7 Best RCS Automation Tools for Businesses in 2025

If you want to stay on top of every aspect of your business communication, then you need to lower your workload. However, it is easier said than done. With so many things to manage when interacting with customers, you are bound to get tangled with one thing or another. 

Instead, to ensure a smooth conversation flow between you and your customers, you need to leverage outreach automation tools. These tools can help you streamline your communication and engage customers without delays. 

That being said, there are numerous channels available in the market for you to use to connect with your audience. RCS is one of those mediums, and it supports robust automation capabilities for effective interactions. 

So, in this blog post, I will tell you some of the best RCS automation tools that can assist you in autopiloting your conversations. Whether you are looking to enhance customer engagement, streamline operations, or improve the overall ROI of your efforts, these tools have got you covered. 

Without further ado, let’s jump right into it!

Best RCS automation tools for business communication

Unlike standard SMS, which can feel a bit bland, RCS offers a multitude of features that make customer interactions not only more engaging but also more effective. Plus, by automating your messages, you can free up valuable time and keep your customers engaged without much manual effort.

So, let’s take a look at the first tool in our list, Zixflow. 

Zixflow

If you want a platform that has multichannel communication, workflow automation, a native CRM for contact management, and a centralized inbox for managing incoming messages, then Zixflow is the perfect solution for you. 

With its omnichannel outreach capabilities, you can connect with your customers across multiple channels including RCS, WhatsApp, email, and SMS. On top of that, the platform is completely code-free, meaning you can start running marketing campaigns from the get-go. 

Moving on to its workflow automation editor, you can use it to create interactive chatbots that can engage with customers automatically. The chatbot can help resolve their queries by providing relevant resources like guides, manuals, or video tutorials. 

Once again, you don’t require any technical expertise to set up your chatbots. By following the drag-and-drop editor, you can build a bot and predetermine the type of messages you want it to send.

Furthermore, you can also automate follow-up messages to keep customers in the loop throughout the sales pipeline using cadences. Using sales cadences, you can set up a sequence of messages that will be sent automatically at the pre-decided time.

Why should you choose Zixflow?

As I said before, Zixflow is more than a communication tool. It is a workspace suite, using which you can handle all of your business communications. It has the potential to become a centralized hub for your business, letting you streamline your daily operations and increase overall sales efficiency. 

Gupshup

If you are searching for a versatile tool to enhance your RCS strategy, then you have to look no further than Gupshup. This platform is not just about sending messages; it is about creating rich customer interactions that leave a lasting impression. 

With its robust suite of features, Gupshup empowers you to engage with your customers across multiple channels, making it a good player in this list of RCS automation tools.

Similar to Zixflow, Gupshup also allows you to manage communications through SMS, WhatsApp, and RCS all from one single interface. On top of that, with user-friendly APIs, integrating Gupshup into your existing systems is a breeze. 

Moreover, by utilizing its analytics dashboard, you can gain insights into message performance. By understanding these customer engagement metrics, you can refine your omnichannel marketing strategy, making data-driven decisions in this ever-evolving marketing industry. 

Why should you choose Gupshup?

With its flexibility and rich media capabilities, Gupshup ensures that your every message resonates with your intended audience. Also, using its automation functionalities, you are set to create memorable interactions that not only inform but delight your customers, resulting in improved ROI. 

Infobip

Infobip is also a leader in omnichannel communication, and it offers advanced RCS solutions for businesses of all sizes. It comes with a rich toolkit for automation features which is designed to elevate customer engagement to new levels. 

With Infobip, you have the ability to build a chatbot that can be integrated with your RCS conversations to enhance overall customer engagement. It lets your audience engage with you, ask questions about your offerings, and see your products in real-time via media-rich messages—all from an RCS chatbot. 

Additionally, you can set up automated notifications to guide customers across the stages of the sales pipeline. These notifications can consist of forwarding order updates, account details, or shipping information effectively. 

Why should you choose Infobip?

Infobip is known for its reliability and global reach, making it ideal for you if you are looking to scale your messaging campaigns internationally.

By leveraging its omnichannel capabilities combined with rich media support, you can make sure that your engagement stands out in your customers' busy digital lives.

