10 Top Omnisend Alternatives to Consider for Your Online Business

We all love it when things are automated. Running a business requires streamlined processes and informed customers. With the size of your brand growing, you cannot manage all your customers manually. And the e-commerce business is no different. 

This is why you need an e-commerce marketing tool to help you automate your messaging and engage customers throughout the entire customer journey. One such tool is Omnisend. 

It is a marketing automation and engagement platform designed for e-commerce brands to reach out to customers to promote their offerings effectively. 

Although Omnisend is a great solution for automating your marketing and customer engagement, it might not be a perfect match for your online store. With so many different tools available in the market, it can be difficult to choose the one that fits your business.

This is why, in this blog post, I have curated a list of top Omnisend alternatives to assist you in picking one for your business. But before that, let’s learn a bit more about Omnisend. So, let’s dig into it!

What is Omnisend?

Omnisend is a renowned marketing automation and messaging platform that is utilized by e-commerce brands across the world. The platform can be integrated with all the popular e-commerce platforms including Shopify, WooCommerce, and Wix. 

In addition to that, the software supports email, SMS, and push notifications to enable you to interact with your target audience across various e-commerce channels. Plus, you can design your marketing messages with the in-built editor to engage your customers with personalized content. 

Furthermore, the solution comes with a wide range of features. Some of them are: 

• SMS and email automation
• Ready to use e-commerce flows
• Predetermined scheduling
• Marketing list segmentation
• A/B testing messaging copies

Pricing

Omnisend’s pricing plans are based on the contacts you save on the platform. This contact-based pricing can greatly skyrocket your usage costs as your business grows. The pricing starts at $16 per month for a maximum of 250 contacts. It can go on as high as $75 for up to 4,500 for the same plan.

Top Omnisend alternatives for your e-commerce business

Omnisend provides a lot of features that can help e-commerce businesses market their products, ultimately, resulting in their bottom line. That being said, here are some of the best Omnisend alternatives for your online store, providing the same or better features to best match your unique business needs. 

Zixflow

When it comes to marketing and automation, Zixflow is one such tool that combines all the aspects of managing a business, ranging from outreach to customer support. It is an all-around platform built to let you take care of e-commerce marketing strategy and keep the customers engaged across the complete sales process. 

Moreover, our platform supports multiple messaging channels including WhatsApp, RCS, SMS, and email, letting you deliver a truly omnichannel experience. Plus, you can craft personalized messages across all of these channels directly from the software. By using the code-free builder, you can build custom messaging templates to enhance the overall effectiveness of your marketing efforts. 

Our platform also includes workflow automation and a sales cadence builder to enable you to nurture your prospects. The code-free environment of Zixflow makes it super easy to navigate your way through and set up marketing workflows to automate your outreach.

Pricing

Unlike Omnisend where you are charged for simply saving contacts within the system, Zixflow lets you save unlimited contacts within the system without driving your usage costs through the roof. At Zixflow, the Marketing Stack, which starts at just $39 per month (billed annually), you can access the platform without restrictions. 

Mailchimp

Mailchimp is the platform that made a name for itself for being a go-to marketing automation platform for e-commerce brands that want to incorporate email as a primary channel for engagement. 

With its advanced email marketing automation features, you can schedule automated email newsletters and marketing campaigns to interact with your customers around the clock without having to keep track of your conversations manually. 

On top of that, Mailchimp has a huge collection of prebuilt email templates to streamline your marketing initiatives. Also, the drag and drop automation builder of the software allows you to schedule your emails at a predetermined time, ensuring you never miss out on an opportunity. 

Pricing 

Mailchimp’s pricing varies based on the number of contacts in your marketing list. Plus, the designing and advanced marketing automation capabilities are accessible only in the higher tier plans. Mailchimp also offers Free and Essential plans but they are missing many necessary features to let you make the most of the platform, something that Zixflow doesn’t do. 

Klaviyo

Klaviyo is also a well-known name in the e-commerce marketing industry and a solid Omnisend alternative. It is an email and SMS marketing platform built particularly for e-commerce stores to connect with customers or orchestrate custom journeys to smoothly transition leads from one stage of the sales pipeline to the next.

The solution is powered with robust AI functionalities to let you utilize your customers’ data to the fullest. For example, you can evaluate customer interests, behaviors, and purchasing patterns to tailor your marketing strategy to best match their needs. The analytics dashboard also lets you make informed decisions on how to enhance your campaigns by giving in-depth insights into them. 

Pricing

Klaviyo is not well-suited for startups or new e-commerce businesses as it requires a level of expertise to learn your way around the platform. It also implements a contact-based pricing structure where you will be charged for all the contacts within your account unless you suppress them manually. 

In terms of cost, the Email plan starts at $ 30 per month and the Email + SMS one will cost you $45 per month for a maximum of 1000 Active Profiles.

GetResponse

If you are focusing on content marketing as one of the marketing techniques for your e-commerce business, then GetResponse is the platform for you. It is designed for content marketing and advertising, allowing you to target customers both via organic or paid channels. 

The software offers a wide range of visually appealing email templates to get started with your messaging from the get-go. Furthermore, you can run email drip campaigns to nurture your leads and convert them into paying customers later down the line. 

Pricing

GetResponse’s pricing is solely dependent on the size of your email list and what your use case is. For instance, the plans are divided into three use cases, Email marketing, Marketing automation, and Content monetization, if your list size is 1,000, then they cost ₹1361/month, ₹4226/month, and ₹4942/month respectively (billed yearly). 

