8 Smart Ways to Use RCS for Lead Generation in 2025

The secret to running a successful business is continuous sales and a constant inflow of leads. For this reason, brands go to such lengths and adopt innovative ways to generate leads. 

Recently, the use of communication apps to engage audiences and convert them into leads has shown good results. For example, using WhatsApp to acquire leads has helped many businesses find qualified prospects, thereby leading to increased sales.

Although WhatsApp is a great option to generate leads, there is a new channel that is becoming more popular amongst businesses due to its ease of use and accessibility. 

RCS is the next evolution in mobile messaging, allowing you to leverage the rich communication features offered by modern messaging apps and providing these capabilities from the native messaging app (Google Message for most Android devices). 

Having said that, if you are thinking of adopting RCS into your marketing strategy or already using it, it’s time for you to take advantage of this robust channel to obtain valuable leads. So, let’s explore the 8 ways to harness the full potential of RCS for getting prospects.

Why should you use RCS for lead generation?

The biggest reason why you should consider utilizing RCS as a lead-generating channel is its users. RCS is available, by default, in most Android devices. In addition to that, Apple also adopted it into its messaging framework with the iOS 18’s launch. 

On top of that, RCS is a real-time platform. This means that you can interact with your leads in real time, exchange meaningful content, and help them across every touchpoint of your sales funnel.

Moreover, by using the interactive elements of RCS like product carousels, CTA buttons, and suggestive replies, you can encourage leads to take action directly from the conversational thread. This enables you to streamline your checkout process without redirecting customers to external gateways. 

Ways to use RCS for lead generation

RCS is a flexible channel that can be used in numerous different ways depending on your unique needs and use cases. So, below are some innovative methods of using it to get more leads into your pipeline:

Interactive campaigns

One of the standout features of RCS is its ability to incorporate rich media such as images, videos, and GIFs. This aspect makes it superior to traditional SMS, where you are severely restricted to using only plain text. 

RCS lets you create visually appealing and interactive marketing campaigns. For instance, if you are an e-commerce business operating in the fashion industry, you can send a carousel of images showcasing your latest collection, complete with pricing and a "Buy Now" button.

These elements not only grab attention but also provide a seamless experience, increasing the likelihood of converting recipients into leads. 

Plus, personalizing your messages plays a significant role in compelling recipients, and incorporating rich media campaigns that are tailored to individual preferences can set you apart from your competitors.

Integration with chatbots

Chatbots have already proven their worth in customer engagement, and RCS takes this a step further by enabling these AI-powered chatbots directly within the messaging interface. 

Using these chatbots in your RCS campaigns can help answer queries, qualify leads, and even process transactions. Furthermore, automating your RCS efforts lets your sales team concentrate on critical issues rather than common queries. 

Imagine a real estate company using an RCS chatbot to provide property details, schedule viewings, and answer FAQs. By offering instant and personalized responses, you can keep potential leads engaged and expedite the lead generation process.

So, if you also want to leverage the chatbot functionality with RCS, you will need a provider that offers these capabilities. Zixflow is one of those platforms that give you the ability to design a customized chatbot to automate your conversation. 

The intuitive automation builder within Zixflow, Flows, allows you to utilize its code-free UI for building a chatbot that can both engage new leads or respond to questions asked by your contacts. 

Engaging surveys and polls

Gathering insights about customer preferences is vital for refining lead-generation strategies. RCS makes this process more engaging by enabling you to implement interactive surveys and polls. Instead of static forms, you can use visually appealing conversational formats to encourage participation.

Take EaseMyTrip for example, this traveling and accommodation brand uses RCS to ask for any upcoming plans its leads’ have. This way, it can tailor custom traveling plans to fulfill the needs of travelers. 

Incorporating loyalty programs

Loyalty programs are excellent for nurturing existing customers and turning them into repeat leads. With RCS, you can make loyalty programs more interactive and rewarding. 

Sending updates about reward points, exclusive discounts, or tier upgrades through RCS messaging keeps customers engaged and motivated to take action.

For instance, a coffee chain can send an RCS message notifying a customer of their free drink reward and include a “Redeem Now” button. These timely reminders can drive foot traffic and generate valuable repeat leads.

Showcasing customer testimonials

New customers always look for social proof from previous customers. This is why, having social proof can be a great way to influence unknown users to take an interest in your business. 

RCS allows you to share customer reviews, testimonials, and case studies in an engaging format. By embedding rich media and CTAs, you can encourage prospects to explore your offerings further.

One way to do it is to create an RCS group chat. You can invite leads to this group where they can converse with your existing customers and you can share valuable information within the group to establish strong relationships.

For instance, if you are a B2C company, you can send an RCS message featuring a short video testimonial from a satisfied customer, along with a CTA button to encourage leads to take a look at your products. This approach builds trust and helps prospects to take the next step.

Gamification for engagement

Gamification involves using a creative way to capture attention and generate leads by leveraging game-like elements like quizzes, randomized promotions, or challenges. 

These engaging campaigns not only entertain recipients but also encourage them to share their contact details for rewards, thereby allowing you to gather useful contact information for future engagement. 

Real-time customer support

Providing real-time support is crucial for converting new prospects into sales-qualified leads. RCS facilitates seamless customer service by enabling prospects to connect with support agents directly within the messaging app. 

By using features like quick replies and file sharing, you can enhance the support experience. Plus, you can send informative resources in the form of manuals, video guides, or articles. This kind of content lets your customers make the most of your offerings and also resolve any problems that they run into.

A/B testing your campaigns

Finally, to maximize the effectiveness of lead generation RCS campaigns, you conduct A/B testing of your outreach messages. By experimenting with different message formats, CTAs, and visuals, you can identify what resonates best with your audience.

An online education platform, for instance, can test two versions of an RCS message promoting a course. One featuring a video and another with an infographic. Analyzing engagement metrics helps refine strategies for better lead-generation results.

Additionally, monitoring your campaigns’ performance also gives you valuable insights into when and how your leads are interacting with your messages. If prospects are engaging with your brand more during a particular day of the week, try to send your outreach communications on that day to maximize the overall ROI.

Keep your pipeline full of valued leads via RCS

As the technology gets more developed and adopted by carriers, RCS has the potential to become a core of many lead generation strategies. 

Its ability to combine interactivity, personalization, and rich media makes it a game-changer if you are seeking to connect with your audience more effectively without having them install any third-party apps. 

By leveraging the smart ways outlined above, you can stay ahead of the curve and turn RCS into a powerful tool for driving growth.

Whether it is through interactive campaigns, chatbots, or personalized offers, the possibilities with RCS are endless. So, if you wish to implement them into your outreach, you will need a just as powerful platform that can give you the necessary functionality to enhance your lead generation efforts. 

Zixflow is designed to do that. With its multichannel communication framework, combined with its automation and CRM capabilities, you can acquire, nurture, and guide leads across the stages of the sales pipeline from a single solution. 

Don't want to take my word for it? Then try out the software yourself! Sign up for a free 7-day trial without giving any payment details and experience its next-gen features firsthand.