14 Best Thank You Email Templates & Examples for Ecommerce

Take advantage of these 14 thank you email templates for e-commerce to build solid connections with your customers and get more conversions.

14 Best Thank You Email Templates & Examples for Ecommerce

Imagine you are a customer who receives hundreds if not thousands of marketing emails every day. You ignore most of these emails but sometimes your attention is drawn towards a thank you email from a brand, appreciating you for being its valued customer.

These emails create an emotional connection between you and the brand, encouraging you to buy from them again. Let’s flip this scenario and now you are the e-commerce store that wants to build a loyal customer base and drive repeat business to grow your brand. 

That’s why sending thank you emails is an important part of a successful e-commerce marketing strategy. Not just that. Thank you emails also let you take advantage of sales psychology to upsell or cross-sell your products. 

For that reason, I have curated the 14 best thank you email templates for e-commerce along with examples from real-life brands to give you insights on how to craft effective thank you emails for your business. However, before we dive into that, let’s understand why you should send thank you emails to your customers. 

Benefits of sending thank you emails

A thank you email does more than simply express your gratitude towards your customers. It allows you to go further than a vendor-customer relationship and establish a trustful connection for long-term success. That being said, below are a few benefits of sending thank you emails for your online store:

Enhances customer loyalty

Acknowledging and appreciating customers fosters a sense of loyalty, allowing you to make them feel valued, which results in them becoming loyal advocates for your brand. This way, they are more likely to come back to you for future purchases. 

Builds brand image

Thank you emails enable you to stand out from the crowd and portray yourself in a positive light. Plus, sending tailored thank you emails demonstrates that you have adopted a customer-centric approach and not one where you focus only on getting more sales. 

Better engagement and customer satisfaction 

Thank you emails introduce a pleasant tone to your communication, transforming a formal conversation into an informal one and connecting with your customers on an interpersonal level. 

Also, engaging customers with personalized emails can encourage them to stay in touch with your brand through other channels like newsletters or social media, further increasing engagement. 

Provides opportunities to get repeat purchases

As I said earlier, an effective thank you email not only appreciates your customers but also paves the way for them to return and buy more from you.

14 best thank you email templates + examples for e-commerce brands

Now that you know the advantages of implementing thank you emails into your outreach, let’s take a look at some of the best thank you email templates for e-commerce companies and some examples from successful brands. 

Thank you for the purchase

One of the most common kinds of e-commerce thank you emails that are sent to thank the customer for buying from your store and informing them that their order is confirmed.

When it comes to “thank you for purchase” emails, various brands use different layouts but the content of the email is the same. 

The email contains information about their purchase (often mentioned individually for each product), the total cost of the order, and the shipping instructions to keep the customer updated on when they can expect a delivery.

An example of an order confirmation email from Flipkart.

Here is a template that you can use for your company:

Hi [Customer Name],

Thank you for your purchase! Your order for [Order Number] has been confirmed and will be shipped to you shortly.

Here’s a detailed description of your order:

  • [Product Name #1] [Quantity] [Cost]: [Cost]
  • [Product Name #2] [Quantity] [Cost]: [Cost]
  • [Product Name #3] [Quantity] [Cost]: [Cost]


Total:           [Net Total]

If you have any questions or need assistance, feel free to reach out to our customer service team at [Customer Service Email]. 

Best regards,

[Your Company]

Welcome thank you email

As suggested by its name, these thank you emails are geared towards appreciating new users who have signed up for your e-commerce platform. These types of emails usually introduce the user to the platform and bring them up to speed about your offerings. You can also offer a welcome discount to encourage them to buy from straightaway. 

An example of a welcome email from Zixflow.

Below is a template for your brand:

Hello [Customer Name],

Welcome to [Your Company]!

We’re excited to have you as a part of our family! At [Your Company], we pride ourselves on offering an exceptional shopping experience with a wide range of products, unbeatable prices, and top-notch customer service.

Here are some of the things you can do right now: 

1. Explore Our Products: Discover the latest trends and must-have items across all our categories. [Insert link to product categories]

2. Exclusive Welcome Offer: As a special thank you for joining us, here’s a welcome gift just for you! Use code [Welcome Code] at checkout to enjoy [X]% off your first purchase. [Insert link to store]

3. Create Your Wishlist: Found something you love? Add it to your wishlist to keep track of your favorite items. [Insert link to wishlist]

4. Stay Updated: Follow us on [Social Media Platforms] or sign up for our newsletter [Newsletter Signup Link] to stay up-to-date with the latest arrivals, exclusive offers, and exciting events. [Insert social media links]

Thank you for giving us a chance. 

Happy shopping!

