Keap (Formerly Infusionsoft) vs Hubspot: Which CRM Is Better for You in 2024?

The race of comparing Keap vs Hubspot is based on their sales & marketing automation abilities, ease of use, pricing segment & customer satisfaction level.

Keap (Formerly Infusionsoft) vs Hubspot: Which CRM Is Better for You in 2024?

Have you ever been struggling to decide between two almost similar options?

Let me simplify for you. Imagine a picture, where you’re holding an MBA grade whose specialization is in investment banking. Because of your wisdom and logical approaches in financial consultancy to drive the big bucket of capital, you’re called to work with your top preferred market players.

However, when it comes to choosing between them, the process becomes a bit overwhelming for you as you need to figure out what aspects should be prioritized. It can be your financial profit, the groundbreaking growth opportunities, the friendly working culture in your respective firm, or anything else.

Now, why am I giving you the real-time scenario? As a sales pro when your choice is landing to pick a CRM between Keap and Hubspot, it could be the toughest call for you just like the aforementioned situation.

While a good CRM adds the layer of enhancing your productivity, helping you in marketing outreach, and satisfying your customers more effectively to drive revenue, an average CRM can lower all your profits. The reason why every factor is needed to compare very minutely and I’ll simplify the task for you.

But before that, you need to prepare yourself to go with one other reliable option named Zixflow if Keap and Hubspot fail to meet your expectations for any crucial reason.

Why? Zixflow is not about only automation, rather it's an AI-powered single stack to manage, engage, and retain your customers, turning loyal buyers into your biggest advocates. Also, it can help you create enormous wealth for your business by making recurring purchases and word-of-mouth marketing. 

So, let’s have a closer look at Zixflow on what it has for you before indulging yourself in the duel of Keap vs Hubspot.

Zixflow: An affordable CRM is ready to curve the winning dynamics for your brand

When your finger is tapped on a free sign-up with Zixflow, you receive a magic link to your email which will take you to the forefront of its dashboard without wasting a second. The mesmerization is then ready to blow your mind. How? 

✅ The robust workflow management in it can streamline your daily activities, where you can process multiple projects in one go. From assigning tasks to your members, setting a date, time, task statuses, and other variables to filtering big data with a customized view, in Zixflow you can do all within a few clicks.

✅ Imagine automating tasks from storing customer data to sending personalized messages across email, SMS, and WhatsApp. Zixflow's sales cadence automation lets you build strategic pipelines with multi-channel engagement, setting triggers and prioritizing communication channels based on your leads' behavior.

✅ When it’s not only about writing engaging sales content or offering exclusive deals to your clients but also captivating eyes with eye-soothing templates, Zixflow takes care of it with its customizing templates. These industry-specific templates are well prepared to keep in mind that none of your needs are left anymore.

✅ Zixflow lead-capturing forms are the new way to easily collect your target clients’ data, create a customized welcome screen to onboard them, and add relevant questions to make them engage. Well, a pro tip here is that you can use this form as your landing page, embed it on your website, or use it as a modern form on any platform.

✅ The add-on to all the aforementioned features is the integration capabilities of Zixflow to save you from running out of hours. Zixflow lets you incorporate other software with no-code technicalities such as email finder tools, email validation tools, meeting scheduler, Leadbot, Zappier, and Pabbly.

✅ Finally, all above these, Zixflow doesn’t demand a huge penny from you to get the features when it comes to scaling your business without hurdles, rather it asks you to go with a pay-as-you-go option:

  • Free Forever: $0/user/month with a free 14-day trial period.
  • Starter: $19/user/month, billed annually.
  • Growth: $49/user/month, billed annually.
Streamline your day with ZixFlow's activity list - prioritize tasks, sync timelines, and collaborate seamlessly with your team on a shared dashboard.
Empower your workflow with Zixflow automation - where seamless processes meet strategic data analysis, ensuring you effortlessly conquer your next business milestones.
Elevate your CRM game with Zixflow's industry-specific templates, enabling seamless customization, lead prioritization, and rapid engagement.
Optimize your work effortlessly with ZixFlow Lead Template: Simplify tasks, boost efficiency, and take the lead confidently.
Enhance your business with ZixFlow People - a versatile CRM solution to easily manage customer contacts and customize your database on-the-fly. 

