10 Best Bird Alternatives For Ecommerce [Free & Paid]

Having a multichannel e-commerce marketing strategy for your online business is crucial for all-around customer engagement and business success. 

Brands are always looking for better ways to interact with their target audience. This is to ensure potential customers are continuously being nurtured across the complete customer journey. 

In order to implement this kind of omnichannel marketing strategy, you need a messaging platform that allows you to run outreach campaigns across various channels. Bird is one such solution which is designed for businesses to interact with their customers on WhatsApp, SMS, and email. 

Although it is a great platform for multichannel engagement and contact management, it cannot fulfill the needs of all the businesses operating in various industries. Or if you are already using Bird, you might want to look for other alternatives that better suit your marketing needs. 

So, if you are looking for a Bird alternative, then this blog post is meant for you. In this blog post, I will go over some of the best Bird alternatives and explore their features to help you choose the right e-commerce tool to elevate your marketing initiatives. 

What is Bird?

Bird, formerly known as MessageBird, is an omnichannel marketing and CRM solution that supports a variety of channels including email, SMS, voice, and WhatsApp. In addition to that, Bird comes with a unified inbox to manage your communications from a single solution effectively. 

On top of its marketing capabilities, Bird also lets you set up automated workflows to streamline repetitive tasks and boost sales efficiency. Using these workflows, you can automatically engage customers and send timely messages without increasing your workload. 

Now, let’s talk about the pricing. Bird’s pricing is entirely dependent on the number of contacts you save within the platform. For example, starting from $45/month for 3,000 contacts (billed annually) and going up to $440/month for 50,000 contacts (billed annually), Bird can become expensive quickly. If you have more than 50,000 contacts, you have to request a custom quote. 

This pricing is only the usage cost for the platform. In addition to them, you have to pay extra for the messages you send, further increasing the operation costs. 

What to look for in a Bird alternative?

As I mentioned before, Bird offers numerous marketing channels and automation functionalities to help you optimize your outreach activities. However, if you want to go for a Bird alternative, there are some of the things you have to consider. 

User interface

One of the things to take into account when switching from Bird is the user-friendliness of the platform. Complex tools and unintuitive UI makes it difficult for your internal teams to get around it. Plus, convoluted interfaces reduce the overall efficiency of your teams.

For this reason, minimalist UI and easy-to-use e-commerce marketing tools ensure prompt onboarding. Additionally, a simplistic UI reduces the learning curve required to get started with the new platform. 

Integration capabilities 

These days, you have to manage a large number of activities. So, a standalone tool is not enough to handle all these tasks. This is why, the platform you select has to support numerous integrations for you to streamline your processes. 

Select a platform that easily integrates with your existing infrastructure or allows you to connect it with external applications for a seamless import and export of data. 

Automation capabilities 

Manually managing tasks and customer interactions is nearly impossible. On top of that, automating your workflow reduces the workload on your team members to let them focus on crucial tasks like converting customers and getting more sales. 

Your tool should come with automation functionalities to enable your sales and marketing reps to automate repetitive engagement activities. Setting up auto-responders, chatbots, and automated assistants significantly lowers the response times, allowing you to deliver an all-around sales engagement. 

Scalability & API access

Bird offers robust messaging APIs for all of its marketing channels. So, the alternatives you are searching for have to include these features to help you scale your marketing efforts without requiring a considerable level of upgradation on the physical front.

Cost

Cost is the most important factor when it comes to changing a tool. Bird offers a contact-based pricing model, compelling you to upgrade to a higher tier if you want to engage more contacts. The problem with this kind of model is that even if you don’t end up engaging a contact, as soon as you add them to the platform, they are counted towards your limit. You have to either delete them or mark them as inactive contacts for them to not be considered in your plan. 

So, if you want to go for a different platform, make sure that they offer significantly lower usage costs otherwise the change does not make much difference. Also, before you commit to a new tool, leverage the free trial or free plan to see how it works. 

Top Bird alternatives to scale your e-commerce marketing

When it comes to e-commerce marketing platforms, there are a lot of them available in the market. It would take a long time to look, try, and finalize a tool for your business. That being said, to save you time and effort, I have curated a list of the best Bird alternatives to help you get started with your search. 

Zixflow

Zixflow is a rising star in the multichannel communication space, built specifically for businesses seeking a powerful, all-in-one platform that supports numerous marketing channels like WhatsApp, RCS, SMS, and email. 

Designed to help brands optimize how they reach out to their customers, Zixflow lets you run personalized promotional, transactional, and information campaigns on both modern and traditional channels, enabling you to maximize the ROI for your marketing activities. 

Furthermore, what sets Zixflow apart from other Bird alternatives is its all-round marketing and automation capabilities. Using Zixflow, you can create custom workflows that are essential for an e-commerce store. For example, you can automate abandoned cart campaigns to convince potential customers to come back and complete the checkout.

