10 Best MoEngage Alternatives For Your WhatsApp Marketing Success

WhatsApp has become a crucial part of the marketing infrastructure for brands aiming to build dynamic customer engagement flows and drive sales effectively. By leveraging the WhatsApp Business API, businesses can run marketing and customer support activities on WhatsApp. 

Although it comes with powerful outreach and automation features, the WhatsApp API can’t be used on its own. This is because it doesn’t have a frontend UI to interact with the API. To resolve this issue, WhatsApp has partnered with numerous WhatsApp Business Service platforms to provide access to the API for brands and offer an interactive UI for managing their processes. 

However, when it comes to WhatsApp marketing capabilities, you should look for a tool that provides reliable service with minimal downtime and affordability to let you run outbound communications with ease. 

With that said, there are countless WhatsApp Solution Providers available to choose from in the industry. MoEngage is one of these platforms that allows you to access the WhatsApp Business API and other advanced WhatsApp features to engage your customers. Even though MoEngage can be a great choice for you in terms of capabilities, it cannot fulfil all of your unique requirements. 

So, in this blog post, I will uncover a few of the top MoEngage alternatives that you must explore if you want to switch to a platform better suited for your business or the one that best matches your budget. But before that, let’s learn more about MoEngage and potential reasons why you may need an alternative. 

What is MoEngage?

MoEngage is a robust multichannel marketing platform that also includes WhatsApp as a conversational channel, allowing you to set up and run WhatsApp marketing campaigns at scale. 

Its primary strength lies in combining WhatsApp messaging with MoEngage’s core customer engagement and analytics platform. This integration enables you to send personalized WhatsApp messages as part of your omnichannel strategy.

Unlike other WhatsApp API providers, MoEngage doesn’t have native WhatsApp functionality. You need to create a WhatsApp BSP account with supported solution providers and then integrate it with MoEngage. Once it is integrated, you can sync your WhatsApp messaging templates and send your outreach messages using the platform.

The platform also supports rich media formats in WhatsApp messages, such as images, videos, quick reply buttons, and product carousels. This aspect makes it easy for you to send visually engaging content to boost customer engagement and conversions.

On top of the marketing capabilities, MoEngage provides advanced management features, such as opt-out, DND, and messaging frequency management, ensuring you don’t accidentally spam your users and end up getting your account banned. 

Overall, MoEngage acts as the orchestration layer for brands looking to focus on crafting messages and implementing strategies with ease. The real value of MoEngage lies in the ability to embed WhatsApp into broader marketing strategies that are responsive to each user’s context and behavior.

Why do you need a MoEngage alternative?

As I said before, MoEngage is a solid WhatsApp marketing tool that offers top-notch features to businesses looking to build a solid customer support framework revolving around WhatsApp. 

Regardless of its features, the platform cannot fit the needs of every business operating in a wide variety of industries. This is because what works for a brand might not necessarily work for another. So, you need a WhatsApp tool that is a perfect fit for your business, no matter what you are selling or to whom. 

Having said that, here are some of the reasons as to why you might think about switching to a MoEngage alternative: 

Steep learning curve

The tool has a much steeper learning curve that may not be the best choice for teams or startups that are looking for a more plug-and-play solution. 

Limited WhatsApp-first features

Although MoEngage supports WhatsApp as a communication channel, it is not the primary outreach channel offered by the solution. It offers various outreach channels, making it not a good choice for businesses looking for a WhatsApp-specific platform. 

Workflow complexity

If you want a tool where you can instantly run your WhatsApp marketing and automation flows, then MoEngage might not be a good choice for you. Because the solution may require you to set up your workflows using a prolonged process. 

For example, before you can start using MoEngage for WhatsApp, you need to either already have a WhatsApp BSP account or choose a WhatsApp solution to link with the platform. This adds additional steps to the setup. 

Relatively expensive solution

According to reviews on G2, users have noticed that the price of using the platform makes it not a viable choice for startups or solopreneurs. Also, WhatsApp is considered an add-on channel, meaning you might have to pay extra to integrate it with the solution. 

Lack of a free trial

Lastly, most, if not all, the tools in this list provide you with a free trial or offer a free plan to let you test out the platform before you decide to continue with the same. This is not the case with MoEngage. You can only request a demo to get a walkthrough of the platform and its features, but you can’t use the solution yourself. 

10 best MoEngage alternatives for WhatsApp communication

By now, you might have gotten a pretty good idea of why, despite its robust offerings, MoEngage might not be a perfect WhatsApp solution for your business requirements. Without further ado, let’s jump into this list, starting with Zixflow.

Zixflow

Zixflow is a new–age business suite, including all the necessary and advanced features to allow businesses to stay connected with their customers around the clock effortlessly. The solution is pre-equipped with multichannel marketing and drag-and-drop automation, enabling you to design completely automated WhatsApp workflows for continuous business success.

On top of its outreach capabilities, Zixflow has a native CRM to let you manage your contacts’ information from a single place without having to jump between multiple platforms. With its Collections and List infrastructure, you can divide your entire customer base into smaller, more manageable lists for enhanced WhatsApp engagement.

