Infobip vs. Sinch: Which is the Best RCS Platform in 2025?

Ever since mobile devices became a part of our lives, we have been using them for all of our everyday activities. For this reason, if you are running a business, you have to consider streamlining your mobile communication. 

RCS messaging is an up-and-coming mobile marketing channel that is slowly growing in popularity in the market. With accessibility in close to 3 billion devices, RCS has the potential to be the next big name in the communication space. 

However, to leverage the capabilities of RCS, you need an equally powerful platform that can let you implement RCS into your marketing framework. 

That being said, when it comes to RCS messaging, Sinch and Infobip are two of the renowned solutions with modern messaging capabilities to let you make the most of RCS. 

But choosing one can be a tough decision. For that reason, in this article, I will compare both of these platforms to help you identify the correct solution for your business. So, let’s get started with a quick overview.

Infobip vs. Sinch: At a glance

Before diving into an in-depth comparison, let’s take a look at the features of both Infobip and Sinch. In addition to that, I will also compare one more solution to leverage RCS’s messaging functionality to streamline your business communication.

At a glance, all three solutions offer dynamic RCS solutions. But looking at this table, you cannot get a clear idea of which one to go for. So, let’s check them out in particular: 

Ease of use

How easy it is to use the platform can influence whether the customers should continue using it or look for a more simplified one. The ability to navigate the platform is a good metric to measure, on top of the features, that you should consider before choosing a solution. 

Infobip

Infobip’s dashboard is intuitive, with a clear focus on omnichannel campaigns. It offers a user-friendly interface for building workflows, making it an easy choice if you don’t have a technical background to create and run RCS marketing campaigns.

Sinch

While Sinch also provides an easy-to-use platform, its interface leans slightly more toward developers. The platform’s API-first approach makes it ideal for you if you have a decent level of coding expertise or have the backing of technical teams. 

On the other hand, new businesses or startups might get overwhelmed with the technical aspects of the platform.

Zixflow

Zixflow is a completely code-free solution. With its point-and-click UI, Zixflow is a standout platform that doesn’t require any coding know-how to work your way around.

In addition to that, it includes all the necessary features to successfully utilize RCS to optimize your sales outreach and convert leads effectively. 

For example, you can set up RCS initiatives to send personalized marketing messages, automate interactions with an RCS chatbot, and get more sales directly from the messaging thread. 

RCS messaging capabilities

Now on the bread and butter of these platforms, RCS offers numerous advanced messaging features. If you utilize them the right way, you have the ability to engage your customers with eye-catching messages to boost interactions. 

Infobip

With Infobip, you can craft tailored RCS messages that contain visually-appealing content such as photos and videos to engage your audience, encouraging them to browse your offerings directly from the message. 

Sinch

Sinch also comes with modern RCS capabilities to let you make the most of the channel. Being a conversational API solution, you can design custom messages that are both engaging and have the potential to drive sales. 

On top of that, Sinch is a multichannel solution. So, you can incorporate other channels into your marketing efforts, allowing you to provide all-around customer engagement.

Zixflow

Zixflow, similarly to both Infobip and Sinch, offers powerful RCS marketing and customer support features. For instance, you can build custom RCS messaging templates using the native template editor to add relevant images and videos to your messages. Furthermore, you can include tailored CTA buttons to compel customers to take action. 

Below is a video, walking you through the process of getting started with RCS using Zixflow.

Automation support

Having robust outreach features is one thing, but your platform should also come with automation functionalities. This is because having your marketing on autopilot increases the overall sales efficiency of your business and frees up valuable resources for your support teams. 

Infobip

With Infobip, you can set up automated customer support, using which, you can send RCS-based delivery status, account details, and shipping updates after you place an order. Additionally, you can create RCS chatbots to automate your customer engagement by using custom triggers to resolve issues efficiently.

Sinch

Sinch has its own automation platform, Credence, which allows you to automate your messaging across all the channels it supports. Using Credence, you can build custom customer journeys and engagement workflows to interact with customers across all the stages of the sales pipeline.

Zixflow

Zixflow comes with two kinds of RCS automation options, one is for real-time engagement and the other is for sending automated follow-ups to keep the customers engaged. 

Flows, which is a code-free chatbot builder, lets you build an RCS chatbot to engage your audience effectively. By utilizing its drag-and-drop functionality, you can design an RCS chatbot with predefined triggers to send relevant responses based on customers’ actions.

Furthermore, if you want to engage customers by sending timely follow-ups across multiple channels, then you can leverage Zixflow’s sales cadences for maximum engagement. With a cadence, you can determine which type of message you want to send, choose a time and date, and interact with your audience using both traditional and modern messaging avenues.

Integration capabilities

Having a robust RCS service provider is well and good but the platform should also come with dynamic integration capabilities, allowing you to make the most of the solution. So, let’s see how these applications can be integrated with other software starting with Infobip. 

Infobip

Infobip can be seamlessly integrated with CRM systems like Salesforce and HubSpot, as well as e-commerce platforms like Shopify and Adobe Commerce, letting you effortlessly manage customer data and outreach from a unified platform. You can also link it to productivity apps like Slack to streamline internal communications.

Sinch

Sinch’s robust API offering makes it highly flexible, allowing you to integrate it into most of the renowned CRM and marketing platforms such as Adobe, Freshdesk, Hootsuite, and more. This way, you can manage all the necessary activities directly from Sinch’s dashboard.

Zixflow

Similar to Infobip and Sinch, Zixflow also comes with numerous integration functionalities. However, since it has a native CRM within its infrastructure, you can handle customer data and interactions without having to connect it to an external system. 

Furthermore, by leveraging the app marketplaces like Zapier and Make, you can create custom integrations to link Zixflow with your favorite applications.

Pricing

Pricing is often a critical factor when choosing a platform, but it is also one of the hardest to compare because the platforms offer custom pricing based on your business needs. Plus, since RCS is a relatively newer channel, the costs vary depending on numerous factors like location, number of messages, and message types.

Infobip

Infobip doesn’t provide any RCS pricing details on its website. So, you will have to contact its sales team to learn more about the same. 

Sinch

Similarly, Sinch also does not offer any RCS-specific information on its site. Contact its support staff for more details. 

Zixflow

Zixflow offers straightforward pricing plans, where you can access traditional channels for free and have to upgrade to the Starter plan that costs $39/month for modern channels like WhatsApp and RCS. 

Furthermore, the platform follows a pay-as-you-go model, charging you only for the delivered messages. This way, once you have added funds to your campaign wallet, you can use it to run initiatives across all channels without the hassle of managing a separate budget for every initiative.

Infobip vs. Sinch vs. Zixflow: Which one is the best for your business?

So, which platform is the best RCS solution? The answer to that question depends on your specific business needs. 

Ultimately, all these platforms are leaders or pioneers in the RCS space, offering unique strengths that cater to different audiences. 

So, start by evaluating your business requirements, budget, and technical expertise to make an informed decision. Whichever platform you choose, adopting RCS will undoubtedly elevate your customer communication strategy to new heights.

That being said, Zixflow lets you access its RCS Messaging Platform with a free sign up, and you can take advantage of its 7-day free trial to look and feel the platform before thinking about upgrading to a paid plan.