Apart from its outreach and AI-powered automation, Zixflow includes a native CRM to easily manage contact data and useful information from a unified solution. The Table and Kanban View enable you to organize contacts your way.

Pricing

In comparison to Bird which charges its clients based on the contacts, Zixflow has a completely opposite pricing model. At Zixflow, you are in control of your billings. For example, the ree plan gives you access to all the messaging APIs of Zixflow, allowing you to integrate the platform with your marketing framework and only pay for the messages you send. 

If you want to have two-way communication and unlock the advanced automation features, you can upgrade to the Marketing Stack plan at just $39/month and the Business Stack at $69/month to use the solution without any restrictions. With Zixflow, you never have to worry about how many contacts you are storing or how to suppress them so they don’t count towards your limit.

Talk to our team to get a personalized demo to learn more about the platform or see how we can help you make the most of your marketing efforts. 

Klaviyo

Klaviyo is a go-to marketing automation tool and a renowned Bird alternative for e-commerce brands due to its AI-driven customer journeys and robust marketing capabilities. It provides email, SMS, and push notifications as e-commerce channels to reach out to your customers, engaging them to get more conversions. 

Klaviyo is designed particularly for B2C retail and e-commerce stores. That is why it comes with a pre-built integration with popular e-commerce platforms such as BigCommerce and Shopify to streamline the setup process. Its CRM functionality helps you segment your target audience based on certain aspects like purchasing behavior, browsing activity, and exclusive offers. 

Pricing

Klaviyo offers a very similar pricing structure as Bird, charging you based on the number of contacts (known as Active Profiles) saved in the platform. If you have less than 250 contacts, you can use the platform for free but can only send 500 emails monthly and get 150 SMS/MMS credits per month. 

If you go over the 250 contacts, you will be changed based on the number of Active Profiles and whether you want the Email or Email + SMS plan. Apart from these monthly costs, you can get add-ons for reviews, analytics, and Klaviyo’s data platform for extra costs. 

Klaviyo also increased its pricing in February 2025, automatically upgrading existing clients to higher tier plans, leaving many legacy users searching for a Klaviyo alternative for their e-commerce business.

Omnisend

Omnisend, another well-known Bird alternative, offers straightforward yet robust marketing automation capabilities supporting SMS, email, web push notifications, and automated messaging to ask for customer reviews. It includes a user-friendly interface to create tailored, automated workflows that can align with longer decision-making cycles. 

What makes Omnisend particularly attractive is its native integration with most e-commerce platforms and its drag-and-drop campaign builder, which helps you launch cross-channel campaigns quickly. The platform’s segmentation and reporting tools also give you the clarity you need to optimize your customer engagement to get more sales.

Pricing

Most of the Bird alternatives in this list (except Zixflow) utilize a contact-based pricing model and Omnisend is no different. The Standard plan starts at $16 per month and the Pro one costs $59 per month for up to 500 contacts. 

The pricing scales with the number of contacts going as high as $1,914 per month for 150,000 contacts. If you have more contacts you want to engage via Omnisend, you will have to get in touch with its sales team for a custom quote.

ActiveCampaign

ActiveCampaign combines your e-commerce email marketing with automation to create a centralized solution, making it an all-around Bird alternative. Using the platform, e-commerce businesses can optimize their everyday operations and streamline customer journeys for increased sales.

Furthermore, you can automate your engagement by setting up tailored workflows that can be triggered via different conditions and can be stopped whenever you want. These kinds of automated flows allow you to effectively run lead nurturing campaigns, send automated follow-ups, or encourage abandoned carts to return to finish placing their orders. 

Pricing

ActiveCampaign offers four pricing plans that revolve around the contacts you have saved in the system. These are: 

• Starter - $15/month 
• Plus - $49/month
• Pro - $79/month
• Enterprise - $145/month

These plans allow you to add up to 1,000 contacts and if your business scales above this limit, then you have to upgrade to the next tier, thereby increasing the usage cost. 

Postscript 

Postscript is an alternative to Bird on the SMS front which is purpose-built for running SMS marketing initiatives and works exclusively with Shopify stores. It provides focused features to brands that only want to use SMS as a primary channel for executing promotional and transactional campaigns. 

Prioritizing mobile-first engagement, Postscript comes with advanced SMS marketing and sales features like cashback, allowing your customers to get a flat percentage cashback on their purchases. In addition to that, Postscript enables you to leverage a team of well-trained sales reps who can promptly respond to a prospect’s message and guide them in the right direction to make a purchase. 

Pricing

Postscript offers four pricing options for you to choose from. These plans start from free and go up to $50/month. On top of these subscription chargers, you have to incur the per-message charge based on your outreach volume. 

