11 Reasons Why Email Marketing Is Important for Ecommerce

In the busy world of ecommerce, staying connected with your customers is more important than ever. Among the many ways you can market online, email marketing stands out as a reliable and effective tool. Think about how powerful it is to reach your customers directly in their inboxes with messages tailored to their needs and interests. 

Whether you’re announcing a sale, introducing a new product, or simply staying in touch, email marketing helps you connect in a personal way. It’s not just about making sales, it’s about building a lasting relationship that keeps your customers coming back. With that said, in this blog, I’ve mentioned 11 reasons why email marketing is important for you. 

11 reasons why email marketing is important for ecommerce 

Email marketing remains a cornerstone of your ecommerce business success, offering unparalleled opportunities for your business to connect with your customers in a personal and cost-effective manner. Now let’s explore 11 reasons why email is useful for ecommerce:

Brand awareness

One of the biggest reasons for using email marketing for your ecommerce business is building brand awareness. By sending regular emails, you can keep your brand at the forefront of your customers’ minds. This consistent communication ensures your customers remember your brand and associate it with the needed products or services and support your sales engagement.

Regular contact through emails is essential. For example, if you run an online store selling organic skincare products, you might send out a monthly newsletter. This newsletter could include articles about skincare routines, the benefits of organic products, customer testimonials, and announcements of new products. 

Creating engaging content is key to making your emails effective. Emails that offer valuable and interesting information make your customers look forward to hearing from you. For instance, your emails might include blog posts, how-to guides, or industry news that your customers find useful. 

Also, sending emails with special offers, such as “20% off your next purchase” or “Buy one, get one free on selected items”, gives your customers an extra reason to open and read your emails. These promotions encourage immediate purchases and keep your brand fresh in your customers’ minds.

Personalization 

Email marketing is essential for your ecommerce business to build and maintain your customer relationships. By sending regular, relevant emails, you create a sense of community among your customers, making them feel connected to your brand.

Providing valuable content is key. For example, if you run a kitchenware store, you might send weekly recipes, while a fashion retailer like you could share seasonal style guides. This keeps your customers engaged and looking forward to your emails.

Responding promptly to your customer inquiries enhances their experience. Quick updates on order status or helpful recommendations show that you value their business and are attentive to their needs.

Personalized recommendations based on individual preferences and purchase history demonstrate that you understand your customers and this helps you also to adjust your sales engagement model. 

Building relationships

Sending emails to your customers is super important for your online store. It helps you become pals with them and keeps them coming back to shop. Instead of just sending ads, you can send emails that make them feel like they belong to a cool club.

For example, if you sell eco-friendly products online, you can send weekly emails with tips on being more eco-friendly. These emails can also tell them how your products are made. Imagine getting an email with examples like “Ecommerce email examples to inspire you in 2024”. That would make you feel good, right?

And don’t forget about suggesting products your customers might like based on what they’ve bought before. If someone buys eco-friendly laundry soap, you could email them with ideas for other eco-friendly products your customers might want, like fabric softeners. 

Targeted communication

Targeted communication is another reason for the importance of email marketing. Suppose you own an online fashion store that sells clothing for men, women, and children. With email marketing segmentation, you can divide your email list into different groups based on various factors such as gender, age, purchase history, or location. Along with segmenting your list, you should also use email list validation from time to time to ensure you keep your list clean and send campaigns to active contacts only.

For instance, let’s focus on gender segmentation. You can create separate email campaigns tailored specifically for men and women. By doing so, you ensure that the content of your emails resonates more with each group. For example, you can send emails showcasing new arrivals in men's clothing to your male subscribers and promotions on women's dresses to your female subscribers.

By using segmentation in your email marketing strategy, you can deliver relevant content to your subscribers, increasing the likelihood of customer engagement, and increasing your sales. This targeted approach helps you maximize the impact of your email campaigns and ultimately drive more sales for your ecommerce business.

Cost-effective 

When you’re selling products online, like your handmade jewelry, getting the word out about sales and special offers is key. Traditional ads in newspapers or on TV can cost a lot of money, I’m talking hundreds or even thousands of dollars. But with email marketing, it’s different. 

You can sign up with an email marketing platform like Zixflow, start for free for basic needs & pay a small monthly fee for advanced needs. 

Zixflow is an AI-powered CRM platform that provides an email marketing feature that can help you manage your email list, design professional-looking emails with AI Wizard, and track the performance of your campaigns using the summary report feature, and you can send out as many emails as you want to your subscribers without any extra cost.

You can watch Zixflow’s email campaign video to take a quick look at how it works.

Measurable results 

You can easily track how well your emails are doing when you send out emails to promote your online store’s products. For example, you can see how many people opened your email, how many clicked on the links inside, and how many actually bought something. Let’s say you sent an email about summer dresses. 

