Keap (Formerly Infusionsoft) vs Mailchimp: Which One You Should Be Using in 2024?

Whether you are a business owner, a marketing manager, or a sales representative, you always need quick access to customers’ information. Although tools like spreadsheets are available in the market, they are not the best in terms of efficiency.

On top of that, if you are running marketing initiatives, you need to manage your efforts and keep track of your performance to ensure you maximize your ROI.

That being said, you need a CRM solution that comes with marketing functionalities to allow you to boost sales engagement while monitoring your business operations from a single platform. 

For that reason, in this article, I will compare two CRM and outreach platforms, Keap and Mailchimp, to help you find the correct decision for your business. 

I will also compare them with a dynamic, all-in-one platform, Zixflow to give you an idea of how they fare against each other. Without further ado, let’s get started!

Keap vs. Mailchimp: At a glance

Keap vs. Mailchimp vs. Zixflow: Which platform best fits your requirements?

Now that you have a quick overview of how these platforms compare against each other, let’s dive deep into their features to figure out which is the right solution for your unique business needs. 

Contact management 

The ability to manage contacts effortlessly is the biggest advantage of having a CRM platform. After all, you are getting it so you can readily access customers’ details without having to swim through the sea of data. 

So, it’s crucial to choose the right CRM solution that includes advanced contact management capabilities to let you discover customer information at the right time accurately. 

Keap

Keap CRM allows you to manage contacts, schedule appointments, and track interactions, all from a single platform. It also lets your customer-facing teams create meaningful relationships, resulting in discovering better sales-qualified leads and driving more deals.

Mailchimp

Mailchimp is more of a marketing platform than a CRM but it still comes with some basic CRM capabilities, including contact management to manage your marketing lists. 

Mailchimp allows you to divide contacts into pre-made segments, making it easy for you to manage them effectively. On top of that, you can build custom segments and use tags to filter details the way you want.

Zixflow

Unlike Keap or Mailchimp, Zixflow is a full-fledged CRM that includes advanced contact management, filters, views, and sorting to visualize your data however you want. With Zixflow, you can see your contacts in a tabular or a pipeline view (Kanban) to handle sales pipelines and simplify your sales processes.

Furthermore, Zixflow not only allows you to manage your customers’ data but also enriches it using in-built tools, such as Email Finder, Email Validation, and AI-powered custom fields. Using these tools, you can make the most of your data and kickstart your outreach communications.

On top of that, the contact profile of individual contacts contains all the relevant information, ranging from past interactions to any notes you have added. Plus, you can keep track of any documents you have shared, or you can add them to a cadence straight from the profile itself.

Automation

Handling buyers’ questions, streamlining operations, and managing contact details can take a lot of time and resources. 

So, if your CRM comes with automation features, you can use it to automate repetitive tasks without having to get another solution for that. Having said that, let’s delve into the automation functionalities offered by these platforms.

Keap

Keap excels at automating your everyday tasks with customizable "when-then" scenarios. It includes templates for different situations consisting of lead capture, follow-ups, and invoicing, saving you time and boosting overall sales efficiency.

Additionally, Keap allows you to build automated workflows to send email sequences to nurture new leads and transform them into customers. These workflows can save you hours because you do not need to manually monitor whom to send the emails or the right time to do that.

Mailchimp

Since Mailchimp is primarily a marketing platform first rather than a CRM. So, its automation features include a welcome series, abandoned cart emails, and product recommendations, making it more suitable for e-commerce businesses.

With Mailchimp, you can get in touch with customers at the right time. This way, you can convince customers to turn into repeat purchasers. 

Zixflow

Once again, Zixflow, being a complete business suite, provides advanced workflow automation tools that rival Keap, and marketing automation capabilities that match with Mailchimp. 

Using Zixflow Flows, you can craft automated workflows based on predetermined triggers and actions that you want the system to execute once they are triggered. Using these workflows, you can automate your daily tasks and seamlessly manage your operations. 

Not just that. With Zixflow, you can automate your engagement using sales cadence. Using these cadences, you can set up automated nurturing campaigns across multiple channels, including WhatsApp, email, and SMS. By doing so, you can effectively guide customers throughout the sales process, from initial contact to completing the purchase.

Marketing capabilities

Marketing capabilities are crucial aspects of a CRM solution. These functionalities allow you to reach out to your prospective buyers using marketing channels straight from the platform. That being said, let’s explore the outreach capabilities of each of these solutions. 

Keap

Keps enables you to design emails using a drag-and-drop editor. Plus, the platform allows you to personalize emails and create automated sequences. With Keap, you can increase your company’s presence with attractive templates that are quick to use. 

Furthermore, Keap lets you inform your customers with relevant offers and exclusive deals over text messages. On top of that, you can segment your messaging lists with tailored tags to send personalized messages to every one of them.