Keap vs Hubspot: Are they capable of reaching your desired business goals?

Before making an ultimate decision, you must evaluate whether Keap or Hubspot can be aligned with your broader goals for sales, marketing, and revenue. So, let’s get ready for the quest to determine:

👉 Ease of use

When it comes to choosing CRM software, you want a solution that prioritizes ease of use. An easy-to-use interface ensures you can quickly adapt to the CRM system, reducing the learning curve and accelerating its integration into your daily operations. 

A well-designed CRM platform streamlines data entry, report generation, and communication tracking, making it a valuable asset for increasing your productivity. In this regard, HubSpot and Keap exhibit different approaches.


HubSpot is widely recognized for its user-friendly interface and intuitive design. The platform's dashboard provides a clean and organized layout, making it easy for you to navigate through various features. 

The drag-and-drop functionality simplifies the process of creating marketing campaigns, landing pages, and forms. HubSpot also offers extensive educational resources, including tutorials and a knowledge base, ensuring you can quickly adapt to the platform's features.

For example, creating an email marketing campaign and building customer engagement to revamp sales in HubSpot involves a straightforward process. You can easily design visually appealing emails while using its pre-built templates, segment your audience, and track performance metrics—all within a few clicks.

The quick overview of the Hubspot dashboard which you can easily navigate while streamlining your daily project management, sales & marketing tasks.


On the other hand, Keap provides you with a reliable set of features but might be a bit trickier to get the hang of compared to HubSpot. The platform is known for its powerful automation capabilities but may require more time and effort for you to master fully. 

As a Keap user, you benefit from the platform's comprehensive CRM functionality, but you might find it slightly more complex, especially if you are new to CRM systems.

In Keap, setting up advanced automation sequences may involve a more detailed configuration process. However, if you invest time in learning the system, you can use its capabilities to create highly personalized and effective marketing campaigns.

Here is a short glimpse of Keap’s dashboard, you’ll get to manage multiple projects related to sales & marketing, handle customer contact, and watch your team members' activities.

👉 Automation capabilities for marketing, sales & lead generation

Gone are the days of manual outreach and building a sales network one person at a time. Today in the era of marketing and sales automation these tasks can be done with automation tools like HubSpot and Keap. But they both can do the task in their own style. How?


  • Hubspot email marketing tools, allow you to design or tweak its email templates which you can use to build different types of sales-engaging emails while sending them in bulk to offer deals. Also, you can do A/B testing beforehand to optimize the success of your email marketing campaign.
  • With Hubspot lead management, you can generate marketing qualifying leads, convert them into highly valued sales leads, nourish the relationship, and smartly handle them to get revenue benefits. Also, in Hubspot, you can set triggers whenever a lead steps into the next stage.
  • The custom view of Hubspot makes it easier for you to craft a strategic sales pipeline. Here you can prioritize leads, deals, communication channels, and so on to allocate and manage your resources in the right direction. It eventually helps you mitigate losing potential customers or the risk of revenue losses.


  • With Keap’s landing page, you can embed custom forms in your website to capture leads when you can tweak designs with drag-and-drop functionality. Keap comes with a lead magnet blueprint so that you can attract various types of sales leads and drive revenue easily.
  • Keap provides you with both email marketing and text marketing facilities so that you do not need to rely on a single platform to engage your customers and approach them to trigger buying attention. Additionally, here you can use segmentation to trigger automated and personalized sales avenues.
  • To cut down the cost of marketing for you, Keap provides you with a special feature named Keap Business Line. Here, you can use virtual toll-free numbers or more than a single number to auto-reply and separate snooze settings especially when you’re busy doing other tasks.