ActiveCampaign

ActiveCampaign is a platform which is designed for e-commerce businesses with a decent understanding of how workflow automation works and how to set them up for your promotional initiatives. On top of being able to run multiple workflows, the platform gives you a simple email builder to design your outreach messages by picking a large library of customizable layouts. 

What’s more, is that you can divide your marketing lists into tailored segments and make use of ActiveCampaign’s automation capabilities to put in place a personalized marketing campaign for effective customer and sales engagement.

Pricing

ActiveCampaign comes with four paid plans that revolve around your contacts. For 1,000 contacts, here are the plans:

• Starter - Costing $15/month
• Plus - Starting at $49/month
• Pro - Starting at $79 /month
• Enterprise - Starting from $145/month

As you increase the number of contacts, the subscription costs keep going up. So, if you want a platform that doesn’t charge you for contacts but offers a pay-as-you-use environment, Zixflow is the right solution for you. 

Moosend

Moosend is also an excellent Omnisend alternative. With its intuitive drag and drop builder, advanced workflows, and custom data management, you can seamlessly handle the day-to-day activity of your e-commerce store.

On top of that, you can take advantage of the prebuilt newsletter templates to enhance your promotional initiatives and start driving valuable leads to your website. Additionally, the visual workflow builder allows you to set up automation using custom triggers effortlessly. 

Moreover, you can use the platform to segment your audience into tailored lists to organize their data correctly. This kind of segmentation allows you to craft super-relevant emails to ensure you engage your customers at the right time.

Pricing

Moosend provides you with three payment plans, Pro, Moosend+, and Enterprise. The Pro plan starts at $7 per month for 500 contacts. The plan can go as high as $4,672 per month (billed annually) for 1 million contacts. The other two plans offer custom pricing based on your needs. 

Brevo

Brevo, formerly known as Sendinblue, is a multi-faceted e-commerce marketing, automation, and CRM solution that comes with all the necessary features to optimize your e-commerce operations. The platform is easy to use and its minimalistic UI makes it simple to work your way through it. 

With Brevo’s native CRM, you can segment your contacts to send tailored emails. You can also mix SMS into your marketing strategy to make sure you are always in touch with your customers. 

In addition to that, you can leverage advanced automation capabilities to keep interacting with your prospects even after business hours. Automated email follow-ups can be set up to take care of any sales objections your customers might have through the process. 

Pricing

Brevo’s marketing plans start at $8/month with a monthly email limit of 5,000. You can customize your plan based on your monthly email needs but doing so will increase the usage cost of the platform.

Drip

Drip is a multichannel marketing tool that is one of the top Omnisend alternatives. The solution lets you be on top of your customer journeys, enabling you to automate sales pipelines and make sure you don’t lose them along the transition stages. 

The software is easy to use and allows you to properly manage your marketing lists. In addition to that, the system lets you analyze the performance of your marketing campaigns and make data-driven decisions to further improve your promotional activities. 

Pricing

Drip’s payment structure depends solely on the people in your email lists. For up to 2,500 users, you will have to pay $39 per month, and this number can go as high as $1,999 per month for 180,000 contacts. If you have more users, then you will have to contact Drip’s sales team for a custom quote. 

EngageBay

EngageBay is a feature-rich e-commerce marketing automation platform designed to enhance your outreach efforts. Its CRM allows you to import contacts from multiple avenues and run email campaigns effectively.

With a user-friendly template builder, you can design pre-made templates or craft new ones from the ground up. EngageBay also offers a vast collection of more than thousands of emails tailored for various purposes, such as email sequences, cart abandonment, and exclusive offers.

Pricing

EngageBay’s marketing plans begin at $11.95 per user/month and go up to $73.59 per user/month. It also offers a Free plan with limited functionality to help you get started with the platform. However, if you want advanced features, you need to upgrade to a higher plan.

Constant Contact

Constant Contact is a strong alternative to Omnisend, particularly for you if you require event management and marketing tools. It offers a comprehensive set of features to help you build, market, and handle events directly through email marketing initiatives.

On top of email, Constant Contact enables multichannel marketing by linking it with e-commerce solutions, social platforms, and text marketing, allowing you to connect with your audience across multiple channels. With a diverse selection of customizable templates, Constant Contact simplifies the process of crafting and sending personalized emails that drive customer engagement.

Pricing

Constant Contact has three plans starting from $12/month and going as high as $80/month. However, this pricing is based on the number of contacts. As you keep increasing the number of contacts so will your subscription cost. This is something that you wouldn’t have to worry about with Zixflow, as it offers unlimited access to the platform with its Marketing and Business Stack. 

Utilize these Omnisend alternatives to enhance your e-commerce marketing

Choosing the right email marketing and automation platform is crucial for the success of your online business. While Omnisend is a powerful tool, several alternatives offer unique features that may better align with your specific needs—whether it's advanced event management, seamless omnichannel marketing, or AI-driven automation.

Platforms mentioned in this list, provide competitive features tailored to different business sizes and goals. By evaluating your budget, required features, and integration needs, you can select the best platform to optimize your e-commerce email marketing strategy and drive business growth.

No matter which alternative you choose, investing in a robust marketing tool will help you engage customers and scale your business effectively. Take advantage of free trials or demos to find the perfect fit for your brand. Start with a free trial of Zixflow today.