9 Best RCS Marketing Tools To Scale Your Business in 2025

With the onset of the year 2025, you should be leveraging cutting-edge technologies to connect with customers more effectively. However, with so many ways to get in touch with customers, it is essential to pick the right ones that resonate with your brand and with their preferences. 

RCS messaging is a relatively newer platform but comes with robust marketing features to engage your customers and market your products. 

Using its rich multimedia, interactive buttons, and higher engagement rates than traditional SMS, RCS has become essential for running marketing strategies. No matter if you are a startup looking to make an impact or an established enterprise aiming to refine your outreach, the right RCS marketing tools can help you boost your bottom line. 

Having said that, in this blog, I will explore the 9 best RCS marketing platforms to help you scale your business. These tools are designed to enhance communication, streamline campaign management, and improve the overall ROI for your efforts. So, let’s jump into it!

Best RCS marketing tools to consider for your business

Selecting the right marketing platform for your business is crucial as it is this solution will allow you to access the capabilities of RCS using its infrastructure. That being said, here are some of the best RCS marketing tools to kickstart your RCS initiatives. 

Zixflow

Zixflow is a new-age omnichannel RCS messaging platform that is packed with advanced promotional and automation features to let you integrate RCS with other marketing channels like WhatsApp, email, and SMS. With Zixflow, you can take advantage of a code-free environment to run your RCS initiatives. The platform can handle numerous kinds of messages to match all of your outreach needs.

On top of running promotional campaigns, you can automate your engagement across RCS with a custom chatbot. The bot can take care of repetitive tasks and answer common questions, saving time and resources for your support team. Also, since the bot can keep running 24/7 it can interact with customers even after office hours. 

Moreover, the solution allows you to design RCS templates to save for future campaigns. The templates are divided into three types, plain text, rich card, and carousel, allowing you to deliver an all-around marketing experience to your customers. 

Bird (formerly MessageBird)

Bird is an all-in-one communication platform with a focus on omnichannel messaging. Its RCS marketing functionality allows you to manage customer interactions from a single platform, streamlining your overall sales engagement strategies.

The fact that Bird offers multiple marketing channels on top of RCS like WhatsApp and SMS makes it a standout tool. The unified dashboard of Bird lets you manage all your communication activities from a single platform, eliminating the need to switch better several tools just like Zixflow which provides the same multichannel approach.

Tourism and hospitality companies can use Bird to provide personalized itineraries, upsell travel packages, and send real-time weather or event updates to travelers.

Sinch

Sinch specializes in simplifying business messaging. Its RCS platform focuses on blending automation with personal touches to ensure meaningful customer interactions. Similar to Zixflow, Sinch lets you implement smart chatbots to automate your RCS communication with minimal human intervention.

Sinch is a robust platform that comes with advanced metrics and an analytical dashboard to track your open, click-through, and interaction rates. Also, Sinch ensures your messages are delivered correctly to your customers by partnering with network carriers across the globe.

Who can benefit the most from Sinch? Brands that need a high degree of automation like e-commerce can use Sinch to send order updates, shipping details, and interactive product catalogs, enriching the sales and post-purchase experience.

Twilio

Twilio is synonymous with communication technology, offering robust RCS marketing capabilities via an RCS API to integrate rich messaging into your marketing campaigns. With Twilio, you can automate personalized outreach and monitor the effectiveness of your efforts on a granular level with in-depth insights.

Additionally, you can combine RCS with SMS, WhatsApp, and email with Twilio for a cohesive communication strategy. Plus, it offers extensive API documentation and support to make it easy to build customer workflows to streamline your RCS marketing. 

If you are an enterprise running global campaigns, you can rely on Twilio for consistent messaging experiences across markets, scaling from a few thousand to millions of users effortlessly. On the other hand, small businesses are better off using a simpler solution that is not as complex as Twilio. 

CM.com

CM.com provides an accessible yet powerful RCS service provider that caters to businesses of all sizes. With easy-to-use RCS tools and intuitive design ensures easy adoption and focus on customer engagement, offering everything you need to run impactful campaigns.

