11 Best CleverTap Alternatives to Consider for Your WhatsApp Business Needs

WhatsApp, a tool used by brands across the world for customer engagement and internal communications. But the WhatsApp Business API requires you to use a WhatsApp Business Service Provider, to manage your outreach efforts on WhatsApp effectively. 

The market is swarmed with WhatsApp tools that enable you to run messaging campaigns and automate conversations for streamlined customer engagement. CleverTap, for example, is a great WhatsApp platform that provides you with a unified solution for personalized marketing. 

Although CleverTap is an all-around tool that supports other channels apart from WhatsApp, that doesn’t mean it is a great pick for businesses of all shapes and sizes. This can lead to you searching for CleverTap alternatives that better fit your needs. 

Having said that, to help you find the right WhatsApp marketing platform for your needs, I have curated a list of top CleverTap alternatives. I will explain their features and why they are a better match for your WhatsApp outreach requirements. 

But before I jump into these alternatives let’s learn a little bit about CleverTap. 

What is CleverTap?

CleverTap is a customer engagement and retention platform built to help you design personalized omnichannel marketing experiences at scale. It combines behavioral analytics and automation with real-time messaging to let you deliver cohesive engagement to your customers. 

It lets you deliver targeted messages across multiple touchpoints including mobile push notifications, in-app messages, email, SMS, web, and WhatsApp.

At its core, CleverTap allows you to improve user retention and increase lifetime value by reducing overall churn rates through smart, data-driven campaigns. The platform’s standout features include:

• Advanced segmentation and evaluation
• Custom journey creation
• Sales funnel analysis
• Omnichannel communication

These capabilities enable you to craft tailored experiences for every user based on what they have done, what they are likely to do next, and their lifecycle stage. In summary, CleverTap is ideal for medium to large businesses seeking an advanced platform that integrates WhatsApp within a larger ecosystem for sending timely WhatsApp customer engagement.

Best CleverTap alternatives to choose for your WhatsApp engagement

As I said before, no matter how great a platform is, it cannot fit the needs of all kinds of businesses operating in various industries. The alternatives I have gathered in this list offer top-notch WhatsApp marketing capabilities to drive business growth and build long-term relationships. 

So, let’s get into it!

Zixflow

Zixflow is a modern Meta-partnered WhatsApp API provider that provides you access to all the messaging capabilities of WhatsApp from a centralized platform that is both easy-to-use and cost-effective. The solution is extremely intuitive and completely code-free, making it an excellent choice for businesses owners or marketers that lack coding expertise. 

The CRM that is a native part of Zixflow’s infrastructure can be customized depending on the data you want to import. For example, if you want a WhatsApp marketing list to keep track of your outreach, you can effectively make one within the platform. On the other hand, if you want to create a sales pipeline to monitor which stage of the sales funnel leads are in, you can do that with Zixflow.

Now, talking about the WhatsApp marketing functionality within Zixflow. The platform supports all the functionality of the WhatsApp Business API, be it designing personalized messaging templates, running personalized outreach campaigns, setting up automated chatbots, or sending WhatsApp Flows to have structured conversations with your customers. 

These are just some of the WhatsApp features included in Zixflow. Apart from that, you can also use:

• Creating a click-to-chat WhatsApp widget
• Send product catalog messages for e-commerce 
• Manage incoming chats from a unified inbox
• Auto-assign reps to conversations 
• Evaluate the campaign performance using reports

In comparison to CleverTap, where you need to have a decent level of technical knowledge to make the most of it, Zixflow is a drag-and-drop solution. 

Also, to use WhatsApp through CleverTap, you need to sign up for a supported WhatsApp BSP and then integrate it with CleverTap before beginning to send WhatsApp messages. In contrast to that, Zixflow offers native WhatsApp functionalities without needing a middleman.

Gupshup

Gupshup is a leading conversational messaging platform that empowers you to build rich, interactive experiences on messaging apps like WhatsApp. It provides a comprehensive suite of tools like APIs, chatbot frameworks, and campaign management features that allow you to engage with your customers at scale.

You can use Gupshup to send transactional notifications or promotional messages to get sales directly within WhatsApp with the use of buttons, quick replies, and catalog integration.

What sets Gupshup apart is its developer-first approach, offering extensive APIs and pre-built templates that help you quickly deploy use cases. It also supports integrations with CRM tools and other systems to make it adaptable to a wide range of industries including retail, fintech, healthcare, and travel.