You can check how many people opened it, clicked on the link to see the dresses, and then made a purchase. By looking at these numbers, you can figure out what’s working and what needs to improve. 

If lots of your customers are opening the email but not many are buying, you might need to change the email or the product page. This way, you can make your emails more effective and sell more products on your online store.

You can use email marketing software for ecommerce like Zixflow to get measurable results. Zixflow provides email marketing features that give you detailed summary reports, including metrics like open rates, failed deliveries, click-through rates, bounce rates, campaign costs, complaints, and unsubscribes. This way, you can track your email campaigns effectively and make informed decisions to improve your online store’s performance.

Highly effective

Email marketing is important for your ecommerce business because it lets you talk directly to your customers & is highly effective. When you send emails, these emails land right in your customers’ inboxes, where they’re more likely to see them compared to social media posts or ads.

Plus, customers who sign up for your emails are already interested in what you offer, so those customers of yours are more likely to open and read them. When you send out emails about your latest products or special deals, you can include links that make it easy for customers to click and go straight to your website to buy something. 

So, email marketing helps you stay in touch with your customers, automates sales engagement and encourages them to keep coming back to your online store.

Customer demand

Understanding what your customers want is super important for your online business, just like any other business. When it comes to email marketing, knowing what your customers are into can really boost your sales and make them stick around as loyal fans.

Imagine your perfect customers. They’re checking out your online shop and decide to sign up for your emails. It’s not just a random click for your customers, they’re giving you the green light to reach out to them directly. 

Your customers want to hear about your latest updates, any special deals, and cool products you have to share, all sent straight to their email inboxes. It’s a win-win time! You get to tell them about your products, and your customers get the information they want, whenever they want it. 

This kind of customer demand communication helps you build trust with your customers and make them feel connected to your brand, which can lead to more sales, and loyal followers, and simplify your sales process.

Ownership

When you gather email addresses from people who visit your online store, it’s like collecting a list of your own fans. You can then send them special offers, updates, and news about your products whenever you want. This is unlike social media [Instagram, Facebook, etc.], where you don’t have full control over your followers.

For example, let’s say you have a clothing store. Email marketing lets you tell your subscribers about a new collection of summer dresses you just got in stock. But on social media, not all your followers might see your post because of how the platform works.

So, email marketing gives you more control over who sees your messages, helping you build stronger relationships with your customers and sell more products.

Re-engagement 

Re-engagement in email marketing for ecommerce involves reconnecting with customers who have become inactive or disengaged. Imagine you have an online clothing store, and there are customers who haven’t made a purchase in several months. Instead of letting your customers slip away, you can use email marketing to entice them back.

For example, you can send a targeted email campaign to these inactive customers offering them a special discount or a limited-time promotion. 

You can write a subject like “We Miss You” offer with a discount code for their next purchase. This reminds them of your brand and encourages them to revisit your website and make a purchase.

Another strategy is to showcase new products or collections that might interest them based on their past purchases or browsing history. This personalized approach demonstrates that you understand their preferences and can offer them relevant products, increasing the likelihood of re-engagement and enhancing outbound sales strategies.

Drive sales

Email marketing is super important for online shops like yours because it helps you sell more products. Let’s say someone visits your store, adds products to their cart, but then leaves without buying anything. That’s called an “abandoned cart”. With email, you can send them a friendly reminder to come back and finish their purchase. You can even offer them a special discount to sweeten the deal. This makes it more likely they’ll come back and buy what they left behind.

Emails also help you show off new products and share special deals. For example, if you’re selling clothes and you’ve got some awesome new summer dresses, you can send out emails to let people know. You can even give your customers a discount if they buy one early. This gets people excited and encourages them to check out your store.

But it’s not just about selling products. Email lets you stay in touch with your customers even after they’ve bought something. You can send them helpful tips or recommendations based on what they’ve bought before. Like if you sell skincare products, you could send personalized skincare routines to keep their skin glowing. This helps build a stronger connection with your customers and keeps them coming back for more.

Consider these reasons & grow your email marketing for your ecommerce business

You get it now, right? Email marketing is a great tool for your ecommerce business. It helps you reach many people without spending a lot of money, connect with your customers personally, and increase your sales. By using email marketing in your business plan, you can directly reach your customers. This builds trust, keeps your customers coming back, and helps your online store grow.

But, putting all these into action might seem tough, but don’t worry! That’s where you can use tools like Zixflow. Zixflow is an easy-to-use email marketing platform. You can create beautiful emails, set up automated campaigns, and track your results easily.

With Zixflow’s drag-and-drop tools, designing emails is simple. Its advanced analytics show you what works, and its strong list management features keep your customers organized. 

Zixflow makes email marketing simple and helps you get all the benefits. Start your free account today and see how Zixflow can boost your ecommerce business!