Freshsales vs HubSpot: Which CRM Is Better for You in 2024?

It's the dawn of a new day and the sunlight pieces through the leaves of the dense woods. A duel is about to take place. Freshworks CRM steps up first heavily armed with amazing features like a visual sales pipeline, email tracking, and AI-powered lead scoring. Freshworks is met with a tough opponent, HubSpot CRM, armed to the teeth with features like marketing automation, Saleshub integration, and an advanced dashboard.

Who will win this duel? Let’s first analyze each competitor and see if it is possible to arrive at a definite answer.

Feature
User Interface	Clean and intuitive design with a user-friendly dashboard.	User-friendly interface simple and modern dashboard.
Customization and flexibility	Advanced customization options for creating custom fields and workflows.	Extensive customization through the HubSpot App Marketplace, providing various integrations.
Automation Capabilities	Automation features for workflows lead scoring, and email tracking.	Comprehensive automation tools covering marketing, sales, and customer service.
Sales and Marketing Integration	Strong focus on sales automation; may require additional integrations for comprehensive cohesion.	Native integration of marketing, sales, and customer service functionalities.
Customer Support	24/7 email support, live chat, phone support (depending on plan), knowledge base, and community forums.	Email support, phone support (depending on plan), extensive knowledge base, and vibrant online community.
Training	Online tutorials, webinars, personalized onboarding (depending on the plan), and comprehensive documentation	HubSpot Academy with free courses and certifications, in-app guidance, and user groups for community interaction
Pricing Structure	Free plan Growth for $15/month/user Pro for $39/month/user Enterprise for $69/month/user	For businesses and enterprises Professional at $1,600/month. Enterprise at $5,164/ month For individuals and small teams Free plan Starter at $18/month Professional at $1699/month
Ratings	4.5/5 on G2 (1,112 reviews)	4.4/5 on G2 (11,021 reviews)

What is Freshsales CRM?

Freshsales is a cloud-based CRM designed to simplify your sales processes, enhance team collaboration, and boost your overall efficiency. It offers a user-friendly interface with a focus on automating tasks and providing comprehensive insights into customer interactions. The AI-powered lead-scoring feature helps you focus on the most valuable leads making you stay efficient.

Who is Freshsales for?

Freshsales is an ideal sales CRM solution for a small business or a mid-sized business that prioritizes simplicity, customization, and automation in your sales processes. Whether you're a startup looking to scale or an established business seeking to optimize sales operations, Freshsales caters to a broad spectrum of needs.

Unique features of Freshsales

To understand what unique features of Freshsales can set it apart from Hubspot and how it can help you drive more sales revenue easily, let’s have a read here:

Visual sales pipeline

Freshsales offers a visually intuitive sales pipeline, allowing teams to track deals, and see the progress of your sales reps with ease. Freshworks makes it easy to assign tasks to your teammates and track them across the different stages of the sales pipeline with ease.

AI-powered lead scoring

Freahsales uses the power of AI to find high-value leads in your pipeline. Using AI freshworks assigns a score to your leads based on their engagement, and behavior. Using this you can easily identify the email tracking and analytics for high-quality SQLs (sales-qualified leads) that are easy to convert.

Freshworks is all about optimizing your workflow in every way possible to drive success. The email tracking and analytics features give you information related to your sending sales engaging emails, likely, open rates, links clicked, action after opening, and more. Using this information you can optimize your emails to convert leads better.

What is HubSpot CRM?

HubSpot CRM is an all-in-one CRM platform that enhances your workflow to increase sales with its amazing features like its user-friendly interface, marketing tools, client information storage, and advanced automation capabilities. HubSpot CRM easily integrates with HubSpot products and other apps to help with your CRM migration and increase efficiency.

Who is HubSpot CRM for?

HubSpot CRM is a truly versatile tool that is perfect for you irrespective of the scale of your business. Its freemium model makes it accessible to businesses of all sizes, offering essential tools for those just starting and advanced features for businesses looking for comprehensive solutions.

Unique features of HubSpot CRM

The features of Hubspot CRM are designed in a way that can easily align with your daily marketing and sales goals, and I know, you want to know more about it. Then, let’s have a closer look below:

Marketing automation

HubSpot helps you get your sales process on full autopilot mode along with its marketing automation. The CRM allows you to create targeted campaigns, nurture leads, send follow-up emails, set custom triggers in the pipeline, build an effective sales network and many more.

Sales hub integration

HubSpot seamlessly integrates its CRM with Sales Hub, providing your sales teams an easy way to manage contacts, contact leads, create and track deals, and even automate your outreach efforts with advanced marketing abilities.

