How to Integrate WhatsApp Business on Your Website in 2024?

A website and online preference in today’s day and age is a must-have for running a business. This is the reason why businesses spend thousands on SEO and adopt best marketing practices to ensure their sites appear at the top of the Search Engine Results Page (SERP). 

Suppose your website is one of them, ranking nearly or at the top on the SERP and driving thousands of visitors each month. But more traffic doesn’t mean more engagement or conversions as most websites lack the capability to allow your visitors to send messages to you directly. And WhatsApp is one of the communication channels that let you accomplish that easily. 

WhatsApp is the most commonly used communication platform, used by billions of people internationally for everyday conversions and business inquiries. It is a perfect medium for sending two-way messages and having interpersonal conversations with your customers. 

On top of that, you can integrate the WhatsApp Business platform with your website to enable your visitors to get in touch with you over WhatsApp by simply clicking a WhatsApp button on your site. 

With that said, let’s dive into the benefits of linking your website with WhatsApp to streamline engagement and make it easy for visitors to contact you to learn more about your business and its products or services. 

Why do you need to integrate WhatsApp with your website?

People visit your site for a variety of reasons. For example, they might want to take a look at your offerings, learn more about your business, or read an information blog post. At all of these points, there are numerous moments where your visitors might want to talk to you. 

That is why it is crucial that you provide a readily available communication channel for your customers to connect with you. That being said, here are some other benefits of integrating WhatsApp Business with your website:

Higher engagement rates

Every time a user connects to you over WhatsApp, you can still see your conversations within WhatsApp, even after they have left your site. This way, you can initiate a conversation later if you miss their messages the first time or you can retarget them later via WhatsApp marketing campaigns. 

On-demand conversations

By utilizing WhatsApp Business website integrations, your visitors can reach out to you whenever they want. And once they do that, you can engage them back at the right moment. 

For example, with WhatsApp chat available on your website, you can offer 24/7 customer assistance when your customers come across a problem. By offering around-the-clock assistance, you can assure your customers that you are always one message away from them. 

Seamless transition across the sales process

Sometimes it is confusing for your visitors to find the right product or service that best matches their needs. So by having a WhatsApp integration available on your website, you can properly assist them in discovering what they are looking for. 

You can also use WhatsApp to schedule meetings or send reminders, ensuring a smooth transition across the ending stages of the sales funnel and ultimately converting visitors into paying customers. 

Various ways to integrate WhatsApp Business with your website

There are different ways to integrate WhatsApp Business with your site and utilize it to simplify communication for website visitors. Let’s look at each of them in detail.

WhatsApp click-to-chat 

The easiest way to add WhatsApp Business to your website is to use the WhatsApp click-to-chat link. By using this method, your visitors can click on this link and it will open a WhatsApp chat between you and the visitor. This implies that your visitors can reach out to you without requiring your contact number, allowing you to streamline the whole process. 

To generate your WhatsApp click to chat link, you use this link template, https://wa.me/<number>, and in place of number, type in your phone number in the international format. Make sure that you remove any special characters, such as parenthesis, symbols, or extra zeroes when entering your contact number. 

For example, if your phone number is 1234567891, then your click-to-chat button link would look like https://wa.me/1234567891. 

Local WhatsApp button

Another great means to use WhatsApp Business website integration is to integrate it as a local WhatsApp button. You can add this button on any page you like, for instance, your homepage, Contact Us page, or in the footer of your website. 

To add a local WhatsApp button to your website you first need to generate your click-to-chat WhatsApp link. This is because once a visitor clicks on the local button, the same process happens as with the click-to-chat link. 

The difference between the local WhatsApp button and the click-to-chat link is that you have to add WhatsApp images to signal the visitors that they can reach out to you over WhatsApp by clicking on the image. 

Chat on WhatsApp button

One more way to integrate WhatsApp Business with your website is to use the chat on WhatsApp button. This branded button allows you to give your website visitors the ability to open their WhatsApp app straight from your website. 

The chat button comes in two colors, white and green, and is available in three sizes, small, medium, and large.

However, there are a few things you have to keep in mind when adding the chat on WhatsApp button. These are as follows:

• Make sure you add the button without changing any parameters. 
• Ensure that you use the updated version of the button. You can install the latest button layouts using this link.

There is another aspect you have to consider when adding the chat on WhatsApp button on your site. And that is every time a website visitor clicks on this button, they will be taken to the WhatsApp app. This means that there is a solid chance they are not coming back to your site. 

This factor might reduce your overall traffic as you are sending people away from your site via this button. On the other hand, the engagement you get from this button might drive more revenue and maximize the ROI of your WhatsApp marketing strategy. 

WhatsApp QR Code

You can also integrate WhatsApp Business with your website by adding your WhatsApp QR code that your visitors can scan via their phones and initiate a conversation with your business. It is the easiest way for your visitors to get in touch with you without having to fill out a form or follow a multi-step process. 

For example, if you just provide your WhatsApp phone number on the website, your visitors will first have to add you to their contacts and then communicate with you. However, with the QR code, all they have to do is scan your code and WhatsApp will automatically start a chat between them and you. 

The process of creating your WhatsApp QR code is simple. First, you have to create your click-to-chat link using the steps I mentioned above. Then head to any online QR code generators, paste your link, and get the QR code that you can add to your website or paste on delivery boxes so your customers can quickly initiate a chat with you. 

Turn your website traffic into a stream of leads with WhatsApp Business website integration

There you have it. These are some of the ways to integrate WhatsApp Business with your website. As I said before, having an easily available means of communication on-site can help you generate new leads from your website visitors. 

Although these leads can be a great addition to your sales pipeline, you cannot only rely on them for your business. You have to actively look for leads through outbound WhatsApp campaigns to make sure you have a steady stream of revenue. And Zixflow is a communication tool that can help you achieve that.

With Zixflow, you can run tailored WhatsApp campaigns to reach out to your prospects and interact with them directly. Using its easy-to-use campaign builder, you can create various campaigns such as discounts, product launch teasers, updates over WhatsApp newsletter, etc using the available templates, and get them up and running in a matter of minutes.

Additionally, Zixflow enables you to attach your product catalog and send it to your prospects via WhatsApp messages to boost your chances of getting a purchase. Plus, by setting up WhatsApp Flow, you can capture user details or allow prospects to book meetings straight from their WhatsApp app. 

So, what are you waiting for? Sign up for a free Zixflow account today and say goodbye to your worries about low engagement or conversion rates.