10 WhatsApp API Benefits for Growing Your Business Quickly

The benefits you get from WhatsApp API include global reach, automation capabilities, better communication, bulk messaging, and a secured channel for messaging.

10 WhatsApp API Benefits for Growing Your Business Quickly

Let’s not deny the fact that we all use WhatsApp to communicate with family and friends daily. So much so that if you look at current whatsapp statistics, WhatsApp has more than 2 billion people using it every month.

Seeing that WhatsApp has amassed such a user base, almost 50 million businesses worldwide have started to use it as an outreach channel to run WhatsApp marketing initiatives using either the Business app or the WhatsApp Cloud API.

In that sense, WhatsApp has become a platform that offers a combination of both communication and marketing capabilities. Pair that with WhatsApp API for sending messages, and you get a robust channel to reach out to customers in a more personalized manner.

With that said, if you are considering including WhatsApp in your marketing strategy, take a look at the advantages you get from using the WhatsApp API, starting with what WhatsApp API is.

What is WhatsApp API?

WhatsApp Business comes in two different forms: Business app and Business API. The Business API is of two types: Cloud API and On-premise API

WhatsApp Business API is built for medium and big-size companies to reach out to their target audience. It allows you to send notifications, promotions, and customer service via WhatsApp chat messages.

Advantages of the WhatsApp API

WhatsApp API offers various benefits and allows you to streamline your conversations with your audience and grow your business. Having said that, here are some of the key benefits you get from WhatsApp API:

Enhanced communication

WhatsApp is a mobile application and people carry their phones everywhere nowadays. This aspect allows you to reach your audience pretty much anywhere and anytime by using the WhatsApp API. Not just that. WhatsApp API facilitates instant communication between you and your customer, enabling real-time conversations and customer engagement.

An example of a customer support message on WhatsApp.

Having the ability to provide prompt responses to customers' queries is a crucial factor in today’s fast-paced world. By leveraging WhatsApp API, you can establish a direct communication channel, reducing the response time. 

International reach

As I said before, WhatsApp has billions of active users worldwide. For you, this presents a great opportunity to tap into an extensive and diverse audience. By integrating WhatsApp API with your CRM system, you can expand your reach and visibility on a global level. 

Furthermore, the popularity of WhatsApp ensures that the individuals you are reaching out to are already familiar with its interface and functionality. This makes it easier for you to make the most of WhatsApp messages and connect with your target market.

Automation and chatbot integration

WhatsApp API allows you to automate your messaging and streamline your customer support processes by implementing chatbots. These bots can engage with your audience by learning more about their requirements by asking relevant sales qualifying questions or by responding to frequently asked questions.

An example of a chatbot interacting with a customer on WhatsApp.(Source: Hootsuite)

Furthermore, chatbots are used to offer instant replies and 24/7 support without the need for human intervention. This way, you can not just increase the productivity of your support team members but also lower their workload, allowing them to concentrate on complex queries and deliver a seamless customer experience.

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Multiple device accessibility

One of the biggest limitations of the WhatsApp Business app is that it cannot be used simultaneously on more than five devices. This is not an issue for small businesses but for medium and large companies comprising big teams, this is a problem. 

So how can you access WhatsApp on multiple devices? By using the WhatsApp Business API. Since WhatsApp API does not have a front-end user interface, it has to be connected with an external messaging platform. And you can provide access to this platform to as many team members as you want. 

For example, Zixflow is one of the outreach communication platforms with Whatsapp automation functionality that you can integrate with the WhatsApp API to execute marketing initiatives on WhatsApp. You can easily integrate it with WhatsApp Cloud API by following this walkthrough on how to set up a WhatsApp Cloud API

Once that is done, you can make use of a minimalistic yet powerful campaign builder to set up your WhatsApp campaign. You can select the type of message you want to send, choose your audience, and also see the preview of how the message will look once delivered.

A minimalistic interface of Zixflow lets you build WhatsApp campaigns easily.

Two-way communication

WhatsApp API enables two-way communication, fostering trust and building rapport between you and your customers. This feature is particularly important if either of you want to reach out to the other to ask a question or request feedback. 

Engaging in conversations with customers also demonstrates that you value their opinions, ensuring a loyal and repeat customer base. This open communication loop allows you to address issues promptly and adopt a correct sales engagement methodology to further strengthen your relationship.

Security and encryption

Since you send and receive personal and financial information from your customers over WhatsApp, its end-to-end encryption ensures that messages sent through the platform are secure and protected from unauthorized access.

WhatsApp offers end-to-end encryption to protect your customers’ data and privacy.

Nowadays, data privacy and security are significant concerns for customers, and having a secured communication channel can be a decisive factor in transforming a prospect into a customer. You can leverage WhatsApp’s security and privacy features as a selling point to reassure customers that their sensitive details are handled with utmost confidentiality. 

Send various types of messages

As a business, you can reply to the message sent by your customers however you want. But if you want to be the one to initiate a conversation, then you will have to use pre-designed templates known as WhatsApp Business Template Messages. WhatsApp lets you create up to 250 templates per business account and these can be used to send a variety of messages.

For example, order confirmation and delivery details are one of the most common types of messages businesses send to their customers after a successful purchase. This proactive approach keeps customers informed about the status of their product, reducing uncertainty and improving overall sales experience.

An example of the order confirmation message sent using the WhatsApp API.

Bulk messaging capabilities

WhatsApp API’s bulk messaging functionality allows you to send a large volume of messages to multiple recipients at the same time. This feature is specifically useful for you if you want to communicate with a large customer base or run WhatsApp marketing campaigns.

You can create broadcast lists with the contact details of your customers to messages in bulk using the broadcast feature in WhatsApp. For instance, in Zixflow, you can divide your audience and send batch messages from 500 to 5000 recipients at once using the segmentation option.

Bulk messaging and date & time settings in Zixflow.

Cost-effective marketing

Compared to traditional marketing channels, like print or TV ads, WhatsApp offers a more economical solution for reaching a much larger audience. It doesn’t cost anything to set up a WhatsApp Cloud API account and on top of that, WhatsApp has conversation-based pricing plans, making it an attractive marketing option for small and medium businesses.

Moreover, the ability to send targeted messages can increase the efficiency of marketing campaigns, ensuring that the marketing resources are utilized effectively.

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Analytics and monitoring

WhatsApp API provides you the capability to monitor your marketing efforts and analyze various metrics, such as message delivery, read receipts, and response rates. These insights enable you to measure the performance of your marketing campaigns and make data-driven adjustments. 

For instance, Zixflow offers you an analytics panel where you can see how well your WhatsApp marketing campaign has been doing. Also, the panel represents the data in a graphical form. By analyzing user these metrics, you can figure out what you are doing wrong and optimize your WhatsApp strategies to better suit your audience preferences.

WhatsApp analytics panel in Zixflow.

Ready to leverage these WhatsApp API’s advantages to scale your company?

The benefits of using WhatsApp API to run mobile marketing campaigns are truly game-changing. With the advantages mentioned above, this versatile messaging platform can revolutionize your outreach campaigns and take your business to the next level.

But WhatsApp API is one-half of the puzzle. You also need equally robust communication software to serve as a front end for your campaigns. And that’s where Zixflow comes in. 

Zixflow is a powerful outbound sales solution to run sales and marketing campaigns over different channels to provide a multi-channel sales engagement. You can create an account and use the platform for as long as you want without caring about a monthly subscription. So, get your free account today!

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All trademarks mentioned belong to their respective owners. For instance, "WhatsApp" and its logo are trademarks of WhatsApp, LLC, used here for reference only under Fair Usage Policy. We make no claim of ownership.

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