17 Awesome Ecommerce Email Templates to Inspire You

Some of the best e-commerce email templates include new subscriber emails, flash sale emails, promotional emails, newsletter emails, and abandoned cart emails.

17 Awesome Ecommerce Email Templates to Inspire You

Do you also receive eye-catching emails from your favorite e-commerce platforms informing you about upcoming offers and special deals? Then you are not alone. 

Email marketing is a great way for e-commerce businesses to interact with their customers and engage them using different types of emails. These emails are tailor-made to match various scenarios and are sent with the motive of getting the recipient to take action.

However, it’s not easy to generate email copies that best fit each situation. You need to personalize your emails to compel your prospects to click on the CTA and take the next steps. 

So to make your life easier, I have compiled a list of 17 excellent, ready-to-use e-commerce email templates that you can simply copy and paste to jumpstart your outreach. That being said, let’s get to it!

List of 17 amazing e-commerce email templates

Below are some of the most commonly used emails in the e-commerce industry. These email templates are used to promote a product, inform customers about the latest news, convince them to complete the payment process, and many other situations. 

Having said that, let’s explore these email templates to boost customer engagement to drive sales for your brand. 

New subscriber email

This e-commerce email has two functions; it thanks the subscriber for signing up with your platform and introduces them to your brand or its offerings. An excellent welcome new subscriber email can help you establish an emotional connection with your customers, allowing you to increase the customer lifetime value. 

Subject: Welcome to [Your Store Name] – We are Glad to Have You on Board!

Hi [Subscriber Name],

Welcome to the [Your Store Name] family!

We are thrilled to have you with us. As a token of our gratitude, here is a special offer just for you: Get [X]% off your first purchase with the code [Discount Code].

Shop now and enjoy a wide range of products designed to meet all your needs.

If you have any queries or if you require help, please respond to this email. We are here to help!

Thank you for subscribing!


[Your Name]

[Your Store Name] Team

Flash sale email

As you might have guessed from the name, flash sale emails are meant to inform subscribers about upcoming sales where they can get their favorite products for a lower price. These emails usually don't have much content but rather focus on delivering important details, such as the date & time of the sale, discounts, and the products available for purchase.

Subject: [X]-Hour Flash Sale – Up to [X]% Off!

Hi [Customer Name],

The greatest flash sale of this year is live! For the next [Time Period], enjoy up to [X]% off on [Specify Items].

Do not miss out on these incredible deals. Once they are gone, they are gone!

Hurry, the clock is ticking! 

CTA - [Shop Now]

Happy Shopping,

[Your Name]

Promotional email

Unlike flash sales emails that emphasize mainly getting conversions quickly, tailored marketing emails are designed to focus on individual prospects and compel them to buy from you. 

These types of emails are crafted to offer relevant products to customers along with personalized discount offers depending on which stage of the sales funnel they are in. 

Subject: Exclusive Offer Just for You – Save [X]% Today!

Hi [Customer Name],

We value you as a customer, and to show our appreciation, we are offering you an exclusive [X]% discount on your next purchase.

Use the code [Coupon Code] at your next checkout to avail this offer.

CTA - [Discover our Latest Collection]

Best wishes,

[Your Name]

[Your Store Name]

Newsletter email

Newsletter emails are mainly used for sending educational content to your customers, keeping them up-to-date with your brand, and helping them make the most of your offerings. 

Subject: [Your Store Name] Newsletter – New Arrivals, Tips, and More!

Hi [Subscriber Name],

Welcome to our newsletter!

Here’s what’s new at [Your Store Name]:

  • New Arrivals: Check out our latest products
  • Tips & Tricks: Expert advice on how to get the most out of your purchases
  • Customer Stories: Read about how our products are making a difference

Plus, enjoy a sneak peek of upcoming events and exclusive offers.

CTA - [Read the Full Newsletter]

Thank you for being part of our community!


[Your Name]

[Your Store Name]

Cart abandonment email

The most frequent occurrence for an e-commerce brand, cart abandoned emails are a way for you to connect with customers who have exited your platform without completing the purchase. 

You can automate your e-commerce store to send exclusive offers in the cart abandonment emails, you can boost the chances of encouraging a prospect to finish placing the order. 

Subject: Did You Forget Something? Complete Your Purchase Today!

Hi [Customer Name],

We see you have some things in your cart. Worry not as they are still waiting for you!

Complete the checkout process and take advantage of [Special Offer].

CTA - [Resume Shopping]


[Your Name]

[Your Store Name] Team

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Get started with Zixflow, a next-gen email marketing platform to convert abandoners into customers

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Order confirmation email

Once a customer places an order, sending order confirmation emails will allow you to notify customers about their orders. These emails contain the details about the purchased order and tell the customers about the expected delivery date. It sometimes also includes product recommendations to encourage customers to make repeat purchases. 