Unlike CleverTap, which primarily focuses on multichannel customer engagement and lifecycle marketing, Gupshup focuses on facilitating real-time, conversational interactions via messaging apps. 

While CleverTap may offer more advanced user analytics and campaign automation across multiple channels, Gupshup excels in building personalized communication on WhatsApp, this makes it a go-to choice for companies if they want to automate customer conversations and drive engagement.

Interakt

Interakt is a WhatsApp Business platform, part of the Jio Haptik network, it is designed to help D2C brands and small to medium-sized businesses streamline customer communication and provide support using WhatsApp. 

It enables companies to manage conversations through a unified inbox, send promotional WhatsApp Broadcasts, or put in place automated workflows effortlessly.

On top of that, what makes Interakt especially valuable is its WhatsApp CRM capabilities tailored specifically for WhatsApp. You can utilize it to segment your audience and better manage contacts. 

Plus, the solution connects with e-commerce platforms like Shopify or WooCommerce and with payment gateways such as Razorpay to let recipients complete purchases straight from the app. 

When comparing it to CleverTap, Interakt focuses solely on WhatsApp as the primary communication channel while the latter is better suited for complex cross-channel marketing automation. Interakt is ideal for smaller teams that want to use WhatsApp as their core sales and support platform without the overhead of managing multiple channels or needing technical expertise.

Twilio

Twilio is a cloud communications platform that allows developers and tech-savvy businesses to build highly customizable WhatsApp messaging experiences using APIs. 

With Twilio's WhatsApp Business API, you can send a wide variety of WhatsApp messages such as transactional alerts, marketing messages, appointment reminders, and customer service responses.

Twilio’s core advantage is flexibility. It lets you control your WhatsApp on a granular level, whether for integrating with your existing systems, personalizing campaigns, or creating automated communication flows.

If you compare it with CleverTap, Twilio is more focused on infrastructure. It does not include journey orchestration or customer lifecycle analytics. Instead, it provides powerful APIs and a modular setup, making it perfect for technical teams or large enterprises building bespoke marketing/support solutions over WhatsApp. 

If you are a business with limited technical assistance, you might need a plug-and-play solution like Zixflow that offers similar robust features but without needing you to code your campaigns.

Wati

Wati is a WhatsApp Business solution built by Clare.AI that helps customer-facing teams, especially in support and sales, to manage customer interactions collaboratively. It features a WhatsApp shared inbox, automation builder, chatbot support, message templates, and analytics, packed into a single platform all revolving around WhatsApp communication.

Wati is a good option for businesses that only want to focus on WhatsApp as the primary looking to offer real-time, proactive marketing through WhatsApp. Its key strengths include:

• No-code automation workflows
• Rich contact profiles
• Assigning chats to different team members

Compared to CleverTap, Wati offers a more focused and simplified approach centered on real-time WhatsApp interactions rather than cross-channel customer engagement. 

CleverTap, with its large range of features, can be an overkill for companies just starting out or looking to prioritize WhatsApp-first engagement. Wati eliminates complexity by focusing solely on WhatsApp and providing the necessary tools to streamline communication. 

Zoko

Zoko is a dedicated WhatsApp marketing and sales platform that turns WhatsApp into a full-fledged CRM and storefront. Built particularly for e-commerce and D2C businesses, you can use WhatsApp for everything from promotions and catalog sharing to sales conversion and customer support. 

Zoko enables you to increase conversions by enabling conversational commerce directly within WhatsApp. With support for payment links, order management, and automated follow-ups, you can run the entire customer lifecycle, from lead capture to post-sale service, inside a chat. 

Unlike CleverTap, which is focused on complex, multichannel user journeys and deep analytics, Zoko centers on enabling commerce via conversational messaging. It doesn’t require the same level of technical expertise or setup time. 

While CleverTap shines in segmenting audiences across multiple touchpoints (apps, emails, push notifications), Zoko stands out for brands that want a sales-focused WhatsApp setup. 

Freshchat (by Freshworks)

Freshchat is a modern messaging platform from Freshworks that supports omnichannel customer engagement, including WhatsApp. Designed for sales and support teams, it offers marketing and communication features to effectively interact with your customers. 

Through its WhatsApp integration, Freshchat allows you to engage users using real-time messaging with the help of WhatsApp auto-replies and proactive campaign triggers. 

On top of that, Freshchat makes it easy for teams to manage leads and resolve customer queries to drive sales. With the aim to automate FAQs and qualification workflows, its bot-builder allows you to build chatbots that can keep the customers engaged without coding knowledge. It is particularly suited for you if you are a mid-market or enterprise business.