👉 Campaign management & data analysis

Imagine a company launching a new product in the highly competitive smartphone market. The success of this venture depends on how well they manage their marketing efforts. The team would carefully plan and execute campaigns on social media, online ads, and partnerships with influencers to create excitement around the product. 

They would continuously monitor sales productivity metrics, customer feedback, and market trends to make real-time adjustments. This is where campaign management comes into the picture. But how Hubspot and Keap are adding value to this?


Think of HubSpot's campaign management as the oregano and chili flakes on a pizza. It enhances the flavor, much like how HubSpot's campaign management elevates your marketing journey. This comprehensive tool empowers your business to plan, execute, and monitor marketing efforts seamlessly. 

With HubSpot, you can create targeted campaigns across multiple channels, from social media to email, ensuring an impactful brand presence. The platform's user-friendly interface simplifies the process of sales campaign execution. 

It provides valuable insights, allowing you to measure the effectiveness of your strategies and make data-driven adjustments in real time. HubSpot Campaign Management isn't just limited to managing campaigns; it can also streamline your entire marketing process from conceptualization to analysis in one integrated platform.

The in-depth view of data analysis of Hubspot CRM helps you modify your next sales strategies & makes you understand where you need to improve.


Keap's campaign management simplifies the process of coordinating marketing efforts, making it straightforward for you. This tool offers a complete solution for planning, executing, and monitoring campaigns smoothly.

The platform supports managing campaigns across various channels, including email, social media, and other marketing channels, ensuring a cohesive approach to reaching your target audience.

Keap's campaign management allows you to monitor campaign performance in real time, making it easy to adjust sales engagement strategies based on emerging trends and user engagement data.

The platform enables you to target specific audiences by allowing you to segment your audience based on demographics, behavior, or other criteria. This ensures that the right message reaches the right audience at the right time.

The insights in analytical reporting of Keap help you find new sales opportunities & also try out the best way to reach your customers' satisfaction level.

👉 Pricing module for accessing various features

Choosing between HubSpot and Keap for your CRM can be tricky, especially when navigating their different pricing plans and features. So, let's unlock the pricing differences and know which can save your big pocket without affecting the lead conversion and revenue generation quality.


💰HubSpot Free Trial: $0 (no credit card required). The duration of free trials varies based on the different products and features within it.

💰Hubspot Paid Plans: It covers a wide array of pricing modules based on various products, likely, marketing, sales, CRM, and many others. It can be a drawback for you as you must pay separate bills for every section.


You can go for a 14-day free trial for Keap utilization and extend uses with some paid plans:

💰 Pro: $159/month, billed at $1908/year.

💰 Max: $229/month, billed at $2748/year.

💰 Ultimate: $229/month, billed at $2748/year.

👉 Ratings & reviews based on customer satisfaction

The ratings and reviews of both Hubspot and Keap are taken from trustworthy sites, where their existing customers use the tool and give reviews based on their experience. So, let’s check it:


  • G2: 4.4/5 (10,991 reviews).


  • G2: 4.2/5 (1,467 reviews).

Take a step forward to choose the right CRM when you’ve plenty of options to serve well

You may hear the phrase,” Decision-making is easy when your values are clear”, which is said by Roy Disney.

Exactly the same goes here, when you set a clear vision of where you want to see your business, struggling in a cutthroat competition, or in the heart of customers' admiration, the decision-making gets easier for you. Hubspot and Keap, both are great CRMs but if you still have doubts then you can check our compiled list of top alternatives to Keap as well as Hubspot alternatives.

Well, you have plenty of CRMs in your hand along with their credibility factors to turn your benefits on. The benefits include selling faster not harder, gaining customer advocacy, increasing customer retention to drive sales, and skyrocketing revenue generated by downgrading losses.

However, if you analyze closely you’ll find that Zixflow is the one over Keap and Hubspot which can outperform to touch your benefits more swiftly. As you’re a smart business player, I guess, you know what needs to be done to stop the hunting or involving in an overwhelming process of comparing CRM.

So, just go, and take the ownership of an ultimate decision with the most suitable CRM to scale your business.

Share on social media

Ready to use the platform of the Future?