Subject: Your Order [Order #] is Confirmed!

Hello [Customer Name],

Thank you for your purchase!

We are glad to notify you that your order with [Order Number has been confirmed. You will get another email after we are ready to ship your order.

Order Summary:

  • [Product Name 1]
  • [Product Name 2]

Total: $[Total Amount]

Thank you for shopping with us!


[Your Store Name] Team

Shipping status email

An extension of the order confirmation email, shipping status emails notify customers about the current status of their package and keep them updated as to when they should expect a delivery. 

Subject: Your Order [Order #] is on Its Way!

Hi [Customer Name],

Great news! Your order with [Order Number] has been packed and is ready to be shipped.

You can monitor the status of your order via the following link:

CTA - [Track your Order]

Thank you for shopping with us!


[Your Name]

[Your Store Name] 

Post-purchase review email 

Customer reviews and testimonials are crucial for building credibility for your e-commerce platform. Plus, by asking for genuine customer feedback, you can simplify your sales processes, allowing you to convert leads more easily. 

Post-purchase customer review emails allow you to gather valuable feedback from your customers on what you did right and aspects you can improve upon. These kinds of emails portray your brand in a positive light to your customers as you are actually trying to deliver a better customer experience. 

Subject: How Did We Do? We Value Your Feedback!

Hey [Customer Name],

We hope you are enjoying your recent purchase from [Your Store Name]!

We would love to hear your thoughts. Can you spare a few minutes to tell us about your experience? Your reply will greatly help us deliver better service to you.

CTA - [Leave a Review]

Best regards,

[Your Name]

[Your Store Name] Team

Product suggestion email

Many times customers are looking to buy accessories with your purchases or might be interested in other products similar to their original ones. So, by sending relevant product recommendations, you can compel customers to check out these similar products, thereby boosting your chances of getting additional purchases. 

Subject: Loving [Product Name]? We Think You’ll Like These Products Too!

Hi [Customer Name],

Based on your recent purchases, we have handpicked some items we think you will enjoy!

  • [Product Name 1] – [Short Description + Customer Reviews] 
  • [Product Name 2] – [Short Description + Customer Reviews]
  • [Product Name 3] – [Short Description + Customer Reviews]

Explore these and more in our store. We are sure they will let you enhance your past purchases even more. 

CTA - [Visit Store]


[Your Name]

[Your Store Name] Team

Birthday or anniversary email

If you want to establish an emotional connection with your customers, then you need to be a part of their special days. And you can do that by emailing them exclusive deals on their birthdays or anniversaries. 

You can ask for their date of birth or any other special dates after they have signed in to your platform, allowing you to monitor these dates and send automated emails to get sales throughout the year. 

Subject: [Special Occasion], [Customer Name]! Enjoy a Special Gift from Us

Hello [Customer Name],

Wishing you a [Occasion] from all of us at [Your Store Name]!

To celebrate, we are giving you a special treat: [X]% off your next purchase. Use this exclusive [Discount Code].

Make your day even more special.

CTA - [Get Your Gift]

Best wishes,

[Your Store Name] Team

Build special connections with your customers with compelling birthday emails

Send tailor-made birthday and anniversary emails to establish trustful relationships with your customers

Get Started

New product launch email

Informing your customers about your latest product launches is a great way to generate hype and also increase pre-sales engagement. And what better way to achieve that than to send engaging product announcement emails, alerting them to get these new arrivals before they run out of stock? 

Subject: Exciting News! New Products Just Launched

Hi [Customer Name],

We are delighted to let you know about our new launches!

Check out our new arrivals:

  • [New Product 1] – [Short Description]
  • [New Product 2] – [Short Description]
  • [New Product 3] – [Short Description]

Skip the wait and be amongst the first few to get our latest products.

CTA - [Shop New Arrivals]

Thank you for being a valued customer!


[Your Name]

[Your Store Name] Team

Referral program email

Referral program emails incentivize your customers to refer your brand and platform to their friends or family in return for a reward. This reward can be in the form of special offers, free shipping, or money-back opportunities. 

By sending referral emails, you can utilize your current customers to generate new ones while also building a loyal customer base. Since these new prospects are being referred to your store by trusted sources, they are much more likely to buy from you than an outbound lead. 

Subject: Share the Love – Earn Rewards with Our Referral Program!

Hi [Customer Name],

Love shopping with us? Then why now share it with your family & friends?

For every friend you refer who makes a purchase, you both receive [X Amount] off your next order.

CTA - Refer a Friend Now]

Thank you for your continued support!

Best regards,

[Your Name]

[Your Store Name] Team

Customer appreciation email

As suggested by the name, these emails are meant to show your gratitude towards your customers for their prolonged support. Customer appreciation emails are the basis of constructing a solid and loyal customer base, enabling you to generate continuous sales. 

