As Zixflow's Growth Manager, you will play a pivotal role in lead user acquisition, retention, and revenue growth. Ideal for a proactive, data-driven individual passionate about leveraging marketing, analytics, and experimentation for user base expansion.
Responsibilities for Growth Manager
- User Acquisition and Brand Visibility Strategy:
- Formulate and execute comprehensive plans to generate leads through social media and other relevant channels, enhancing brand visibility.
- Employ performance marketing techniques to optimize campaigns for effective user acquisition, leveraging experience in running successful campaigns.
- Data-Driven Decision Making:
- Harness data analysis to uncover growth opportunities and drive strategic decisions.
- Regularly scrutinize user behavior, market trends, and competitor activities for proactive market positioning.
- Continuous Experimentation and Optimization:
- Conduct A/B testing and other experiments to refine key metrics such as conversion rates and customer lifetime value.
- Establish a systematic approach to iterate and enhance successful growth strategies, ensuring ongoing optimization.
- Strategic Product Marketing:
- Collaborate closely with the product team to craft and execute product marketing strategies emphasizing core features and benefits.
- Develop compelling messaging and positioning tailored to resonate effectively with the target audience.
- Holistic Customer Retention:
- Design and implement strategies to foster customer loyalty and minimize churn.
- Engage with the customer success team to gather valuable feedback, ensuring continuous improvement and satisfaction.
- Seamless Cross-Functional Collaboration:
- Collaborate with sales, product, and customer success teams, ensuring alignment on growth initiatives and overarching goals.
- Regularly update leadership on growth metrics and the progress of strategic initiatives.
7. Reporting and Analysis:
- Manage the end-to-end sales process, from lead generation to deal closure.
- Utilize CRM tools to track and analyze sales performance metrics, providing regular reports to the leadership team.
Requirements for Growth Manager
- Proven experience of 2 years as a Growth Manager or similar role in a SaaS environment.
- Strong analytical skills with proficiency in using analytics tools.
- In-depth knowledge of digital marketing channels, strategies, and best practices.
- Experience with A/B testing, experimentation, and data-driven decision-making.
- Excellent communication and collaboration skills.
- Located in Bangalore, India.
Qualifications for Growth Manager
- Bachelor's or Master’s degree in business, marketing, economics, or related field is typically required for entry into this field.
- Proven experience in roles such as Growth Manager or Marketing Manager in the SaaS industry is essential for over 2 years.
- Demonstrated success in acquiring, retaining users, and increasing revenue is a key requirement.
- Strong understanding of SaaS products and the ability to articulate their value.
- Knowledge of market trends, competitor strategies, and customer behavior is crucial.
- Proficiency in both written and verbal communication is essential.
- Ability to craft compelling messages and generate interest in the product is important.
- Effective collaboration with cross-functional teams, including sales, product, and customer success.
- Leadership and influencing skills are valuable even in the absence of direct authority.
- Adaptability to a fast-paced SaaS environment and a willingness to continuously learn about industry developments.
- Results-oriented mindset with a track record of meeting or surpassing growth targets.
- Familiarity with commonly used tools and platforms in SaaS marketing and growth activities.