Best regards,

[Your Name]

[Your Company]

P.S. Don’t forget to check out our latest collection of [Featured Product Category] – you’re going to love it! [Insert link to featured products]

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Personalized thank you email

Thanking the customers for their previous purchases and sending them personalized discounts is a great way to increase your chances of upselling or cross-selling your products. 

In fact, according to a survey, 49% of customers have purchased instantly after getting a tailored suggestion from a brand. And 44% of customers will buy again if they receive a personalized offer.

This goes to how tailored offers can significantly boost your bottom line. 

Here’s an exclusive thank you email template for your e-commerce business:

Hey [Customer Name],

As a valued member of the [Your Company] family, we wanted to thank you for your prolonged support with a special, exclusive offer just for you!

Your Exclusive Discount:

Use code [Unique Discount Code] at checkout to receive [Discount Percentage]% off your next purchase. This offer is valid until [Expiration Date], so be sure to take advantage of it soon!

Recommended Just for You:

Based on your previous purchases and browsing history, we thought you might love these items:]

  • [Product Recommendation 1] [Insert Link]
  • [Product Recommendation 2] [Insert Link]
  • [Product Recommendation 3] [Insert Link]

We truly value your loyalty and support. Thank you for being a part of the [Your Company] community. It’s you that keeps us going and trying our best every day!

Best regards,

[Your Name]

[Your Company]

Thank you email for showing gratitude 

You don’t always need a reason to send thank you emails to your customers. Sometimes a few polite and sincere words are all it takes to show your gratitude. The customers will also appreciate this gesture and consider you a genuine brand looking out for their needs. 

Here’s a template for your e-commerce business:

Hi [Customer Name],

At [Your Company], we believe that our customers are at the heart of everything we do. Today, we want to take a moment to express our deepest gratitude for your support and trust in us.

We are genuinely honored to have you as a part of our family. Your loyalty and satisfaction are what drive us to continually improve and deliver the best services possible.

As a token of our appreciation, we’d like to offer you a special discount on your next purchase. Use code [Discount Code] at checkout to enjoy [X]% off. [Insert link to store]

We hope to continue to serve you and go beyond your expectations.

Warm regards,

[Your Name]

[Your Company]

Thank you for the feedback

Customer feedback not only allows you to improve your processes but also delivers a better customer experience. So it’s a given to send a thank you email to your customers for taking the time to provide you with their feedback.

You can also reward them with discount codes or free shipping coupons to show that you are thankful while also boosting your likelihood of getting sales. 

An example of a thank you for feedback email from Warby Parker.

Here’s a template for your e-commerce business:

Hi [Customer Name],

I hope this message finds you well.

We wanted to take a moment to extend our heartfelt thanks for sharing your feedback with us regarding your recent experience with [Your Company/Product/Service]. 

Your feedback is extremely valuable as it allows us to discover what we’re doing right and where we can improve. We’re committed to providing the best possible experience for our customers, and your input plays a crucial role in that process.

If your feedback highlighted any areas of concern or suggestions for improvement, please rest assured that we are taking them seriously and will be looking into ways to address them promptly. If you had a positive experience, we are thrilled to hear that and will strive to maintain that level of service.

If you want to offer any suggestions, recommendations, or ideas, please get in touch with us. 

Warm regards,

[Your Name]

[Your Company]

Post-purchase thank you email

If you are running an e-commerce business, then your work is not done once a customer receives their orders. After you have successfully delivered an order, you can send a post-purchase thank you email for considering your online store.

Value-based sales technique that you can take advantage of is cross-selling and upselling your products. You can use this thank you email as a means to recommend relevant products that complement your customers’ recent purchases. This way, you can get additional sales based on a product they have already purchased beforehand. 

An example of a post-purchase thank you email from Abercrombie & Fitch.

Here’s a post-purchase email thank you email template for your e-commerce store:

Hello [Customer Name],

We hope this message finds you well.

We are delighted to know that you have received your order! 

How Did We Do?

We would love to know how you feel about your recent purchase of [Product Name]. Your thoughts allow us to improve our services. If you have a moment, please consider leaving a review [Insert Feedback link].

Customer Satisfaction Guarantee

Your satisfaction is our top priority. If you have any questions about your order or need assistance, please don’t hesitate to get in touch with our customer service team.

Enjoy Exclusive Perks

As a token of our appreciation, we’re offering you a special discount on your next purchase. Use code [Discount Code] at checkout to receive [X]% off your next order!

Stay Connected

Follow us on [Social Media Platforms] to stay up-to-date with the latest news, exclusive offers, and exciting product launches. We’d love to see how you’re enjoying your new [Product Name]—tag us with #[YourCompany] for a chance to be featured on our page.

We hope you enjoy your purchase!

Warm regards,

[Your Name]

[Your Company]

Engage with customers after sales and increase your chances of getting more deals

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Referral thank you email 

Using your existing customers to acquire new ones can be done through referrals. But it’s always considered a gesture of goodwill to thank your customers who have referred others to your e-commerce store. 

