Gupshup vs Wati: Which WhatsApp Platform Is Better in 2024?

Gupshup vs. Wati, which one to choose for your WhatsApp marketing?

This question is asked a lot, and rightfully so. As a business, you have to select the right service provider to partner with. This allows you to hit your marketing goals and drive ROI through the roof.

On top of that, a WhatsApp service provider can help you optimize your campaigns to increase engagement rates by using its features, you can effortlessly communicate with them. 

So, to help you make a decision, in this article, I’ll compare Gupshup and Wati across various aspects to figure out if they are the right choice for your business. Additionally, I’ll also compare another similar platform that offers an all-around engagement. You might have guessed it, Zixflow!

Without further ado, let’s get into it!

Gupshup vs. Wati vs. Zixflow: An overview 

Gupshup, Wati, and Zixflow are all WhatsApp API providers designed to let you streamline your outreach over WhatsApp. However, there are some differences in their feature set and capabilities. Below is a table to give you a quick glance at their offerings:

Key features comparison of Gupshup, Wati, and Zixflow

Now, that you are aware of the features of each of these platforms, it’s time to analyze them in detail, starting with the first thing you notice when you log into your account, the user interface. 

User interface

UI is a crucial part of any software. A minimalistic user interface is easy to navigate and allows your users to navigate through the platform effortlessly. 

Gupshup

Gupshup is built for large businesses and developers. It offers a comprehensive interface that is a bit complex. With its wide array of modification options, you can manage messaging templates and view detailed analytics from a single location. This aspect of it makes it a great choice if you have decent technical expertise to work your way around the platform. 

Wati

Wati’s user interface is intuitive and smooth. It is developed with non-technical users in mind and it features a straightforward dashboard where you can view your contacts, manage campaigns, and set up automation easily. It is perfect for quick deployment without having to spend a lot of time figuring out the solution. 

Zixflow

Similar to Wati, Zixflow offers a sleek, futuristic user interface that is eye-catching and quick to learn. With each module readily accessible via the left-sided menu, you can easily navigate through the application and perform relevant tasks effortlessly. 

One aspect that makes Zixflow stand out from other traditional engagement platforms is its customizability. The platform is highly flexible, giving you complete control over what you want to see in your workspace and managing contacts in a much more effective way. 

Engagement capabilities

Outreach functionality is a critical measure of how suitable a platform is for your business. After all, these capabilities are the bread and butter of a communication solution. So, let’s see what these three of these solutions offer in terms of engagement. 

Gupshup

Gupshup provides a multichannel engagement facility that you can leverage to connect with your customers over WhatsApp, SMS, email, and RCS. Plus, with an analytics dashboard, you can track your engagement rates and drive conversions easily. 

In addition to that, you can make use of predicted insights to run tailored campaigns depending on interests, previous purchases, and online behavior. 

Wati

Wati, compared to Gupshup and Zixflow, somewhat lacks in the multichannel engagement department because it solely focuses on WhatsApp. With Wati, you can send WhatsApp Broadcasts to your customers and engage them at scale. 

Furthermore, you can enhance your external and internal communication by bringing your team on the same page. Using Wati, you can run various kinds of campaigns like customer support, marketing, or sales to showcase your business and its offerings in front of your target audience. 

Zixflow

Same as Gupshup, Zixflow also offers multi-channel engagement capabilities, allowing you to connect with your customers via the channel of their choice, be it WhatsApp, email, SMS, or RCS (coming soon.) Using Zixflow, you can set up no-code outreach campaigns to send messages at scale.

With Zixflow, it is very easy to create outreach campaigns. For example, if you want to build an SMS campaign, you just have to select your Sender ID, choose your audience, and type in your message. The best part is you don’t need extensive technical know-how to kickstart your initiatives with Zixflow, making it one of the easiest engagement platforms. 

Automation functionality

Apart from reaching out to your target audience, automating your communication is also an important aspect of selecting an engagement solution. Automating your campaigns is a great way to engage your audience without having to manually time your messages to drive both engagement and conversion automatically. 

Gupshup

Gupshup is an Ai-driven solution that allows you to build custom automation revolving around industry-specific conversations. Using its GPT-based chatbots, you can automate your messaging based on the market you operate in, such as insurance, finance, or e-commerce. 

Furthermore, these bots are based on ACE LLM models that you can train to answer customers’ queries using your company’s help articles, knowledge base, and technical documentation, allowing for better resolution of users’ issues promptly. 