Twilio

When it comes to RCS automation tools, Twilio is often the first name that springs to mind, and for good reason. This platform has carved out a niche as a powerhouse in the realm of communication solutions. 

With Twilio, you can easily integrate RCS messaging into your existing workflows, empowering you to create personalized and engaging experiences that resonate with customers.

Twilio is an API-first platform at heart. This means you can design complex automation flows for your RCS engagement. 

Also, since these APIs can be customized depending on your outreach needs, you can use them to deliver personalized messages that revolve around customer behavior and preferences. This level of personalization is crucial for increasing engagement rates—because let's face it, nobody likes generic, irrelevant messages.

Why should you choose Twilio?

Twilio’s API is highly flexible and integrates easily with other platforms, making it an excellent option for developers and businesses operating in niche industries. 

In addition to that, due to Twilio being a multichannel platform, you can easily switch from SMS to RCS and automate your interactions more effectively.

Bird

Bird is also a renowned RCS automation solution where you can utilize its CRM capabilities to build up automation flows revolving around customers’ data. For example, you can use the insights of where your customers are in the sales pipeline, you can create tailored RCS journeys to streamline conversions. 

Bird’s workflow automation builder lets you set up automated interactions across all the touchpoints of the customer journey, starting from the first interaction to post-purchase assistance. 

Not just that. You can design AI-powered chatbots using Azure OpenAI or a personalized Language Learning Model (LLM). With this tailored library, your chatbot can craft relevant replies and qualify prospects prior to forwarding them to your reps. 

Why should you choose Bird?

Bird’s strength lies in its versatility and ease of integration, making it a favorite for mid-sized businesses looking for an all-around solution.

Its unified platform and AI-driven automation capabilities let you ensure that every prospect is engaged correctly with meaningful messages that resonate with their needs.

Kaleyra

Next on the list of top RCS automation tools is Kaleyra, an omnichannel communication platform that’s redefining how you can engage customers through RCS. It offers numerous capabilities and automation tools to optimize your RCS interactions.

Moreover, you can build reliable workflows that can consistently engage customers 24/7. You can utilize the verified sender ID feature of RCS to craft tailored messages that showcase your unique brand with specialized logo, description, and branding elements. This way, the recipients can instantly tell who the message is from, allowing them to interact with it without any worries. 

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Why should you choose Kaleyra?

Kaleyra lets you use its pre-built data sets and NLP algorithms to create chatbots that can understand what the customer is looking for and deliver relevant responses that best match their needs. You can also train your bot with tailored instructions to constantly enhance its ability to maintain human-like interactions. 

Bloomreach

Bloomreach allows you to create a unified platform and manage all of your RCS automation from one place. With its trademarked AI platform, Loomi AI, you can run personalized outreach initiatives to generate leads and keep existing customers interested in the long run.

Bloomreach allows you to design and automate complex customer journeys using a drag-and-drop workflow builder. You can set triggers based on customer actions (e.g., abandoned carts, product views, or purchases) to automatically send RCS messages at the right time without manual intervention.

Plus, the platform supports AI-driven chatbots integrated with RCS. These chatbots can handle customer queries, guide users through purchase decisions, and provide instant support, reducing the need for human intervention while maintaining high customer satisfaction.

Why should you choose Bloomreach?

If you are an e-commerce store or an online retailer that needs advanced automation workflows, then Bloomreach is the solution for you. It can integrate with major e-commerce platforms like Salesforce B2B Commerce, Shopify, and Magneto to help you get more sales with relevant RCS messaging. 

Eliminate repetitive RCS conversations and streamline interactions effectively

Choosing the right RCS automation tool depends on your business goals, budget, and existing tech stack. Whether you are a small business aiming to enhance customer engagement or an enterprise looking for a scalable solution, the tools listed above offer something for everyone.

They offer innovative features and functionalities designed to optimize custom engagement across industries, allowing you to leverage this engagement to convert more easily. So, start by evaluating your needs and take advantage of free trials to begin harnessing the power of RCS today. 

On the topic of free trials, Zixflow comes with a 7-day trial for you to check out the platform and view its RCS messaging capabilities in real time before thinking about upgrading. 

‍Sign up for a hassle-free account right now to see how Zixflow can help you scale your business to the next level without needing to get a specialized solution for your every need.