Growth Manager

Growth Manager

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As Zixflow's Growth Manager, you will play a pivotal role in lead user acquisition, retention, and revenue growth. Ideal for a proactive, data-driven individual passionate about leveraging marketing, analytics, and experimentation for user base expansion.

Responsibilities for Growth Manager

1. User Acquisition and Brand Visibility Strategy:

• Formulate and execute comprehensive plans to generate leads through social media and other relevant channels, enhancing brand visibility.
• Employ performance marketing techniques to optimize campaigns for effective user acquisition, leveraging experience in running successful campaigns.

2. Data-Driven Decision Making:

• Harness data analysis to uncover growth opportunities and drive strategic decisions.
• Regularly scrutinize user behavior, market trends, and competitor activities for proactive market positioning.
  

3. Continuous Experimentation and Optimization:

• Conduct A/B testing and other experiments to refine key metrics such as conversion rates and customer lifetime value.
•  Establish a systematic approach to iterate and enhance successful growth strategies, ensuring ongoing optimization.

4. Strategic Product Marketing:

• Collaborate closely with the product team to craft and execute product marketing strategies emphasizing core features and benefits.
• Develop compelling messaging and positioning tailored to resonate effectively with the target audience.
  

5. Holistic Customer Retention:

• Design and implement strategies to foster customer loyalty and minimize churn.
•  Engage with the customer success team to gather valuable feedback, ensuring continuous improvement and satisfaction.
  

6. Seamless Cross-Functional Collaboration:

• Collaborate with sales, product, and customer success teams, ensuring alignment on growth initiatives and overarching goals.
• Regularly update leadership on growth metrics and the progress of strategic initiatives.

     7.   Reporting and Analysis:

• Manage the end-to-end sales process, from lead generation to deal closure.
• Utilize CRM tools to track and analyze sales performance metrics, providing regular reports to the leadership team.

Requirements for Growth Manager

• Proven experience of 2 years as a Growth Manager or similar role in a SaaS environment.
• Strong analytical skills with proficiency in using analytics tools.
• In-depth knowledge of digital marketing channels, strategies, and best practices.
• Experience with A/B testing, experimentation, and data-driven decision-making.
• Excellent communication and collaboration skills.
• Located in Bangalore, India.
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Qualifications for Growth Manager

• Bachelor's or Master’s degree in business, marketing, economics, or related field is typically required for entry into this field.
• Proven experience in roles such as Growth Manager or Marketing Manager in the SaaS industry is essential for over 2 years.
• Demonstrated success in acquiring, retaining users, and increasing revenue is a key requirement.
• Strong understanding of SaaS products and the ability to articulate their value.
• Knowledge of market trends, competitor strategies, and customer behavior is crucial.
• Proficiency in both written and verbal communication is essential.
• Ability to craft compelling messages and generate interest in the product is important.
• Effective collaboration with cross-functional teams, including sales, product, and customer success.
• Leadership and influencing skills are valuable even in the absence of direct authority.
• Adaptability to a fast-paced SaaS environment and a willingness to continuously learn about industry developments.
• Results-oriented mindset with a track record of meeting or surpassing growth targets.
• Familiarity with commonly used tools and platforms in SaaS marketing and growth activities.
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