DoubleTick vs Wati: Which Is a Better Choice in 2024?

Nowadays, people do not have time to manually handle their sales engagement. On top of that, there are countless messaging channels your customers can use to connect with you anytime they want. 

So, ensuring a quick reply to their messages is crucial to building solid customer relationships and encouraging them to take action. To achieve that, you need powerful tools to effectively manage your communication. And a couple of these tools are DoubleTick and Wati. 

These platforms are developed to streamline WhatsApp conversations and help you connect with your contacts effortlessly. However, as always, it is difficult to select the right outreach solution that best matches your business needs. 

That being said, to assist you in making an informed decision, I’ll compare both of these platforms to give you a clear picture of their features. Additionally, I’ll tell you about a standout WhatsApp marketing platform that offers modern functionality to enhance your messaging and drive conversions. 

Let’s get into it!

DoubleTick  vs. Wati vs. Zixflow: A brief summary

Below is a table comparing DoubleTick, Wati, and Zixflow based on the features they offer. This table will help you get a quick glance at their major capabilities and figure out if they fit your requirements.

Key features comparison

After taking a glance at the feature set of these platforms, now it’s time to evaluate them on specific factors related to WhatsApp marketing, allowing you to simplify your engagement. 

Contact management

Managing your contact details is a crucial part of running a successful business. By correctly segmenting these details, you can craft better outreach messages and deliver tailored customer engagement, leading to more closed deals. With that said, let’s check out what DoubleTick, Wati, and Zixflow can offer in this department. 

DoubleTick 

DoubleTick is primarily a WhatsApp marketing software but it has some contact management functionalities to let you manage your customers’ information and simplify your sales processes. With it, you can segment leads to differentiate previous customers from new ones, allowing you to run parallel campaigns to engage both of these groups. 

Besides that, you can also integrate DoubleTick with your current CRM to sync your data across the platforms and effectively reach out to your audience. 

Wati

Wati includes a mini-CRM to save your contacts and use this data to connect with them, driving engagement rates to get more sales. Wati allows you to add contacts one at a time or you can bulk import them to save time and effort. 

An amazing aspect of Wati’s CRM is that you can save the past conversations you had with your customers to deliver a personalized engagement using these details. This chat history allows you to manage your WhatsApp interactions properly. 

Zixflow

Unlike the other two platforms, Zixflow comes with a full-fledged, native WhatsApp CRM to not only manage your contacts but also enrich them and make the most out of them. For example, apart from the single or bulk import capability, Zixflow lets you discover and validate the email addresses of your customers, enabling you to create highly accurate marketing lists with low chances of message failure. 

On top of that, you can visualize your contacts in a Kanban view to easily monitor which stage of the sales pipeline a prospect is in and how you can shorten this process for seamless conversions. Plus, with the ability to build custom outreach lists, you can use Zixflow for potentially unlimited use cases depending on your business needs.

WhatsApp outreach

After contact management, comes the most important part of a marketing platform, its messaging capabilities, in this case, WhatsApp outreach. Knowing exactly what these solutions can provide will help you greatly in deciding which one is right for you. 

DoubleTick 

DoubleTick is a WhatsApp API provider that you can integrate with the WhatsApp Business API to send WhatsApp broadcasts at scale. These broadcasts are delivered to each recipient separately and contain various engaging and interactive elements, such as images, videos, or CTA links, allowing your contacts to take action. 

Furthermore, DoubleTick supports automated WhatsApp outreach to send messages at a predetermined time, making sure you engage your contacts at the right time and maintain a continuous conversation even after multiple messages. Also, you can set up WhatsApp chatbots that can address contacts’ questions and send automated notifications from numerous situations. 

Wati

In terms of WhatsApp, Wati also offers similar kinds of features as DoubleTick. Using Wati, you can send bulk WhatsApp messages, utilize the pre-designed business messaging templates, and put in place chatbots for automated engagement. 

Additionally, you can edit these messaging templates to guide customers across your sales process. For instance, using these templates, you can handle abandoned carts, book meetings, or send invitations to streamline interactions.

Zixflow

When it comes to WhatsApp, Zixflow provides countless WhatsApp marketing features to let you make the most of this excellent messaging channel. For starters, the WhatsApp campaign builder in Zixflow is completely code-free. This means you do not need technical or developer know-how to start running your initiatives. 

In addition to that, same as Wati, you can craft and store messaging templates within the platform to quickly deploy your WhatsApp campaigns without having to write the same message multiple times. Not just that. With Zixflow you can create different kinds of WhatsApp templates as classified by Meta like authentication, marketing, and utility for delivering various types of content to boost engagement. 

WhatsApp chatbots

WhatsApp chatbots have recently grown in popularity due to the latest developments in the AI industry. With the onset of artificial intelligence, chatbots have become more natural and can have human-like conversations without needing any external help in tackling common queries. 

