RCS Business Marketing Messages: Examples & Templates

Mobile devices have become as crucial to us as feeding ourselves. There is no time of the day when we are separated from our phones, and as a business, you need to leverage this fact. 

If you want to stay relevant in the lives of your customers, you have to send personalized messages that are both meaningful and increase your chances of getting sales. 

Now, the question is how. There are multiple ways to engage with your contacts and one of them is RCS. Using RCS for marketing is the new way to interact with customers, delivering value directly to their inboxes.

Unlike traditional SMS, RCS provides an enriched messaging experience, offering features like multimedia support, branding, interactive buttons, and real-time analytics. 

Having said that, in this blog post, I will tell you the power of RCS marketing messages, showcasing examples, and providing templates that you can use to elevate your customer engagement strategies.

What is RCS messaging?

RCS messaging, or to call it for its full name, Rich Communication Services, is the next generation of text messaging. It transforms the plain text-based experience of SMS into an interactive, app-like experience, enabling you to:

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• Send visually engaging messages containing high-resolution images, videos, and GIFs.
• Build trustful relationships with branded elements like logos and colors.
• Leverage interactive features such as carousels and quick-reply buttons to drive actions.
• Track performance with delivery rates and read receipts.

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These enhanced features give you the ability to deliver rich, engaging messages straight to customer’s default messaging app, without requiring them to download any additional application.

Why should you consider RCS for your marketing efforts?

As I said above, RCS is the better form of SMS. When you compare RCS vs. SMS, you can tell that SMS doesn’t come anywhere close to the capabilities of RCS. So, if you are using SMS or thinking of adopting it into your outreach, here are some reasons why you should consider RCS instead: 

Increased customer engagement

With visually appealing and interactive features, RCS provides a superior user experience compared to SMS. For example, by using images and videos, you can showcase your products in real-time rather than redirecting them to an external site. 

Higher engagement rates

Since RCS comes with such amazing features, you can use them to boost engagement. Interactive buttons and rich media lead to higher click-through rates and customer interactions.

On top of that, the interactiveness of RCS makes you send actionable messages where you have a higher chance of getting conversions. 

Improved brand recognition

Unlike SMS which doesn’t offer much in terms of brand recognition, RCS lets you take advantage of personalized branding options such as logo, description, cover image, and verified sender IDs to increase trust and credibility.

Robust automation support

RCS, similar to WhatsApp, lets you automate your conversations with the help of an RCS chatbot. A chatbot can address common customer queries and automate repetitive conversations so your support team. RCS automation can also enhance the overall efficiency of your support staff, allowing them to focus their attention on critical issues. 

Examples of RCS Messages based on industries

Brands operating in various fields are using RCS marketing to highlight their offerings to their prospects, and compelling them to make purchasing decisions instantly from the message itself. Here’s how:

E-commerce

Online stores and e-commerce brands are always looking to get more sales. After all, their entire business model hinges on increasing the customer lifetime value and bringing conversions. So, it goes without saying that they are utilizing RCS the most. 

In fact, companies sent 25,000 times more marketing messages via RCS during last year’s Black Friday season compared to the previous season. 

Brands like boAT are using the media-rich capabilities of RCS to send promotional messages. With rich cards, it attaches the image of the product, gives a brief description, offers a discount, and a CTA to let recipients get the item immediately. 

Travel and hospitality

Travel agencies or hospitality brands leverage RCS to send marketing messages to customers, informing them about holiday packages, seasonal deals, or accommodation discounts to drive quick sales.

In addition to that, you can send flight or train tickets to passengers directly via RCS, streamlining the boarding process. 

Financial services

Financial institutes, banks, and other capital services brands can utilize the end-to-end encryption of RCS messages to send tailored loan offers or credit card deals. Not just that. These institutes can make use of RCS chatbots to offer services within the thread. 

For instance, you can set up chatbots to let customers check their account balance, browse offers, or look up recent transactions without having to log in to their bank accounts. 

Restaurants or fast food chains

By leveraging the RCS rich cards and carousels, restaurants can send menu items to customers with no need for them to call you to inquire about your offerings. The interactive nature of carousels can allow customers to see how the dishes look, increasing the likelihood of them being ordered. 

For instance, the America-based fast food chain, Sonic, uses RCS carousels to send their menu to their customers and when they are ready to order, they are redirected to Sonic’s app to complete the transaction.

