RCS Statistics & Market Trends You Must Know in 2024

Are you ready to boost your business communication strategy in 2024? RCS is innovating the way you interact with your customers. With advanced features like rich media, interactive elements, and real-time order updates, RCS is more than just a messaging upgrade, it’s a significant advancement.

But your question is how is RCS messaging performing in the market right now, right? What do the latest statistics reveal about its adoption, user engagement, and the impact of RCS on business communication? 

Worry not! In this blog, I have mentioned the key RCS statistics and market trends that you need to know. Whether you’re a business owner or a marketer, understanding the impact of RCS on business communication will help you make the most of this powerful tool and refine your strategy for maximum effect. 

Let’s jump into the numbers and trends shaping the future of messaging and see how you can take advantage of them.

Key RCS statistics you need to know for your business.

Let’s dive into 11 compelling statistics, to help you understand how RCS is reshaping business communication.

These insights will show RCS’s significant impact and why it’s becoming crucial for engaging with your customers and improving your operational efficiency.

Statistic 1: RCS messages have a 35-fold higher chance of being read compared to emails. This means that if you use RCS for your business communication, you’re dramatically increasing the chances that your audience will actually see and engage with your messages.

Statistic 2: As reported by Statista, Android controls over 70% of the global mobile operating system market and RCS taps into a vast and diverse user base. This extensive reach means that using RCS can significantly boost your ability to connect with a broad audience, making your communications more effective and far-reaching.

Statistic 3: With Apple announcing that its iOS 18 update will support RCS messaging this fall, you’ll gain significant advantages for your business. This integration means you’ll reach a wider audience more effectively, with improved messaging features like read receipts, high-quality media sharing, and real-time updates. 

These enhancements will make your interactions with clients and customers clearer and more engaging, helping you streamline communication and boost your customer engagement strategies.

Statistic 4:  From a valuation of around $8.37 billion in 2023, the global RCS market is expected to climb to $19.48 billion by 2028. 

This expansion reflects how RCS technology is becoming more popular, offering you richer and more interactive messaging experiences. As more businesses like yours adopt RCS, you’ll be able to engage your customers more effectively, enhance your service delivery, and boost your overall growth.

Statistic 5: According to Stream, RCS supports sending up to 250,000 characters in one message. This extended limit means you can deliver comprehensive and detailed content all at once, making it easier to communicate complex information and engage your audience effectively. 

Whether you’re sharing in-depth updates, rich media, or detailed offers, RCS’s generous character limit ensures your message is as informative and engaging as needed.

Statistic 6: According to Mobilesquared, RCS business messaging experienced a significant spike in adoption, with a 40% increase in June 2023 compared to the previous year. 

This rapid growth outpaced other messaging channels, reflecting RCS’s expanding role in business communications. For your business, this means you can now engage customers more effectively with richer, more interactive messages, helping you stand out and drive action.

Statistic 7: In 2023, Orange S.A. experienced a stunning 400% increase in RCS usage in France compared to the previous year. This impressive growth shows just how much more people are embracing RCS.

For you as a business owner, this is a great opportunity to leverage RCS for more engaging and interactive customer interactions that can really make a difference in your results.

Statistic 8: As per Sinch, the dramatic rise in RCS messaging indicates that brands sent 25,000 times more RCS messages in November 2023 compared to February 2022. This significant increase demonstrates how RCS can revolutionize your customer interactions. 

By using RCS, you can send more dynamic and engaging messages that offer a richer experience for your customers. This method not only enhances the personalization of your communications but also improves customer satisfaction and reinforces your engagement strategy.

Statistic 9: Consumers today expect businesses to keep up with new technologies to make their experiences better. In fact, 75% of customers anticipate that businesses will adopt new technologies to improve interactions, while 64% believe that modern communication channels, such as messaging apps, will change their expectations of how businesses engage with them.

By adopting advanced services like RCS messaging, you can meet these evolving expectations and offer more personalized and effective communication.

Statistic 10: Mckinsey’s research presented, a striking 71% of customers now anticipate personalized communication from businesses. This emphasizes the value of offering customized engagements.

RCS helps fulfill this expectation by enabling you to send customized messages that connect more deeply with customers, making each communication more relevant and impactful.

Statistic 11: Sinch reports that RCS campaigns have demonstrated a remarkable 200% boost in click rates compared to other communication channels. 

This means that when businesses use RCS, their messages are far more likely to engage customers, leading to higher interaction and better results. This significant increase in click-throughs can drive more effective campaigns and improved customer engagement.

Now, let’s move on to RCS marketing trends.

RCS marketing trends you must consider 

After exploring the statistics, it’s equally important to focus on the trends driving RCS adoption. This is why, I have listed some of the key marketing trends that help you fuel your sales performance for business growth:

Apple’s move into RCS

With Apple stepping into the RCS scene, you’ll see a huge boost in the platform’s user base. This means more potential customers will be accessible through RCS, making it a more attractive channel for your business.

However, as RCS grows, you can expect more competition, which will push you to get creative and improve your messaging strategies. This heightened activity can lead to better, more personalized interactions with your audience, helping you stand out and engage more effectively.

Conversational commerce

With RCS, you can offer your customers more engaging and personalized interactions, which significantly enhances their overall experience. This personalized touch leads to increased engagement and improved conversion rates. 

By integrating AI chatbots into your RCS strategy, you not only elevate customer service but also boost sales efficiency. These chatbots streamline customer interactions, making your communication more effective and helping drive higher sales and better results.

To set up RCS automation for streamlined customer engagement, you can access the Zixflow’s workflow automation editor, Flows. Using Flows, you can put in place workflows to interact with customers without needing human intervention. 

With its drag-and-drop builder, you can easily create IFTTT workflows to send tailored messages based on the actions taken by your customers. 

Visual-first messaging

RCS is shifting the focus to visuals, letting you send high-quality images and videos straight to your audience. This makes visual content central to your marketing efforts. 

To boost engagement, you can add interactive elements like carousels, stickers, and GIFs to your messages. These features not only make your communications more eye-catching but also encourage your customers to interact with your brand in a more meaningful way.

Measurable and attributable campaigns

RCS is making it easier to track the success of your marketing campaigns with its detailed analytics. Use these insights to gauge how well your campaigns are performing and refine your strategies for better results. 

Plus, by creating strong attribution models, you can follow the customer journey more closely and accurately measure your ROI, helping you understand which efforts are truly driving results.

Advanced mobility solutions

Mobility solutions can significantly boost your productivity by providing a streamlined network, quick access to business information, and enhanced customer experiences. 

In 2024, RCS is stepping up to meet your need for flexible and varied communication within your organization. By using RCS, you’ll be able to manage information more efficiently and engage with customers more effectively, making your overall communication process smoother, and more dynamic and strengthening sales engagement.

Take insights from these RCS statistics & marketing trends to level up your business

RCS is reshaping business communication with its evolving capabilities. The 11 key statistics highlighted how RCS is boosting customer engagement and fueling sales, while the 6 emerging trends showcased its role in delivering more interactive and measurable messaging. 

By using these insights and adapting to the latest developments, you can maximize RCS’s potential, enhance your communication strategies, and maintain a competitive edge.

Also, pairing that with Zixflow’s AI-powered delivery engine, you can efficiently connect with your audience over channels of your choice, ranging from RCS, WhatsApp, SMS, and email.

Furthermore, the platform is easy-to-use and gets around with its intuitive user interface, significantly lowering the learning curve and allowing you to get started right away. Due to its no-code infrastructure, you can make the most of the platform  effectively. 

Create a Zixflow account within seconds to see it in action and experience its out-of-the-box functionality yourself.