Customer service hub

Business success comes from satisfied customers, and if you want to retain your customers to revamp sales, then you must prioritize increasing customer satisfaction rate. Well, you can do that with HubSpot’s customer service hub which enables ticketing, knowledge base management, and customer feedback analysis.

Freshsales vs HubSpot: Which is better for you in 2024?

Now that we have some idea about both the software and what they can do, let me go ahead and tell you more about these tools to help you find the right one for you.

Customization and flexibility

Freshsales offers easy customization options for your sales processes and workflows. HubSpot takes customization further with its App Marketplace, providing a vast array of integrations to extend your functionality and meet your specific business requirements.

Automation capabilities

Freshsales and HubSpot both prioritize automation, but HubSpot's comprehensive marketing automation tools set it apart, offering a more extensive suite if you are seeking advanced automation capabilities. 

HubSpot helps you with a completely automated workflow where you can set custom triggers to automatically prioritize the leads in different sales stages. It also allows you to apply a strategic lead conversion process and engage with them by sending automated emails to faster deal closures.

User interface and ease of use

Both Freshsales and HubSpot boast user-friendly interfaces, but Freshsales excels in simplicity, offering you a clean and intuitive design. HubSpot provides a more modular and customizable interface, which is perfect if you are a business with diverse needs and preferences.

Sales and marketing integration

HubSpot with its advanced tools for different sections of your workflow facilitates. For example, it has a marketing feature that helps you generate and nurture leads. 

The sales tool of Hubspot helps optimize your workflow and seal more deals, and finally, the customer service tools help satisfy your customers by solving all their issues and problems. Freshsales excels in sales automation but may require additional integrations that can help you out in enhancing your overall sales process.

Customer support and training

Both Freshasales and HubSpot offer extensive customer support, a sales enablement framework, and training to help you out when you need it. Freshsales offers customer support with calls, live chat, and 24/7 email support while Hubspot has an online community to help find answers to your doubts along with phone and email support.

Both platforms offer great ways to train yourself to be familiar with tools like online webinars, videos,  in-app guidance, and more.

Pricing structure

💰 Freshsales offers 4 different pricing plans which include a free plan:

• Free plan.
• Growth for $15/month/user.
• Pro for $39/month/user.
• Enterprise for $69/month/user.

💰 Hubspot offers 5 pricing options within 2 different main modules:

For businesses and enterprises:

• Professional at $1,600/month.
• Enterprise at $5,164/ month

For individuals and small teams:

• Free plan.
• Starter at $18/month.
• Professional at $1699/month.

Think of your goals & tap on a CRM to soar high in the competitive market of 2024 

It’s for you to decide, although HubSpot has some unique features like integrations for marketing, sales, and Customer service, Freshworks counters with its unique AI suggestions for lead qualification. Both have their advantages and disadvantages along with a huge difference in pricing plans.

If you prioritize simplicity, automation, and a focus on sales, Freshsales might be your go-to solution. On the other hand, if you seek an all-encompassing platform that unifies marketing, sales, and customer service, HubSpot could be the ideal choice. 

The choice is ultimately yours, the CRM you pick should align seamlessly with your vision – so pick one and get going on the path to business success. 

However, still, if you’re confused about choosing between Freshsales and Hubspot and eagerly looking for an amazing CRM whose features can cover everything, then Zixflow can be your one-stop solution.

Before you ask me why, let’s have a closer look at the below-mentioned points, but before that, you must know that Zixflow comes with a 14-day free trial with an affordable pay-as-you-go pricing module:

• Zixflow provides you with omnichannel marketing facilities through WhatsApp, SMS, and email where you can communicate with your customers and build an easy-peasy sales engagement.

• To save you from finding out brainstorming ideas for email content, Zixflow’s AI writer can craft personalized emails after following your instructions on tone, purpose, target audience, and more.

• Zixflow comes with captivating though customizable lead-capturing forms that you can use in your website, as a landing page, or a modern embedded form to smoothly generate hot leads.

• If you still face problems with scheduling meetings and attending them timely to conduct effective sales meetings with your team members and clients, then the Zixflow meeting scheduler will help you out.

• From crafting a customized sales pipeline to building a smooth sales cadence, Zixflow comes with a user-friendly dashboard that you can easily use without having a deep learning experience.

• Last but not least, with the captivating industry-specific templates, you can build custom lists to manage your workflow from scratch, store data, alter views, and set different attributes. 

I know you may wonder by reading Zixflow’s facilities and most possibly thinking about it more deeply by having a real-time experience. Then, why wait more? Just go and book a demo while signing up for free with Zixflow!