Top 10 RCS Providers to Help You Get Started in 2024

SMS messaging is a widely used communication channel with almost 86% of brands utilizing it to reach out to their audience in 2023. It is a go-to outreach channel that is both cost-effective and simple to use. 

However, with the development of modern messaging apps like WhatsApp and Messenger, businesses have taken a turn to use them to run sales engagement campaigns. 

For that reason, GSMA and Google wanted to create a universal standard for text messaging that could compete with WhatsApp or iMessage in terms of functionality. And thus, RCS was born. 

RCS offers advanced conversation options such as interactive buttons, rich media, and suggestive replies, allowing you to transform your outreach and interact with customers in a better way. Due to these features, RCS is fast becoming the go-to tool for brands that want to offer a more personalized customer experience. 

But to achieve that goal, you will need an RCS service provider to help you get started with RCS marketing. That’s why, in this article, I have curated a list of some of the best RCS providers that you can use to kickstart your RCS journey. 

What is an RCS service provider?

RCS service providers, similar to WhatsApp API providers, are companies that offer solutions and infrastructure to let you send RCS messages at scale to your audience. These service providers act as a middleman between you and the carriers who will forward your messages to customers. 

Furthermore, since running an outreach campaign requires more than simply sending messages, these providers provide you additional features, allowing you to make the most of your initiatives. 

For example, using their platform, you can manage your contacts, create & save messaging templates, and monitor key performance metrics to identify potential spots for improvement. 

That being said, now it’s time to jump into the list of the leading RCS providers and take a look at how they can assist you in incorporating RCS into your communications. 

10 best RCS providers for your business

Choosing the right RCS provider can make or break your initiatives. If the features provided do not match your goals, you might have to look for another one that best fits your unique outreach requirements. So, I will guide you in the right direction by providing comprehensive details about each provider mentioned in this post, starting with Zixflow. 

Zixflow

Zixflow is a Google-partnered RCS messaging service provider that allows you to run rich marketing campaigns for enhanced engagement and better interaction. The aspect that makes Zixflow different from other platforms in this article is its ability to handle multi-channel communication. 

For example, you can use Zixflow for not just RCS but also for running outreach initiatives across WhatsApp, SMS, and email, effectively reducing the number of tools you need and resulting in cost-effective marketing.

That is not all. By leveraging the code-free editor of Zixflow, you can design engaging RCS campaigns that contain visually appealing content for seamless engagement. It is quite easy to work your way around the platform to kickstart your RCS efforts as all the options are self-explanatory.

Similar to WhatsApp, you will need RCS messaging templates for your campaigns. However, Zixflow also includes a template builder where you can create various kinds of templates, such as plain text, rich cards, and carousels. So, you can strategize your outreach with different messages for an all-around engagement.

Although the campaign builder lets you send RCS messages at scale, you can still utilize the API for customizing your communication and integrating it with your existing infrastructure. Zixflow offers a robust RCS API along with in-depth docs to let you set it up for your business.

Infobip

Infobip is a renowned RCS provider that stands out with its robust global infrastructure and omnichannel communication capabilities. It enables you to integrate RCS alongside SMS and email, thereby creating a seamless customer engagement experience.

With Infobip, you can reach out to contacts around the globe with media-rich content and interactive messaging experiences. This way you can enhance not only your marketing efforts but also your customer support. 

Additionally, your RCS profile is verified with your company’s logo, name, colors, and description, letting your recipients know that you are a legit business. Its scalability and extensive reach make it a popular choice for businesses of all sizes.

Sinch

Similar to Infobip, Sinch is another leader in the RCS space, known for its powerful API solutions that allow you to easily integrate RCS into your existing communication infrastructure. Sinch lets you automate your outreach with advanced messaging features to scale your business conversations.

With Since, you can take full advantage of RCS’s robust messaging capabilities. For example, you can craft tailored messages with engaging and interactive elements like product carousels, rich cards, suggested replies, and so on. With these many engaging components, you can provide a more engaging experience than traditional SMS and use this customer engagement to drive sales for business success.

Route Mobile

Route Mobile is a little different than any traditional RCS service provider. Unlike a normal provider, Route Mobile offers management services in addition to giving you the ability to run RCS campaigns. These services consist of Route Mobile handling your RCS messaging and providing full-spectrum support for seamless customer engagement. 

On the other hand, if you want to use Route Mobile as an RCS provider, then you can make use of its RCS Business Messaging Hub to manage your outreach and track crucial metrics. The platform’s actual strength lies in its wide connectivity and ability to tackle large-scale messaging operations. 

