Have you ever been struggling to decide between two almost similar options?
Let me simplify for you. Imagine a picture, where you’re holding an MBA grade whose specialization is in investment banking. Because of your wisdom and logical approaches in financial consultancy to drive the big bucket of capital, you’re called to work with your top preferred market players.
However, when it comes to choosing between them, the process becomes a bit overwhelming for you as you need to figure out what aspects should be prioritized. It can be your financial profit, the groundbreaking growth opportunities, the friendly working culture in your respective firm, or anything else.
Now, why am I giving you the real-time scenario? As a sales pro when your choice is landing to pick a CRM between Keap and Hubspot, it could be the toughest call for you just like the aforementioned situation.
While a good CRM adds the layer of enhancing your productivity, helping you in marketing outreach, and satisfying your customers more effectively to drive revenue, an average CRM can lower all your profits. The reason why every factor is needed to compare very minutely and I’ll simplify the task for you.
But before that, you need to prepare yourself to go with one other reliable option named Zixflow if Keap and Hubspot fail to meet your expectations for any crucial reason.
Why? Zixflow is not about only automation, rather it's an AI-powered single stack to manage, engage, and retain your customers, turning loyal buyers into your biggest advocates. Also, it can help you create enormous wealth for your business by making recurring purchases and word-of-mouth marketing.
So, let’s have a closer look at Zixflow on what it has for you before indulging yourself in the duel of Keap vs Hubspot.
When your finger is tapped on a free sign-up with Zixflow, you receive a magic link to your email which will take you to the forefront of its dashboard without wasting a second. The mesmerization is then ready to blow your mind. How?
✅ The robust workflow management in it can streamline your daily activities, where you can process multiple projects in one go. From assigning tasks to your members, setting a date, time, task statuses, and other variables to filtering big data with a customized view, in Zixflow you can do all within a few clicks.
✅ Imagine automating tasks from storing customer data to sending personalized messages across email, SMS, and WhatsApp. Zixflow's sales cadence automation lets you build strategic pipelines with multi-channel engagement, setting triggers and prioritizing communication channels based on your leads' behavior.
✅ When it’s not only about writing engaging sales content or offering exclusive deals to your clients but also captivating eyes with eye-soothing templates, Zixflow takes care of it with its customizing templates. These industry-specific templates are well prepared to keep in mind that none of your needs are left anymore.
✅ Zixflow lead-capturing forms are the new way to easily collect your target clients’ data, create a customized welcome screen to onboard them, and add relevant questions to make them engage. Well, a pro tip here is that you can use this form as your landing page, embed it on your website, or use it as a modern form on any platform.
✅ The add-on to all the aforementioned features is the integration capabilities of Zixflow to save you from running out of hours. Zixflow lets you incorporate other software with no-code technicalities such as email finder tools, email validation tools, meeting scheduler, Leadbot, Zappier, and Pabbly.
✅ Finally, all above these, Zixflow doesn’t demand a huge penny from you to get the features when it comes to scaling your business without hurdles, rather it asks you to go with a pay-as-you-go option:
Before making an ultimate decision, you must evaluate whether Keap or Hubspot can be aligned with your broader goals for sales, marketing, and revenue. So, let’s get ready for the quest to determine:
When it comes to choosing CRM software, you want a solution that prioritizes ease of use. An easy-to-use interface ensures you can quickly adapt to the CRM system, reducing the learning curve and accelerating its integration into your daily operations.
A well-designed CRM platform streamlines data entry, report generation, and communication tracking, making it a valuable asset for increasing your productivity. In this regard, HubSpot and Keap exhibit different approaches.
HubSpot is widely recognized for its user-friendly interface and intuitive design. The platform's dashboard provides a clean and organized layout, making it easy for you to navigate through various features.
The drag-and-drop functionality simplifies the process of creating marketing campaigns, landing pages, and forms. HubSpot also offers extensive educational resources, including tutorials and a knowledge base, ensuring you can quickly adapt to the platform's features.
For example, creating an email marketing campaign and building customer engagement to revamp sales in HubSpot involves a straightforward process. You can easily design visually appealing emails while using its pre-built templates, segment your audience, and track performance metrics—all within a few clicks.