Wati

Wati also allows you to automate your customer communication by creating WhatsApp chatbots. These chatbots don’t require coding knowledge to build and allow you to automate your responses for quick customer engagement for driving sales. 

Additionally, you can integrate Wati’s chatbots with its inbox to automatically reply to common incoming messages and initiate new conversations with customers. It is a great way to leverage chatbots if you don’t have messages assigned to your reps, letting you send responses to queries even outside your working hours. 

Zixflow

Zixflow provides you with the ability to set up custom workflow automation to streamline your communication and send timely responses to your customers. With Zixflow’s native automation builder, Flows, you can create various kinds of automation utilizing the IFTTT (If This Then That) triggers. 

For example, suppose a customer signs up to your platform, you can send a welcoming or onboarding email immediately by building a flow tailored to handle these types of situations. Additionally, you can put in place follow-up flows that, as the name suggests, nurture your prospects at the correct time and guide them to the next stage of the sales pipeline effectively. 

Integrations

No matter if a platform comes with numerous features, it still cannot fulfill all of your business needs. Plus, if you want to integrate an engagement platform with your existing framework, you have to ensure it supports integrations with various external applications. 

That being said, let’s take a look at the various integration functionalities of these solutions in detail. 

Gupshup

Gupshup supports extensive API integrations, enabling you to integrate the platform with external CRM systems, marketing software, e-commerce platforms, and other digital solutions. Some of the apps that you can connect with Gupshup are Zoho CRM, Salesforce, Shopify, and Zapier. 

These integrations allow for better transmission of data to help you deliver an all-around experience to your customers with streamlined back-end operations.

Wati

Wati also offers similar integrations where you can connect it with renowned CRM and e-commerce platforms like Zoho, Pabbly Connect, Shopify, WooCommerce, Zapier, and HubSpot to name a few. 

Pair that with its deep integration capabilities with WhatsApp, you can ensure that you manage your customer interactions effectively, using a familiar platform that they have been utilizing on a daily basis. 

Zixflow

Zixflow integrates with industry leaders like Zapier and Make to help you move your data to and from the platform. By connecting Zixflow with external databases like Google Sheets or Excel, you can optimize and automate data entry, saving you countless hours of manual work. 

Not just that. Being a robust WhatsApp marketing platform, Zixflow supports WhatsApp integration to let you create a WhatsApp CRM to manage all your communication and contacts from a unified solution, free from constant tabs switching. 

Pricing

Last, and definitely not the least, is cost. No matter how great an engagement platform is, if it’s out of your budget then there is a very good chance you might not go for it. So, let’s see how much it will cost you to use these solutions. 

Gupshup

Gupshup doesn’t offer any pricing information on its website. It provides channel-specific pricing for different channels but to get an overall estimate, you have to reach out to its sales team.

Wati

Wati offers three pricing plans ranging from ₹1,999/month to ₹13,499/month. As you upgrade to higher tier plans, you get access to more advanced features like a dedicated manager, automatic message assignment, and a phone number for privacy reasons. 

Zixflow

The Marketing module of Zixflow is free to get started. If you want to use the platform for running SMS and email marketing, you can do so without subscribing to the platform. You only have to pay for the messages that get successfully delivered. For WhatsApp campaigns and unlimited contacts, you have to subscribe to the Starter plan costing $39/month and includes up to 3 users. 

Gupshup or Wati or Zixflow: Choose the best one for your engagement

There you have it. These three platforms are great at running engagement campaigns across different channels, be it WhatsApp, SMS, email, or RCS. 

That being said, selecting the right solution for your business is crucial for marketing success and driving your bottom line. And to achieve that, Gupshup, Wati, and Zixflow can offer advanced outreach features. 

All of these solutions have their strengths and weaknesses. So, make sure you understand these factors carefully before deciding on which one to go for. Try out the software during the trial period or sign up for free to look and feel it works before you consider adopting it into your sales engagement model. 

If you ask me which platform is flexible and well-suited for numerous use cases, I would say go with Zixflow. It is a complete business suite designed to let you control various aspects of your company, ranging from contact management to automating tasks. 

In addition to that, it offers many out-of-the-box features to let you scale your business. For that reason, take advantage of Zixflow’s 7-day trial to check out its functionality and leverage its feature set to drive business success.