CM.com allows you to build interactive messaging campaigns without requiring any coding expertise. On top of that, you can integrate customer feedback tools into your marketing such as surveys and polls to gather valuable feedback from your customers and improve your marketing efforts. 

Healthcare providers and hospitals can benefit from CM.com’s RCS capabilities for sending appointment reminders, health tips, and post-visit surveys to their patients.

Webex CPaaS Solutions

Webex CPaaS Solutions, formerly known as imimobile, is a cloud-based communications platform that provides you with outreach tools to deliver seamless, interactive, and omnichannel communication experiences, with an emphasis on RCS.

With a flexible, API-driven approach, you can utilize the Webex CPaaS Solutions to deploy marketing initiatives as a part of your broader omnichannel outreach strategy. Additionally, the platform combines the capabilities of RCS with other channels like SMS, email, and voice, making it a versatile choice for large enterprises that need dynamic marketing features.

Infobip

Infobip’s RCS platform allows you to send marketing messages seamlessly and interact with customers in a two-way communication. The platform supports multimedia content and advanced interactivity, making it a great choice for you to increase sales engagement.

The platform enables you to set up customizable workflows using its intuitive drag-and-drop builder. In addition to that, you can integrate human support in the automation flows to ensure effective switching between automated responses and live chats. Your support team can send video guides, surveys, and interactive CTAs to help customers and direct them across the sales pipeline. 

With Infobip, you can send timely reminders, ticket confirmations, and feedback forms with tailored RCS messages to collect responses or notify customers about upcoming events, ensuring high engagement rates. 

iBASIS

iBASIS is a global leader in communication and connectivity solutions, making it a top contender in the RCS market. Known for its reliability and focus on enterprise-grade messaging, iBASIS enables you to leverage the power of RCS for customer engagement at scale. Its solutions are particularly appealing if you have an international audience, as iBASIS has extensive partnerships with mobile carriers worldwide.

With iBASIS, you can send visually engaging content, including carousels, videos, and click-to-call buttons. This way, you can compel customers to take immediate action and drive interactions effortlessly. 

Not just that. The platform offers advanced encryption and complies with international guidelines and privacy regulations like GDPR to provide a secure environment for customer communications.

Travel agencies and airlines that need to send messages across the world can use iBASIS RCS to deliver flight updates, delays, and destination guides. For example, a carousel message displaying various flight options with real-time pricing and a click-to-call button for urgent customer service needs can significantly enhance communication. 

Haptik

Haptik, a leader in conversational AI, comes with RCS marketing to deliver smarter, more engaging customer interactions. By combining RCS's multimedia and interactivity capabilities with Haptik’s powerful AI, you can set up automated and personalized customer experiences.

Haptik lets you make use of advanced AI and natural language processing (NLP) to build intelligent virtual assistants that automate conversations through RCS. These bots can handle inquiries, guide customers through processes, and provide relevant recommendations, all within the rich RCS environment.

In addition to that, Haptik’s intuitive interface lets you design, launch, and monitor RCS campaigns effortlessly. Pair that with its reporting dashboard where you can get insights into your user engagement, open rates, and conversation success rates, enabling you to boost overall sales efficiency. 

Scale your business with the correct RCS marketing tool

RCS marketing tools are transforming how you can connect with your audiences. By taking advantage of multimedia-rich interactions and modern communication features offered by RCS, you can effectively boost customer engagement and build brand awareness for long-term business success. 

No matter which RCS marketing platform you decide to go for, each solution has its own strengths and weaknesses. So, make sure you test out the platform (if it offers a free trial) and see whether it is the right match for what you are hoping to achieve. 

I know Zixflow is one of the standout RCS service and API providers that is partnered with Google and renowned network carriers like Jio, Airtel, and Vodafone to provide you with all the essential features you need to kickstart your marketing activities. 

The best thing about Zixflow is that on top of being an official RCS marketing platform, it offers a multichannel marketing capability, where you can use WhatsApp, SMS, and email to stay connected with your contacts. 

Try out the platform for free for 7 days and check out the next-gen marketing features bundled with a code-free solution that doesn’t require you to have technical expertise to operate it. So, take it for a ride today!