Compared to CleverTap, which is marketing-focused with powerful analytics and lifecycle automation, Freshchat prioritizes conversational engagement and customer support across channels. It is designed to enhance the quality of real-time conversations. If you rely on WhatsApp for your business operations, then you will benefit from Freshchat’s collaborative tools and automation features.

Respond.io

Respond.io is a multi-channel messaging platform that unifies customer conversations from WhatsApp, Messenger, Instagram, Telegram, and others into a single dashboard. It empowers you to automate and manage your WhatsApp interactions as your business grows. Its key features include:

• A shared inbox
• Advanced routing rules
• Customer profiles
• Integrations with external tools.

On the WhatsApp front, you can engage customers through personalized responses by designing the right type of WhatsApp templates. Plus, Respond.io’s automation builder allows your teams to trigger workflows for various use cases such as lead qualification, order tracking, or follow-ups based on message content or timing.

Unlike CleverTap, which focuses on lifecycle marketing, Respond.io specializes in centralizing and managing conversations. Its strength lies in operational efficiency, bringing all your outreach communications into a single location.

AiSensy

AiSensy is a dedicated WhatsApp marketing tool designed to help you run campaigns and automate WhatsApp interactions using the official WhatsApp Business API. 

AiSensy empowers you to send personalized WhatsApp messages like product updates, cart reminders, and event alerts at scale with bulk WhatsApp messaging. Its integrations with e-commerce platforms like Shopify and WooCommerce make it easy to sync customer data and send real-time updates about orders and deliveries. 

AiSensy is purpose-built for WhatsApp, making it easier to get started without needing marketing automation expertise. It is particularly attractive for small to mid-sized businesses that rely on WhatsApp as a primary communication tool and want a more specialized solution. 

Bitespeed

Bitespeed is a WhatsApp marketing and automation platform tailored for D2C e-commerce brands. It enables retailers to turn WhatsApp into a complete customer engagement and sales channel with relevant tools and advanced customer engagement features. 

It integrates natively with Shopify, making it a powerful tool for driving revenue through personalized WhatsApp interactions.

With Bitespeed, you capture leads with Click-to-WhatsApp ads and segment contacts for effective engagement via flows that convert browsers into buyers. It also features a shared inbox for customer support and collaborative team messaging.

The advantage of Bitespeed is that it focuses entirely on optimizing the WhatsApp sales funnel. It does not strive to replace broader marketing automation platforms but complements them by improving conversions with a highly effective direct messaging channel.

So, if you are an e-commerce store looking to move beyond email or SMS and engage customers where they already spend time, Bitespeed offers a streamlined and sales-focused experience.

Gallabox

Lastly, we have Gallabox, a conversational engagement platform that enables you to use WhatsApp for a wide variety of processes ranging from customer support to post-sale engagement. The platform is built to help teams respond to leads faster across WhatsApp with minimal setup.

Using Gallabox, you can create flows for automating WhatsApp operations to drive more sales. It is especially helpful for service-oriented businesses such as real estate, healthcare, education, and finance, where WhatsApp plays a central role in client communication.

Gallabox allows you to do more on WhatsApp using its messaging and automation capabilities. It is less about behavioral targeting across channels and more about enabling human-like interactions through collaboration on WhatsApp. 

For businesses that depend heavily on chat-based interactions rather than broadcast-style campaigns or omnichannel journeys, Gallabox offers a practical alternative to CleverTap’s enterprise marketing stack.

Choosing the right WhatsApp marketing platform for your business

WhatsApp has become a vital channel for customer engagement. It lets businesses internationally offer real-time, personalized communication at scale. 

Whether you are a D2C brand looking to boost sales through conversational commerce or an enterprise seeking to unify your customer journeys, the right solution can make all the difference. 

CleverTap stands out for businesses that need advanced customer lifecycle management, it is ideal for teams with complex engagement strategies spanning email, SMS, push notifications, and WhatsApp, all driven by automation.

However, it might not be the perfect fit for every business. If you are seeking WhatsApp-specific platforms that are quicker to implement and easier to use, there are powerful alternatives available. 

Choose the WhatsApp marketing solution depending on your business size. Go through the free trial or leverage the free plan to figure out which one better aligns with your goals. 

To get started, sign up with Zixflow to take advantage of a 7-day free trial today and begin streamlining your WhatsApp efforts for maximized ROI.