RCS marketing templates for your business

Now you might have gotten a good idea of what RCS marketing is about and how brands are utilizing it for their business success, here are some of the templates that you can use in your outreach or take inspiration from to design your own:

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Holiday promotion

Festive Sale! Get [X]% Off Your Favorites🎄

Shop our holiday collection and enjoy [X]% off for a limited time. Stock is running out fast—don’t miss out!

[Insert Media: Image or carousel of products]

Button: Shop Now

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Flash sale alert

⏳Flash Sale! Only X Hours Left!

[Insert Media: Banner image]

Shop now and save up to [X]% on our top picks. Hurry, the sale ends at [Time].

Buttons:

• Shop the Sale
• Chat with Us

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New product launch

Hot Off the Press: [Product Name] Is Here! 🎉 

[Insert Media: Product image or video] 

It’s finally here. Our most anticipated product of the [Time]! Be the first to own it. Stocks are limited, so act fast!

Buttons:

• Get it Now
• See What’s New

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Exclusive offer

Hey [Name], 

A VIP Exclusive: Just for You!

We value your loyalty and continued support. Enjoy a special [X]% off, just because you’re one of our favorites. Don’t wait—the offer expires [Date].

Buttons:

• Claim Your  Reward
• Redeem Now

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Event invitation

Exclusive Invite: [Event Name]

[Insert Media: Event teaser video or banner]

Mark your calendar! Join us on [Date] for an unforgettable event. Enjoy giveaways, special offers, and surprises, just for you!

Buttons:

• RSVP Now
• Learn More

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Order confirmation

Thank You for Your Purchase!

Your order #[Order Number] has been confirmed. Estimated delivery: [Date]. Track your order below.

Buttons:

• Track Order
• Contact Support

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Subscription renewal update 

Time to Renew Your Exclusive Benefits 🔄

Your subscription ends soon! Renew now and keep enjoying perks like [specific benefits]. Don’t let the savings and rewards stop!

Buttons:

• Renew Now
• Explore Upgrades

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Abandoned cart reminder

Still Thinking About These?❤️ 

[Insert Media: Carousel of abandoned cart items]

Don’t let your favorite picks get away! Complete your purchase now and enjoy free shipping—only for the next [X] hours!

Buttons:

• Get Your Order
• Got Questions?

Some best practices for RCS marketing

The reason why RCS is becoming the preferred choice of brands is its rich messaging capabilities combined with security and interactivity, helping them effectively drive engagement. That being said, below I am listing some of the best practices that you should follow when promoting your products via RCS. 

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Keep it visual: Use high-quality images or videos to make your messages visually appealing. Images grab attention more quickly and deliver content easily. Also, the retention rate of information is higher for visual aids compared to text. 

Be concise: Keep the message short and to the point, ensuring the call-to-action is easily understood. Plus, personalize your outreach to match the preferences of your customers. 

Include interactive elements: Buttons, carousels, and other interactive components encourage immediate action, allowing you to maximize the ROI for your efforts.

Test and optimize: Regularly analyze performance metrics and refine your campaigns for better results. This way, you will have a clear idea about what is working and identify areas of improvement. 

Ready to take your RCS marketing to the next level?

RCS marketing messages offer an unparalleled opportunity to connect with customers in a meaningful and engaging way. 

By leveraging the power of rich media, interactive features, and real-time analytics, you can create impactful campaigns that drive results. Whether you are an e-commerce brand, bank, travel agency, or hospitality company, RCS can transform the way you communicate with your audience.

Use the RCS examples and templates provided in this blog to kickstart your RCS marketing journey and take your customer engagement to a whole new level.

However, to make the most of your efforts, you will need an equally robust RCS provider to help you get started with your marketing initiatives, and Zixflow has a standout RCS Messaging platform for that. 

With Zixflow, you can set up marketing campaigns across various channels, including RCS, WhatsApp, SMS, and email. On top of that, this process is super simple and doesn’t require you to have any coding knowledge. 

Below is a video explaining how to run RCS marketing campaigns using Zixflow:

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Not just that. The platform comes with many other features like a native CRM, a drag-and-drop workflow automation editor, a unified inbox to manage conversations, and much more. 

Want to see it in action? Start by creating a free account and take advantage of the 7-day free trial to test out the features. Or you can reach out to our sales team to get a personalized demo of the application, showcasing how it can help you make the most of your marketing strategies.