Not just that. You can send them rewards if the referred user ends up buying something from your platform. These rewards can be in the form of gift cards, exclusive discounts, or cashback offers on their next purchase. 

An example of a referral thank you email from Harry’s.

Below is a thank you email template for referrals:

Hey [Customer Name],

We’re writing to extend our heartfelt thanks for referring [User’s Name] to [Your Company]. Your trust and recommendation mean the world to us and help us grow our community of satisfied customers.

As a token of our appreciation, we’d like to offer you a special reward. Enjoy [Reward Details] on your next purchase with us. Simply use the code [Referral Reward Code] at checkout to claim your reward.

Here are some things you might love:

  • New Arrivals: Take a look at the newest additions to our catalog. [Insert link to new arrivals]
  • Best Sellers: See what other customers are loving right now. [Insert link to best sellers]
  • Special Offers: Don’t miss out on our current promotions and deals. [Insert link to special offers]

Thank you once again for your support and for helping us spread the word about [Your Company]. We are honored to serve you and your friends!

Best regards,

[Your Name]

P.S. Keep referring friends to earn even more rewards. For every successful referral, you’ll receive additional discounts and benefits. [Insert link to referral program details]

Thank you for subscribing to your newsletter

As you might have noticed from the name, these kinds of emails are sent to new subscribers of your newsletter, thanking them for joining and nurturing them through relevant types of content until they become customers. 

An example of a thank you for subscribing to a newsletter email from Bachans.

Here is a thank you for subscribing email template:

Hi [Subscriber Name],

Thank you for subscribing to our newsletter. We’re excited to have you on board and look forward to keeping you updated with all the latest news, exclusive offers, and exciting updates.

Here’s what you can expect from our newsletters:

1. Exclusive deals: Be the first to know about special promotions, discounts, and exclusive offers available only to our subscribers.

2. Latest products: Stay informed about our newest arrivals and upcoming product launches.

3. Inspiring content: Get inspired with our tips, guides, and stories about [relevant topics related to your business].

4. Behind-the-scenes: Gain insider access to what goes on behind the scenes at [Your Company].

Add our email address to your contact list to make sure you never miss an update. Thank you once again for subscribing. 

Best regards,

[Your Name]

[Your Company]

P.S. Follow us on [Social Media Platforms] for even more updates and exclusive content! [Insert social media links]

Thank you for a review

Customer reviews are critical as they serve two purposes: building credibility for your brand and acting as social proof for potential customers who are still not ready to purchase. 

Thanking customers for taking the time out of their busy days to leave a review also shows that you value your customers and do not consider them as numbers on your sales books.

An example of a feedback email from Massdrop.

Here is a template for referral thank you emails:

Hi [Customer Name],

We wanted to take a moment to thank you for leaving a review for [Product Name] on our platform. Your reviews are valuable and help other customers make informed decisions.

At [Your Company], we are committed to providing the best possible shopping experience, and reviews like yours help us to achieve that goal. Whether it’s highlighting what you loved or pointing out areas where we can improve, we appreciate your honest input.

Warm regards,

[Your Name]

Thank you for waiting email

Many times it has happened that the product that customers want is out of stock or not available due to some other reasons. However, once that product becomes available again, you can send this email thanking the customer for their patience. 

Along with this, you can ensure that the restocked product gets sold quickly by offering a discount or some other benefit as a show of appreciation for customers who have waited for the restock. 

Use the following email template to thank your customers for waiting :

Hey [Customer Name],

We understand that waiting can be frustrating, and we truly appreciate your understanding and support during this time.

We’re pleased to inform you that your [order/service] is now on its way/has been successfully resolved. [Provide any additional details about the shipment or service resolution here].

Warm regards,

[Your Company]

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Thank you for your pre-order

If you have launched a new product and customers have shown interest by pre-ordering it, you can send this thank you email for their support and include the launch or delivery details to notify them when the product will be publicly available or ready to be shipped. 

Use the following email template to thank your customers for pre-ordering your new launch:

Hi [Customer Name],

Thank you for pre-ordering [Product Name]! We’re thrilled to have your early support and can’t wait for you to experience this exciting new product.

Order Confirmation

Your pre-order #[Order Number] has been successfully placed and is now being processed. We are working diligently to ensure that everything is perfect for the official release.

What Happens Next?

Once your [Product Name] is ready to ship, you will receive a notification with tracking information so you can follow its journey to your doorstep.

We appreciate your support and enthusiasm for [Product Name]. Your trust in [Your Company] inspires us to continue delivering innovative and high-quality products.