By leveraging its robust framework, you can reliably send large volumes of messages while maintaining a high level of customer engagement. 

Syniverse

Syniverse is known for its deep telecom expertise and has a strong track record of facilitating seamless communication across networks. Offering numerous RCS messaging services including P2A and A2P messaging, Syniverse is an all-around platform for executing, managing, and monitoring your RCS activities.

Syniverse’s RCS Interworking Hub allows you to scale your RCS messaging with your business, resulting in increased retention rates, lowered customer churn, boosting your ARPU, and delivering a better engagement experience compared to traditional SMS.

Gupshup

Another well-known messaging platform on this list is Gupshup. It is a solution that specializes in chatbots and conversational messaging, which is a natural fit for RCS. By leveraging Gupshup’s services, you can automate your customer interactions via RCS, optimizing response rates and customer satisfaction.

With Gupshup’s RCS offerings, you can leverage the rich multimedia features that RCS brings to messaging. For example, you can include high-res images, videos, and audio files in your messages, as well as interactive elements such as carousels, suggested replies, and quick action buttons. 

In addition to that, Gupshup is particularly strong in industries where conversational AI can enhance customer service. With its chatbot-building capabilities, combined with RCS, it allows you to handle customer inquiries more efficiently. 

Kaleyra

Kaleyra, like Gupshup, has made a name for itself by offering highly customizable communication solutions that allow you to maximize the capabilities of RCS. The platform is specifically designed for brands that need to craft a customer-centric approach to sales and engagement.

On top of supporting the dynamic nature of RCS, Kaleyra offers robust analytics and reporting functionalities to get detailed insights about the performance of your RCS initiatives. Using this reporting dashboard, you can track key engagement metrics like message delivery, open rates, and customer interactions. 

This data-driven methodology will let you optimize your RCS messaging strategies, making sure that you focus on improving your overall engagement and boosting conversion rates in the long run. 

MSG91

MSG91 has emerged as a strong player in the RCS ecosystem, offering a platform that emphasizes ease of use and integration capabilities. Its RCS solutions are designed to help you create branded, interactive messages that go beyond traditional SMS, whether it is for sending promotional content, transactional updates, or customer service responses.

MSG91 enables you to send different types of RCS messages and customize them with logos, your company’s color schemes, and other branding elements, ensuring that every interaction with customers is consistent with your brand’s identity. 

This is particularly important if you are looking to build and maintain brand loyalty through your communication efforts. Also, like other RCS providers, it offers a comprehensive suite of analytics tools to give you live insights into how well your campaigns are doing. 

Twilio

Twilio is a renowned cloud communications platform that also made significant strides in the RCS market. You can make use of its robust APIs to integrate RCS with your existing communication channels, thereby providing a flexible and scalable solution. 

With Twilio’s developer-friendly API, you can customize your messages to provide a tailored customer engagement experience and drive interactions effectively.

Since Twilio is an API-first approach, you can have a wide range of media-rich chats including images, videos, and action buttons, which can be used to create more engaging and interactive customer interactions. 

For example, you can use Twilio to send appointment reminders that include action buttons for confirming or rescheduling, or marketing messages that feature product images along with purchase options. These interactive features help you drive engagement and conversions, turning simple messages into opportunities for action.

Webex

Webex, primarily recognized for its video conferencing solutions, has expanded into the messaging space with RCS. Webex’s RCS service offers enhanced business messaging with support for images, videos, and interactive buttons, making customer interactions more dynamic. 

Its integration with the broader Cisco ecosystem provides additional tools for collaboration and customer engagement, making Webex a good choice for an RCS provider. 

In addition to its multimedia capabilities, Webex offers advanced analytics and reporting features. By having the ability to track the success of your RCS campaigns, you can make informed decisions to improve your future efforts. 

These insights allow you to understand how customers are interacting with your messages and where there may be opportunities to enhance engagement. Plus, the platform’s scalability and reliability make it a great option for businesses of all sizes, be it a startup or a large company. 

Choose the right RCS provider to jumpstart your RCS communication

Well, there you have it. These are some of the best RCS service providers that you can select from to get started with incorporating RCS into your outreach strategies. 

Each of these providers will help you understand the capabilities that RCS offers, help you with setting up your account, create messaging templates, and send RCS messages at scale. 

Choosing the correct provider is crucial for a successful RCS outreach, resulting in a better sales engagement model and improved bottom line. So, take advantage of free demos or trials to experience the platform and get in touch with the relevant sales team to get personalized pricing options.