The solution is designed in such a way that it is completely customizable and scales with your business. For example, the freemium nature of Zixflow enables you to access messaging APIs to run multichannel campaigns. However, if you want to see incoming messages and nurture leads with two-way conversations, you need to upgrade to the paid plan.

Even though Zixflow offers omnichannel marketing, each of its channels supports advanced features to let you make the most of your efforts. For instance, for WhatsApp, the solution includes: 

• Drag-and-drop automation builder for design WhatsApp chatbots
• Built-in support for types of WhatsApp messages like catalogs, carousels, and rich messages
• Contact segmentation with advanced tagging and filters
• Centralized inbox for effective two-way communication
• Campaign reports to analyze engagement and delivery rates

Additionally, in terms of pricing, Zixflow is one of the most cost-effective platforms in this list because of its pay-as-you-use campaign wallet. With this wallet, you can ensure that you only have to pay for the messages that get delivered, allowing you to better manage your WhatsApp marketing budget. 

The Free plan gives you access to the platform and its messaging APIs, so you only have to add your WhatsApp number and create messaging templates to begin running your campaigns. The Marketing Stack plan costs $39/month, and the Business Stack unlocks at $69/month. Both these plans come with 3 users by default, making them perfect for small teams and start-ups. 

Compared to MoEngage, Zixflow simplifies WhatsApp marketing without compromising on power. It’s ideal for businesses of all shapes and sizes, along with growth teams that need fast deployment and powerful automation workflows.

Braze

Braze is a multichannel messaging platform that provides WhatsApp as one of its outreach channels. Similar to Zixflow, Braze also supports native integration with WhatsApp, meaning you don’t need to link it to any other platform to run WhatsApp initiatives. 

Braze allows you to personalize your WhatsApp campaigns with media-rich messages to grab attention and drive engagement. By utilizing this kind of messaging, you can take full advantage of WhatsApp’s conversational aspect and better relate to your audience. 

On top of that, you can use the solution to automate your WhatsApp chats by setting up trigger-based flows that keep track of customer actions throughout the WhatsApp funnel. For example, if a customer visits your store but leaves after checking out your products, your workflow can send a tailored WhatsApp message with a time-limited offer to compel them to complete a purchase.  

Talking about pricing, Braze doesn’t provide pricing details on its website. However, after visiting various online articles and sites reviewing the platform, its average usage cost may fall in the range of $63,000 to $100,000 per year.

Gupshup

Gupshup is a versatile messaging API platform that supports WhatsApp and other outreach mediums for effective all-around customer engagement. It is a visual platform that is designed for marketers to get started with their WhatsApp outreach activities. 

With Gupshup, you can send marketing, exclusive discounts, or restocking notifications promptly to make sure potential customers don’t miss out on an opportunity to complete their purchase. 

In addition to that, Gupshup allows you to leverage modern WhatsApp features like WhatsApp Flows and WhatsApp Payments to manage your entire sales process using a singular platform. For example, with WhatsApp Flows, you can streamline customer interactions by providing multiple options directly within a WhatsApp chat. 

In the same way, WhatsApp Payments allows you to collect payments from WhatsApp and gives your customers an option to complete the checkout process without being redirected to any external payment gateways.

Similar to Braze, Gupshup also does not give any usage costs on its website. However, it gives you information about the message cost for WhatsApp. After choosing the country, you can see the cost of sending different kinds of WhatsApp messages along with the platform fee.

WebEngage

WebEngage is a multi-use marketing and automation platform that lets you interact with customers, provide customer support, or nurture leads effectively, resulting in converting them with ease. With WebEngage, you can set up WhatsApp marketing automation to deliver relevant messages that are tailored to user actions. 

In addition to that, the solution offers you the ability to monitor the performance of your WhatsApp outreach with real-time analytics dashboards that are easy to understand. 

Furthermore, the platform is great at allowing you to divide your customers into smaller groups to craft personalized messaging that drives results. It supports two-way conversations via the WhatsApp messaging templates to alert your users about various situations such as order updates, abandoned cart recovery, or re-engagement campaigns. 

WebEngage does not provide any pricing details on its website about using the platform. You either need to get in touch with its sales team or book a demo to see the platform in action.

Wati

Wati is a popular WhatsApp Business API provider with an emphasis on smaller and medium-sized businesses. Being a WhatsApp-first solution, Wati comes with robust automation and marketing capabilities to make use of WhatsApp effectively. 

As mentioned before, Wati revolves around WhatsApp Business Platform, making it an excellent MoEngage alternative for brands that want to go deep into WhatsApp-driven customer engagement. 

Unlike MoEngage, which requires you to integrate it with a WhatsApp BSP, Wati is purpose-built for WhatsApp. It gives you more granular control over your marketing initiatives and handles your incoming from a shared inbox. 

Wati comes with three paid plans, namely Growth, Pro, and Business. The Growth plan starts at ₹1999 per month, the Pro costs ₹4499 per month, and the Business one is priced at ₹13499 per month (billed annually).