Warm regards,

[Your Name]

[Your Position]

Thank you for participating in our event

If you are running a webinar or a community event that requires active participation from your customers, then use this email template to thank everyone for showing up and use this customer engagement to increase sales.

You can also make sure that your next event maintains the same level of engagement by providing exclusive benefits to participants, such as giveaways, limited-time discount offers, or a special perk.  

An example of a thank you email for participating in Design+ Ethics.

Use the following email template to thank your customers for participating in your event:

Hello [Customer Name],

We wanted to extend our gratitude for your participation in [Event Name] on [Event Date]. 

We hope you found the event both enjoyable and informative. Below are a few key moments of the event:

Highlight 1]: A brief description of a key moment or highlight from the event.

[Highlight 2]: Another significant takeaway or experience.

[Highlight 3]: Additional memorable moments or feedback.

Please take a few minutes to fill out our short survey [Insert Survey Link]. Your input will help us improve future events and better serve your needs.

If you missed any part of the event or would like to revisit the sessions, you can access the recordings and materials here: [Insert Link to Recordings/Materials].

Warm regards,

[Your Name]

[Your Company]

Thank you for reaching out to us email

In the event that a customer reaches out to your support team or submits a ticket about an issue, sending out this email can reassure them, confirming that their query is registered and you are looking into it promptly. 

Although this customer support email is usually automated and is sent immediately after a customer gets in touch with you, ensure that you give specific details of when they can expect a response from your end or when you will resolve the issue.

Your support team can use the following template:

Hi [Customer Name],

Thank you for getting in touch with us at [Your Company]. 

Your inquiry is important to us, and we want to ensure that we address it promptly. Our customer service team has received your message and is currently reviewing it. We aim to respond within [Time Frame] to provide you with the information or assistance you need.

While you are waiting for a response, here are some of the things that could help you resolve your issue:

  • FAQs: [Insert link to FAQ page]
  • Order Tracking: [Insert link to order tracking page]
  • Help Center: [Insert link to help center page]

If your matter is urgent or if you need immediate assistance, please don’t hesitate to contact us directly at [Customer Service Phone Number] during our business hours [Business Hours Details]. 

Best regards,

[Your Name]

[Your Company]

End of the year thank you email

Implied by the name, these emails are generally sent around Christmas or New Year, thanking customers for their continued support throughout the year and wishing for their business in the coming year as well.

An example of an end-of-the-year thank you email from Tinker. Source

Here’s an end-of-the-year thank you email template that you can use:

Hey [Customer Name],

As we wrap up another incredible year at [Your Company], we wanted to take a moment to express our gratitude for your continued support and loyalty.

This year has been filled with exciting milestones and memorable moments, and we couldn’t have achieved any of it without you. Whether you’ve been with us since the beginning or joined our community this year, your trust and patronage mean the world to us.

We’re thrilled to have been a part of your year and are looking forward to continuing to serve you in the year ahead. To celebrate the new year, we’re offering an exclusive end-of-year discount. Use the code [Discount Code] at checkout.

Happy New Year!

Warm regards,

[Your Name]

[Your Company]

How to send automated thank you emails for your e-commerce business?

Thank you emails are reactionary in nature. This means they are sent after a customer takes a specific action or at a predetermined time. This implies that you can automate these emails without needing to manually keep track of when to send them. 

However to achieve that you need an email marketing automation platform that allows you to automate these emails when a particular condition is met and a platform that includes both of those things is Zixflow. 

Zixflow is an outstanding marketing and automation platform that enables you to set up automated thank you emails for your e-commerce store. Using Flows, you can craft custom workflows that trigger once a certain condition is fulfilled. 

Zixflow’s Flows Builder to set up and send automated emails to your customers.

In addition to that, Zixflow lets you automate your follow-ups with sales cadences, where you can build different email sequences and send them to relevant customers automatically. 

On top of that, since Zixflow is a multi-channel marketing solution, you can add WhatsApp and SMS in your cadences to engage customers across numerous channels, boosting overall interactions and discovering opportunities that you would have missed otherwise. 

Zixflow’s sales cadence builder to design follow-up email sequences to automatically engage your customers.

Build emotional relationships and drive repeat business using these thank you emails for e-commerce

Thank you emails can be an excellent way for your e-commerce brand to develop deep-rooted connections with your audience and build a solid customer base that also acts as brand advocates. 

Leveraging the ready-to-use email templates and gaining insightful knowledge from the examples, you can demonstrate your gratitude to your customers, be it for placing an order or signing up for your newsletter. 

And if you haven’t already decided on an automation solution for sending these emails, then check out Zixflow. It’s very easy to get started with Zixflow. Create a free account, set up your email account, and start sending emails to your contacts. 

Sounds simple, right? Then why not give it a go? You can always get in touch with our support team if you ever run into an issue. We are just an email away! 

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