On the other hand, Keap provides you with a reliable set of features but might be a bit trickier to get the hang of compared to HubSpot. The platform is known for its powerful automation capabilities but may require more time and effort for you to master fully.
As a Keap user, you benefit from the platform's comprehensive CRM functionality, but you might find it slightly more complex, especially if you are new to CRM systems.
In Keap, setting up advanced automation sequences may involve a more detailed configuration process. However, if you invest time in learning the system, you can use its capabilities to create highly personalized and effective marketing campaigns.
Gone are the days of manual outreach and building a sales network one person at a time. Today in the era of marketing and sales automation these tasks can be done with automation tools like HubSpot and Keap. But they both can do the task in their own style. How?
Imagine a company launching a new product in the highly competitive smartphone market. The success of this venture depends on how well they manage their marketing efforts. The team would carefully plan and execute campaigns on social media, online ads, and partnerships with influencers to create excitement around the product.
They would continuously monitor sales productivity metrics, customer feedback, and market trends to make real-time adjustments. This is where campaign management comes into the picture. But how Hubspot and Keap are adding value to this?
Think of HubSpot's campaign management as the oregano and chili flakes on a pizza. It enhances the flavor, much like how HubSpot's campaign management elevates your marketing journey. This comprehensive tool empowers your business to plan, execute, and monitor marketing efforts seamlessly.
With HubSpot, you can create targeted campaigns across multiple channels, from social media to email, ensuring an impactful brand presence. The platform's user-friendly interface simplifies the process of sales campaign execution.
It provides valuable insights, allowing you to measure the effectiveness of your strategies and make data-driven adjustments in real time. HubSpot Campaign Management isn't just limited to managing campaigns; it can also streamline your entire marketing process from conceptualization to analysis in one integrated platform.
Keap's campaign management simplifies the process of coordinating marketing efforts, making it straightforward for you. This tool offers a complete solution for planning, executing, and monitoring campaigns smoothly.
The platform supports managing campaigns across various channels, including email, social media, and other marketing channels, ensuring a cohesive approach to reaching your target audience.
Keap's campaign management allows you to monitor campaign performance in real time, making it easy to adjust sales engagement strategies based on emerging trends and user engagement data.
The platform enables you to target specific audiences by allowing you to segment your audience based on demographics, behavior, or other criteria. This ensures that the right message reaches the right audience at the right time.
Choosing between HubSpot and Keap for your CRM can be tricky, especially when navigating their different pricing plans and features. So, let's unlock the pricing differences and know which can save your big pocket without affecting the lead conversion and revenue generation quality.
💰HubSpot Free Trial: $0 (no credit card required). The duration of free trials varies based on the different products and features within it.
💰Hubspot Paid Plans: It covers a wide array of pricing modules based on various products, likely, marketing, sales, CRM, and many others. It can be a drawback for you as you must pay separate bills for every section.
You can go for a 14-day free trial for Keap utilization and extend uses with some paid plans:
💰 Pro: $159/month, billed at $1908/year.
💰 Max: $229/month, billed at $2748/year.
💰 Ultimate: $229/month, billed at $2748/year.
The ratings and reviews of both Hubspot and Keap are taken from trustworthy sites, where their existing customers use the tool and give reviews based on their experience. So, let’s check it:
You may hear the phrase,” Decision-making is easy when your values are clear”, which is said by Roy Disney.
Exactly the same goes here, when you set a clear vision of where you want to see your business, struggling in a cutthroat competition, or in the heart of customers' admiration, the decision-making gets easier for you.
Well, you have plenty of CRMs in your hand along with their credibility factors to turn your benefits on. The benefits include selling faster not harder, gaining customer advocacy, increasing customer retention to drive sales, and skyrocketing revenue generated by downgrading losses.
However, if you analyze closely you’ll find that Zixflow is the one over Keap and Hubspot which can outperform to touch your benefits more swiftly. As you’re a smart business player, I guess, you know what needs to be done to stop the hunting or involving in an overwhelming process of comparing CRM.
So, just go, and take the ownership of an ultimate decision with the most suitable CRM to scale your business.