Klaviyo

Traditionally, Klaviyo is known for its strength in SMS and email marketing, but it has expanded its capabilities through integration with WhatsApp using external WhatsApp tools. As a MoEngage alternative, Klaviyo’s edge lies in its unified customer data infrastructure, which lets you design highly tailored WhatsApp outreach campaigns using your customers’ behavioral and transactional data. 

Although Klaviyo does not offer native WhatsApp marketing capabilities like MoEngage, it is an API-first integration that enables you to build WhatsApp touchpoints within the broader automation workflows. 

Lastly, Klaviyo’s analytics and segmentation capabilities make it possible for you to monitor your WhatsApp conversations to give you a clear picture of your marketing activities. For example, if you are an e-commerce business, Klaviyo’s WhatsApp functionalities improve customer retention and lifecycle marketing by extending the personalization that is already possible via traditional marketing channels. 

Klaviyo’s entire pricing model revolves around the number of active profiles you have within your account and how many messages you want to send each month. However, Klaviyo doesn’t offer much information about the WhatsApp costs on its pricing page. To learn more about it, you would have to connect with its sales team.

Interakt

Interakt is a WhatsApp marketing platform that is developed for businesses operating in various fields, but most prominently e-commerce and retail. On top of supporting WhatsApp, Interakt comes with Instagram to let you interact with customers on this social media channel and drive them towards your online store. 

Similar to Zixflow, Interakt also has a united team inbox that is designed to collect incoming WhatsApp messages so your support team can easily respond to them from a single location. To add to that, you can build an automated WhatsApp chatbot using the visual workflow builder, further reducing your wait times.

When it comes to cost, Interakt offers you the choice between four paid plans:

• Starter - ₹9,588/year
• Growth - ₹23,988/year
• Advanced - ₹33,588/year
• Enterprise - On request pricing depending on your unique needs

CleverTap

In terms of feature set, CleverTap is one of the closest alternatives to MoEngage. CleverTap offers pre-built WhatsApp messaging templates for usual situations like onboarding or sending transactional updates. 

In addition to that, the solution stands out for its real-time analytics dashboard to stay on top of your WhatsApp outreach. Furthermore, CleverTap’s focus on app-first brands and user lifecycle optimization gives it an edge when using WhatsApp for driving key metrics such as in-app engagement and customer retention. 

CleverTap has three pricing plans for you to pick from, but the exact cost of only one of the plans is available on the website. The Essentials plan starts at ₹6,000 per month and supports up to 5,000 MAU. For the remaining two plans, Advanced and Cutting Edge, you need to book a demo to learn more about the pricing. 

Twilio

Twilio is a great choice if you want full control over how your business uses WhatsApp. It’s not a ready-made WhatsApp tool but a rather powerful platform that helps you build your own WhatsApp setup from scratch. 

Think of Twilio as a building block, where you get all the tools to create WhatsApp conversations and send alerts just the way you want them. 

Twilio works best if you have a developer on your team or some technical know-how to make your way around the platform. With Twilio, you can connect WhatsApp to your CRM or website to manage incoming messages and send replies in real time. 

So, if you are looking for flexibility and are okay with a little tech work, Twilio is a strong MoEngage alternative for WhatsApp communication.

Since Twilio offers a wide range of features. So, to know the exact pricing of how much you would have to pay to use the solution according to your outreach requirements, you have to reach out to its sales team. 

Brevo (formerly Sendinblue)

Finally, in this list of MoEngage alternatives, I have Brevo, a platform that has added WhatsApp marketing to its list of features to make it a good pick if you want something easy to use. Compared to MoEngage, Brevo is much simpler and beginner-friendly, especially if you are a small business or just starting with WhatsApp.

With Brevo, you can send WhatsApp messages to your customers directly from the dashboard. It lets you create promotional campaigns and share updates using the messaging templates. You don’t need to code anything or deal with complex setups in order to run your WhatsApp marketing campaigns. 

Brevo has different pricing plans based on the use cases you want to use the platform for. For example, Brevo has segmented its pricing into Marketing, Conversation, Sales, and Customer Data Platforms plans. For running WhatsApp campaigns, you have to go for the Marketing Platform plan. It consists of four plans as mentioned below:

• Free - No cost plan with basic functionality
• Starter - $8.08/month (billed annually)
• Business - $16.17/month (billed annually)
• Enterprise - Custom pricing

Pick the right MoEngage alternative to enhance your WhatsApp communication

When it comes to WhatsApp marketing, the right platform depends on your specific needs. This can be anything from your team size to your marketing budget. MoEngage is a powerful tool, but it may not be the perfect fit for every business, especially if you're looking for deeper WhatsApp capabilities. 

The best way to identify which solution can be the right one for you is to leverage the free trial or free plan to test out the platform yourself. It should align with your marketing goals and help you achieve them while staying within the budget constraints of your WhatsApp marketing cost. 

That being said, Zixflow is a standout platform for WhatsApp marketing due to its robust capabilities and functionalities, letting you drive revenue along with building solid relationships with your customers. 

Take advantage of its 7-day free trial to see its full potential by creating a free account to start running personalized WhatsApp campaigns today.