What’s the Best Time to Send Ecommerce Emails? We Found Out!

In the competitive world of ecommerce, every advantage matters. You’ve put in the hard work to create a fantastic email campaign with great offers and eye-catching visuals. However, there’s one important question left in your mind: when is the best time to send it? An email landing in an overflowing inbox at the wrong time can easily be overlooked or ignored.

Worry not!

That is why, I have uncovered industry research by understanding the optimal timing for your emails, whether you’re new to ecommerce or looking to refine your email strategy, this blog will help you navigate the best times to send emails for your ecommerce business.

Let’s explore the secrets to getting your emails noticed and driving sales efficiency for your business.

Why is it important to send your ecommerce emails at the best times?

Firstly, knowing the reasons why sending your ecommerce emails at the right times is crucial and can significantly impact your marketing success:

Increased engagement

Sending your emails at the optimal time increases the likelihood that recipients will engage with the content, click on links, and explore your offerings. This improves your click-through rates and total sales engagement.

Higher open rates

When you send emails at the best times, they’re more likely to be opened. Studies show that certain times of day and days of the week yield higher open rates, meaning your message is more likely to reach your audience.

Reduced unsubscribes

Sending emails at inconvenient times can annoy your recipients, leading to higher unsubscribe rates. Optimal timing ensures your emails are welcomed rather than resented.

Better conversion rates

Timing can significantly impact conversion rates. When you send emails when recipients are most likely to make a purchase, you can see higher sales and revenue.

Competitive edge

Understanding and utilizing the best times to send emails can give you an edge over competitors who might not optimize their email schedules.

By carefully considering when to send your ecommerce emails, you can enhance their effectiveness and achieve better overall results for your marketing campaigns.

Improved deliverability

Consistently high engagement rates can improve your sender reputation, leading to better deliverability. Emails are less likely to be marked as spam when your recipients regularly open and interact with them.

The best time to send ecommerce emails

Finding the perfect timing for your ecommerce emails is a bit like uncovering a secret recipe for success, it can make a significant difference in boosting engagement, making your sales process more efficient, and driving sales. 

While there is no one-size-fits-all answer to this puzzle, research offers valuable insights. Here’s what I’ve outlined below to help you select the optimal timing & day for your email campaigns.

Weekday warriors: Tuesdays and Thursdays

Why Tuesday and Thursday? These days fall in the heart of the workweek when your customers are focused on tasks and more likely to engage with their emails. They are in a productive mindset, making them receptive to new offers and promotions.

Morning or afternoon delight

Sending ecommerce emails at the right time can greatly boost your impact by syncing with your audience’s daily habits. Whether you’re targeting them during their morning email check or aiming to grab their interest during a calm afternoon pause, timing plays a crucial role in boosting engagement and sales.

10:00 AM

As recipients settle into their workday, they often start by checking their inboxes. Your email at this time can catch them during their initial browse through new messages.

3:00 PM - 4:00 PM

After tackling morning priorities, many experience a mid-afternoon slow-down. This period offers a great opportunity to capture your audience’s attention during a break in their day.

Evening experiments

Late-night browning that is Fridays or Mondays after 9:30 PM is common among consumers winding down from their day. Sending emails during these times can appeal to those exploring options and potentially lead to spontaneous purchases.

Now, let’s see what other email marketing platforms say.

The best time & day to send emails tracked by email marketing platforms

After knowing the best time to send emails, it’s important to see what specific times and days email marketing platforms have found to be most effective for you. 

They analyze data to pinpoint when people are most likely to open and interact with emails. Understanding these insights can help businesses like yours optimize your email delivery schedules to ensure your messages reach your audience at the best times for engagement.

CampaignMonitor

In 2019, CampaignMonitor studied over 30 billion emails from small to medium-sized businesses in 171 countries. They found that open rates were highest on Tuesdays, though unsubscribe rates were also high on that day. 

Different industries had their own best days for email engagement: advertising and travel performed well on Tuesdays, healthcare and food on Wednesdays, and education on Sundays. 

These insights can guide your ecommerce email timing, but keep in mind that every business is unique. By refining and using amazing ecommerce email templates and designs, you can track the best day for your audience to engage with your emails.

GetResponse

In 2019, GetResponse also looked at four billion emails sent over five months in 2019 by different types of businesses, to figure out the best time to send emails. This is what they found:

• They found that 18% of emails were sent on weekends, and 17% on Tuesdays. 
• Mondays and Tuesdays are the best days for sending emails, as they yield the highest open and click-through rates. Weekends had the best click-to-open ratios due to less competition.

A high open rate alone isn’t enough. Tracking click-through and conversion rates is also important.

Intercom

Intercom studied their data to find the best times to send emails to their B2B audience. They discovered that emails were most likely to be opened between 10 am and 11 am. This is because many people check their emails early in the morning and respond to them throughout the day. 

Their advice based on the data includes: 

• Only send emails outside of business hours if absolutely necessary.
• Note that in-app messages can be sent throughout office hours, with the best times being between 10 AM and 2 PM.
• Aim to send emails just before peak morning times for quicker reads.

So, you can also use B2B lead generation platforms to send emails to your B2B audience, as per their timing guidance.

OmniSend

Based on an analysis of over 2 billion email campaigns by Omnisend, the best time to send promotional emails for ecommerce success is during the workday. 

Emails sent at 8 AM had the highest chance of being opened, with a 20.32% open rate and a strong 7.79% click-through rate. Emails at 10 AM also had good open rates but resulted in fewer orders. 

Sending emails at 1 PM consistently performed well overall. For generating the most orders, 4 PM was the optimal time, while 5 PM emails saw high click-through rates. 

To maximize effectiveness, you can consider sending emails around lunchtime or outside typical work hours, avoiding the period from 7 PM to 7 AM.

Klaviyo

Just as Campaign Monitor did, Klaviyo reviewed 22,000 email campaigns to identify the most effective times for sending ecommerce emails. They found that Tuesdays, Wednesdays, and Mondays had the most people opening their emails. 

However, Thursdays brought in the most money from these emails, even though fewer people opened them. This shows that even if people read emails earlier in the week, they might wait until later to buy products. 

Select your best time to send ecommerce emails & boost your sales

The optimal time to send ecommerce emails for your business largely depends on your audience and their behaviors. Also, it’s essential to analyze your email data and the information mentioned earlier to determine the optimal sending times for your customers. 

By using these insights, you can plan your email campaigns strategically to enhance their effectiveness and achieve better results for your business.

Remember, as I’ve mentioned above detailed analytics is important to determine the ideal send time for your audience through analysis. Zixflow, a robust email marketing platform, can be your perfect partner in this. 

It simplifies your marketing, and customer engagement to make sales by helping you send emails at optimal times using advanced features like workflow automation, campaign builder, etc. You can segment your audience and schedule your email to send at the best time, ensuring you reach them when they are most receptive.

Zixflow’s standout feature is its AI Wizard, which saves time by generating email text based on the types of emails (promotional, transactional, etc.), target audience, and desired action. Simply customize the draft and send it out. 

Plus, Zixflow provides detailed analytics to track email performance, allowing you to refine your strategy and achieve better results over time.

So, start with Zixflow by simply creating a free account for a 7-day trial & see how it helps you automate your emails at the best time & you can explore its other features too like WhatsApp campaign builder, Forms builder, Email Finder, SMS campaign builder, a centralized inbox, etc.