The benefits of adopting a Customer Relationship Management (CRM) system are not easily seen by everybody, except for the Sales Manager. They like and even appreciate the fact and feature that the data file is stored safe and private and is even presented in an easy-to-follow format, allowing them to monitor every sales process, which eventually helps in increasing sales.
In the former days, the Sales Manager did not appreciate the CRM applications much. They underestimated the benefits it had for them and misunderstood it as just another tool or an application that helped their seniors in keeping track of their work.
It was later that they realized CRM improves the lives of salespeople. They understood that helping them keep track of their generated leads by setting the follow-up reminders and prioritizing them helps boost their sales.
Later in 2014, a survey was conducted, and they saw an increase of about 87% in the use of Mobile CRM. A study showed that about 65% of sales representatives who have used Mobile CRM have already achieved their sales quota.
CRM is a lead nurturing tool that solves the key problem of how to qualify and follow up on leads and prioritize their sales activities. It helps in simplifying the sales engagement process for the sales reps.
Here are three main reasons why CRM is necessary for sales representatives.
CRM helps salespeople to store their data files safe and private. It gives easy access to data anytime and anywhere. To assure that your data won’t get lost. Segmentation of the data and identifying valuable opportunities is another thing that CRM helps salespeople with. It saves them from hours of cutting and pasting from various documents or surfing in the disorganized list.
CRM helps salespeople to automate their weekly or monthly reports for management. The process is automated and transparent and takes just a few minutes to inform clients about their sales leads and current progress. CRM helps salespeople to manage their schedules and prioritize their tasks lest to ignore them. It allows them to spend more time with their customers, which leads to more deals closed and a stronger customer base.
CRM software shortens sales cycles by discarding manual tasks that bog down a sales manager’s time. This software solution captures and centralizes all communications to achieve sales targets seamlessly and consistently. Sales CRMs can track every customer communication irrespective of the source - emails, phone calls, chats etc. In this way, it saves time by tracking all communication with the customers. CRM helps salespeople to know exactly when you need to contact the customers.
Therefore, one can say that salespeople and CRM when together, and used correctly will not only boost the performance and attract an audience. But also get stronger, and have a better reach and sorted qualified leads.
All the sales representatives need to accept that fulfilling their goals by recording all activities and following the schedule will help them achieve their sales target. Doing so will save their time, and they can attract more types of sales leads.
CRM also revolutionizes sales operation with a mobile CRM solution that easily integrates with mobile apps to offer excellent scalability and flexibility benefits. Using it, you can plan, schedule and reschedule on the go and prioritize your tasks. It helps you stay focused on the deals to deliver and offers a personalized experience to customers.
CRM also provides with tools like sales cadence to sales reps using which they can maintain a good relationship with the prospects and close more deals.