Subject: Thank You for Being an Amazing Customer!

Hi [Customer Name],

We appreciate you!

As a token of our gratitude for your prolonged support, enjoy [X]% off your next purchase. Use the [Discount Code] at the time of your purchase.

CTA - [Claim Reward]

We would not be here without you!

Warm regards,

[Your Store Name] Team

Brand awareness email 

A brand awareness email aims to introduce and promote your brand by sharing your company's story, values, mission, and unique selling points (USPs). They are sent to build recognition and trust among your customers, letting you expand into untapped marketing segments for discovering sales-qualified leads

Hi [Subscriber Name],

At [Your Store Name], we are more than just an e-commerce store. We are a community.

Learn more about our journey, our values, and what drives us to bring you the best products.

CTA - [Read Our Story]


[Your Name]

[Your Store Name] Team

Bestseller email

Bestseller emails allow you to highlight popular or most sold products to your customer base, allowing you to encourage them to get the same for themselves. 

These emails usually include top-sellers along with customer reviews and contain exclusive deals to compel prospects to buy through social proof. 

Subject: Our Top-Selling Products You Cannot Miss!

Hi [Customer Name],

Wondering what everyone’s been raving about? Check out our best-selling products:

  • [Best Seller 1] – [Short Description]
  • [Best Seller 2] – [Short Description]
  • [Best Seller 3] – [Short Description]

Grab yours before they are gone! And see how our customers have been loving these items:

  • Customer Testimonial 1
  • Customer Testimonial 2
  • Customer Testimonial 3

CTA - [Shop Best Sellers]

Happy Shopping,

[Your Name]

[Your Store Name] Team

Customer testimonial email 

Customer testimonial emails focus on building credibility by featuring positive testimonials and reviews from satisfied customers, often including visual elements like images or videos of customers using the products. 

It is one of the best ways to showcase how your offerings have helped your previous customers, letting prospects know what they can achieve from purchasing your products. 

Subject: Hear What Our Customers Are Saying

Hi [Subscriber Name],

Don’t just take our word for it – hear from our happy customers and see for yourself how much they love us!

  • [Customer Testimonial 1]
  • [Customer Testimonial 2]
  • [Customer Testimonial 3]

We love making our customers happy, and we would love to do the same for you.

CTA - [Read More Reviews]

Best regards,

[Your Name]

[Your Store Name] Team

Ask for genuine feedback from your customers and deliver a better customer experience

Craft encouraging customer testimonial emails and improve your e-commerce operations to drive sales

Contact Sales

Back-in-stock email

Lastly, the back-in-stock emails notify customers if the previously sold-out items are available again. These emails are designed to urge customers to quickly complete their purchases before the items run out again, thereby leveraging existing demand and creating a sense of urgency.

Subject: Great News! Your Favorite Product is Back-in-stock

Hi [Customer Name],

Good news! [Product Name] is back in stock and available for purchase.

Don’t miss out again – grab yours now or you will be left hanging!

CTA - [Get it Now]

Thank you for your patience and loyalty!


[Your Store Name] Team

Use these email templates to drive success and scale your e-commerce business

There you have it. These 17 amazing e-commerce email templates can help you drive sales no matter the scenario. You can use the above templates to kickstart your e-commerce email marketing and start generating revenue for your business.

However, to send these emails at scale, you will need an email marketing platform that comes with all the necessary features to let you manage your outreach campaigns effectively. And the platform that stands apart from the others is Zixflow. 

Zixflow is a multi-channel marketing and CRM platform, developed to let you run outbound sales campaigns across not only email but also SMS and WhatsApp. With its codeless email campaign builder, you can set up your e-commerce email marketing campaigns within minutes.

With Zixflow, you can easily set up your e-commerce email marketing campaigns within minutes.

Furthermore, by simply copying the templates mentioned in this article and pasting them into Zixflow, you can save them for future use as well. This way, you won’t have to craft the same emails multiple times, saving you both time and resources. 

Drag-and-drop email template builder in Zixflow to design custom templates for your e-commerce emails.

Also, if you want to generate email copies according to a particular situation or to target a certain segment of your audience, you can use Zixflow’s AI Wizard to create compelling copies with the help of an AI. 

By just filling out the required fields, the system will automatically pop out the email content that you can edit or use immediately for your emails. 

Zixflow’s AI Wizard allows you to generate engaging email copies in a matter of seconds.

Finally, the most fun part is that Zixflow doesn’t charge you anything to get started with the platform. Not just that. You get a 14-day free trial to test out the features of the platform, and you will be charged on a usage-based campaign wallet for sending email campaigns. 

Sounds awesome right? Then create a free Zixflow account right now to access a next-gen marketing platform at your fingertips.

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