Drip

Drip is a customer-first marketing platform that allows you to adopt a customer-centric selling and marketing approach for your e-commerce store. A mix of automation, CRM, and email marketing, Drip is a great Bird alternative if you want to concentrate on sending personalized marketing emails. 

With Drip, you can leverage its advanced segmentation to build tailored groups of customers, making it easier to track their behaviors across various touchpoints. On top of that, using these custom segments, you can interact with each customer on a granular level to ensure they are satisfied with their sales experience or not facing any issues. 

Pricing

Drip charges you based on the size of your marketing list. For 2,500 contacts, you will be charged $39 per month and with the increase in your customer base, the usage cost can go up to $1,999 per month for 180,000 contacts. Post that, you will have to reach out to its sales team for a more tailored plan.

MoEngage

MoEngage is a robust customer engagement tool built for data-driven brands to tailor their marketing campaigns at scale. It is a multichannel software that includes channels like SMS, WhatsApp, email, notifications, and in-app messaging. These many outreach channels available in a single platform enable you to connect with customers directly and at the right time. 

Using the cross-channel marketing capabilities of MoEngage and a drag-and-drop automation builder, you can create custom engagement flows to reach out to leads at the opportune moment. Plus, the flow allows you to incorporate recipients’ actions like message read or ad clicked to determine the next steps. This way, you can maximize the potential of your outreach to convert as many prospects as possible.

Pricing

MoEngage has divided its plans into three sections based on the use cases:

• MoEngage Inform
• Cross-Channel Marketing & Analytics
• MoEngage Personalize

However, it does not provide the cost of these plans. To learn more about the exact cost of using the platform, you will need to request a demo.

Iterable

Iterable is a comprehensive marketing platform focused on cross-channel customer experiences. Built for scale, it includes email, SMS, push, and in-app messaging, and allows you to create a personalized e-commerce strategy.

What makes Iterable different is its ability to handle large datasets and its flexible experimentation tools, which allow you to A/B test not just content but entire workflows. While it is best suited for mid-market to enterprise brands, its feature-rich environment makes it a top-tier Bird alternative for e-commerce brands aiming to enhance engagement and customer retention.

Pricing

Iterable does not offer any pricing information on its website, making it difficult to get an accurate idea of the usage costs. However, after researching its cost, I found out that Iterable is a somewhat expensive platform and the cost can start from $500 per month. 

Customer.io

Customer.io is a flexible messaging platform which is designed for tech-savvy brands that require fine-tuning every step of the process and want full control of all aspects of customer communication. It includes multiple outreach channels and allows your sales and marketing teams to set up automated workflows for seamless communications. 

Customer.io is developer-friendly and particularly strong in event-based automation, making it suitable for e-commerce brands that rely on custom data models. It does not come with a pre-built CRM, but its webhook and API capabilities make it easy to integrate into the existing marketing stack. 

Pricing

Customer.io lets you choose between three paid plans: 

• Essentials - starts at $100 per month, billed monthly for 5,000 profiles
• Premium - $1,000 per month, billed yearly
• Enterprise - custom pricing according to your needs. 

Avochato

The last Bird alternative on this list is Avochato. Avochato is a conversational messaging platform, offering SMS, WhatsApp, and live chat integrations for your customer support and sales reps. It shines in industries where two-way communication is key. For example, order confirmations, lead follow-ups, and customer service. 

It offers an easy-to-use interface that enables your reps to manage conversations and tag sales-qualified leads efficiently. Plus, you can integrate it with your current CRM to make it fit naturally with your business to improve outreach and responsiveness without switching between tools. Although Avochato is missing some of the elements present in Bird, it is incredibly effective if your store relies on text-based engagement.

Pricing

Avochato offers four plans as follows:

• Free - free plan which can be accessed for 14 days
• Lite - $19/month per user
• Standard - $35/month per user + $175/month usage cost
• Premium - custom plan according to your marketing requirements

Choose the right Bird alternative to elevate your e-commerce marketing efforts

When it comes to choosing a marketing platform, there’s no one-size-fits-all approach. And that’s especially true when you are looking for a Bird alternative. Whether you want better pricing, more advanced automation, a simpler user experience, or just something that fits your business model more tightly, there are solid options to consider.

That being said, at the end of the day, switching from Bird isn’t about finding a tool that does everything. It is about finding the tool that does what you need better. So take a hard look at the e-commerce automation and marketing tools mentioned in this blog post to look for gaps they can fill.

Before you decide to fully commit to a solution, take advantage of the free plans and trials to check out its capabilities. Having said that, you can get started with Zixflow with a Free plan that gives you access to our messaging APIs and necessary features to optimize your e-commerce communication.