DoubleTick 

DoubleTick lets you build tailored WhatsApp chatbots even if you don’t have any coding know-how. With the help of its support agents, you can create and train your chatbots as your company grows and effectively scale your engagement. 

Using these chatbots, you are able to handle the complete customer journey from initial interaction to order delivery. For example, one of the chatbots designed particularly for taking orders, can send product catalogs, confirm, and process orders with no external assistance. 

Wati

Wati is also a great automation platform for designing chatbots without needing extensive programming knowledge. With its drag-and-drop builder, you can start crafting WhatsApp chatbots that can handle complex communication and resolve customer queries promptly. 

These chatbots can be trained to deliver personalized responses using past conversations and order history. This way, your customers can enjoy a customized messaging experience based on their interests and needs.

Zixflow

Zixflow, on the other hand, includes a unified automation module Flows, where, on top of building chatbots, you can set up automated workflows to nurture your prospects and address common sales objections that they might have. 

To begin with, using Flows, you can build custom workflows that revolve around IFTTT (If This Then That) triggers to automate WhatsApp messages based on the actions performed by your customers. For instance, if a new user signed up for your website, then the system will automatically send a welcome WhatsApp message.

In addition to crafting chatbots, Zixflow lets you nurture leads throughout the sales pipeline using sales cadences. Through the use of these cadences, you can send automated follow-ups to keep the customers engaged and encourage them to take action.

Integrations

Even though these WhatsApp solutions come with many different features, there is still a chance that you might not find the tools that you were looking for or you may not want to change your entire marketing infrastructure to accommodate a new solution. 

So, it is important that these solutions offer required integrations for smooth operations and flow of data. Having said that, here are the integration options provided by DoubleTick, Wati, and Zixflow. 

DoubleTick 

DoubleTick gives you the ability to connect the solution with various third-party platforms to streamline operations and kickstart your outreach initiatives. Some of these integrations are: 

• Google Sheets
• Zoho
• Zapier
• Leadsquared
• Tally

Additionally, you can connect it with e-commerce platforms like Shopify, WooCommerce, and QuickSell to implement WhatsApp marketing into your e-commerce business.

Wati

Similarly, Wati also supports the selection of external platforms like Zoho, HubSpot, Shopify, WooCommerce, Zendesk, and PayPal. Plus, if you want to link it with other customized, non-native software, you can make use of its API. 

Although setting up these APIs and webhooks requires a decent level of technical intelligence, you might have to get the help of a developer or Wati’s support team to get started.

Zixflow

Zixflow also supports a plethora of external applications that you can integrate with the application to streamline data transfer and operations. On a broad level, Zixflow can be linked with app marketplaces like Zapier or Make to build custom workflows for effective data flow. 

Additionally, the platform offers you prebuilt workflows to automate common, everyday tasks. You can implement these workflows instantly by mapping relevant data types with corresponding fields within Zixflow. 

Pricing structure

Finally, the most important aspect, pricing. Considering the cost of using a platform is a must to ensure you are getting the most out of your investment. So, here are the pricing details of DoubleTick, Wati, and Zixflow to help you identify the correct solution for your business. 

DoubleTick

When going with DoubleTick, you can choose from three payment options: 

• Starter - ₹2500/month
• Pro - ₹3500/month
• Enterprise - Tailored plan based on your requirements

All of these plans are billed annually and exclude any taxes. Plus, the major differentiating factor between these plans is the complexity of bots that you can build. 

Wati

Similar to DoubleTick, Wati allows you to select from three different plans ranging from ₹1,999/month to ₹13,499/month. On top of these subscription charges, you have to consider WhatsApp’s Conversation costs that depend on the number of conversations you have with your customers. 

Zixflow

Before you worry about the subscription charges, Zixflow lets you get started for free. That is not all. Using the free plan, you can access the SMS and email channels to effectively run marketing campaigns using the campaign wallet. 

Furthermore, you can utilize a free WhatsApp number pre-added to the platform to send test WhatsApp messages (limited to 10 per day) to measure ease of use and deliverability before upgrading to the premium version that starts at $39/month and unlocks WhatsApp and a centralized inbox for smooth, two-way communication.

DoubleTick, Wati, or Zixflow: Which one should you go for in 2024?

Choosing a dynamic WhatsApp solution depends primarily on your business needs. 

If you want a platform that focuses only on WhatsApp, then you can go with DoubleTick or Wati. Both of these platforms are a good choice and help you align WhatsApp outreach with your company’s size, goals, and specific needs in customer engagement.

On the other hand, if you are looking for a cost-effective solution with multi-channel marketing features to serve as a unified hub for all your business operations, then Zixflow is an excellent choice. It’s easy to use, integrates well with popular apps, and offers the necessary tools to let you create a WhatsApp community.

Sign up for Zixflow’s 7-day free trial right now and facilitate two-way communication to drive conversions.