RCS Verification & RCS Verified Sender: All You Need to Know

Having a trustful relationship with your customers is crucial for running a successful business. So much so, that around 71% of buyers say they will never order anything from a business if they don’t trust it. So, it is a must to have a trusting customer base to help generate sales and scale your business. 

That being said, getting a verified status on your marketing profiles can greatly increase your engagement levels and ensure that your messages are not considered spam by your customers. 

So, to safeguard customers from unwanted spam and fraudulent messages, platforms like WhatsApp and Messenger verify businesses before you can use them to run marketing initiatives. And RCS is no different. 

Before you can start sending RCS messages to your customers, you have to ensure that your business is verified by the carrier or through the RCS provider you are using. For that reason, in the article, I’ll walk you through the entire RCS verification process and tell you the benefits of becoming a verified sender. Let’s jump right into it!

What are verified RCS senders?

RCS (Rich Communications Services) is similar to other communication channels, where you can send text messages with multimedia elements, such as images, gifs, videos, stickers, and files to your audience. 

One standout feature of RCS is that your customers don’t have to download any app, as they can receive RCS messages through the preinstalled Message app. 

Right now, RCS functionality is accessible via Android devices. However, Apple will soon implement it in its upcoming iOS 18 launch happening in winter 2024. This aspect opens a lot of possibilities for you to interact with your customers across both of these device types. 

On top of that, more brands gravitate towards RCS, and having a verified profile is a critical reason for customers to interact with you over RCS compared to other OTT platforms. 

In simple terms, verified senders are native RBM protocols that check if your brand is legitimate and if you can utilize the name and brand elements that your customers see when receiving your messages. 

It is similar to registering your business with a carrier (DLT) before sending promotional or informational SMS messages to your customers. This registration acts as a seal of approval, assuring customers that you are a credible business and they can trust your messages.

Once your company is approved, your messages are accompanied by your brand’s name, logo, verified checkmark, and a shield icon to showcase that your company is verified to connect with your audience. 

Benefits of using verified RCS senders for your messages

Now, let’s take a look at a few of the key benefits of using verified RCS senders for your outreach campaigns to create a solid customer base and build rapport to drive increased sales. 

Credibility

Text message is the most used channel for sending fraudulent and spam messages. In fact, in 2022, 225.7 billion spam texts were sent, an increase of 157% from the previous year. This goes to show how important it is to have your business verified to ensure your messages are not marked as spam. 

That’s why, verified RCS senders can allow you to address these security concerns, signaling your customers that your messages are sent from a trusted source that is your business! 

Enhanced customer satisfaction

From your customers’ perspective, RCS offers an all-around engagement, simplifying conversations and providing complete information in a single location. 

Using RCS messages, you can handle multiple business aspects. For example, you can run marketing campaigns, send company updates, and provide customer support without having to go through the hassle of using different apps for each process. 

Eliminate fraudulent activities

When your customers can see your verified profile and know that you are a trusted source, they can engage with you properly and not worry about being scammed. Verified RCS senders allow you to interact with your audience with full transparency. 

Furthermore, by going through the process of getting verified, you can share transactional details like OTPs,2FA codes, or banking-related information.

Steps to become an RCS verified sender 

If you want to maximize the benefits of RCS, then becoming a verified sender is an important first step to protect your customers’ interests and establish credibility around your brand. 

Now, you might ask, “how can I become an RCS verified sender?” 

To answer that question, below is a step-by-step description of how to get that verified status for your business and make the most of RCS.

Understand your requirements

Before starting the verification process, it is crucial to understand the requirements and gather the necessary information or documents. Having these ready beforehand, enables you to streamline the process and get it done on time. 

Usually, you would need the following details:

• Business registration: Legal proof of your business being registered in your country. This could include a certificate of registration or other documents supporting the incorporation of your business. 
• Domain ownership: Supporting documentation to verify the communication domain used in your business.
• Contact information: These documents include your registered business address and valid contact details, consisting of email and phone numbers.

These are just some of the basic requirements to get verified. You might need more information during the process. 

Choose an RCS provider

Similar to other communication channels where you need a marketing platform to set up and run your promotional campaign, RCS messages also require you to pick a provider. 

So, select a trusted RCS provider to facilitate the verification process. Some of the well-known providers include Google’s Jibe, Zixflow (coming very soon), and Twilio. Each provider may have slightly different procedures, so make sure you follow their specific guidelines. If you run into any problems, you can contact the support staff to help you expedite the process. 

Register your business

After you have selected an RCS service provider, now it is time to register your business. Depending on your provider, this is usually an easy process, including:

• Entering relevant information: Provide details about your business, including name, address, domain, and contact information.
• Uploading documentation: Upload necessary documents, such as proof of business registration and domain ownership to the platform.

Your provider can help you speed up this process and can guide you through any issues that you might come across. 

Verification and approval 

Once the registration is complete, the verification process begins. The length of the verification process may vary depending on the provider, your business type, etc. 

After successfully passing the verification process, you receive approval from your RCS provider. This approval allows you to start using RCS with verified status. You can now set up your business profile and craft messages to kickstart your RCS conversations. 

Once again, by using your RCS provider’s capabilities, you can create messaging templates that contain rich multimedia elements (images, videos, audio files, gifs, stickers, and carousels), files, and interactive action buttons to boost customer engagement and use it to generate more sales.

Become a verified RCS sender and make the most of this channel

Verifying your RCS account offers numerous benefits, from enhanced credibility to access to advanced messaging features. By following the steps I mentioned above, you can successfully navigate the verification process and leverage RCS to have effective communication with your customers.

By understanding the requirements, choosing the right provider, and implementing RCS features effectively, you can build trust, improve customer engagement, and achieve better results from your sales engagement campaigns. 

In the coming days, as RCS continues to gain traction, these verification processes will be crucial in maintaining the integrity and success of the platform.

So make sure you get verified today to keep using this amazing communication channel correctly to generate sustainable growth.