiting the Google Shopping website. 

The platform consists of two aspects: Google Merchant Center and Google Ads. You have to register your products on the Google Merchant Center for them to be showcased on Google Shopping. Furthermore, if your products are showcased on Google Shopping, you instantly gain credibility as not all the companies are vetted by Google to be listed on its platform. 

An advantage of using Google Shopping is that you can run ads to further highlight your offerings with Google Ads. Using this feature, you can run tailored marketing advertisements to boost your sales. 

Pricing

Google Shopping is a free-to-use platform. However, if you are running Google Ads, then you will have to pay when a potential buyer clicks on them. 

EngageBay

EngageBay is designed for new e-commerce stores or solopreneurs who are just stepping into the online market. With its complete package of useful features, you can manage your sales, marketing, and customer service from a single platform. 

With its user-friendly UI, you can use the platform to transform your online visitors into buyers. The platform lets you nurture your prospects by AI-driven lead scoring, allowing you to identify high-value leads early.

Pricing

EngageBay provides various pricing plans for numerous use cases. For instance, if you want to use the platform for marketing, then you can opt for the marketing module that starts from $ 11.04 per user/month.

Zendesk 

If you are running a business, then I am sure you are aware of Zendesk, an all-in-one customer service solution to manage your support inquiries. With Zendesk, you can access customers’ profiles to give you insights into their needs. For example, Zendesk pulls data from various business aspects, such as past history and browsing behavior to give you a clear picture.

Additionally, Zendesk allows you to answer customer queries on time. By building a help center and self-help documents, you can prompt your customers to find solutions to their problems themselves. Plus, you can utilize chatbots to address common questions, giving your support team time to focus on critical customer assistance. 

Pricing

Zendesk comes with four pricing plans: 

• Suite Team - $55 per agent/month
• Suite Growth - $89 per agent/month
• Suite Professional - $115 per agent/month
• Suite Enterprise - Custom pricing to fit your needs.

Hootsuite

Being an e-commerce company, social media platforms are your best friends for building a solid community, engaging with customers, and increasing sales for your business. That’s why it is important to maintain an active social media presence. 

That being said, Hootsuite is that social media automation platform that lets you manage your posts, create a scheduler for planning future content, and monitor engagement rates, all from a single platform.

On top of that, Hootsuite lets you create social media copies with its AI-powered content creator so you don’t have to spend hours crafting that engaging post caption. Also, Hootsuite helps you identify the right time to publish your posts, increasing the likelihood of maximizing interactions. 

Pricing

Hootsuite comes with three paid plans including:

• Professional - starting at $99/month and comes with one user plus 10 social accounts.
• Team - costing $249/month and comes with three users plus 20 social accounts.
• Enterprise - get in touch with the sales team for pricing information. Unlimited users with 50+ social accounts.

In addition to these plans, Hootsuite offers a 30-day free trial to look and feel the platform before making a purchasing decision. 

Plivo CX

Plivo CX is a marketing and customer support solution that allows your support and marketing teams to work from a single solution. With it, you can set up automated workflows using a drag-and-drop builder and route leads depending on their actions. 

On the marketing side, the platform allows you to establish solid connections with customers by sending tailored SMS and MMS messages. It also allows you to use prebuilt messaging templates to set up and run marketing initiatives quickly. Plus, you can integrate it with your Shopify store to seamlessly manage orders and customer details from the platform itself. 

Pricing

Plivo CX comes with a Free plan where you can add up to 1,000 contacts and receive 300 SMS/MMS credits for your marketing campaigns. However, if you want to increase this limit you can upgrade to one of the paid plans that start from $15/month and go up to $165/month.

Nosto

Nosto is a customer experience platform that allows you to mold your online store in such a way for delivering a personalized experience by leveraging past behavior, browsing history, and interests. This way, every customer will see a different version of your e-commerce store, allowing you to showcase highly relevant products and adopt a customer-centric selling methodology.

Furthermore, you can use Nosto to analyze your buyers' preferences and products they love to browse to show them tailored suggestions whenever they visit your store. Additionally, you can personalize your ads, pop-ups, and recommendations to align with your customers’ interests, increasing your chances of getting a sale. 

Pricing

Nosto doesn’t have a pricing page on its website. However, you can schedule a demo with its sales team to get a quote for your online business. 

GetResponse 

GetResponse is a marketing and automation solution that lets you integrate your e-commerce store with famous platforms that unlock new avenues to get more sales. With GetResponse, you can enrich your customer data and manage your inventory, ensuring you are always ready to accommodate every need of your customers. 

With GetResponse, you can accurately segment your buyers’ details based on orders, previous purchases, and the actions they take on your website. This way, you can engage particular customers by running personalized campaigns, encouraging them to make a purchasing decision. 

Pricing

GetResponse offers three pricing plans; however, if you want to use it for your e-commerce business, you have to go for the Ecommerce Marketing plan that starts at $119/month and comes with all the e-commerce functionality the platform has to offer. You can also try out the platform for 30 days before committing to it.

Zapier

Zapier is a well-known e-commerce automation software that lets you integrate your existing tech stack with external applications and streamline your tasks. With Zapier, you can link thousands of e-commerce and payment apps including Shopify, PayPal, and WooCommerce to create a unified platform to manage all the aspects of your business.

By using “zaps”, Zapier’s connecting links, you can control the send and receive information between multiple apps automatically, saving you time to not perform these tasks manually. You can edit the settings within the zaps to set up custom triggers to automate the flow of data and access it readily from a single solution. 

Pricing

Zapier’s pricing is based on the number of tasks you wish to automate. With the Free plan, you can set up basic automated workflows with a maximum of 100 tasks each month. The Professional plan starts at 750 tasks per month and costs $19.99/month (billed annually).

ChannelApe

ChannelApe allows you to handle your shipments and post-order processing from a unified platform. You can modify the platform to manage your global storehouses. Plus, you can tag your orders and take care of order distribution to make sure they are delivered on time. 

On top of that, you can set up how you want shipments to be delivered, from where, and what happens to returns. This way, you can better manage your inventory across various warehouses automatically.

Pricing

There are no predefined prices to use the platform. The cost depends on the number of orders you fulfill yearly. Reach out to the sales team to learn more about the expenses. 

Verloop.io

Verloop allows you to build rapport with your customers throughout the customer journey by leveraging AI-driven communications. Verloop makes sure that your outreach is tailored from the first contact until the conversion. 

Furthermore, with Verloop, you can be where your customers are including channels like your online store, social media platforms, and communication apps. Plus, you can get rid of repetitive customer service tasks and provide a seamless sales experience to your shoppers. 

Pricing

There is no pricing information available on Verloop’s website. You will have to book a demo with its sales team for more details about the cost associated with the platform. 

Boost business success and build stronger relationships with these e-commerce automation tools

Phew, that was too many platforms to automate your e-commerce business. But hey, it’s better to have more choices to choose from than being underhanded. 

That being said, all 23 of these e-commerce automation platforms excel at managing one or multiple aspects of your online store. 

However, if you want a complete platform to handle your customers’ data, order details, run marketing campaigns, and automate redundant tasks, then Zixflow is the one for you. 

With Zixflow, you can effortlessly take care of your daily operations and get access to more opportunities to sell your offerings. Get started with a 7-day free trial today and experience a top-notch automation solution to simplify your sales processes.