Mailchimp

Mailchimp is a renowned email marketing solution that comes with an intuitive UI and robust features. Plus, Mailchimp comes with a wide variety of email templates along with a drag-and-drop builder to create personalized tailored outreach emails. 

In addition to that, Mailchimp supports other marketing channels, such as landing pages, online ads, social media, and postcards.

Zixflow

Zixflow, unlike Keap and Mailchimp, is a multi-channel marketing platform that supports numerous communication channels like WhatsApp, email, and SMS. It is a no-code solution, where you can set up marketing campaigns within minutes. 

For example, you can create a WhatsApp marketing campaign just by giving your campaign a name, selecting a phone number, selecting your audience, and choosing a messaging template from the list of whitelisted ones.

Also, similar to Mailchimp, Zixflow provides you with the ability to design eye-catching marketing messages for all of the supporting channels. These messaging templates can be saved in the platform for quick use at a later date. 

Integrations

Now that you know the marketing capabilities of these platforms, let’s take a look at their integrations. Integrations are also an important aspect of a marketing and CRM solution as they allow you to connect it with external platforms to streamline your every task. 

Keap

You can connect Keap with over 5,000+ applications using Zapier, ensuring that you can easily import data from multiple external sources. Plus, if you are running an e-commerce store, Keap supports famous e-commerce tools like BigCommerce, Privy, and ThriveCart to help you seamlessly manage customers across the stages of the sales pipeline. 

Mailchimp

Mailchimp integrates with numerous third-party applications, enabling you to enhance its functionality and optimize your marketing activities. For instance, you can integrate it with e-commerce sites like Wix, Shopify, and BigCommerce to pull data into the platform. Additionally, Mailchimp supports an integration with Zapier, opening up a huge library of external apps that you can link with it. 

Zixflow

Similar to Keap and Mailchimp, Zixflow allows you to integrate the solution with more than 5,000 external applications via Zapier. This way, you can manage multiple aspects of your business from a single location, saving you hours on end. 

On top of that, you can sync your email account with Zixflow to handle your email conversations straight from the web app without having to switch between numerous tabs. Also, you can connect Zixflow with Make (a Zapier alternative) and gain access to its repository of 1,800 apps, ensuring seamless business processes. 

Pricing

Finally, the most crucial aspect of deciding a solution for your business. The cost of using the platform should outweigh its usefulness, only then can you say that it was the right decision. Having said that, here are the pricing details of each of these solutions:

Keap

Keap provides three pricing options for using the platform:

• Ignite - $249/month (billed yearly). It supports two users and a starting contact limit of 1,500. 
• Grow - $329/month (billed yearly). This plan comes with three users and starts with 2,500 contacts.
• Scale - $499/month (billed yearly). It allows five users to use the platform and you can add a minimum of 5,000 contacts. 

Mailchimp

Mailchimp comes with a Free plan, where you can save up to 500 contacts and send 1,000 emails per month. If you want to add more contacts or want higher email limits, the paid plans start from $9.18/month and go up to $274.08/month (billed annually.) Keep in mind that these are the starting costs and you can customize the plans based on the number of contacts or monthly emails. 

Zixflow

Zixflow's pricing is designed to be affordable for businesses of all sizes, offering excellent value for the features provided. Its pricing is divided into three parts depending on your use case. 

For example, if you want to use the platform as an XCRM, the plans start from $59/month and go up to $249/month. 

For marketing purposes, you can get started with the platform for free for running outreach campaigns across email and SMS. This is because Zixflow offers a pay-as-you-go campaign wallet where you do not have to subscribe to the platform to send outreach messages across these two channels. 

Additionally, you can only send out test messages for WhatsApp in the free plan. To connect with your customers over WhatsApp, you need to upgrade to the Starter plan which costs $39/month and comes with three users. 

For more advanced features like cadences and WhatsApp Flows, you can get the Growth or Enterprise plans that start from $74/month and $159/month respectively (billed annually.)

Lastly, if you want to use both the XCRM and marketing features of the platform, you can go with Zixflow One (XCRM + Marketing). The paid plans for One start from $79/month and go up to $299/month (billed annually.)

Keap or Mailchimp or Zixflow: Which is the correct one for you?

All three of these platforms have their unique strengths that allow you to streamline your operations and manage your contacts effortlessly. 

While Keap and Mailchimp are strong contenders in the email marketing and CRM space, Zixflow stands out as a multi-channel, all-in-one workspace for building a centralized hub for monitoring your business. 

By combining robust automation features, user-friendly design, and outreach campaigns, Zixflow provides you with the necessary tools to thrive in a competitive market. So, don’t wait. Sign up for a 7-day free trial right now and scale your business.